Best Time to Post on Social Media for Your Business

person scrolling through a social media feed on a mobile phone

Data shows that a large portion of the world's population is now an active social media user, exactly 61.4% of the planet now consumes social media content. Despite such a vast audience, it is still difficult to know when to post your carefully crafted content.

It can be demoralizing to spend time planning, prepping and executing a winning strategy, only for your posts to be panned by the algorithm and overlooked by your followers. Social media marketing costs are not always cheap, so you want to ensure you get bang for your buck.

While algorithms can sometimes seem like a volatile beast, there is somewhat of a science to social media success and as much as the content of what you post is important — when to post is equally crucial.

We've researched the best time to post on Instagram, TikTok, Facebook, LinkedIn, Youtube and X to get the maximum amount of engagement on your posts from your followers.

The Best Time to Post on Social Media: Summary

We have conducted extensive research and utilized our expertise to develop a rough guide that outlines the optimal times for catching active users on various social media platforms. As you can see from the guide, the peak times vary significantly based on both the day of the week and the specific platform being utilized.

PlatformBest Time to Post on MondayBest Time to Post on TuesdayBest Time to Post on WednesdayBest Time to Post on ThursdayBest Time to Post on FridayBest Time to Post on Weekends
Instagram9-10AM9-10AM7AM, 11AM, 3PM12PM, 5PM9-10AM, 5-6PM8AM-2PM
Facebook10AM10AM10AM11AM11AM8AM, 10AM
TikTok1PM2PM1PM7PM11PM, 2PM9AM, 1PM
LinkedIn11AM7-9AM12PM2PM7-9PM6PM
YouTube2-4PM2-4PM2-4 PM2-4PM2-4PM10-12AM
X9-11AM9-11AM9-11AM9AM-12PM11AM-2PMN/A

If you want to gain more engagement on Instagram and Facebook, it's better to post earlier in the day, especially at the beginning of the week. On the other hand, TikTok audiences are more active later in the day and during the evening. If you want to increase your engagement on X, then it's advisable to focus on posting during the working week vs. the weekend because it's when activity is at its peak. For a detailed analysis of our findings, please read on.

Best Time to Post on Instagram

We found that scheduling your social media marketing posts for earlier in the day scores a higher engagement rate. The best time to post on Instagram on Mondays and Tuesdays is between 9-10 AM, according to our research. This is because it's the start of the workweek, so people are more focused on their day-to-day tasks, and may be more likely to check social media first thing, rather than throughout the day as they get into deeper work.

If you want to be sure to catch those earlier users, it's wise to schedule your posts with a social media marketing tool such as Planable or HubSpot. That way you can post even without being online yourself. With these platforms, you can also access important insights into your social media performance, to help fine-tune the best times to post according to your engagement.

As we move further into the week and attention spans wane, audiences are looking to Instagram as a distraction. Wednesday's audiences peak at 7 AM, 11 AM and 3 PM. While your best bet on Thursdays is 12 PM or 5 PM.

You can reach your audiences either on Friday mornings between 9 -10 AM, or again at 5-6 PM. As we arrive at the weekend, Saturday morning seems to be a peak time for scrolling, while Sunday's audiences rise a little later between 10 AM – 2PM.

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Best Time to Post on Facebook

When it comes to the best time to post on Facebook in 2024, we noticed pretty steady popularity for 10 – 12 AM for peak browsing times on the platform throughout the working week. Once the weekend rolls around, Facebook users are easiest to reach between 8 – 9 AM on Saturdays and a little later on Sunday mornings, at 10 AM.

Did You Know?

Facebook is currently the world's most popular social media platform, with over three billion active users per month as of October 2023.

Post to multiple accounts at once

With HubSpot's social tools, you can create and share posts to multiple social media accounts instead of doing it manually.

Best Time to Post on TikTok

Since it has a much lower average age, the best time to post on TikTok is less dictated by the 9-5 workweek. Statistically, over 76% of 18 and 24-year-olds and 70% of teenagers were on TikTok in 2023. This means that the best time to post may align with the daily schedule of a student, rather than a full-time worker.

From Monday through to Wednesday and on Sundays, the best time to hit your target audiences is between 1 – 2 PM. Thursday evenings around 7 PM see high levels of engagement, as well as on Fridays before and after lunchtime. Interestingly, the best time to post on TikTok on a Saturday is 9 AM. This may be due to younger users being less engaged on their phones as Saturday night rolls around.

