Wix Pricing: Costs and Hidden Fees 2024

Wix pricing man carrying red, white and blue shopping bags

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Widely accepted as one of the best website builders on the market, Wix has recently simplified its pricing structure and reduced its number of plans from seven to five. You can now subscribe to Wix for $16-$159 monthly (paying for a full year upfront).

Tailored pricing is available for large enterprises if you're ambitious about scaling up operations this year.

Choose an Option To Start a Free Trial What's Your Monthly Budget For a Wix Website?

As well as launching its AI writer tool earlier this year, Wix has recently announced its AI meta tag creator. These additions can help win back the time and effort spent on search engine optimization, especially for those managing larger websites.

Although its stock price has dropped drastically since its 2021 peak, it remains a website platform with strong long-term revenue growth. But unlike most digital products right now, Wix‘s recent pricing changes have not been straight skyward. Although Wix has increased its prices between now and last year, the rebrand of pricing plans this year includes more storage space for no additional cost.

Pivoting sharply towards business users, Wix pricing plans are now almost entirely geared towards online sellers, with just one plan – Wix Lite – available without online payment features.

What About Tax?

Throughout this article, we've listed pricing as Wix publishes it. That means taxes are not included, and will be added at the checkout.

Wix Pricing: How much does Wix cost?

Browsing through Wix price plans was a bit mind-boggling last year, as you had eight separate plans to wade through. Now there are just four (plus the Enterprise option), and it's much easier to pick and choose the plan you need.

Click the arrows to scroll through the table and compare all the price plans.

Swipe right to see more
0 out of 0

Light

Core

Business

Business Elite

Enterprise

Price (billed monthly)

$23/month

Price (billed monthly)

$34/month

Price (billed monthly)

$38/month

Price (billed monthly)

$172/month

Price (billed monthly)

Variable

Price (billed annually)
Price (billed annually)
Price (billed annually)
Price (billed annually)
Price (billed annually)

Variable

Best For

Basic small business website

Best For

A small online store

Best For

Expanding online sellers

Best For

Fast-moving online stores

Best For

Competitive large retailers

Key Features
  • No online store
  • 2GB storage
  • No Wix ads
  • Free domain (1 year)
  • Customer data forms
Key Features
  • 50GB storage
  • Free domain (1 year)
  • Sell products, video, music
  • 1 auto backup/month
  • Basic gift cards
Key Features
  • 100GB storage
  • Free domain (1 year)
  • Sales tax automation
  • Print shipping labels
  • Sell in 6 currencies
Key Features
  • Unlimited storage
  • Free domain (1 year)
  • Loyalty rewards
  • Priority customer support
  • Custom reports
Key Features
  • Account manager
  • Performance tracking and site optimization
  • Enterprise-grade security

Like most website builder companies, Wix offers a free trial of 14 days plus a 14-day money-back guarantee on all premium plans so you can test out a price plan to see whether it's the right fit.

All of Wix's plans have been replaced with different offerings. For instance, Wix has dropped its “Connect Domain” and “Combo” plans to replace them with “Light” and “Core.” We'll look in detail at each of these in the sections below.

Overall, Wix's pricing changes mean it now offers more storage space for the same price. This was sorely needed, as many of Wix's competitors offered a lot more storage for lower costs.

And you can still get unlimited storage with Weebly from $12 per month (paying for one year upfront). You'll only get the equivalent from Wix at its $159-per-month tier (on an annual billing cycle).

We conducted a complete review if you'd like a detailed breakdown of Wix, including information on key features, competitor comparison and pros and cons.

Let's take a closer look at Wix Light, next.

Wix AI Text Generator

A new Wix feature that we love is the AI text generator – watch the video above for a quick demonstration. You simply type in a few phrases for inspiration, select the type of text you need, then choose from three auto-generated options.

