17 Best Social Media Marketing Tools in 2022

Man looking down at phone and laptop using social media marketing tools 2022

Our research found the best social media marketing tools are: Canva, Buffer, Sprinklr and Social Pilot. Read on to discover the best of the rest – and how much they cost.

We’ll take you through the best tools in four categories: content creation, publishing, campaign tracking and audience insights.

Of course, the breakneck speed of social media can leave the best of us feeling dizzy.

You could always save yourself the headache and consider outsourcing your social media marketing. It may cost less than you think, too. Simply fill in a few details and we’ll ask our selected social media marketing service providers for custom quotes on your behalf.

Or read on, and by the end of this guide you’ll have a full understanding of the best tools to conquer your timelines – and what they cost.

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Canva

Buffer

Sprinklr

Social Pilot

Best for

Custom infographics

Best for

All round social media oversight

Best for

Overall social media campaign tool

Best for

Overall audience engagement

Price Range

$9.99-$750 per month

Price Range

$5-$100 per month

Price Range

Pricing on request

Price Range

$29.75-$127.50 per month

Free Trial/Plan
Free Trial/Plan
Free Trial/Plan
Free Trial/Plan
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Best Social Media Marketing Tools for Content Creation

Major platforms like Facebook Ads Library and TikTok Creative Center can provide a wealth of creative inspiration for your own dazzling content. But how should you go about polishing up your media for maximum impact?

Let’s take a look at the top five content editing tools for making social media posts that sing.

 

1. Canva – Best for custom infographics

Lets you quickly create images with over 600,000 templates across a range of categories. Not to be missed are its infographic templates that can beautifully illustrate how your product works or explain the stages of your service. Canva is very easy to use.

Cost: Free plan with 5GB cloud storage (limited template access).
Pro plan $119.99/year for up to five people, with 100GB cloud storage plus the ability to schedule social media content across eight channels.
Enterprise pricing is $30/month per person for a minimum of 25 people, with unlimited storage plus custom brand kit creation.

 

2. Biteable – Best for consistent video content

This nifty video tool is as powerful as it is handy. It keeps your content consistent across campaigns, and its templates ensure slick video creation for speedy distribution.

Cost: Free plan comes with watermarked videos.
Pro: $49/month per user with unlimited video storage.
Teams: $249/month for five users and advanced editing capabilities.

Biteable social media marketing 2022 screengrab

3. Adobe Photoshop, Adobe AfterEffects – Best for precision multimedia edits

A mega giant of the image manipulation industry, Adobe enables professional multimedia editing. Resize, overlay, remix and rework images in Photoshop or video footage in After Effects for bespoke content that outshines the competition. A decent level of training is needed for both programs, and their subscription pricing can be prohibitive, hence why Adobe is not top of our list.

Cost: 7-day free trial.
Photoshop: $20.99/month per individual user with 100GB storage.
After Effects: $35.99/month per business user with 1TB cloud storage.

 

4. Splice – Best for creating custom tunes

Splice lets you edit audio on desktop or mobile, making use of a deep archive of royalty-free tunes, beats and loops. Built for the modern sound-maker, Splice prides itself on flexibility, allowing users to keep all downloads even if they cancel their subscription.

Cost: Free trial available.
Sounds+: $9.99/month per user.
Creator: $19.99/month including skills tutorials.
Creator+: $29.99/month including 500 monthly Sounds credits.

 

5. CapCut – Best free mobile video editor.

This lets you split, trim, speed up or reverse video footage easily on a mobile device. It's simple enough for anyone to use, whether or not they have much experience with more robust video editing software. Great for beginners and includes custom filters.

Cost: Free.

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Best Social Media Marketing Tools for Scheduling Posts

All good things come to those who plan. That’s our version of the saying, anyway. Unless you plan to stay poised over your “publish” buttons at every lunch hour and morning sunrise, you’re going to want a digital calendar tool. This way, you can publish time-scheduled automated posts across multiple channels and rest easy knowing your messaging will hit the right eyeballs at the right times of the day.

 

1. Buffer – Best all round social media oversight

Taking its name from the loading stage of video streaming, Buffer allows you to plan and execute social media posts well in advance. The powerful platform lets you quickly engage with comments left by your followers, and managers can easily obtain social media performance reports. Its pricing is highly competitive compared with other tools in this guide, considering everything it allows you to do.

Cost: Free plan gives you basic publishing tools.
Essentials: $5/month per social channel for improved planning and publishing tools.
Team: $10/month per social channel for unlimited team members with exportable reports.
Agency: $100/month for 10 social channels.

