How Much Does GPS Fleet Tracking Cost? The Ultimate Guide 2020

GPS fleet tracking costs

By Julia Watts | Content Manager | Updated: 27 November 2020

Fleet management systems can help you cut operating costs and run an efficient fleet – but how much does fleet management and vehicle tracking cost? Let’s find out…


Is your fleet still on the road during the COVID-19 pandemic? Whether your drivers are delivering goods or transporting people, a fleet management system can boost your productivity, streamline your routes, and significantly reduce your operational costs – all while giving you total clarity over your fleet’s activity and condition, in an otherwise confusing time.

Just as you’re continuing to serve those who need you, we’re here to help you find the right fleet management solution for you, safely and remotely. Just answer a few quick questions about your fleet, and we’ll match you up with the vendors that can best meet your needs. They’ll then be in touch directly, with no-obligation quotes and information tailored to you. It’s the quickest, easiest way to compare your options, and it’s completely free.


Money, money, money. ABBA may have first sung about it in 1976, but in 2020 cold hard cash is still what makes the world go round (alongside love, of course).

If you manage a business fleet, money is especially important. You’ve got to pay for fuel, maintenance, drivers… and, of course, a fleet management system. But how much do they cost?

Generally speaking, GPS fleet tracking pricing ranges from $14 to $250+ per vehicle, per month, but average costs sit between $25 and $45 per vehicle, per month.

As with anything, how much your system costs you will depend on a lot of factors – but don’t panic, because we’re about to explain them. Want a bespoke answer right away? Simply tell us about your fleet, and we’ll match you with top fleet management vendors that can cater to your unique needs. They’ll then be in touch with no-obligation quotes tailored to you!


Fleet tracking costs

How Much Does GPS Vehicle Tracking Cost in 2020?

Fleet and truck GPS tracking prices range from $14 to $250 per vehicle, per month. Most GPS fleet tracking systems sit at the lower end of that scale, though, averaging at $25 to $45 per vehicle, per month. 

We know – these numbers aren’t exactly definitive. There’s a big difference between $14 and $250, after all! The spectrum is so broad because there’s a ton of factors that affect how much fleet management costs – including:

  • How advanced the system is
  • Whether you buy your hardware upfront or lease the whole thing
  • Any additional hardware and/or features you choose to add to your package
  • Any additional charges your supplier asks for
  • The length of your contract
  • The size of your fleet (sometimes, the more tracking units you buy, the cheaper they are)

Let’s explore these in more detail…


Receive free, tailored quotes from the best fleet management suppliers for you – all you have to do is answer a few questions about your needs! Get started!

Basic vs. Advanced GPS Tracking Systems: How Much Do They Cost?

In fleet management, you get what you pay for – usually, the more sophisticated the system, the more expensive it’ll be. That’s why, in this case, simply plumping for the cheapest option you find is not a good strategy.

One thing to understand is that, when it comes to GPS vehicle tracking and fleet management, there will be a worthwhile return on your investment (ROI). Advanced systems in particular can help you to cut fuel costs, reduce dangerous driving, dispatch jobs quickly, stay on top of vehicle maintenance, plan efficient routes, and more.

But what makes a basic system basic, and a high-end system high-end? Really, it just comes down to two things:

  1. The features it comes with
  2. The frequency with which its data refreshes

1. The features it comes with

Basic systems aim simply to track the routes your vehicles take. Some also offer a handful of other simple features, such as trip logging, starts and stops recording, basic reporting, and perhaps one or two alerts – but they don’t often offer much in the way of sophisticated fleet management. That’s why they’re cheap.

Meanwhile, more advanced fleet management systems can do this and much more. They tend to come with a whole host of helpful features – including:

  • Fuel consumption reporting
  • Detailed driver behaviour monitoring
  • Vehicle diagnostics and maintenance alerts 
  • Incident reporting
  • Advanced route planning
  • Theft prevention alerts

…And more!

These systems aim to help you to gain insight into your fleet’s performance, helping you cut unnecessary operating costs, identify and improve areas of weakness, and run an all-round more efficient business. They’re more expensive, sure – but you’ll see a much chunkier return on your investment.

Real-world prices

Verizon Connect logo

Verizon Connect is one of the most sophisticated fleet management systems around. You can customize it to alert you to just about anything – from vehicle diagnostics, to driver speeding, to late starts and long stops – and create bespoke dashboards that show you whatever fleet data you need to analyze.

