5 Best SEO Content Writing Services for 2023

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Sabrina Dougall

Titan Growth is the best SEO content writing service, our research has found. Its successful track record in content marketing earned them an average of 5/5 across their online customer reviews.

Excellent copy that converts – that's what you need for your business websites. With post-pandemic inflation, Americans are more likely to shop online to find the best deals (CNN, Dec 22). So you want to make sure your website is they one that pops up on Google search results.

If you need expert recommendations for SEO writing services, stick around because we've got lots more for businesses of all sizes. We've ranked the best web copywriting services based on: client satisfaction, breadth of services, and agency size.

Short on time? Fill in our quick SEO services request form and we'll match you with the right professionals for the job. You can indicate exactly what you need, including blog and article post writing. Then we'll ask our trusted partners to call you directly.

Looking for pricing? Skip to the FAQ section at the end to find out how much an SEO writer charges.

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Copy That

The word “copy” refers to any written text. We'll use it to mean: articles, blog posts, guest posts, landing page text, and any writing on your web pages. Content writing and copywriting are used interchangeably.

Quick Comparison: Best SEO Content Writing Agencies

Research indicates you should aim to publish new content on your website at least four times a week to successfully attract more search engine traffic. It's a monumental amount of work if your team is already up to its neck in procurement, compliance, and accounting.

If you're ready to outsource the content production as part of your organic marketing strategy, look no further than our top recommendations:

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Titan Growth

Netpeak

Scorpion

Big Leap

Boostability

5.0
4.9
4.8
4.7
4.6
Best For

Ambitious Growth

Best For

Conversion-Focused Copywriting

Best For

Local Services

Best For

Tone of Voice

Best For

Small Businesses

Price Range

On request

Price Range

$30-$70/hr

Price Range

On request

Price Range

On request

Price Range

On request

1. Titan Growth: 5/5

Best for Ambitious Growth

Titan Growth logo
Titan Growth
5
Pricing On request
Quick overview

Titan Growth is an established player in the SEO and digital marketing scene (est. 2004) with a large roster of happy clients. They'll create high-quality content to convert sales using their industry-insider knowledge.

Pros

Large content creation team

Sales-focused marketing services

PR also available

Cons

Not suitable for tiny companies

You'll need a big budget

Providing content marketing (promoting your business via written content) as well as in-house copywriting, Titan Growth is the stand-out performer in SEO content writing services.

Titan Growth staff uses their deep knowledge of Google search to increase organic traffic and revenue, according to a California winery marketing manager that hired the firm in 2021. This is just one of dozens of delighted clients who sang the agency's praises in online reviews.

As a large agency, Titan Growth can afford to attract and retain top marketing talent, unlike newer agencies that rely on small-time freelancers, such as Growth Machine SEO. That's an indicator of consistent web copy quality, as every new freelancer hire can be a bit of a gamble.

Due to its large size and broad range of marketing services, Titan Growth is best suited to SMBs and corporate enterprises with ambitious growth goals. If you've got a budget in the tens or hundreds of thousands of dollars, this is the SEO agency to grow your traffic.

Google updates its search algorithms every day. Hire an SEO expert that can keep up

2. Netpeak: 4.9/5

Best for Conversion-Focused Copy

netpeak logo
Netpeak
4.9
Pricing $30-$70 an hour
Quick overview

Netpeak is a technology-focused digital marketing agency based in Eastern Europe, the UK, and the US. In 2016, the agency branched from sister company Netpeak Software, developer of a highly-rated SEO tool called Netpeak Spider.

Pros

Excellent technical capabilities

Multilingual (English, Russian, Ukrainian, Bulgarian)

Clients include: TripAdvisor, Vodafone and L'Oréal

Cons

Price tag is not light

Your team must commit to an active partnership

Netpeak's SEO experts undertake a technical audit of your business' website(s) – plus detailed competitor keyword analysis – before producing content for you. This way, you'll get a raft of blog articles aimed at your specific audience. It's a much smarter approach than simply guessing what your customers want, and thereby wasting your marketing budget in the process.

Its team's breadth of experience includes optimizing sales conversion for ecommerce (online shopping) websites. A unique benefit of hiring Netpeak is its multilingual capabilities, with team members fluent in English, Russian, Ukrainian, and Bulgarian. This is far better than relying on Google translate to reach your overseas markets.

Due to its technical prowess, Netpeak is better suited to working with medium-sized businesses with significant potential for online growth. So, if you're a smaller startup, a one-man-band or sole trader, then you're probably better off partnering with Boostability than Netpeak.

A potential limitation to working with Netpeak is the amount of effort you'll need to put in to understand how SEO works. According to customer reviews, your team needs to collaborate actively with Netpeak, responding to their suggestions with follow-up work.

Competition is growing for ecommerce revenue; hire an SEO to give your business better visibility

3. Scorpion: 4.8/5

Best for Local Services Copywriting

Scorpion Logo
Scorpion
4.8
Pricing On request
Quick overview

Scorpion provides SEO and content marketing for local businesses including home services, healthcare providers, and law firms. Their clients have access to a proprietary dashboard for easy campaign monitoring.