Best Time to Post on YouTube

While YouTube follows a rather different speed than the other social media platforms, posting time can still be worked to your advantage. We see a little less variation across the days of the week and more so a discrepancy between the ideal times to post on weekdays vs. the weekends.

From Monday to Friday, we learned that the best time to post is the middle of the afternoon, between 2 – 4 PM. On the other hand, when the weekend arrives, users are more active on YouTube in the morning. This means your videos can attract more engagement if posted between 9 – 11 AM.

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Best Time to Post on LinkedIn

As LinkedIn is made for networking, it makes sense that the best time to catch users on the platform is during regular business hours. You will notice that users are predominantly active on LinkedIn during the morning, with a total lack of engagement during weekday evenings. Since Monday mornings are usually spent catching up on important matters, 11AM is a better option to catch busy professionals looking for a mid-morning break.

While it is outside of regular business hours, you can still attract engagement on LinkedIn throughout the weekend. This is because many professionals are simply too busy during work hours to check social media, even LinkedIn. Posting as early as possible on Saturday has been deemed the golden hour, while Sunday at 6 PM also seems to be a peak time for social-savvy professionals.

Best Time to Post on X

Interestingly enough,  X seems to have crept into the territory of a social media app predominantly used during the working week. Businesses especially will not see much engagement from posting on X throughout the weekend, so we'd recommend focusing your efforts on other platforms during that time.

During the working week, you'll see the most engagement on X throughout the morning (9 – 11 AM). That peak time slowly creeps up throughout the week, with the most active users on Fridays at noon. This tails off throughout the afternoon as users put away their phones for the weekend.

Why Does the Time You Post on Social Media Matter?

Posting at the right times matters for businesses on social media because it can directly impact engagement and visibility with their target audiences. Here are some of the key reasons:

  1. Reach More Prospects: Posting content when your audience is most active on social media platforms means more of your target customer base will see your posts and content in their feeds. More visibility yields more potential engagement.
  2. Drive Sales: Higher post visibility and engagement can translate directly into more site traffic, online sales, and conversions.
  3. Compete With Others: Just as you aim for high visibility times, you're competitors are doing the same. Posting first means your brand content may show up higher in feeds and attract more engagement overall.
  4. Build Trust With Followers: You’re more likely to generate comments, shares, and beneficial interactions that show you’re listening if followers see your posts immediately or while the discussion is hot around your industry.
  5. Understand Demand: Paying close attention to when engagement spikes and dips can reveal new opportunities for content that caters to your audience's real-time interests.

Because social media moves quickly, when you post is crucial for making the most of your marketing efforts. Analyzing the best times to post for engagement helps convert interested audiences into paying customers.

Verdict

As you can see, the best time to post on social media varies from platform to platform. What may work on TikTok, may not directly apply to LinkedIn and vice versa.

What is important to note is that there are also discrepancies across niches and industries. While we've compiled this list based on our research and expertise, a smart course of action to determine the best time to post is to take notice of when your audience engages with your posts. As you get to know your audience's rhythms, this will become second nature. In the mean time, we recommend following our rough guide to ensure the algorithm doesn't flout your chances of success.

Frequently Asked Questions

How often should I post on social media?
To grow your audience quickly, it's important to post consistently at specific times and days. The frequency and length of your posts should vary depending on the social media platform you're using. For example, LinkedIn posts should be longer and less frequent, while Instagram, Facebook, and TikTok posts can be shorter and more frequent. Remember, posting between 1-3 times per day is a good range to aim for.
How long does posting on social media take?
While the act itself of hitting ‘post' on social media takes a matter of seconds, the whole content planning arc takes a lot longer. You need to take into consideration the ideation phase of a content plan, creating the content itself and then the actual posting.

To make matters easier, you can hire a dedicated social media manager or employ the use of a social media management tool like HubSpot or Planable. These tools allow you to easily create a content plan, schedule posts even when you're not online and access performance metrics.

How can I monitor social media engagement?
There are several engagement metrics you can check on social media to assess the success of your posts, including views, likes, comments and shares. These native metrics can usually be found within your social media account, as long as it's a business account.

To gain a greater insight into your performance and understand areas of improvement, you can use a third-party tool such as HubSpot or Planable.

Written by:
Alice is one of Expert Market's resident software experts, helping businesses improve their efficiency or reach, with an emphasis on productivity software, CRM and telecommunications.