The 6 Best Social Media Marketing Agencies in 2023

man writing on a tablet with emojis hovering above it
Sabrina Dougall

Thrive is the best social media marketing agency for ecommerce businesses, our research found. We also recommend Firebelly Marketing for food and beverages, and Social Driver for nonprofits.

We've taken the time to look into social media marketing companies for a range of industries – and come up with a list of the best for 2023. We've been advising businesses for more than a decade about digital marketing choices, that's why we're best placed to offer this expertise for you.

This time we weighed up the options based on industry-specific specialities, considering the companies' reputations, performance record and range of services offered.  

Remember you can easily get bespoke quotes from social media agencies using our unique, easy tool.

Read on to discover our top recommendations for social media marketing (SMM) agencies, their prices and features as well as their suitability for different types of business.


The 6 Best Social Media Marketing Companies: Overview

CompanyBest for
ThriveEcommerce
Firebelly MarketingFood and Beverages
SculptB2B
KickStart Dental MarketingDentists
Lyfe MarketingHealthcare
Social DriverNonprofits

Read on below for individual reviews of the best social media marketing agencies, including information on pricing and the services they provide. If you’d like to get in touch with experts sooner rather than later, then simply use our free comparison tool. 

We’ll then match your business with the right social media marketing companies, who’ll then be in touch with more information about how they can help your business grow, and no-obligation quotes for you to compare.

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1. Thrive

Best for Ecommerce

Thrive is a full-service digital marketing agency with a strong record in social media marketing results. They design campaign strategies based on a company's individual position – and, apparently do so pretty well, given the abundance of positive client feedback we found.

A fast growing company, they focus in on ROI for multichannel social media marketing campaigns. Some of their best results come through their work with ecommerce clients. This should come as no surprise, given their position as a Premium Google Ads partner, Shopify Partner and Yext Partner.

Pros

  • Excellent customer feedback across the board
  • Proven results in ROI for ecommerce brands

Cons

  • You'll need a big budget to invest in their bespoke services

Thrive case study: All-natural ecommerce brand

Thrive carried out a series of campaign audits and in-depth market analysis. This enabled them to make social media content that was far more effectively targeted. Conversion rates and sales improved following a focused growth campaign.

Thrive social media marketing stats

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2. Firebelly Marketing

Best for Food and Beverages

Whether you need organic social media marketing or want to connect your brand with paid influencers, Firebelly Marketing has a solid track record for success. Using dynamic close-up videos, bold graphic design, and vivid photography, Firebelly Marketing promotes likeability and profitability of small food and beverage brands.

They're rated 4.5/5 on Google, and even higher on industry-specific review platforms. Prominent clients include multinational FIJI Water, so the agency is comfortable handling major budgets. That said, the majority of their business is with much smaller companies.

One marketing manager and client said in a 2020 review they occasionally felt unclear about what the agency would deliver for them. The client advised others to make their needs very clear to Firebelly Marketing, so as to nail down ROI expectations.

Pros

  • Very high client satisfaction
  • Up to date with industry trends
  • Provide paid, organic, and influencer marketing

Cons

  • Not multilingual
  • ROI sometimes unclear

Firebelly Marketing Case Study: International Anti-Poaching Foundation

The agency ran a multichannel campaign to boost awareness of a wildlife campaign in Zimbabwe. Their efforts increased the client's social following by 92%, with a impressive 42% of donation transactions coming from social channels.

several TIkTok reels side by side show wildlife rangers performing exercises and elephants in the wild in Zimbabwe.
Firebelly Marketing created TikTok reels themed on female empowerment and wildlife conservation for their client.

3. Sculpt

Best for B2B

When it comes to B2B social media marketing best practices, creating content for LinkedIn and Facebook is right up there. This is one of Sculpt’s favorite tactics to help your B2B business build relationships online and increase sales.

Your journey with Sculpt will start with an audit of your previous ads. You’ll then discuss your goals and Sculpt will design and launch a campaign for you, and provide week-after-week results.

Sculpt’s clients include MidWestOne Bank, Allsteel, and VillageCapital.

Pros

  • Long list of reputable clients in B2B sector
  • Ideal for LinkedIn advertising

Cons

  • Unclear pricing

Sculpt Case Study: Collective Data

Using Linkedin ads, Sculpt was able to reduce Collective Data’s cost per lead by 70% (that’s how much Collective Data pays to gain each customer). Here's what Collective Data had to say:

“What is most impressive is their willingness to help, and they truly look at our partnerships as a partnership. They are not just providing a service, but they are succeeding with us, and we are one team.”