Pros

Staff are hard-working and approachable

Proprietary monitoring dashboard

Cons

Specialist copywriting needs double-checking

Scorpion's happy customers praised the team's marketing expertise, friendly demeanor, and commitment to growing their companies. Conveniently, the agency will manage your website and take ownership of lead generation, going above and beyond mere copywriting.

The agency generally works with home services providers, such as plumbers, landscapers, roofers, as well as legal firms. Given its high levels of customer satisfaction from these demographics, we confidently recommend Scorpion for local SEO copywriting services.

Unfortunately, one unhappy law firm client expressed dissatisfaction with the quality and accuracy of Scorpion's family law content writing in November 2022. Yet, the majority of Scorpion's online reviews are glowing. For that reason, we recommend you give any specialist content a double-check before continuing to work with Scorpion.

Another downside is a small business owner felt left out in the cold with less transparency than they'd hoped for, according to another November 2022 online review. It seems companies hoping for regular two-way catch-ups would be better off with Titan Growth than Scorpion.

smiling woman sits in front of laptop in office
Readers stay on your page for 15 seconds (Backlinko). Can your content convert them?

4. Big Leap: 4.7/5

Best for Tone of Voice

big leap logo
Big Leap
4.7
Pricing On request
Quick overview

Utah-based Big Leap is a broad-service digital marketing agency, with specialist teams in SEO, reputation management and conversion rate optimization. Their clients are mainly in ecommerce, Saas, home services, and healthcare.

Pros

Team showed sensitivity to clients' needs

Technical fixes as well as content services

Deeply knowledgeable about SEO

Cons

Some clients felt communication was spotty

Deadlines sometimes missed

After carrying out a content audit, Big Leap will produce a range of lead magnets to develop your brand's web presence, creating blog posts, quizzes, infographics, white papers, and e-books. Such high-quality assets will attract targeted web traffic to your business sites: the exact boost your SEO needs.

Clients praised Big Leap's ability to sensitively handle their brand's tone of voice. SEO experts from Big Leap worked to correct misinformation about divisive social issues with an effective content strategy, according to the 2021 review of a non-profit's marketing director.

A mattress brand that worked with Big Leap over several years also highlighted the agency's skill in brand voice creation. This shows the breadth of the agency's capability across market sectors. If you're looking to hone your company's likeability through personalized copywriting, Big Leap is therefore more suitable than Titan Growth.

On the negative side, a couple of online reviewers pointed out issues with project management in 2018 and 2020. Specifically, that some deadlines were missed and communication was not always robust.

What's the Cost of Hiring an SEO Expert In-House?

The average annual salary for an SEO Content Writer and Project Manager is $60,000. Glassdoor puts the average SEO Content Writer salary at $50,000 in 2022. Remember, that doesn't include the cost of subscriptions to SEO audit tools, such as Screaming Frog, Semrush, and Ahrefs. SEO is also a very competitive hiring market.

5. Boostability: 4.6/5

Best for small businesses

boostability logo
Boostability
4.6
Pricing On request
Quick overview

Boostability carries out SEO services for small businesses, unlike Titan Growth and Netpeak which cater to larger companies. Their proprietary keyword-tracking platform may not be as powerful as Google Analytics or Semrush, but it shows the agency's commitment to data-driven SEO.

Pros

Specifically geared towards smaller businesses

Transparent results reporting

Cons

Keyword-tracking technology not the most powerful on the market

Providing on-page and off-page SEO for small businesses, Boostability has proven to be a reliable agency for dozens of happy clients across the US. Examples of clients include: restaurants, personal services, real estate, educational facilities, dental practices, and other healthcare providers. If you're in any of these industries, you could see improved website traffic with Boostability's SEO content creation.

Client testimonials mention it was easy to understand how and why Boostability worked to improve their organic search traffic. Account managers could fluently explain SEO concepts to clients. This is essential for a successful SEO partnership because search engine algorithms are fiendishly complex and ever-changing. This leads us to conclude Boostability is more transparent than Scorpion, which provides SEO for local services.

Boostability customers also appreciate the ability to track keyword rankings using the company's proprietary dashboard. Such technology is common among SEO agencies today, but it's still a good sign of technological expertise within the team.

An insurer noted in a 2018 customer review that Boostability didn't seem to grasp the hyperlocal market of their business. Rather, Boostability seemed better geared towards reaching metropolitan audiences. Therefore, we recommend Boostability for small business owners in large towns and cities.

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How Did We Compare the Best Content Providers?

Although we have some partners in this industry, we are never willing to sacrifice editorial independence. Our research method is to collect the customer review ratings for each provider across six trusted online platforms. Providers are excluded if we cannot find enough online reviews. We then average each provider's score to produce the final rating out of five. The rating is rounded to the nearest decimal place.

