How Much Does Digital Marketing Cost in 2019?

digital marketing cost

By Dan Barraclough

We’ve calculated the costs of digital marketing, helping you decide whether it’s worth the cash…

The costs of your digital marketing campaigns depend on all sorts of factors: your marketing budget, your targets, the number of channels you’d like to use. A general rule of thumb is that small businesses should allocate between 10% and 20% of their revenue to marketing.

Now, it’s impossible to provide a clear figure for how much your digital marketing will cost. Businesses come in different sizes, with totally different strategies, budgets, and ambitions. Also, digital marketing agencies for small businesses will cost much less than their larger counterparts.

However, not all is lost. To give you an idea of how much digital marketing will cost your business, we’ve broken the term down into SEO (Search Engine Optimization), Social Media, and PPC (Pay-Per-Click). With this data, you can decide for yourself how much your business is likely to end up spending on digital marketing. 

Without further ado, let’s cut to the costs…

How Much Does Digital Marketing Cost?

Before we dive into more digital details, here’s a general idea of the average monthly costs of SEO, Social Media, and PPC for small to medium-sized businesses… 

Digital Marketing Channel

Average Monthly Price

SEO Agency

$750 – $1,500 

Social Media Campaign

$4,000 – $7,000

PPC Campaign

$9,000 – $10,000 

As we’ve mentioned, most small businesses spend around 10% – 20% of their revenue on marketing. So, if the above prices seem feasible, then why not get some more expert hands on deck? Hiring an SEO, Social Media, or PPC expert can transform your next campaign into the bee’s knees. If you’d like to get involved, simply tell us about your business, and we can match you with some of the nation’s leading digital marketing experts. It doesn’t cost a dime to do so, either!

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SEO Services Cost

SEO is one of the most affordable types of digital marketing you can use to grow your small business. How much it costs will depend on what you want your business to achieve, so we’ll give you some ballpark figures. 

Thanks to some research by Moz.com, we can shed some light on the cost of SEO services: 

SEO Service

Average Price

Freelancer

$80 – $130/hour 

Agency Retainer

$750 – $1,500/month

One-off Campaign

$1,000 – $7,500

Hiring an SEO expert – that is, outsourcing to a freelancer – will cost anywhere between $80 and $130 per hour. When it comes to freelancers, you should avoid those offering low prices – you never know what cheap tricks they have up their sleeve that could see your business penalized online.

If you’re looking to build a long-lasting relationship with digital marketing agencies, then you’ll have to pay a monthly retainer costing between $750 and $1,500 per month

Using this type of SEO service means all your search engine worries are taken care of, and allows you to build powerful business relationships for the future. However, most retainers are expected to last at least six months, so be aware that you might need to commit to some long-term payments.

Single SEO campaigns are easy to manage because there’s just one fixed payment to think about, usually costing from $1,000 to $7,500. However, with fixed pricing comes less flexibility. This means you’ll have to pay extra if you want to add anything to your campaign.

Social Media Advertising Cost

Social media is free to use, right? Well, unfortunately, this isn’t always the case – and to build an effective social campaign that makes waves online, you’ll need to splash some cash. 

To give you a rough idea, running a social media campaign usually costs between $4,000 and $7,000 per month. But why should you have to advertise on a free platform like Facebook or Twitter? 

A fair question. Social campaigns involve more than just sharing images and coining hashtags. Not only do they call for lots of planning and analysis, but they require well-thought-out tactics when it comes to paid advertising online – you need to spend the right amount of money, in the right areas, to reach the right people. 

How much does it cost to advertise on Facebook?

With Social PPC, you pay Facebook each time a user clicks on your link, which usually costs between $0.50 and $2.00 per click. With CPM (Cost-Per-Mille, or Cost Per Thousand Views), you pay each time your advert is seen by 1,000 users. The average cost of a CPM campaign for a small business ends up at around $11.

Why pay more for your clicks? PPC is like an auction – you’ll need to bid more money to Facebook than your competitors in order to have your advert appear higher. 

How about the Twitter advertising costs?

Advertising on the Twittersphere works in similar ways to Facebook. You can promote Tweets to appear on people’s Twitter feed, even if they don’t follow your account. You’ll then pay for each time someone clicks, replies, or retweets that ‘sponsored’ Tweet – this costs on average $1.35 per click.

You can also promote your whole brand and pay for each new follower you gain – usually around $2 to $4 per follower – or you can promote a hashtag to encourage users to talk about your brand. This last option costs a flat rate of $200,000 per day, so it’s suited to larger businesses with an established online presence and healthy social marketing budget.

PPC Advertising Cost

As we’ve explained above, PPC involves bidding on search terms in order to secure the best positions and visibility for your links, websites, and adverts. Unlike social media advertising, generic PPC advertising primarily takes place on the SERPs (Search Engine Results Pages), rather than social media timelines. So rather than pay Facebook, your business pays Google, Bing, Yahoo, and co.

According to one of the nation’s best PPC Management Agencies, WebFX, the average small and medium-sized businesses spend between $9,000 and $10,000 on PPC each month. This usually equates to around 5% to 25% of a company’s monthly advertising budget.

Next Steps

You now know the average digital marketing cost for SEO, Social Media, and PPC in the US. Is it worth the investment? Let’s put it this way – a new digital marketing campaign could be just the trick for gaining new customers, becoming more visible online, and beating your competitors. Here’s a quick summary of the average cost of digital marketing:

Digital Marketing Channel

Average Monthly Price

SEO

$750 – $1,500

Social Media

$4,000 – $7,000

PPC

$9,000 – $10,000

So, if you’d like to start creating some digital marketing magic, you’ve come to the right place. We can match you with some of the nation’s best digital marketing agencies – just tell us your digital desires, and you’ll receive some tailored quotes. It only takes a minute, and it’s free – winning!

Dan Barraclough
Dan’s a writer for Expert Market, specialising in a range of cool topics. He loves web design and all things UX, but also the hardware stuff like postage metres and photocopiers.
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