The 6 Best Social Media Marketing Companies for Small Businesses

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Promodo is the best social media marketing agency for small businesses. Their extremely high standards, caring customer service and scalable pricing options mark them as a cut above the rest.

When it comes to digital marketing, you need to hire experts who will make the most of your budget. Thanks to our 15+ years of expertise in business software services, we know what it takes to be the best social media marketing agency for small business in the US.

Here are our top six social media marketing (SMM) agencies:

In this piece we’ll take you through each agency’s features and highlights, as well as their costs and disadvantages.

What can you expect to pay for small business social media marketing services? A basic plan will set you back just $750 per month, while a full scale campaign may cost $12,500 in total.

For pricing information that’s specifically tailored to your needs, use our 🎁free digital marketing quote comparison tool.

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The Best Social Media Marketing Companies for Small Businesses: Overview

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Lyfe Marketing

Best For

Startups

Best For

Ecommerce businesses

Best For

Friendliest customer service

Best For

Nonprofits

Best For

Local businesses

Best For

Organic social media management

Price Range

Pricing on request

Price Range

Pricing on request

Price Range

Pricing on request

Price Range

$7,500-$12,500 depending on project

Price Range

Pricing on request

Price Range

$750-$1,400+ per month

Read on for individual reviews of each company, where you’ll learn more about their social media marketing services, pricing, and more.


1. Promodo

Pricing matters when you're just starting up. We'll match you with an affordable marketing partner

Best for Startups

It can be worrying to place your company’s reputation in a third party’s hands. But Promodo is as trustworthy as they come, with over 18 years’ experience in digital marketing. Many clients remain with them for several years, praising their high quality results.

With services designed specifically to help startups, Promodo is renowned for high quality social media marketing that boosts audience reach and improves brands’ online presence. Promodo additionally provides competitor analysis reports, search engine optimization (SEO) and invests time in educating your staff.

Pros

  • Experts in CRO, SEO, PPC and ecommerce marketing as well as SMM
  • Scored 4.7/5 overall from 1,500+ customer reviews on featuredcustomers.com
  • Provides customer analysis reports to help you find investors

Cons

  • Unclear pricing model

Promodo Pricing

Promodo offers bespoke pricing that’s unique to different businesses, so we can’t give you exact figures.

The easiest way to get a clear price for your small business is by comparing free quotes from trusted social media marketing companies.

We can help you there. Simply use our 🎁free comparison tool: just answer a few questions about your business needs and we’ll match you with trusted experts who’ll contact you with no-obligation quotes. Our service is quick, easy, and free.


2. WEBITMD

Boost sales with expert social media marketing. We'll connect you with a partner

Best for Ecommerce Businesses

WEBITMD understands the power of remarketing for ecommerce businesses. That’s when you encourage repeat purchases to social media users who have already bought your products, and that know-how is what makes this agency one of the best social media marketing companies for small businesses in the ecommerce sphere.

Partnered with Google Ads, Bing Ads, and the leading ecommerce platform, Shopify, WEBITMD is well-respected by the top dogs in social media marketing and ecommerce.

Pros

  • Partnered with Shopify, Google Ads, and Bing Ads
  • Understands ecommerce social media marketing best practices
  • Creates a sales strategy for you to help you close more deals

Cons

  • Unclear pricing

WEBITMD Pricing

WEBITMD offers bespoke pricing, on a per-project basis. Clients have paid in the region of tens of thousands to hundreds of thousands of dollars to achieve their marketing goals.


3. Hibu

Looking for pricing? We'll put you in touch

Friendliest Customer Service

Hibu’s digital marketing services are tailored specifically for small businesses. As well as social media marketing they also offer SEO, reputation management and display advertising services. That’s why their pricing is bespoke; every company needs different elements of their product offering.

