Social Media Management Pricing: What Are the Costs in 2022?

Social media monitoring service

The help of a social media management company will cost between $300 and $5,000 per month, depending on the nature of your campaign. Or, for a freelancer to manage your social media, you'll pay from $25 to $120+ per hour, depending on their experience.

As businesses recover from the covid-19 pandemic, sticking to your budget is as important as ever. In this article, we'll explain how much social media management costs, helping you understand what kind of services you can benefit from at the price tag you're looking for.

We've been helping businesses find the right services, at the right prices for them, for over ten years. Our free quote-finding tool can get you tailored, no-obligation quotes from the best social media management companies for your business, so you can easily compare prices and save.

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How Much Does Social Media Marketing Cost?

You have two options here. You can either work with a social media management company, which typically charge monthly, or you can hire a freelancer, who usually charge by the hour. Below, we outline the average cost of both options.

Social Media Management Company Costs

Most social media management companies charge bespoke pricing, but you can expect to pay anywhere between $300 and $5,000+ per month for your social media marketing campaign. This is obviously a big range, and how much you'll pay will depend on a few factors – including the company you choose, the number of channels you want to advertise on, and the type of content you’d like the experts to create and share for you.

Social Media Freelancer Costs

When you hire a freelancer to manage your social media campaigns, you'll likely pay them by the hour. The amount they charge will usually depend more heavily on how much experience they bring to the table:

  • Basic (0–3 years’ experience): $25 $35 per hour
  • Intermediate (3–5 years’ experience): $50 $100 per hour
  • Advanced (5–10+ years’ experience): $120+ per hour

Still feeling a little bewildered? With such wide-ranging prices on offer, understanding social media management costs – and crucially, how much you're going to pay – can be tricky. The easiest way to get a clear figure for your business is by comparing quotes from social media marketing companies, which is something our free quote-comparison tool can help you with.

Simply answer a few questions about your social media needs, and we’ll match you up with trusted social media experts that can best help you grow your business. They'll then be in touch with no-obligation quotes for you to compare. It's quick and easy.


How Much Does Social Media Marketing Cost Per Month?

As we mentioned earlier, the pricing charged by a social media management company usually falls between $300 and $5,000+ per month, depending on what you need. For example, you’ll pay more if you want your social media management company to advertise on more social channels, or if you want access to more features, such as customer review responses.

One of the easiest ways to get a feel for social media management costs is to take a look at real-life pricing plans. To give you a clearer picture, let's explore the price plans, add-ons, and additional costs charged by two of the best social media management companies in the US: Lyfe Marketing and Social High Rise.

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Lyfe Marketing Pricing

Lyfe Marketing is one of the most popular social media marketing companies in the US, offering four price plans for varying budgets. If you only use Facebook and Instagram and you're happy with 12 posts a month, you can pay $750 per month plus a setup fee of $150. However, you'll pay more if you have bigger requirements and ambitions.

Core Social Media Management Plans

Swipe right to see more
0 out of 0
Plan

Good

Plan

Better

Plan

Best

Plan

Custom

Price

$750 per month

Price

$850 per month

Price

$1,150 per month

Price

Bespoke

Features

12 posts per month

Facebook and Instagram marketing

Page monitoring and responding

Boost Ad management

Features

Everything in the Good plan, but with 20 posts per month

Features

Everything in the Better plan, but with 40 posts per month

Features

Everything in the Best plan, but with a bespoke number of posts per month

Each plan comes with a one-off setup fee of $150.

Add-Ons

Add-onCost (per month)
Management of each social network that isn't Facebook or Instagram (such as Twitter or LinkedIn)$150
Monthly 15-second animation videos$200
Note

These prices don't include any advertising dollars. Lyfe Marketing will manage any paid advertising campaigns for you, and recommends you spend at least an additional $150 on these campaigns.