Unsurprisingly, then, Verizon Connect is one of the more expensive systems on the market, with prices ranging from $50 to $250 per vehicle, per month. That may sound steep but, trust us, you’ll get a lot of bang for your buck.

Owing to this, we’d recommend Verizon Connect to established, larger businesses with more to gain from collecting and analyzing a wide variety of data.

Quartix logoTaking a simpler approach, Quartix provides the core fleet management features needed by growing businesses, without so many bells and whistles.

In the name of transparency – which this customer care-focused supplier is all about – Quartix offers three clear-cut packages, each with its own price. The more key features included in the package, the more expensive its monthly cost. Let’s take a look:

PackagePrice (per vehicle, per month)Features
InfoPoint$14.90
  • Real-time tracking
  • Driver timesheets
  • Excel reporting
  • The Quartix mobile app
  • Phone and email support
InfoPlus$18.90The above, plus:

  • IFTA mileage
  • Driving style reporting
  • Geofencing alerts
InfoFleet$22.90The above, plus

  • DriverID Reader
  • DriverID Key

2. The frequency of its data refresh

Any modern fleet management system worth its salt is active, which means that it sends data to you automatically, usually at set intervals throughout the day (as opposed to passive systems, with which you need to manually transfer data from each device to a computer at the end of the day – not very convenient).

As you’d expect, systems that refresh your data more frequently tend to cost more. Why? Well, firstly, because they give you a more accurate picture of where your vehicles are. It’s the difference between gauging your vehicle’s location based on where it was 30 seconds ago,  versus where it was five minutes ago.

Secondly (though this isn’t always the case), the systems that offer faster data refresh tend also to be more advanced in terms of features and customizability – hence, it makes sense that they cost more.

Real-world prices

For the most part, we can see this pattern in action out on the market. Let’s take a look at a couple of suppliers…

Samsara vehicle tracking logoSamsara, a very sleek system, offers a market-leading data refresh time of 30 seconds to one minute – pretty rapid by industry standards! This – coupled with the breadth of customizable fleet management features that it boasts – justifies Samsara’s higher price point, which averages at $27 to $33 per vehicle, per month.

gps insight fleet management software logoHands down the most user-friendly fleet management system around, GPS Insight is a simple, solid option for vehicle tracking beginners. With a data refresh time of two to five minutes, it’s slower to send data to you than its more advanced counterparts, but these factors are accounted for in its price. Starting at just $13.95 per vehicle, per month, it’s the cheapest we’ve seen on the US market – ker-ching!


How Much Do GPS Trackers Cost? Buying vs. Renting

Usually, you’ll find that companies charge you a monthly fee that covers the cost of both your GPS tracking hardware, and your fleet management software subscription.

While you’ll always have to pay a monthly cost for your fleet management software, some companies will let you buy the hardware outright instead of leasing it, and so pay a smaller monthly fee that covers your software alone.

Upfront costs for tracking devices fall between $99 and $450 per device, though you’ll find that most suppliers’ sit closer to the $99 mark (phew!).

But what are the key differences between paying outright and bundling everything into a single subscription fee? Let’s take a look. 

Buying GPS tracking devices

Price range: $99 – $450 per device, plus monthly software costs

When you buy a GPS tracking device, you pay a sum of money upfront, which covers the cost of the vehicle tracking hardware and fleet management software. After that, the system is yours to do what you want with.

In doing this, you’re given what’s called a perpetual license, which basically means that the hardware is yours with no restrictions.

Pros:

  • You’ll end up paying less money in the long run
  • The tech will be your own – you can do what you want with it and use it for as long as you need to

X Cons:

  • The initial cost is high
  • You’ll need to pay to have the tech updated, maintained, fixed, or replaced when needed – your supplier won’t do this for free

Leasing a full fleet management system

Price range: $14 – $250 per vehicle, per month

When you lease a full fleet management solution, you’ll pay a monthly fee that includes the cost of both the hardware and the software.

When you do this, you get a subscription-based license, which entitles you to use the software and hardware for as long as your contract with the supplier lasts.

Pros:

  • The initial cost is much lower
  • Your supplier will provide ongoing updates and replacements when your tech becomes outdated

X Cons:

  • You’ll end up paying more money in the long run
  • The tech won’t actually be your own – so you might incur charges if it gets damaged

Real-world prices

azuga logo smallOne fleet management provider that offers you the chance to buy hardware outright, and so pay a smaller software leasing cost each month, is Azuga.