 

2. Iterable – Best for publishing posts with perfect timing

Using smart analytics and machine learning, Iterable helps you progressively improve the timing and frequency of your posts to reach your audiences more effectively. Supporting data integration through its APIs, Iterable lets you hone a truly effective audience engagement strategy.

Cost: It's not transparent from Iterable’s website as the team prefers to be contacted for quotes, but you can expect to pay upwards of $500/month.

 

3. CoSchedule – Best for team task organization

This is a decent social media planning tool that resembles Trello in its list-style view for keeping track of projects. It also has a calendar view for visibility of content publishing plans over weeks and months. You can even get organized with automated email reminders for individual tasks. Its integration features are more limited than some of its competitors, but it remains a solid multichannel post publisher and marketing campaign planner.

Cost: Free plan offers social media publishing, unlimited marketing projects and calendar task management.
Pro: $29/month per user and includes bulk social media scheduling, social media automation and campaign templates.
Business: Pricing on request. Automatic marketing campaigns. Detailed project, work and team analytics.

4. Hootsuite – Best for multichannel scheduling

Overcome the lack of scheduling options on the main social media platforms with Hootsuite’s multichannel social media post planning. With a name that reminds us of the Twitter bird, but is actually based on the French expression “tout de suite”, meaning “right now”, Hootsuite has grown from a simple column-based planner to a comprehensive social media management platform. Post, publish and tweet – but don’t expect it to come cheap.

Cost: Free plan connects two social accounts for one user with five scheduled posts. Free trial of 30 days on the two cheapest plans.
Professional: $49/month per user to schedule unlimited posts across 10 social accounts.
Team: $129/month for three users across 20 social accounts.
Business: $739/month for five users on 35 social accounts.
Enterprise pricing for more users and 50+ social accounts available on request.

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Best Social Media Marketing Tools for Campaign Tracking

Your social media stream is beautiful. But how do you know if you’ve achieved success? Unless you monitor and analyze the success of your social media marketing campaigns, you may as well be flinging dollar bills out of the office window. Marketers are an incredible 414% more likely to report success if they document their marketing strategy, according to CoSchedule’s 2022 research.

Major social platforms like LinkedIn have their own inbuilt campaign management dashboards. But that won’t be enough to track and adjust spend across all your channels. Let’s take a look at some top campaign tracking tools…

 

1. Sprinklr – Best overall social media campaign tool

Named as a leading content marketing platform by Gartner three years running, Sprinklr has a truly impressive array of social media marketing campaign functions. It aims to be an all-in-one platform that helps your team work more efficiently to put out highly relevant and successful social media posts.

Costs: No free trial or plan. Pricing is only available on request.

 

Sprinklr social media marketing dashboard

2. Sprout Social – Best insights

Interactive graphs, custom reports, advanced filtering and additional in-depth insights equip you to take the reins of your social media marketing campaigns and deliver ROI. You can even track competitor performance and evaluate your own spend.

Cost: 30-day free trial.
Standard: $89/month per user for five social profiles.
Professional: $149/month per user for 10 social profiles.
Advanced: $249/month per user for 10 social profiles.

 

3. AgoraPulse – Best social media monitoring

AgoraPulse is built for social media reporting, monitoring, publishing and inbox management. Its detailed dashboard gives you insight into which posts are driving the most traffic, leads and sales across your platforms. This platform crunches a whole load of data into an easily understood set of graphs and reports.

Cost: Free program for one user with three social profiles.
Pro: $79/month for two users with 10 social profiles.
Premium: $199/month for four users with 20 social profiles.
Enterprise: Eight or more users with 40 or more social profiles; pricing on request.

 

4. Buzzsumo – Best for networking strategy

Find influencers to support your brand, track mentions and also monitor backlinks and shares. Buzzsumo makes it easy to pick up on trends and quickly discover what people are saying on social media about your company and its niche. It allows you to draft, schedule and publish from several channels.

Cost: Free plan, 10 searches per month for one user.
Pro: $99/month, unlimited projects for five users.
Plus: $179/month, 10 users.
Large: $299/month, 15 users.

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Best Social Media Marketing Tools for Audience Insights

If you’re looking for social listening guidance, then look no further than these next four tools. Easily track reactions to your brand’s products, events, news or initiatives with the most sophisticated audience engagement platforms available today. You’ll be better able to reach and engage with your followers using a purpose-built software service rather than endlessly searching your brand’s name on every individual social media channel.

