Wix Pricing: Costs and Hidden Fees 2023

Wix Ecommerce Price Plans

Ecommerce simply refers to selling online. So you'll need a Wix ecommerce platform plan if you're in need of a website with a shopping cart and buy buttons, that sort of thing.

Our independent testing found Wix has the fourth best sales features of major ecommerce platforms. Shopify, BigCommerce and WooCommerce performed better in this regard because they're aimed at larger online retailers. If you're looking for a wide range of complex sales features, Wix may not be the platform for you. On the other hand, Wix has user-friendliness on its side and suits many smaller businesses down to the ground.

Wix has three standard ecommerce plans plus an enterprise ecommerce plan.

Now we'll take a more detailed look at each price plan, outlining the target market as well as benefits and drawbacks.

Wix Business Basic Pricing Plan

• What: Create an online store from a template
• Who: Rookie retail entrepreneurs
• Why: Take online payments and create an online store
• How much: $27 per month – discounts available for two or three years' prepayment

Wix's Business Basic plan costs $27 per month if you pay for one year upfront, otherwise the month-to-month cost is $34. You'll get an easy-to-use website builder along with strong sales features such as unlimited product listings and abandoned cart recovery. These are standard features also included with Basic Shopify, for instance. Abandoned cart is a good bonus at this level, however, as neither BigCommerce Standard nor Square Online Professional (the basic ecommerce plans of each) don't include this feature.

Wix offers a narrower range of ecommerce opportunities at this price tier. For example, you can't sell via online marketplaces, manage multi-site inventory or even print shipping labels with the Wix Business Basic plan – unlike Basic Shopify. However, Basic Shopify is more expensive at $29 per month.

Therefore Wix's Business Basic plan is only really suitable for beginners in the online retail game. If your online sales ambitions are modest or you're just starting out with ecommerce then choose this plan.

What: An affordable online store with solid sales features
Who: Smaller retailers looking to scale
Why: Run a smooth-flowing ecommerce operation
How much: $32 per month – discount available for two years' prepayment

For just $5 more per month, Wix Business Unlimited opens up a whole range of retail opportunities compared with Wix Business Basic. While the Basic plan serves as an introductory platform for merchants finding their feet online, Business Unlimited can really kick your ecommerce business into gear. This Wix price plan is our editor's pick because of the breadth of services you get for your money.

Crucially, this subscription gives you access to end-to-end order fulfilment management so you can build a smooth workflow. This will maintain your professionalism and build credibility for your ecommerce company as you scale. Wix Business Unlimited retains a couple of benefits over competitors, for example, sending automated emails for abandoned cart recovery. BigCommerce, on the other hand, only offers this feature at its Plus tier (which is roughly 225% more expensive than Wix Business Unlimited).

Wix Business VIP Pricing Plan

What: Understand your online sales with advanced analytics
Who: Online merchants with long-term goals
Why: Priority customer support
How much: $59 per month – discount available for two years' upfront payment

The Wix Business VIP plan gives you only a handful of new features for the extra $27 a month compared with Business Unlimited. Therefore it's not very good value for money. At this tier you'll gain access to Wix customized reports, a feature which BigCommerce offers at its lowest priced package. Square Online even offers advanced analytics at their $29 tier. No surprise Wix did not score as high as Square Online in value for money, achieving 4.2/5 compared with Square Online's 4.7/5.

Wix Connect Domain Pricing Plan

What: Basic DIY website with low storage and basic features
Who: Beginner website makers
Why: Affordable and low-effort
How much: $5 per month – discount available for two or three years' upfront purchase

The basic Wix website plan is good for getting to grips with your DIY website design skills – and not much more. While you technically have access to 500MB of storage space and 1GB of bandwidth, your site will display adverts branded for Wix. This could be acceptable for a short-lived charity campaign or a local community group. But it's not a good idea for a serious business because it looks amateurish.

Wix Combo Pricing Plan

• What: Create a landing page or mini website
• Who: Micro entrepreneurs
• Why: Low-budget simplicity
• How much: $18 per month – discounts available for two or three years' prepayment

Wix's Combo plan costs $14 if you pay for one year upfront, otherwise the month-to-month cost is $18. You don't get bells and whistles – just 2GB of bandwidth, 3GB of storage space and 30 minutes of video streaming. So this is a plan best suited to a small-town tradesperson looking for a virtual business card. That means you can display contact details, a few customer testimonials and a couple of images of your work. But not much more.

