Caitlin is widely experienced in technical SEO and its commercial applications. Most notably, Caitlin was invited to share her SEO expertise at international conference BrightonSEO in 2022. Hosting her own masterclass on SEO project management, Caitlin is a capable and confident communicator of intricate digital marketing techniques.
Her accreditation includes a BA in Business Management and Marketing (Nottingham Trent University), a digital marketing certification (Google Digital Garage), an SEO specialization certificate (University of California), and others.
Caitlin has worked for a software-as-a-service platform, an SEO agency, and an enterprise SEO platform. Her SEO knowledge is therefore multifaceted as she has first-hand experience of using SEO as a vendor, a commercial user, and a technical specialist.
Day to day, Caitlin designs and carries out SEO audits, compiles analytics reports, assesses the impact of Google algorithm updates, and advises the Expert Market team on how to improve our website for search engine visibility.