Website Builders and Ecommerce Platforms

On this page, you'll be directed to our best content covering website builders. Whether you're looking to promote yourself, or sell products through an ecommerce platform, our content will help you make the right decision when it comes to choosing your platform.

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What is a Website Builder?

A website builder is software used to design and customize your own website. The type we're talking about are the beginner-friendly tools that involve click-and-drag rather than code-and-bug-test. You won't need impressive tech skills – but the results will sure look like you do!

What is an Ecommerce Platform?

An ecommerce platform is technology that allows you to sell online. You pick a product, and it will look and feel just like a website builder, except now you can take payments. Depending on which one you choose, you'll be able to connect different payment providers and sell in various currencies.

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Wix Review: Is it a Good Choice for Your Business Website?

We ran Wix the website builder through tests in several categories. Check out our results, as well as competitor comparison.

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We’re a passionate team of editors, writers, and researchers with over a decade's experience in helping people choose the best solutions for their businesses.

We know that finding the right tools for your team, at the right price for your budget, can be a real challenge – that’s why we work hard to make sure our guides, reviews, and product comparisons are always accurate and helpful.

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Your questions answered

Expert Market has specialist teams who have developed in-depth industry knowledge to help you find the best solution for your business.

Contact us to ask more questions and get specific advice on website builders.

Which online platform is best for small businesses?

Wix is the best platform for small online stores because it boasts the widest range of sales and marketing features for the best value for money. Not only did our test users find it easy to create their Wix store, but they were impressed by the sheer range of sales-specific functions that deliver great customer experience. Wix also has great customer support – helpful if you want some guidance during the setup process.

What are the advantages of using an ecommerce platform?

Using an ecommerce platform provides several advantages, such as:

  • Cheaper than a custom-made website
  • Easy to use compared to traditional CMS (eg. Wordpress)
  • Flexibility
  • Faster purchasing for customers
  • Easy comparison of products and prices
  • No coding required
How much do ecommerce platforms cost?

Costs vary but start from as little as $25 per month. Some platforms offer free plans, such as Square Online, so you can start your online store with no initial cost. If there’s no free plan, you’ll likely find a free trial period so you can test the software without having to spend a cent.

What factors should you consider when choosing an ecommerce platform?

There are a few to consider, we think the most important are:

  • Price
  • Payment options
  • Themes available
  • Security
  • Features
  • Ease of use
  • Customization