Wix Unlimited Pricing Plan

• What: Build an attractive, reliable website
• Who: Small business marketers, community leaders, creatives and campaign managers
• Why: Unlimited bandwidth plus ad vouchers
• How much: $22 per month – discounts available for two or three years' prepayment

The Wix Unlimited plan costs $22 per month for a year's prepaid subscription. Wix does a lot to try and attract users to this plan, so wise up that free perks only last one year: namely, search engine boosting and visitor analytics. You'll also get 100% extra free when you spend $500 on Google Ads if you're a new customer. Use these to get a feel for using paid search marketing to advertise your website to Google search engine users.

The 10GB of storage space you get makes this plan highly suitable for small business leaders and entrepreneurs who need to showcase their work through lots of images and text. You get access to unlimited bandwidth (for smooth data downloading) at this price tier, which supports multimedia websites even better.

Software startups, designers and all kinds of consultants will benefit from the hour of available video storage space. Video marketing is key to attracting and holding the attention of would-be clients, so it's worth setting yourself up with a website that can handle streaming.

Wix VIP Pricing Plan

• What: Make a multimedia-rich website
• Who: Design agencies, multimedia creatives, business leaders
• Why: Priority customer support
• How much: $45 per month – discounts available for two years' prepayment

The Wix VIP plan costs almost twice as much as the Wix Unlimited price plan. The main benefit you get in return for your hard-earned cash is priority customer support. This will really benefit website makers who are likely to face time-critical website issues such as video streaming woes, marketing management troubles or complications around automations. So if you are using your website as a central platform for your email marketing, for instance, you may well benefit from the speedier support. However, if you're simply looking for a holding pen for some photography and text then this tier wouldn't be worth the extra cash.

Another extra feature of this tier is a logo maker, but don't get too excited about that. Free logo makers are easy to come across nowadays with Canva, Adobe, Looka and Hatchful from Shopify all readily available too.

Does Wix Have a Free Plan?

Yes, Wix has a free plan plus a 14-day free trial so you can test its web builder free of charge. The free plan has 500MB of storage and no set duration. That's convenient for busy people who aren't sure when they'll have time to come back to work on their website.

Using the Wix free plan will reveal to you whether you can get along with its design interface. While most of the features are pretty self-explanatory, there are some users who find the web designer too clunky. That said, Wix achieved a 4/5 in our Ease of Use category of testing, well above Shopify (3.5/5) and BigCommerce (3.3/5).

However, you won't be able to sell products or take payments using the Wix free plan. It's technically possible to monetize the Wix free plan if you manage to drive enough traffic (website visitors) and add adverts or affiliate links. Yet that approach will take so much effort and dedication, you may as well invest some capital in a premium Wix plan. The benefits of upgrading include no Wix adverts, your own custom domain plus access to analytics and marketing tools.

Wix Fees and Costs: Billing Cycles, Ongoing Costs and Hidden Fees

Wix Billing Cycles

You can choose to pay one of four ways: monthly, annually, once per two years or once every three years. Of these, the discounts are bigger if you pick the latter.

Be aware that subscriptions are on auto-renew, so you should set a reminder for when your billing period is coming to an end. Annual and biannual plans are renewed 14 days prior to the plan's expiry date.

Additional Wix website Costs:

The following additional charges may appear on your invoice from Wix:

• Custom domain name: $16.89 a year
• Business email with Google: $4.95 monthly per user
• Paid apps (integrations)
• Third-party payment processing fees
• Mandatory taxes – including VAT

Bear in mind that if you bought a subscription while it was discounted, it will renew at the regular (higher) rate.

Wix Pricing Versus Competitors' Pricing

Wix was joint third-best in the Value for Money category of our recent round of rigorous website builder testing. Scoring an impressive 4.2/5, Wix is equally as good investment compared with Squarespace. Square came top because it's the only ecommerce platform that doesn't charge a monthly subscription fee to use their online sales platform.

Here's the Value for Money rankings:

1. Square: 4.7/5
2. Woocommerce: 4.3/5
3. Wix and Squarespace: 4.2/5
4. Shopify, Americommerce, PinnacleCart and Bigcommerce: 3.0/5

Even in light of this list, it's worth giving Wix a second look given the website builder scored 4.6/5 overall, ranking second place among all its competitors.

If you're looking to sell cheaply online, you're probably wondering whether or not to choose Wix. To help solve this riddle, we've put together a comparison chart of Wix and its competitors' lowest price ecommerce plans without onsite adverts.

You can directly compare their features by clicking the left and right arrows: