Best CRM for Sales Teams 2020

CRM systems for sales teams

By Rob Binns | Senior Writer | Updated: 4 March 2020

The right CRM system can give your sales squad a new lease of life

Great customer relationship management (CRM) software is essential for any business. For your sales team, it’s downright indispensable.

We’ve rated, reviewed and ranked the best CRM for sales teams. Read on for our top picks, or skip ahead to request quick quotes from top CRM suppliers.

The Top CRM For Sales Teams

  1. Best For Big Sales Squads: Salesforce
  2. Best For Mobile CRM: Zendesk Sell
  3. Best For G Suite Users: Copper
  4. Best For Small Teams With Lofty Dreams: Freshsales
  5. Best For Task Management: Highrise
Top Five CRM for Sales Team
1 Salesforce Best For Big Sales Squads
2 Zendesk Sell Best For Mobile CRM
3 Copper Best For G Suite Users
4 Freshsales Best for Small Teams with Lofty Dreams
5 Highrise Best for Task Management

CRM for sales team

Behind every super sales squad, there’s a top CRM solution

Salesforce CRM For Sales Teams

Best for Big Sales Squads

Salesforce logo

Salesforce CRM for sales team


  • Enterprise-level scalability
  • Powerful sales analytics
  • Seemingly endless CRM integrations

X Cons:

  • Manual deletion of duplicate contacts
  • The Lightning interface takes some getting used to

Salesforce’s award-winning software ticks all the boxes you could want from a CRM solution. It lets you track customer information and interactions in one place, helping your sales reps put their talents to great use.

Plus, there’s a wide range of integrations with brilliant business workflow tools like Slack and Xero to maximize your team’s productivity.

To top it all off, Salesforce recently released a software update called ‘Lightning’, which completely overhauled the user interface. It’s now a lot more intuitive and easier to use than previous versions, especially if you’ve got no existing attachment to Salesforce Classic. If this is your first foray into CRM software, Salesforce Lightning is a no-brainer.

Zendesk Sell CRM For Sales Teams

Best For Mobile CRM

Zendesk logo

Zendesk CRM for sales team


  • Facilitates collaboration between sales and customer support
  • Industry-specific CRM options for media and healthcare

X Cons:

  • Lack of integration between chat and ticket reporting
  • Limited control over user roles and permissions

Zendesk’s superb customer service ticketing software may have scratched a few itches, but ‘CRM for sales teams’ wasn’t one of them. And that was by design, because with integrations for top CRM solutions like Salesforce, Hubspot and Zoho, it didn’t need to.

That’s all changed with Zendesk’s acquisition of the brilliant Base CRM, now relaunched as Zendesk Sell. It’s the firm’s first crack at a fully-fledged CRM solution – and a mighty impressive one at that. Automated opportunity scoring rules help sales reps hone in on the highest value leads, while slick visual reporting tools show you the fruits of their labors in real time.

Without a doubt, Zendesk’s defining feature is its top-rated mobile app. With it, your reps have access to all the lead data they would in the office, and you’ve got a pocket-sized PA to tell you about big deals as they close.

Copper CRM For Sales Teams

Best For G Suite Users

Copper CRM logo

Copper CRM for sales team


  • Enterprise-level scalability
  • Powerful sales analytics
  • Seemingly endless CRM integrations

X Cons:

  • Doesn’t play nicely with LinkedIn Sales Manager
  • Limited built-in reporting
  • Doesn’t manage duplicates well

Copper supports sales teams small and large with some seriously impressive CRM tools. Take, for example, the email manager that appends important exchanges to lead profiles, or the social media-like predictive contacts suggestions appear based on sales reps’ previous communications, helping you acquire prospects organically.

But the main attraction is Copper’s best-in-field support for the catalog of Google web apps. Email automation and contact management work through Gmail, upcoming client calls populate Google Calendars automatically, and Chrome extensions connect Copper to all the other G Suite services you know and love.

Granted, if you don’t care for those services, a big part of Copper’s appeal will be lost on you. But for everyone else, it’s a no-brainer. Copper is a fantastic choice for firms with both feet planted firmly in the Google ecosystem.

Freshsales CRM For Sales Teams

Best for Small Teams with Lofty Dreams

Freshsales logo

Freshsales CRM for sales team


  • Enterprise-level scalability
  • Powerful sales analytics
  • Seemingly endless CRM integrations

X Cons:

  • Clunky desktop interface
  • Manual data entry when importing leads

Yes, it looks a little dated – but peel back the layers and you’ll find more to Freshsales than first meets the eye. One of the best things about the software is its deals page, which gives you a top-level view of the sales pipeline for the whole month. Then there’s the way the system handles call disposition data, weaving it into reports to shed light on the past and forecast future sales.

On the other hand, a common complaint is about how much manual data entry is involved in importing leads into Freshsales. The product team is more receptive than most to customer feedback though – frequent software updates add handy new features, and spare you from being bogged down by bugs.

Freshsales is a great budget CRM for sales teams. The most basic annual service plan starts at only $12 a month, and there’s a no-strings attached 30-day free trial for you to try before you buy.

Highrise CRM For Sales Teams

Best for Task Management

Highrise logo

Highrise CRM for sales team


  • Enterprise-level scalability
  • Powerful sales analytics
  • Seemingly endless CRM integrations

X Cons:

  • Missing customer segmentation capabilities
  • 10 deals/month cap on the basic service plan
  • Spotty duplicate contact identification

Highrise is simple in all the best ways, and a couple of the worst. Its strong suit is task management, and it does make organizing and responding to incoming activity remarkably easy.

On the flip side, the inability to segment leads by seniority detracts from the shine of otherwise solid lead tracking. Competent email management tools are also held back by dubious duplicate contact detection.

Highrise’s basic service plan limits you to onboarding 10 clients a month, making it all but useless for businesses looking to close deals in the double digits. The next tier up comes in at $49/month – too pricey for a subset of the small business audience that Highrise aims to serve.

In short, Highrise can help you track leads and manage follow ups with zero learning curve – but don’t expect zero hiccups along the way.

Next Steps

Buying a CRM for your sales team is a big investment, so it’s well worth researching each solution on your shortlist. Read more reviews and request quotes from CRM software suppliers to make sure your next purchase is money well spent.

Rob Binns
Rob Binns Senior Writer

Rob writes mainly about the payments industry, but also brings to the table industry-specific knowledge of CRM software, business loans, fulfilment, and invoice finance. When not exasperating his editor with bad puns, he can be found relaxing in a sunny (socially-distanced) corner, with a beer and a battered copy of Dostoevsky.

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