Hibu Review 2023: Social Media Marketing

Hibu logo

Pros

  • Suitable for a variety of industries
  • Ideal for small to medium-sized businesses
  • One-on-one customer service available from a specialist

Cons

  • Must request a quote for pricing
  • Doesn’t quite have the resources suitable for large business clients

Hibu is one of the leading digital marketing companies in the US, helping small and medium sized businesses reach new customers and boost sales. Hibu’s also a Facebook Marketing, Google Ads, and Microsoft Advertising Select Channel Partner – so if these leading marketing companies can trust Hibu, you can too.

However, just like all client-based services, Hibu might not be the right fit for everyone. So, should you and your business say hi to Hibu? In this Hibu review, we examine the digital marketing company’s social media services and pricing to help you make an informed and balanced decision.


How Good are Hibu’s Features and Benefits?

Hibu logo
Hibu
Pricing On request
Quick overview

Hibu will manage your social media marketing for you, creating targeted posts to engage the type of customer your business needs. The agency specializes in Facebook and Instagram, though they'll do Twitter as well. They'll help you figure out which platforms are best suited to reach your audience.

The agency team tends to sell marketing services as part of a wider package (they call it a "solution") so it helps to have a clear idea of exactly which services you do and don't need from them. For instance, Hibu also builds websites and runs SEO for improved search engine visibility.

Strengths

Focused on your goals

Takes workload off your plate

Improves your brand visibility

Weaknesses

Some unhappy customer reviews

Limited range of social channels

Overall, we're fairly impressed with Hibu's social media marketing offering. If you're running a large business and looking to launch campaigns in several countries, this isn't one of the best social media marketing companies. However, if you're running a medium-sized company such as a bakery franchise, an automobile servicing center or a chain of clothing stores then Hibu is a great fit.

Let's look at some aspects of their services in detail:

One-To-One Consultation

You'll start with a sales consultant, who, by all accounts, is helpful, enthusiastic and friendly. They'll help you work out what goals Hibu can help you meet. You'll then be matched with an account manager who will work towards those goals on your behalf.

It seems from customer reviews that not every single client gets an account manager, and sometimes the workload is shared. In some of those instances it was occasionally a bit harder for clients to get a clear picture of what's going on with their campaigns. But we found many five-star reviews praising Hibu's account managers too.

Build Your Social Media Presence

Increased brand awareness is one of the main benefits of Hibu's social media marketing. It helps drive more customers to your website and in-person venues, which ultimately drives sales. Hibu will help curate your Instagram and Facebook Business profiles, using your company logo and details, along with your photos and videos, to create a personalized yet professional Facebook presence for your business.

Create Engaging Ads for You

With your goals in mind, Hibu will run tailor-made paid social campaigns for your business. These ads are designed to pull in new customers who are already interested in your business' goods or services.

Hibu will also create organic content – such as videos, quizzes, photos, or blog posts – that appears on Facebook’s newsfeed, Facebook Messenger, Facebook Marketplace, and Instagram, exposing your business to a variety of social media users and potential customers.

Audience Targeting

Hibu will then leverage Facebook’s targeting features, ensuring your adverts are displayed to the right audience at the right time. This means you’re advertising to social media users who are more likely to be interested in your products and services, increasing the chance they’ll visit your website and make a purchase. Hibu can also “retarget” adverts in order to keep customers coming back.

24/7 Analytics Dashboard

You’ll have 24/7 access to Hibu’s analytics dashboard so you can see how your own campaign is performing, making it easy for you to jump in and make suggestions on how to improve the campaign, or simply ask questions. This is a common feature for digital marketing and SEO campaigns, but not always a given for social media marketing services. So it's a nice bonus.

Hibu social media marketing icons
Hibu's team will help your business grow on social media step-by-step

How Much Does Hibu’s Social Media Marketing Cost?

Hibu offers custom pricing because it knows that every client will require something different. From Hibu’s side, it will typically need to charge more if your business has loftier goals than another’s, and vice versa.

The easiest way to get a clear price is by comparing free quotes from trusted social media marketing companies, just like Hibu. We can help you there. Simply use our free comparison tool to tell us what you need, and we’ll match your business with experts that best suit your requirements.

They’ll then contact you with more information about how they can help your business grow, along with no-obligation quotes for you to compare. Our service is quick, easy, and free.

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Is Hibu’s Social Media Marketing Right for my Business?

In this section, we’ll discuss some common scenarios and questions to help you understand whether Hibu is the right fit for your business.

✔️ I want my business to gain new customers

Helping your business find new customers is the primary aim of Hibu’s social media marketing service. Hibu does this by promoting your business to some of the billions of active users on Facebook and Instagram, while you focus on other areas of your business.

❌ I want set price plans for my social media marketing services

Hibu offers custom pricing rather than set price plans. That’s because Hibu operates on the idea that there’s no ‘one-size-fits-all’ approach to social media marketing, meaning you’ll only pay for what your business needs. For instance, you’ll pay more if you and Hibu’s team decide it’s best to advertise on more than one social media channel.

❌ I run a large corporation

Hibu isn’t really aimed at large business clients, so you’re probably better off looking for a social media marketing company that specialises in helping large corporations. In contrast, Hibu is one of the best social media marketing companies for small businesses thanks to its friendly customer service team.

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What do Hibu’s Customer Reviews say?

Hibu is widely known in the digital marketing world. Their reputation among online reviewers is mixed. On Trustpilot, 74% of Hibu's reviews are five stars. That's a great indicator of the agency's trustworthiness and the high quality of its services. Here are some common themes in positive reviews:

✔️ Clear communication

✔️ Professionalism

✔️ Adapts to requests

✔️ Gained new clients

On the other hand, a sizeable chunk of reviews reflected negative experiences with Hibu. Overall the agency scores 3.6/5 on Trustpilot, and 3.8/5 on Capterra. Here are some recurring themes from critical reviews:

❌ Didn't get return on investment with my budget

❌ Continued to be charged after cancelling account


Expert Verdict

We’ve shown you the highs and lows of Hibu’s social media marketing, so you should now have a good idea about whether it’s a suitable option for your business. While it’s only suitable for small to medium-sized businesses, Hibu did impress during our research overall.

Remember, we can put you in touch with the best social media experts for your business, from a list of trusted companies that includes Hibu. To get started, simply use our free comparison tool to tell us a little about your business (it only takes a minute).

We’ll then use your answers to match you with social media experts, who’ll be in touch with more information about how they can help grow your business, and no-obligation quotes for you to compare.

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Written by:

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.