When it comes to price plans, Azuga offers two options: the Bundle plan and the Flex plan. Here’s how the costs work out:

Upfront device costSoftware subscription
Bundle plan$0$27.99
Flex plan$99.99$22

If paying less in the long-term is your goal, you’re better off opting for the Flex plan. Of course, if you don’t have the resources to pay $99.99 upfront for each device that you need (and you’ll need one per vehicle), then the Bundle plan may be the more sensible option. Ultimately, there’s no right answer – it’s your call.

It has to be said that, the larger your fleet, the bigger the savings you’ll enjoy as a result of buying your trackers outright. According to our calculations, a fleet of five vehicles that opts for the Flex plan will have saved just under $600 by the end of a 36-month contract. For a small business, though, it could be worth paying that extra $600 for the comfort of being charged zero upfront fees for trackers.

A fleet of 100 vehicles on the Flex plan, on the other hand, will have saved just over $11,500 after 36 months. In the hands of a larger business, those savings could be put to more cost-effective use and invested in other areas of growth.

Receive free, tailored quotes from the best fleet management suppliers for you – all you have to do is answer a few questions about your needs Get started!

The Additional Costs of Fleet Tracking

Unfortunately, your monthly fee (and upfront hardware costs, should you choose to pay them), may not be the only charges you end up forking over. That’s right, we’re talking about the two most unglamorous words in the history of business services: additional costs.

In the case of fleet and truck GPS tracking systems, additional costs come in two forms:

  1. Add-ons – the extra hardware and features you choose to add to your package
  2. Additional charges – the extra fees your provider (or a third party) charges you for certain services

1. Extra hardware and feature add-ons

Alongside their main offering, some fleet management companies give you the opportunity to add extra hardware and software features to your bundle, for an additional cost. Such add-ons might include:

  • ELDs (electronic logging devices) – for keeping your fleet compliant with FMCSA regulations
  • Dash cams – for capturing incidents and keeping drivers safe. Here’s how much they cost
  • Asset and trailer trackers – for when you want to track assets that aren’t vehicles
  • Temperature monitors – for vehicles that transport temperature-sensitive goods, such as food
  • Driver ID kits – to enable your system (and therefore you) to identify who’s driving each vehicle
  • Staff training – to ensure that you and your drivers know how to use the system to its full potential

It’s really difficult to give a clear estimate of the add-on costs you might face. It’ll depend on what you decide your fleet needs, and what your specific provider has decided to charge extra for – what one fleet management company sells as an add-on, another might simply include as part of its key package.

Did You Know?

The ELD Mandate came into full effect on December 16, 2019 – but if you’re still not compliant, we can help you get there fast. Simply tell us what you need, and you’ll receive tailored ELD quotes from excellent fleet management suppliers to compare. It’s super easy, and totally free!

If you’d like to learn more about the ELD Mandate, check out our guide to US vehicle tracking laws.

2. Additional charges

As well as the cost of any additional hardware or features you might need, your supplier might ask for more money for :

  • Installation fees – what your supplier charges to have engineers come to your business and install your tracking devices in your vehicles. Having said that, installation fees seem very rare – of the many suppliers we researched, GPS Insight was the only company to actually charge one, with all others either providing hardwire installation for free, providing plug-and-play devices that drivers can simply plug in to the OBD port and go, or – in just one or two cases – expecting businesses to hardwire the devices themselves.
  • Customization or bespoke design costs – for example, if you’d like your software interface and trackers to be adorned with your business’ branding
  • The cost to integrate your fleet management system with the other software tools you use to run your business – for example, payroll programs, health and safety apps, CRM systems, accounting tools, and more.
  • The cost of any external technical support you may need. If you buy your devices outright, or your supplier doesn’t provide a robust support and maintenance offering, it may be that you’ll need to pay extra to have faults investigated and fixed.
  • The cell/network charges accrued by your system.
  • Any geofence fees applied by your supplier. Some suppliers will work with you to decide on geofences – virtual geographical boundaries that your vehicles aren’t supposed to cross – and charge you if your vehicles travel beyond them. This can be the case if you’ve paid less in exchange for a smaller coverage zone.
  • Termination fees, which are charged by some vendors if you decide a system isn’t for you and cancel your contract.
GPS Fleet Tacking and Management

How to Save Money on Fleet Tracking Costs

Of course, there are a few ways to be a little canny and minimize your fleet or truck GPS tracking system bill as much as possible. Check out our six tips:

1. Compare quotes from different providers

It may sound obvious, but it’s really important. You’ll only know you’re getting the best deal for your needs if you’ve compared the options available to you.