1. Wix Light

  • What: Create a basic website to promote services
  • Who: Small business websites or micro-entrepreneurs
  • Why: Capture basic customer data with online forms
  • How much: $16 per month – discounts available for two or three years of prepayment

Wix's Light plan costs $16 per month if you pay for one year upfront, otherwise, the month-to-month cost is $23. You'll get an easy-to-use website builder without any sales features.

This plan is only suitable for basic business purposes – a place where customers can find your email address and some photos when they Google your name. Therefore it's a decent option for web design for small businesses such as repair services, automobile services, antique stores, and neighborhood services like tree surgery.

six ecommerce website template thumbnails in a grid
Wix offers a range of design templates specific to various business types.

The now-retired “Connect Domain” plan was $16 per month used to offer just 500MB of storage. It also had Wix branded adverts on your site, which often created a pretty amateurish look.

But the new “Light” plan is more generous. Priced at $16 per month, Wix Light offers 2GB of storage, which is much more realistic for small and local businesses to upload photos of products, audio content, menus, and so on. You won't have any Wix branded ads on your site, and you'll get the added bonus of one year's free domain rental.

What Happened to Wix Combo?

Wix's Combo plan ($22 per month) has seen the biggest change. Now no longer available, Wix Combo used to offer 3GB of storage with one year's free domain.

It had been the cheapest plan not to offer Wix ads. Now you can pay $6 less per month for Wix Light and get a website without Wix stickers all over it (albeit with just 2GB of storage).


2. Wix Core

What: An affordable online store with solid sales features
Who: Smaller retailers starting a small store
Why: Customers can create an account to store payment and delivery details
How much: $27 per month – discount available for two or three years prepayment

For $9 more per month, Wix Core opens up a whole range of retail opportunities compared with Wix Light. While Wix Light provides little more than a nice place to host images and collect customer emails, Wix Core allows you to set up a fully-fledged online store.

Its monthly price is rather steep at $34 per month, but if you pay for a year upfront Wix Core works out at $27 per month.

You can sell a wide range of product types, including digital artwork, video, and audio. You can sell subscriptions affordably on the Wix Core plan, unlike Squarespace, which requires an upgrade to its $49 per month Commerce Advanced plan.

four images of recipe books with pricing underneath each one
Replace prices with "Out of stock" notices, and mark items as "Best Seller"

Replacing Wix's “Business Basic” plan ($27 per month) is Wix Core (also $27 per month). Wix Core's storage space is more than double that of Business Basic (50GB compared with 20GB).

Another change is the introduction of a new webchat feature to interact with your site's customers. That's particularly useful for businesses in retail, as it provides a convenient customer service channel in case any questions are holding back a purchase decision.

It's the lowest Wix pricing tier to offer site analytics as well, providing you with tips on how to improve traffic (the flow of visitors) to your website.

Looking for an easy-to-use online shop maker?

However, there are lots of limitations, making it unsuitable for more ambitious online merchants. For instance, you can't collect product reviews, nor can you sell in multiple currencies. You don't get access to shipping features like the ability to print shipping labels and manage fulfilment.

So you'll need to arrange your own mailing processes and keep a handle on orders without much automation from Wix's side.


3. Wix Business

What: Organize and automate your sales process
Who: Online sellers looking to scale up
Why: Order fulfilment tools such as shipping label printing
How much: $32 per month – discount available for two or three years' upfront payment

Wix still has a $32 per month tier (formerly “Business Unlimited”, with 35GB storage) which has been replaced by “Business” with 100GB storage. Other aspects of this plan have stayed the same: you can print shipping labels, connect shipping apps, and enjoy automated tax calculation for 100 orders per month.

That means this is the plan for small business leaders who are truly looking to scale up, and expand their product offerings. On the other hand, local businesses or micro entrepreneurs selling handmade trinkets or offering one-to-one services at very low volumes would do better with Wix Core.

Shop Til You Stop

Wix allows you to sell a maximum of 50,000 products across any of its price plans. So if you want to scale up beyond that, we recommend you check out our Shopify pricing review instead.

