Social Media Management Pricing: What Are the Costs in 2021?

Social media monitoring service

By Dan Barraclough | Published: July 29 2021

How much does social media marketing cost? Read our detailed guide to find out…

Social media marketing can help your business reach new customers and increase sales, but at what cost? In this article, we discuss the social media management prices you can expect to pay, whether you’ve got simple requirements or an extra large budget.

To give you an edge over your competition, we’ve also included information on how much businesses spend on social media marketing, which we recommend factoring into your budget-planning. Social media management is a worthwhile investment, but read on to find out exactly how much that growth will cost your business.

How Much Does Social Media Marketing Cost?

You have two options here. You can either hire a social media management company, which typically charge monthly, or you can hire a freelancer, who usually charge by the hour. Below, we’ve outlined the average cost of both options.

Social Media Management Company Costs

Most social media management companies charge bespoke pricing, but you can expect to pay anywhere between $300 and $5,000+ per month for your social media marketing campaign. This will depend on the number of channels you want to advertise on, and the type of content you’d like the experts to create and share for you.

Freelancer Costs

  • Basic (0-3 years’ experience): $25 $35 per hour
  • Intermediate (3-5 years’ experience): $50 $100 per hour
  • Advanced (5-10+ years’ experience): $120+ per hour

Understanding social media management prices can be tricky sometimes. The easiest way to get a clear figure is by comparing free quotes from social media marketing companies, which is something we can help you with.

To get started, simply answer a few questions on our free comparison tool, and we’ll match your business with trusted social media experts that can best help you grow your business.

Compare quotes to find an exact price for your social media marketing campaign Get Free Quotes

How Much Does Social Media Marketing Cost Per Month?

As we mentioned earlier, the pricing charged by a social media management company usually falls between $300 and $5,000+ per month, depending on what you need. To give you an even clearer picture, we’ve included the set price plans offered by two of the best social media management companies in the US: Lyfe Marketing and Social High Rise.

Lyfe Marketing Pricing

Lyfe Marketing logo

Lyfe Marketing is one of the most popular social media marketing companies in the US, offering three price plans that are suitable for different types of businesses with varying budgets. Bear in mind that you’ll also need to pay a $150 one-off setup fee, and management fees costing up to $1,100 per month.

PlanCostWhat you’ll get
Good$700 /month

Facebook and Instagram marketing

12 posts per month

Page monitoring and responding

Boost Ad Management

Better$800 /monthEverything in the Good Plan, but with 20 posts per month
Best$1,100 /month

Everything in the Better Plan, plus:

40 posts per month

Social High Rise Pricing

social high rise logo

One of the best social media marketing companies for small businesses, Social High Rise has different packages to choose from. Each plan listed below comes with a one-time setup fee of $199. Further down below this table, you’ll find information on Social High Rise’s additional Facebook Ads and Twitter packages, and their costs.

Core Social Media Marketing Plans

PlanCostWhat you’ll get
Customer Service$249/month

Dedicated account manager

Unlimited customer review responses

Customer Experience$349/month

Dedicated account manager

Reporting dashboard

20+ custom organic posts per month on Facebook and Instagram

Outreach to potential customers

Customer Delight$499/month

Dedicated account manager

Reporting dashboard

20+ custom posts per month on Facebook and Instagram

Unlimited customer review responses

Twitter Add-on Package

PlanCostWhat you’ll get

2-3 customized tweets per week

Build and optimize your Twitter page

Customer outreach

Facebook Ads Add-on Packages

With Social High Rise’s paid Facebook Ads packages, the price you pay indicates how much exposure your adverts will get, rather than giving you access to a selection of actual features.

PlanCostBest for
Starter Campaign$99/month

Small campaigns with a few adverts per month

Familiarization with ad campaigns

Builder Campaign$199/month

Growing your audience

Promoting events

Growth Campaign$399/month

Store openings

Promoting gift card sales

Taking online orders

As you can see, you’ll pay more if you want your social media management company to advertise on more channels, or if you want access to more features, such as customer review responses.

Compare social media management quotes to get a clear price Get Free Quotes

How Much Do Businesses Spend on Social Media Marketing?

According to research by the Content Factory, the average company in the US spends between $200 and $350 per day on social media marketing services. This means the total social media management cost ends up at between $6,000 and $10,500+ per month, equating to anywhere between $72,000 and $126,000 annually. 

The reason these figures are higher than what we’ve mentioned previously in the article is because they include other overheads, such as hiring staff and training.

These costs may seem relatively high, but the results of an effective social media marketing campaign will pay dividends, helping your business find new customers and boost sales. So, in the end, it’s a minor cost in comparison to the rewards you’ll gain.

How Much is Social Media Marketing Worth?

Social media marketing is a worthwhile investment, and we’ve got the stats to prove it. According to research from Buffer, 73% of marketers reported that social media marketing was effective for their business.

What’s more, 72% of marketers reported that they improved engagement with their customers through content marketing, which is a vital part of social media management.

The most common ways to calculate the ROI (return on investment) of your own social media marketing campaign is to measure your quantifiable goals, such as the number of online form submissions or product purchases you gain compared to the amount of money you spent on your social media marketing.

For example, let’s say you pay the average Facebook Ad PPC (pay-per-click) cost of $0.27 for each time a customer clicks on your advert link, and you get 1,000 clicks. You’ve spent $270 in total. You’ll then need to divide that total spend figure by your average cost of acquiring a new customer in order to get your ROI percentage.

Expert Verdict

Social media management pricing depends on what you need, and whether you’re being charged monthly or hourly. However, the ball park figure lies between $300 and $5,000+ per month. 

Remember, investing in an effective social media marketing campaign can bring your business more customers and sales, and attract online traffic to your website – it’s a worthwhile investment.

The easiest way to get a clear price is by comparing free quotes from social media experts themselves. To get started, simply answer a few questions on our free comparison tool, and we’ll match your business with leading social media experts who can help grow your business.  They’ll then get in touch directly to answer your questions and provide free, no-obligation quotes for you to compare.

Find an exact price for your social media marketing campaign by comparing quotes Get Free Quotes
Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

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