Social Media Marketing

By Dan Barraclough | Published: June 29 2021

In this guide, we take you through the pricing and benefits of social media marketing 

What is Social Media Marketing?

Social media marketing involves promoting your brand and communicating messages with your audience via social media platforms. You can do this by creating and sharing engaging content, running paid advertising campaigns, (more on this later), and continually analyzing your performance to help you get even better results.

Currently, the most popular social media channels are Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn. However, there are some other channels to consider, such as TikTok with its 689 million users. You can also advertise on messaging-specific platforms, such as WhatsApp and Facebook Messenger.

When done effectively, social media advertising can help increase traffic to your website, build your brand image, and boost sales. Essentially, it’s one of the most time and cost effective ways to grow your business. After all, over 53% of the world's population is using social media today.

What do Social Media Marketing Companies do?

Social media marketing companies create and maintain bespoke social marketing campaigns for you, helping your business reach new customers and increase sales while you focus on other important tasks. But how do they do it?

Typically, it’s a four stage process:

  1. Strategizing
  2. Creating and publishing content
  3. Social listening and engagement
  4. Analyzing and reporting

1. Strategizing

First off, the social media marketing company will help you settle on some achievable goals. They’ll then use their expertise to advise you on which social media channels and which types of content would work best for your unique ambitions.

2. Creating and Sharing Content

The next step is social media content marketing, which involves creating and sharing engaging content across different channels, in different formats. Whether it’s an informational video, hilarious imagery, or a simple questionnaire, social media marketing companies know exactly when to post, and which type of content works best for each channel.

You can also invest in paid social media advertising by using platforms such as Facebook Ads. Rather than creating content and posting organically (i.e. without spending any money), this is when you pay to have your posts promoted to your followers and users who aren’t following your brand, targeting the content to specific users based on their demographics or interests. We’ll discuss how much this costs further down the page.

3. Social Listening and Engagement

The next step usually involves listening to what your customers are saying and engaging with them in conversation. To do this, your social media marketing company will use social listening tools that collect all your company’s mentions, comments, and messages in one place. One of social media’s greatest strengths is its ability to spark real life conversation with customers, which can really boost your brand image.

4. Analyzing and Reporting

The final step – analyzing and reporting – isn’t actually final. In reality, it’s an ongoing process that can help inspire new strategies and types of content you’d like to publish. By analyzing a campaign’s performance, your social media marketing company can see which posts were most and least successful, helping your business achieve even stronger results in the long run. Money never sleeps, and neither does social media.

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How Can my Business Benefit from Social Media Marketing?

Social media advertising can benefit your business in many ways, helping your business grow and succeed online. Here are the top three benefits:

  • Boost sales
  • Grow brand awareness
  • Increase traffic to your website
  • Reach new customers

Social media is an effective marketing tool because it has such a vast audience, with 1.3 million new users having joined social media each day during 2020. If you’re not exploiting social media marketing, you’re missing out on advertising to an untapped market of millions of users.

If you’re worried that you don’t have time to do all this yourself, then don’t worry. You can hire social media experts to handle everything for you, growing your audience base while you focus on other aspects of your business. And we can help you get started.

Simply tell us what you need using our free comparison tool, and we’ll use your answers to match you with social media marketing companies that best suit your needs.

They’ll then contact you with more information on how they can help your business grow, plus no-obligation quotes for you to compare. Our service is completely free, and always will be.

What’s the Cost of Social Media Marketing?

Just like all digital marketing services, calculating the total cost of social media marketing can prove tricky because it depends on what you need. There is no single fee because social media marketing companies will run campaigns for you at varying degrees, at varying costs.

Small businesses running campaigns on the three most popular social channels – Facebook, Twitter, and Instagram – can expect to pay around $2,000 per month. Naturally, that figure could change depending on the number and type of posts you want to publish.

As we mentioned earlier, you can use platforms such as Facebook Ads to run paid advertising campaigns. One of the most common forms of paid advertising is PPC (pay-per-click), in which you pay Facebook Ads or your chosen platform each time a user clicks on your post. On Facebook Ads, you’ll likely need to pay anywhere between $0.50 and $2.00 per click.

You can post your own content on social media for free, but you’re unlikely to get significant results without devoting a lot of time and effort to your campaign, or hiring an expert to create one for you. All-in-all, the quickest way to get results to help your business grow is by working with a social media advertising company.

Save by Comparing Social Media Marketing Quotes
Have you run a social media marketing campaign before?
Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

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