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4. KickStart Dental Marketing

Best for Dentists

Social media marketing for dentists might sound like a niche trade, but KickStart Dental Marketing knows that the dentistry industry requires a slightly different approach to others – namely a huge focus on Facebook.

KickStart Dental Marketing will use Facebook and Instagram to promote your positive reviews, create daily content, and drive referrals by leveraging your current list of patients. With KickStart Dental Marketing, your profits should be looking minty fresh in no time.

Pros

  • Specializes in dental marketing
  • Provides free strategy session before you start
  • Uses its own dentistry-specific software

Cons

  • Unclear pricing

KickStart Dental Marketing Case Study: Castle Rock Dental Health

Dental surgery, Castle Rock Dental Health, works closely with KickStart Dental Marketing to help it gain new customers. Here’s what Dr. Linda Ludin has to say about the process:

“Castle Rock Dental Health has been working with KickStart for about a year to improve our online visibility. We’ve seen the amount of our reviews go way up and we’re getting lots of new customers. KickStart has been extremely helpful with any concerns we’ve had and it’s a good feeling to know that they acknowledge me as a person, and not just another business they’re serving.”


5. Lyfe Marketing

Best for Healthcare

Lyfe Marketing specializes in organic social media management, so it will increase the visibility of your business by helping produce content (written, video or sound) and sharing it on non-paid channels. They are also highly capable in paid marketing streams as well, as a Facebook Ads Partner, meaning they'll get your company noticed across social media too.

What makes Lyfe slightly different to the other best social media marketing companies in this article is that it provides three set price plans for its social media services, whereas others tend to price on request. This makes it easier to plan your budget for the year and avoid unexpected marketing costs.

Pros

  • Offers set price plans to help you set a budget
  • Ideal for healthcare businesses

Cons

  • Negative customer reviews recently
  • Price plans went up $50 each since last year

Lyfe Marketing Pricing

PlanCostWhat you’ll get

Good

$750 /month

Facebook and Instagram marketing

12 posts per month

Page monitoring and responding

 

Boost Ad Management

Better

$850 /month

Everything in the Good Plan, plus:

20 posts per month

Best

$1,150 /month

Everything in the Better Plan, plus:

40 posts per month

Lyfe Marketing Case Study: AllWell

AllWell wanted to improve its online presence and gain new customers, so Lyfe Marketing created a lead magnet (a piece of media that encourages online users to exchange contact information, such as an online form) and posted it across social media. This tactic helped AllWell get more customers that were actually already interested in their product.


6. Social Driver

Best for Nonprofits

Specializing in helping nonprofit companies reach a wider audience via social media marketing, Social Driver’s clients include the American Heart Association, the Education Trust, and the American Hospital Association.

Social Driver can help build brand awareness for your non-profit organization, driving more traffic to your website and helping you spread your message far and wide.

Pros

  • Plenty of experience working with nonprofits
  • Excellent video-creation services via YouTube
  • Ideal for building brand awareness

Cons

  • Unclear pricing

Social Driver Case Study: UnidoUS

UnidoUS wants more Latinos to register to vote in the US, and Social Driver helped the nonprofit company encourage thousands of Latinos to do so thanks to an effective YouTube campaign. This campaign resulted in a 35.9% click through rate (the number of users who saw the content, divided by the actual number of clicks the content received), compared to the industry average click through rate of 15%.

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Expert Verdict: the Best Social Media Marketing Agencies in the US

We’ve shown you the best social media marketing companies in the US, serving a variety of niche markets such as dentistry, but also the more common sectors such as B2B and small business. Let’s recap what we discussed.

The best social media marketing companies are:

  • Thrive – best for ecommerce
  • Firebelly Marketing – best for food and beverages
  • Sculpt – best for B2B
  • KickStart Dental Marketing – best for dentists
  • Lyfe Marketing – best for healthcare
  • Social Driver – best for nonprofits

Remember, we can put you in touch with the best social media marketing companies quickly and easily. All you need to do is use our free comparison tool (it only takes a minute) and we’ll match your business with trusted experts that best suit your needs.

Written by:
Sabrina Dougall
Sabrina Dougall Web Marketing Expert

Sabrina is a business journalist whose career began in news reporting. She has a master’s in Investigative Journalism from City University London, and her work has appeared in The Times, The Daily Express, Money Saving Expert, Camden New Journal, Global Trade Review, and Computer Business Review. She specializes in writing about SEO (search engine optimization). Having run her own small business, Sabrina knows first-hand how critical digital marketing is to building a client base and local reputation.