Written by Sabrina Dougall Reviewed by Caitlin Hathaway Updated on January 19, 2023 On this page What Does an SEO Audit Include? How Much do Different Types of Audit Cost? What Factors Affect SEO Audit Pricing? What's the Cost of an SEO Audit vs Auditing Tools? Do SEO Services Include SEO Audits in Their Pricing? Is an SEO Audit Worth the Cost? Expand An SEO audit will cost you between $500 and $30,000 in 2023. It's also possible to get a “free” SEO audit, though you should know that it won't be anywhere near as comprehensive as a premium one.You're here for clarity on SEO audit costs and we've got you covered. On the lower end of the scale, a backlink (off-page) SEO audit costs $500 to $5,000. By comparison, an on-page (content) SEO audit costs between $3,000 and $30,000.The highest price tag comes attached to a technical SEO audit, which involves the highest level of technological expertise. Smaller businesses can expect to pay in the region of $5,000, whereas enterprise-level firms with multiple websites could face bills as high as $75,000, or more.The truth is: a range of situation-specific factors apply to the price of an SEO audit. If you're curious about the exact price of SEO analysis of your business, why not reach out? Let us know what your project outline is and we'll put you in touch with SEO service providers to work their magic. Need SEO services but don't know where to start? Let us match you with trusted professionals How Many Websites Do You Need SEO Work On? Just one Two or more It's Free and Only Takes a MinuteWhat Does an SEO Audit Include?It stands to reason that a free SEO audit will be far less comprehensive than one you've paid $8,000 for. So you should adjust your expectations accordingly.A paid SEO audit ($5,000 to $9,000) will typically include the following:Review 40 to 70 pages of your websiteCore web vital metrics: average and homepageKeyword research with content suggestionsCompetitor analysisBacklink analysisImprove title tags, meta description, and alt textList broken links, redirects, and crawl errorsHTTP security certificate status reportsrobots.txt configurationSitemap analysisDuplicate content detectionA premium SEO audit such as this will usually include the full audit report and an implementation plan. You're also likely to get an hour or so of training time for your team in any necessary tools and techniques.A basic, free SEO audit may include some (or all) of the following:An overall score for your website's SEO performanceBasic keyword analysisNumber of backlinks to your domainMulti-device analysis, including mobile responsiveness How Much Do Different Types of SEO Audit Cost?Below is a summary of the three main types of SEO audit:Audit typeWhat is it?How much is it?Technical SEO auditIn-depth assessment of website’s code, structure, tags, and internal linkingCheck if pages can be crawled and indexedTest site speed and user experience$5,000-$75,000Content (or on-page SEO) auditCheck for duplicate contentAssess if pages are optimized for keywordsFind content gaps and opportunities$3,000-$30,000Backlink (or off-page SEO) auditChecking the credibility of websites linking to youRemoving bad backlinksFind out if you’re suffering from Google penalties, and forming a recovery strategyDiscover backlink opportunities$500-$5,000As you can see, there is great variety in the price brackets for each SEO audit type. This is broadly linked to the amount of time it takes to perform each set of tasks. However, we'll go into more detail on cost factors in the next section. Need Cost Clarity on SEO Services? We'll Put You in Touch With SEO Experts Request quotes What Factors Affect SEO Audit Pricing?SEO audit costs vary so widely because service providers are using different business models. Some SEO companies are trying to entice your interest with a free service, while others offer an in-depth consultation at a premium price.With that said, the two most significant factors affecting SEO audit price are: the size of your website(s) and the quality of the SEO agency. It should come as no surprise that the number of pages your website contains – and, in fact, the number of websites you need audited – will greatly affect the cost of SEO services. Plain and simple: it takes longer to analyze more web pages. Each individual page has its own set of metrics that contribute to, or detract from, the overall quality of the website.In addition to this, highly-regarded SEO agencies will charge higher fees – although, this is not always the case. In any case, you can reasonably expect an in-depth SEO audit from well-seasoned professionals. For instance, you can expect a far higher price tag for an SEO audit from Deloitte (in the ballpark of $10,000+) compared with a tiny agency established two years prior (which may offer a free audit).In summary, then, factors affecting SEO audit pricing are:How many websites you need auditingThe size of the websites (number of pages)The reputation of the SEO service providerWhat type of SEO audit you needWhether you're buying it as a standalone service or part of a package What's the Difference in Cost Between an SEO Audit and Auditing Tools?It may seem as if you can avoid SEO audit costs by downloading some tools and