Here are the raw scores before rounding:

  1. Titan Growth – 4.95
  2. Netpeak – 4.93
  3. Scorpion – 4.77
  4. Big Leap – 4.65
  5. Boostability – 4.63
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Verdict: Choosing a Content Writing Service that's Right for Your Business

There's no one SEO agency that will suit every business down to the ground. You should make a choice carefully, one that depends on your market, audience, budget, and business size. Yet, you can rest assured that the companies we've reviewed for this article are the real deal.

Here's a recap of our top SEO copywriting service providers:

  1. Titan Growth – Best for Ambitious Growth 5/5
  2. Netpeak – Best for Conversion-Focused Copy 4.9/5
  3. Scorpion – Best for Local Services Copywriting 4.8/5
  4. Big Leap – Best for Tone of Voice 4.7/5
  5. Boostability – Best for Small Businesses 4.6/5

If you're a healthcare provider, for instance, there's more than one choice you could make from this list. Consider your particular business goals and marketing budget; if you're a small player, Boostability is best, but if you're eager for multi-territory expansion you should choose Titan Growth.

Remember, we're here to take the work off your plate. If you let us know what SEO services you need, we'll figure out the best suppliers to match you with.

FAQs

How much does an SEO writer charge?
It costs around $100 upwards to hire a freelance SEO content writer for your business site. We've carried out some research to give you an idea of rates across a number of freelancer pools:

CompanyPricingDetails
Contentwriters.comFrom $99 per piece
Offers more or less management support as you need
Outerbox.comFull package $2,000-$10,000+ monthly
They'll take care of wider SEO strategy and monitor results (for SMBs)
UpworkContent writers $15-80 per hour (most are 30-50). Max $180
You'll need to produce really clear content briefs (for smaller businesses)
CloudPeepsFrom $100 for a blog post or $250 for pro
Access to a freelancer marketplace; you manage your own freelancers
Draft.co$150 for 1500 word blog post
Includes basic research and royalty-free images
ShorthandFrom $120 per article ($1800 for 15 pages)
Writers are trained in keyword research
Freelancer$5-$40 per hour, in the main
Browse freelancers by skillset, country, and experience

Of course, you should be aware that hiring cheap is not always a cost-effective solution. If you go with a less experienced copywriter, the time you spend correcting their work may not be worth the investment. If you're curious, we've produced a dedicated guide on the cost of SEO.

Is SEO the same as content writing?
SEO (search engine optimization) is a set of techniques to increase the likelihood of your website appearing on the search engine results page (SERP) for certain queries. Content writing can certainly form part of your SEO strategy, but the former is only a small part of the latter.

Writing fresh, useful content, such as “how to” guides, movie reviews, or fashion blogs can funnel search engine users to your website. Producing numerous, well-written articles on topics relevant to your particular niche will help your website build authority over time. This is crucial for your SEO success because search engine bots actually scan your website and give it a score depending on how authoritative it appears to be. The more useful your content, and the higher your domain authority, the more likely your site is to rank above competitors in SERPs.

If your content is so good that other high-quality websites are linking to various articles on your site, that's another win for your SEO.

Is content writing necessary for SEO?
Yes, content writing is an essential pillar of your SEO strategy. But you can't just publish any old article and expect it to boost your website traffic. According to Google, there are several factors that search engine bots use to decide whether your content is helpful:

  • It's written by humans, not AI
  • It meets the user's expectations (no clickbait)
  • No grammar or spelling mistakes
  • Demonstrates expertise in the topic

Search engines like Google are wise to any tricks that try to “game the system” and will penalize websites that try to take shortcuts, such as paying for bots to artificially create web traffic. You should also avoid “keyword stuffing”, which means repeating certain phrases pointlessly throughout a page in the hopes that a search engine will interpret that as useful. It won't.

Should I use AI to generate content for my website?
You can, but it would be a high-risk strategy. In April 2022, Google's John Mueller made it clear that automatically generated content, such as articles written by machine learning (AI) bots, goes against the Webmaster Guidelines. It's considered spam.

However, matters are complicated by Google when it admitted that it cannot always tell when content is written by a human or a machine. As AI technology improves, large language models, such as Open.Ai's ChatGPT, Huawei's Pangu Alpha, and Microsoft's Turing NLG, are becoming smarter by the day.

Typically, such content generators spit out fluid sentences, paragraphs, and whole articles. However, the information in these articles is only as up to date as the bot's training materials, and cannot be updated after its creation. So, if you're using a program built in 2021 to write articles relevant in 2023, you're going to have to hope the world hasn't changed at all in that time. Which is unlikely, to say the least.

Written by:
Sabrina Dougall
Sabrina Dougall Web Marketing Expert

Sabrina is a business journalist whose career began in news reporting. She has a master’s in Investigative Journalism from City University London, and her work has appeared in The Times, The Daily Express, Money Saving Expert, Camen New Journal, Global Trade Review, and Computer Business Review. She specializes in writing about SEO (search engine optimization). Having run her own small business, Sabrina knows first-hand how critical digital marketing is to building a client base and local reputation.