 

1. Social Pilot – Best for overall audience engagement

Delve into analytics and insights, understand your content performance, discover active user times and the best times to post content. You can unify your audience engagement and answer queries from one place and save time.

Cost: Free 14-day trial.
Professional: $29.75/month for one user with seven social media accounts.
Studio: $63.75/month for four users with 25 social media accounts.
Agency: $127.50/month for six users with 50 social media accounts.
Enterprise: Plan and pricing on request.

 

2. Brandwatch – Best for advanced analytics

Using advanced AI-powered analytics, Brandwatch’s suite of products (including BuzzSumo) creates visual data reports, carries out social listening and performs sentiment analysis on social media posts. Reports are easy to export and share with stakeholders.

Cost: Pricing is available upon consultation with a sales rep.

 

3. AdSpy – Best for competitor insight

Search through a vast library of Facebook and Instagram ads in seconds to see which adverts are performing well across particular audiences. You may be able to save money on your campaigns by making use of the data on popular and successful adverts. It’s a nifty way to spy on the competition and tap into positive and negative feedback from users.

Cost: $149/month (introductory offer for a limited time only).
New users apply the coupon “AdSpy50” for a free trial of 1,000 ad views and a $50 discount for the first month.

 

4. Audiense – Best for audience segmentation

Gain data-driven insights into audience conversations on social media with this big data platform. Identify your target audience and make use of trend analysis to better understand and relate to your would-be customers. Audiense also provides custom chatbots for your Twitter inboxes.

Cost: Free limited version of Twitter Marketing and Audience Insights.
Twitter Marketing: $39/month.
Audience Insights: $696/month.

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Expert Verdict

Social media marketing tools continue to shape the advertising landscape, and you’d better not get left behind if you want to keep sales strong. Be sure you're tuned into social listening, keeping up with competitor analysis and prioritizing your post schedule with the right tools.

Post-pandemic times have seen a huge increase in online shopping, as many continue to avoid crowded in-person shopping areas and opt for buying online instead. Engagement with videos tagged #Shopping rocketed by 278% from 2020 to 2021, according to Tubular Research, showing us how important it is to keep up with ecommerce trends in your social media management.

For the best image-based content creation, you’ll need Canva. Don’t forget you can easily edit videos for free with CapCut. The best affordable option for post scheduling is Buffer (other programs get rather expensive). For social media marketing campaign tracking, it doesn’t get better than Sprinklr. And you can become an overnight expert on your audience segments via social listening with our recommended platform, Social Pilot.

Brand reputation is hard to build and easy to damage. For the best possible results, you can always look to the professionals to take care of your social media marketing for you. Remember, we’re ready and waiting to provide you with free, tailor-made quotes if you let us know what you need.

FAQ

What are social media marketing tools?
Social media marketing tools are programs that make it easier to run successful social media campaigns. Put simply, they are software solutions that allow you to create content, schedule and publish posts across one or more social media channels and then analyze the results.

Various levels of analysis are available depending on the program(s) you choose – for instance, you may want a social listening tool to track mentions of your brand and how people are responding to your posts. An example of a social media marketing tool is Sprout Social, which provides reports on your social media post metrics and helps you to improve engagement on future posts.

What is the best social media tool?
Sprinklr is one of the most powerful social media tools available today. Styling itself as a unified customer experience management platform, Sprinklr lets you engage with all your social media followers from one place. It combines publishing tools with marketing and advertising capabilities, social listening and engagement insights.

Its APIs allow integration with existing datasets and customer experience stacks. Operating across over 30 social media channels, Sprinklr can help you get a handle on the often chaotic and confusing world of social media marketing.

Can I do social media marketing myself using social media tools?
Absolutely, and many small businesses and sole traders choose to do so. However, it is a huge investment of time, money and energy – often much more so than many realize at first. The rules that govern how social media works for marketing purposes are ever-changing, and it makes sense to leverage the expertise of industry insiders. In order to make the most of your time, we’d suggest you outsource to social media marketing professionals who know exactly how to get your business in front of the audiences you need. It’s quick, easy and free to request quotes from SMM companies, so you’ve got nothing to lose by exploring your options here.
Sabrina Dougall

Sabrina writes about tech for business as well as consumer software. She covers topics ranging from digital marketing to ecommerce fulfilment, security systems, franking machines, and more. Having run her own successful small business, Sabrina knows first-hand how much there is to keep on top of. Writing with your company’s needs in mind, she distils truly useful product information (without the sales pitch).