carrying out the work yourself. Well, stranger things have happened and you may make some progress with this tactic.Let's look at the cost of tools SEO professionals would need to use in an audit:Audit TypeTools NeededMinimum Costs (one month, one website)Technical SEO auditSemrush (two users) $550/monthScreaming Frog (two users) $418/yearAhrefs (one user) $399/monthSpyFu $299/monthLumar (f.k.a. Deepcrawl) $170/month$1,154Content (or on-page SEO) AuditSemrush (two users) $550/monthcognitiveSEO $499/monthScreaming Frog (two users) $418/yearAhrefs (one user) $399/monthMoz $299/monthBuzzSumo $299/monthYoast SEO (one website) $99/year Readable $69/month (plus $4 per website)Keyword Snatcher $47$2,209Backlink (or off-page SEO) auditMoz $299/monthLinkProspector $127/monthMajestic SEO $99/month$525In addition to the above, there's a range of free tools essential for a good, in-depth SEO audit, including Google Analytics, Google Search Console, Google PageSpeed Insights, and Google Schema Markup Testing Tool.As we can see from these calculations, you might not even save any money at all if you pay for your own SEO audit tools. For instance, the backlink SEO audit tools total at least $525 per month, whereas the low-end price of a backlink SEO audit is $500.When it comes to the cost of an on-page SEO or content audit, the cost savings seem decent. However, the initial outlay of over $2,000 for one month's SEO audit work is a big financial risk for a small business. Could you afford to spend this much money on tools only to find your team doesn't have the expertise to use them? Do SEO Services Include SEO Audits in Their Pricing?Good news: SEO audit costs may be absorbed into monthly service retainers. An SEO service provider worth their salt should undertake a thorough SEO audit of your target domain(s) before laying out an SEO strategy for the coming year. The audit provides a set of benchmark metrics from which growth success will be measured at the end of the contracted period.Sometimes SEO audits are not included in ongoing service costs, for the reason that they are a one-off piece of work. Also, some SEO agencies offer a free “audit” as part of their new client recruitment tactics. In reality, this will be much more surface-level than the deep, technical SEO audit you should look to commission for your business websites.SEO Clarity includes an SEO audit in its Core and Professional price plans, starting from $3,000 and $4,500 per month, respectively.A one-off audit could be useful for your company if you are looking for external expertise on the current state of your website's health and traffic potential. If you have in-house resources, you may be looking for an initial push to guide your SEO specialists on the direction to take with your SEO strategy. In this case, buying a one-off audit would be a wise business decision.In general, however, we advise you to engage with an SEO service provider with a view to build a long-term relationship. If you trust the expert agency or freelancer you're engaging with, you're more likely to achieve success if you plan for long-term SEO than short-term, or one-off projects. We can match you with trustworthy SEO experts Are You Interested in Ongoing SEO Work or a One-off Audit? Ongoing SEO One-off audit It Only Takes A Minute to Request No-Obligation Quotes Is an SEO Audit Worth the Cost?Yes, absolutely! An SEO audit is the first step to improve the commercial potential of your website(s). It's essential to view it as a business investment rather than a ‘nice-to-have'. While it may seem scary to consider spending $3,000+ on a one-off service, it's more accurate to see this as the start of a business upgrade strategy. After all, SEO is a marathon, not a sprint.You should bear in mind that SEO audit pricing includes the time of skilled experts who are using SEO software tools with paid subscriptions. Even if you were willing to invest your own time and money into buying subscriptions, educating yourself and doing your own SEO, a dedicated professional would surely produce better results for you.After all, if you were to undertake this in-house, you've also got to factor in the time spent self-educating on SEO news and updates – which change all the time. If you're curious about the cost of an SEO audit from an expert, we'll put you in touch with the right professionals for the job. Written by: Sabrina Dougall Web Marketing Expert Sabrina is a business journalist whose career began in news reporting. She has a master's in Investigative Journalism from City University London, and her work has appeared in The Times, The Daily Express, Money Saving Expert, Camden New Journal, Global Trade Review, and Computer Business Review. She specializes in writing about SEO (search engine optimization). Having run her own small business, Sabrina knows first-hand how critical digital marketing is to building a client base and local reputation. Reviewed by: Caitlin Hathaway SEO Manager Caitlin is experienced in SEO strategy design and execution, enabling businesses to grow their search engine visibility meaningfully over time. Caitlin was a keynote speaker at international SEO conference BrightonSEO, sharing her knowledge on SEO project management.