During our research, we were impressed by Hibu’s competent Facebook Ad management. On the plus side, Hibu is a Facebook Ads Partner, meaning its services benefit from insider know-how. On the minus side, Hibu doesn’t provide any organic (non-paid) advertising services, unlike many of its competitors. Overall, Hibu will reliably support your small business to grow online through social media.

Pros

  • Digital Marketing Client Support available by phone Monday to Friday between 8am and 9pm ET and Saturday between 9am and 3pm ET
  • Facebook Ads Partner, giving Hibu insider knowledge

Cons

  • Minimum three-month contract required
  • Doesn’t provide organic (non-paid) social media advertising services such as blog-writing

Hibu Pricing

Hibu’s services are tailored to suit different needs. That’s why, just like many other social media marketing companies, Hibu offers bespoke pricing instead of fixed fees.


4. The Content Factory

Run the social media campaign your charity deserves

Best for Nonprofits

The Content Factory has worked with major brands such as Fairtrade America to increase charitable giving. The team’s expertise in this niche makes them a reliable partner for promoting charity and nonprofit campaigns.

Although The Content Factory offers website redesign, copywriting, and PR, social media marketing remains one of its core offerings. We were impressed by revenue increase the agency scored for its clients.

With tactics ranging from creating internal training guides to influencer marketing, plus targeted social post creation, The Content Factory helped an animal welfare charity raise $305,000 in two months. With its range of happy customer testimonials online, we’re confident this agency can deliver similar success for your charitable campaign.

Pros

  • Proven success in the nonprofit sector
  • Skilled influencer marketing strategists
  • Will train your staff in social media
  • No long-term contract necessary

Cons

  • Costs around $10,000 for a campaign
  • Unsuitable for very small initiatives

The Content Factory Pricing

We’ve compared the costs of The Content Factory with those of Lyfe Marketing in our social media management costs guide, but here’s a quick summary:

  • Post creation and scheduling for three social media channels: $7,500 per month
  • Channel management per additional account: $2,000 per month
  • Social media training (three days at your workplace): $10,000 plus travel
  • Social media campaign (4-6 weeks turnaround): $7,500-$12,500 depending on project

5. Blu Mint Digital

Transform brand awareness with a social media maestro

Best for Local Businesses

Specializing in Google My Business (among the other social media channels such as Facebook and Twitter), Blu Mint Digital is one of the best social media marketing companies for small businesses looking to target a local audience.

Boosting your Google My Business profile will make your business easier to find online, especially for local customers. Blu Mint Digital makes full use of social media marketing tools to advertise across Facebook, Instagram, Twitter, and Pinterest, should you so wish.

Pros

  • Ideal for local businesses looking to find new customers
  • Specializes in Google My Business
  • Offers a free consultation before you sign up

Cons

  • Unclear pricing

Blu Mint Digital Pricing

Like many social media marketing companies, Blu Mint Digital offers bespoke pricing rather than set price plans. As they mainly deal with smaller companies, however, you are looking at lower costs than enterprise. Several clients have shared their costs as less than $10,000 for their particular projects.


6. Lyfe Marketing

Want to begin your marketing campaign sooner rather than later?

Best for Organic Social Media Management

Lyfe Marketing specializes in organic social media management, meaning it will advertise your business via social media using non-paid methods, including writing posts, creating and sharing videos, interacting with customers, and much more.

You’ll also benefit from a dedicated account manager and access to a 24/7 analytics dashboard, so you can always see how your bespoke social media campaign is performing. It’s slipped down in our rankings to sixth place this time around because of recent negative reviews on Trustpilot.

There are some additional fees to consider, including a one-time setup fee of $150, but you’re paying for expertly crafted organic content that can help your small business grow.

Pros

  • Provides organic social media management, unlike Hibu
  • Advertises on Facebook, Instagram, Twitter, LinkedIn, and Pinterest
  • Monthly calls with dedicated account manager to help keep you in the loop

Cons

  • Negative reviews on Trustpilot
  • Prices have increased by up to $500 since last year

Lyfe Marketing Pricing

Unlike Hibu, Lyfe Marketing offers set price plans. The cost of of Lyfe Marketing mid-range price plans has gone up by $500 since last year. This is disappointing to see, given the only additional benefit is video creation. The overall number of posts is actually eight fewer than it was at the previous price point.