One of the few limitations of this plan are that you can't implement a loyalty program (with points, coupons, rewards, etc.). But other than that, it's a genuinely great value option for online selling. You'll be able to collect up to 1,000 customer reviews, which are vital for helping users to trust your site.

We recommend Wix Business for merchants with their sights set on overseas sales in particular, because of the following features:

  • Sell in six currencies
  • Build multiple websites
  • Manage five locations from one account
  • 10 staff accounts with custom roles for each

These features gives you extra control over website permissions, meaning you can set up your staff to collaborate effectively on various websites.


4. Wix Business Elite

  • What: Expand an established online store
  • Who: Fast-moving SMB retailers with some experience under their belt
  • Why: Priority customer support
  • How much: $159 per month – discounts available for two or three years prepayment

If your online sales are steady, your brand is gaining popularity, and you're looking to expand Wix Elite is a decent option for expansion support. At $159 per month (paying for one year upfront), it's certainly more affordable than Shopify Advanced at $399 per month.

The $159 per month plan (formerly known as “Business VIP”) is now “Business Elite” and storage space has been upgraded from 50GB to unlimited. You'll get priority customer support, just the same on this plan as you did before.

For that reason, we recommend it for retailers in industries where speed is vital to successful operations. If you're selling pricier items (perhaps with customization), your clientele is going to expect better customer service than a small-time seller on eBay.

You're more likely to be able to provide rapid issue resolution with the phone support from Wix that you get at this tier. We have to say it's a bit cheeky to charge so much for access to phone support, given IONOS offers this at all levels.

Square Online offers impressive 24/7 phone support at its $79 per month plan, making it potentially more appealing for ambitious sellers concerned about monthly outgoings.

Wix SEO setup checklist screenshot
Wix premium plans come with a handy SEO setup checklist, so you'll remember to make the technical tweaks your website needs to be seen by search engine users.

Does Wix Charge Transaction fees?

Wix's major value advantage is not charging any transaction fees.

However, you'll need to pay processing fees to third-party payment gateways, as is usual throughout retail. Wix will invoice you for these at the end of the month. Here are the rates:

  • Credit or debit card with Wix Payments: 2.9% + 30¢
  • Apply Pay: 2.9% + 30¢
  • Wix Payments Point of Sale (POS): 2.6%

We go through competitors and their differences more thoroughly in our complete guide to the best online sales platforms for small businesses.

Does Wix Have a Free Plan?

Yes, Wix has a free plan, so you can design and publish your website at no cost. Here are the limitations of the Wix free plan:

  • URL contains “youraccountname.wixsite.com”
  • Wix ads on every page
  • 500MB of storage space
  • Can't take online payments
  • No Google analytics

Wix also has a 14-day free trial so you can test its premium web builder free of charge. There's a money-back guarantee for the first two weeks of any paid subscription as well.

Wix Fees and Costs: Billing Cycles, Ongoing Costs and Hidden Fees

Don't forget to read the small print – beyond just the subscription cost, you may have to pay some ‘hidden' fees such as set-up fees or paid add-ons. Let's break down what you can expect to pay, as well as on what terms.

Wix Billing Cycles

You can choose to pay one of four ways: monthly, annually, once per two years or once every three years. Of these, the discounts are bigger if you pick the latter.

Be aware that subscriptions are on auto-renew, so you should set a reminder for when your billing period is coming to an end. Annual and biannual plans are renewed 14 days before the plan's expiry date.

Additional Wix website Costs:

The following additional charges may appear on your invoice from Wix:

  • Custom domain name: $16.89 a year
  • Business email with Google: $4.95 monthly per user
  • Paid apps (integrations)
  • Third-party payment processing fees
  • Mandatory taxes – including VAT

Bear in mind that if you bought a subscription while it was discounted, it will renew at the regular (higher) rate.

Wix Pricing Versus Competitors' Pricing

Wix was joint third-best in the Value for Money category of our recent round of rigorous website builder testing. When comparing Wix with Squarespace on value for money, they both scored an impressive 4.2/5. Square came top because it's the only e-commerce platform that doesn't charge a monthly subscription fee to use its online sales platform.