Social High Rise Pricing

One of the best social media marketing companies for small businesses, Social High Rise's core social media management plans are cheaper than Lyfe Marketing's, starting at $249. However, it's not clear how many social posts this cheapest plan entitles you to. Social High Rise also offers a variety of paid add-ons to bolster your Facebook posts and advertising, ranging from $25 to $399 per month.

Core Social Media Marketing Plans

Swipe right to see more
0 out of 0
Plan

Customer Service

Plan

Customer Experience

Plan

Customer Delight

Plan

The Enterprise Plan

Price

$249 per month

Price

$349 per month

Price

$499 per month

Price

Bespoke

Features

Dedicated account manager

SocialMenu + online customer service for restaurants

Local Search Engine Optimization

Unlimited customer review responses

Features

Same as Customer Service (except customer reviews responses) plus:

Reporting dashboard

20+ posts/month on FB + Instagram

Potential customer outreach

Features

Same as Customer Experience plan, plus:

Unlimited customer review responses

Features

A bespoke plan for small to medium-sized businesses with two or more locations

Each plan comes with a one-off setup fee of $199.

Add-Ons

Add-onCost (per month)
Twitter add-on package:

  • 2-3 customized tweets per week
  • Build and optimize your Twitter page
  • Customer outreach
$99
Facebook Ads Starter Campaign (small campaigns with a few ads per month)$99
Facebook Ads Builder Campaign (for growing your audience and promoting events)$199
Facebook Ads Growth Campaign (for promoting store openings, gift card sales, and online orders)$399
Facebook Boost Posts (for quick exposure and targeting current fans)$25
Facebook Boost Posts+ (for reaching a wider audience)$50
Facebook Boost Posts Max (for customer retention or reactivation)$75
Note

All pricing on this page is correct as of March 2022.


How Much Do Businesses Spend on Social Media Marketing?

According to research by the Content Factory, the average company in the US spends between $200 and $350 per day on social media marketing. This means total costs can end up somewhere between $6,000 and $10,500 per month, equating to anywhere between $72,000 and $126,000 annually. 

The reason these figures are much higher than those we've cited is because they include all potential overheads, such as hiring in-house social media staff and training them up. These are things you don't need to worry about when you work with a social media management company or freelancer – so you can see how you might save money by working with a third party instead of managing your social campaigns in-house.

There's no denying that social media marketing can be expensive, but the results of an effective campaign will pay dividends; helping your business find new customers and boost sales. So, in the end, the rewards you’ll gain make it a worthwhile investment.

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How Much is Social Media Marketing Worth?

The majority of businesses and marketers agree that social media marketing is a worthwhile investment. According to 2022 stats, 73% of marketers report that their social media marketing efforts have been effective, and 90% say it has increased their business's exposure.

We also know the popularity of social media marketing is trending upwards. It's predicted that $173 million will be spent on social media advertising in 2022. In fact, social media advertising is currently the second-biggest market in digital ads.

But how does that translate into meaningful figures for your business? One way to calculate the ROI (return on investment) of your own social media marketing campaign is to measure your quantifiable goals, such as the number of online form submissions or product purchases you gain, compared to the amount of money you spend on your social media marketing.

For example, let’s say you pay $0.97 – the average cost for Facebook PPC (pay-per-click) ads – for each time a customer clicks on your advert link. Now let's say you get 1,000 clicks. You’ve spent $970 in total. You’ll then need to divide that total spend figure by your average cost of acquiring a new customer in order to get your ROI percentage for Facebook PPC advertising.


Verdict

Social media management pricing depends on what you need, and whether you’re being charged monthly or hourly. However, the ball park figure lies between $300 and $5,000+ per month. 

Remember, investing in an effective social media marketing campaign can bring your business more customers and sales, and attract online traffic to your website – it’s a worthwhile investment.

The easiest way to get a clear price is by comparing free, tailored quotes from social media experts themselves – why not join hundreds of businesses that have done so already using our free quote comparison tool? We’ll match your business with leading social media experts, who'll get in touch directly to answer your questions and provide free, no-obligation quotes for you to compare.

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Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.