Even harder to swallow is a $400 increase in the top-tier price package for half the number of posts than before. Yes, you get video creation this time around. But it’s a really sharp price rise, all the same.

There are also some extra costs to consider, such as a one-time setup fee of $150. Each additional channel costs $150.

PlanCostWhat you’ll get
Starter Plan$750/month

Facebook and Instagram marketing

12 posts per month

Page monitoring and responding

Sponsored posts

Growth Plan$1,350/month

Video content on Instagram and TikTok

12 posts per month

Page monitoring and responding

Sponsored posts

Scale Plan$1,550/month

Video content on Instagram and TikTok

20 posts per month

Page monitoring and responding

Sponsored posts

Need it cheaper? Discuss your budget with a marketing expert

Expert Verdict

We’ve shown you the six best social media companies for small businesses, each of them offering services suitable for different types of industries or areas of marketing. For instance, Blu Mint Digital is best for local businesses, The Content Factory is the top choice for nonprofits, and Promodo is the number one agency overall.

If you need tailored advice, why not request a callback from a marketing agency with our 🎁free marketing match service? After you enter your contact details in our secure form, a helpful digital marketing rep will get in touch to discuss your options. You’ll also get specific cost guidance as well.


Need an effective marketing agency that delivers results?

FAQs

Does social media marketing work for small businesses?
Yes, if you are careful to target an audience likely to become your customers. For instance, if you provide childcare services in Milwaukee, then it’s no good advertising to parents in northern Tennessee. You can adjust parameters of paid social media ads in campaign settings on Instagram, Facebook, and similar platforms.

Make sure you select for the gender, age, location, and interests of the audience demographic you want to be seen by. You’re much more likely to sell sportswear to followers of yoga, weightlifting, and fitness-related hashtags, rather than a random selection of social media users.

Which social media is best for small businesses?
It depends on where your target customers spend their time. You must consider which age, income bracket, gender, and education level you want to target. Only then can you figure out which social media channel to invest in as a small business.

Although it’s tempting to make sweeping assumptions like, “only over-40s use Facebook” and “only under-20s use TikTok” research may surprise you. Here are some general trends from existing data:

  • Youtube is the most popular social media platform, followed by Facebook then Instagram.
  • TikTok is used by more than one in five 30-49 year-olds.
  • LinkedIn is used by half of US adults earning over $75,000 a year.
  • Pinterest has far more female users than male.
How much should a small business spend on social media marketing?
According to the CMO Survey, companies generally spend 12% of their marketing budget on social media marketing. But every business is different, which means it’s hard to pin down the exact cost of social media marketing for small businesses.

If you want to find out the specific pricing of hiring a marketing agency for your small business, simply 🎁answer a couple of questions about your needs and our trusted suppliers will send you no-obligation quotes.

Written by:
Sabrina Dougall
Sabrina is a business journalist whose career began in news reporting. She has a master's in Investigative Journalism from City University London, and her work has appeared in The Times, The Daily Express, Money Saving Expert, Camden New Journal, Global Trade Review, and Computer Business Review. She specializes in writing about SEO (search engine optimization). Having run her own small business, Sabrina knows first-hand how critical digital marketing is to building a client base and local reputation.
Reviewed by:
Robyn Summers-Emler, Grow Online Editor, Profile Picture
Robyn started working on Expert Market in 2021 as a specialist in business websites and digital marketing. As the Grow Online Editor, she ideates, commissions and optimizes content on Expert Market that helps businesses thrive in online spaces and maximize their ecommerce potential. Covering everything from choosing a website builder to scaling a social media marketing strategy - Robyn uses her expertise to help startups, SMBs, and larger businesses realize digital growth in an increasingly competitive landscape.