Here are the Value for Money rankings:

  1. Square: 4.7/5
  2. Woocommerce: 4.3/5
  3. Wix and Squarespace: 4.2/5
  4. Shopify, Americommerce, PinnacleCart and Bigcommerce: 3.0/5

Even in light of this list, it's worth giving Wix a second look given the website builder scored 4.6/5 overall, ranking second place among all its competitors.

If you're looking to sell cheaply online, you're probably wondering whether or not to choose Wix. To help solve this riddle, we've put together a comparison chart of Wix and its competitors' lowest-price e-commerce plans without onsite adverts.

You can directly compare their features by clicking the left and right arrows:

Swipe right to see more
0 out of 0

Wix

Shopify

BigCommerce

Squarespace

Wix Core

Basic Shopify

Standard

Business

Price per month

$27/month

Price per month

$29 per month

Price per month

$29 per month

Price per month

$33 per month

Transaction fees

None

Transaction fees

2.0%

Transaction fees

None

Transaction fees

3%

Unlimited products
Unlimited products
Unlimited products
Unlimited products
Abandoned Cart Recovery
Abandoned Cart Recovery
Abandoned Cart Recovery
Abandoned Cart Recovery
Sell on Facebook and Instagram
Sell on Facebook and Instagram
Sell on Facebook and Instagram
Sell on Facebook and Instagram
Sell on marketplaces
Sell on marketplaces
Sell on marketplaces
Sell on marketplaces
Print Shipping Labels
Print Shipping Labels
Print Shipping Labels
Print Shipping Labels
Sell in local currencies
Sell in local currencies

With Shopify Payments

Sell in local currencies
Sell in local currencies
Try Now Try Now Try Now Try Now
Expert Verdict

Wix offers a healthy balance between attractive design options, time-saving AI tools, and basic online selling options.

The convenience of shipping label printing, local currency pricing and automated sales tax make the $32-a-month Wix Business the best e-commerce plan in our eyes. These sales features enable you to build a solid workflow and be better organized.

Remember, Wix Business is specifically aimed at online sellers only. If you're looking to build a business landing page, an artist's portfolio, a community forum or any other kind of website then you should go for the Wix Light plan. At just $16 per month, Wix's Light plan lets you build a website with hosting included and no Wix ads. Nice!

Frequently Asked Questions

Is Wix Good Value for Money?
Yes, in short, Wix is good value for money. With its simplified pricing structure and free basic plan, it offers a solution for many price points.

It's not the best, however, as it ranked joint-third in our price comparison, losing out to Square and Woocommerce. That being said, it placed second in our overall shortlist due to its excellent range of features and ease-of-use which makes it a solid choice if affordability isn't your number one priority.

How Can You Save Money On Wix?
You can save money on Wix with the code “GET10!” which deducts 10% from your monthly subscription fee.
Who is Wix Recommended for?
Since Wix offers a range of pricing tiers, each one is recommended for a slightly different business profile.

  • Wix Light is best suited for small businesses or freelancers.
  • Wix Core is best suited for retailers starting a small online store.
  • Wix Business is best suited for online sellers with an existing store who are looking to level up.
  • Wix Business Elite is best suited for fast-growing SMBs with experience of running an online store.
Written by:
Sabrina Dougall
Sabrina is a business journalist whose career began in news reporting. She has a master's in Investigative Journalism from City University London, and her work has appeared in The Times, The Daily Express, Money Saving Expert, Camden New Journal, Global Trade Review, and Computer Business Review. She specializes in writing about SEO (search engine optimization). Having run her own small business, Sabrina knows first-hand how critical digital marketing is to building a client base and local reputation.
Reviewed by:
A head shot of Natasha Willett - a blonde woman in a work shirt with a blue background
For over 9 years Natasha has worked as a mixed method researcher working across a range of sectors from insurance and policy development, to business services and software. As a member of the Market Research Society, Natasha is an advocate for high ethical, commercial and methodological best practices.