If that sounds a little tedious, don’t worry – we can help! Tell us about your fleet by filling in our free short form, and you’ll receive tailored quotes from several Expert Market-approved fleet tracking suppliers, giving you the power to easily compare the companies that can cater to your needs, and their prices.

2. Look out for long, auto-renewing contracts

When leasing a fleet management system, it’s worth being aware of how long your contract is going to last. As a first-time user, you’ll be better off with a shorter contract that won’t rope you into forking over for years to come.

You should also be clear on whether your contract will auto-renew when it comes to an end. If it will, make sure you understand how to cancel the renewal if needed. Most providers have a deadline by which they need users to tell them they’d like to cancel – and for some, this deadline comes months before the contract’s end date – so don’t get caught out.

3. Check your cancellation period

Following the installation and setup of your system, some suppliers offer a ‘cooling off period' in which you can decide that the system isn't right for you, and cancel it without being charged.

If you don't cancel within this time frame, you might be stuck paying for a system you don't want for as long as the contract you've signed lasts – so make sure you know exactly how long you'll have to make the decision!

Most fleet management providers give cancellation periods of either 14 or 30 days – with Verizon Connect offering the former, and Quartix the latter. Others, including Samsara, will give you a bespoke cancellation period that depends on your fleet's size and needs.

4. Look for free trials

It makes sense to try before you buy! While lots of fleet management systems don't, some will enable you to use their system for free for a certain period of time (usually 30 days) before deciding whether you want to enter into a contract.

Verizon Connect and Samsara offer free trials, while Quartix and GPS Insight will consider providing one on a case-by-case basis. Azuga offers a free trial too, but only to businesses with more than 30 vehicles in their fleets.

5. Look for a package that includes everything you need

Investigate what’s included in the fleet management package – and, crucially, what isn’t. As we explored earlier, different suppliers will charge different amounts for different add-ons. It’s worth finding one that either includes all the functions you need under its base monthly price, or can provide them for as small an extra charge as possible.

6. Opt for a scalable system

As your business and fleet grows, you want a fleet management system that can grow with it – at minimal cost! So, investigate your supplier’s process for adding more vehicles to a system, and how much it’ll charge you to do so. If it seems like it’ll be really pricey or weirdly complex, it could be a good idea to keep looking.


Next Steps

How much a fleet management system costs your business will depend on a number of factors – including how advanced the system is, whether you buy or lease your GPS tracking devices, and the additional fees and charges your supplier asks for.

Generally, leasing prices for GPS fleet and truck tracking can cost anywhere between $14 and $250 per vehicle, though if you’re a smaller business that’s new to fleet management, there’s no need to look far beyond the cheaper end of the spectrum yet.

With so many benefits afforded by fleet management systems, getting one set up really should be a priority. There are plenty of different systems out there – but if you’d like some help finding the right system for you (and at the right price), we’re here! 

Just tell us about your fleet, and we’ll match you up with suitable vendors, who’ll be in touch with quotes tailored just for you. Our service is designed to empower you to easily compare the best systems for your business, and their prices. Not to mention that it’s fast and free! Why not give it a try?

Receive free, tailored quotes from the best fleet management suppliers for you – all you have to do is answer a few questions about your needs Get started!

How we Analyze and Rate Fleet Management Providers

At Expert Market, it's our aim to provide you with the most accurate, up-to-date, and transparent product and service reviews possible. So, to help you better understand the best fleet management options out there, we've conducted in-depth, extensive research into the fleet management market and its top companies. Here's how we did it:

Independent researchersWe worked with 2 independent researchers

survey…who surveyed 200 companies like yours, gaining insight into what they want most from fleet management…

Ratings…and rated each provider based on 500 different areas of investigation – covering everything including customer support, key features, prices, add-ons, and more.

 

We take the integrity of our research seriously. If you've got any questions at all about our research process, feel free to get in touch with Julia, our fleet management specialist, at julia.watts@expertmarket.co.uk.

Julia Watts Content Manager

Specializing in the complex realms of telephone systems, business energy, vehicle tracking, asset tracking, and fuel cards, Julia writes content that cuts through the noise to help you find the right solutions and technologies for your business. Having spent five years working across the dynamic world of entrepreneurship, she loves helping exciting ventures – big or small – to flourish.

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