How much does a CRM system really cost?
Thinking about investing in a customer relationship management (CRM) system? Good choice. CRM is a powerful tool for storing your business’ contact, deal, and lead information, and using it to drive targeted email marketing and better planning.
The question, then, isn’t whether to get a CRM system – it’s which supplier to go with. There are literally hundreds of different CRM systems out there, each with wildly varying pricing plans. And unless you have hours of time (and vast reserves of patience), comparing this huge range of packages and providers will prove to be more effort than it’s worth.
That’s why we’ve put together a detailed guide to CRM pricing. Skip down to our complete CRM software price comparison guide, or head straight to our FAQs for the answers to all your pressing CRM questions.
Or, if you’re short on time, take a minute to fill out our free quote-finding form. It’s the easiest way to compare CRM software prices. Just enter a couple of details about your business, and you’ll receive quotes from top CRM suppliers.
CRM Pricing: How Much Does a CRM Cost?
Paid CRM system costs start from around $12 per user, per month for small businesses. More advanced packages for larger enterprises range from $50 to $150 per user, per month, while the most expensive CRM systems charge up to $300 per user, per month. Free plans are also available, but impose restrictions on features and data storage.
We've compared the prices of nine top CRM systems, and reviewed them below. Read on, and find out which one is the best fit for your small business.
|CRM Provider||Free Plan?||Entry Level||Mid Range||Advanced||Read more|
|✗||$115||$190||$210||Dynamics 365 Pricing|
Which CRM Supplier is Right For Your Business?
Read on to find out.
As well as two affordable pricing tiers, Capsule offers a basic plan that’s completely gratis for up to two users. The only issue? It’s very basic, with a cap of 250 contacts and 10MB of storage. Upgrading to the Professional plan ($18) will unlock some excellent sales reporting and forecasting features. However, we recommend plumping for the Team plan ($36) for the highest levels of customization.
Capsule CRM Pricing
|Free!||$18 per user, per month||$36 per user, per month|
Cloze delivers stylish, intuitive CRM software, at a range of pricing levels to suit businesses of all sizes. As well as a free plan, Cloze offers four paid options ranging from $17 to $49.99 per user, per month. What you pay will depend on the level of features you require and the size of your team, but we recommend the Business Gold plan ($29) for a neat blend of value and functionality.
Cloze CRM Pricing
|Cloze Pro||Business Silver||Business Gold||Business Platinum|
|Billed annually||$17 per month||$21 per user, per month||$29 per user, per month||$42 per user, per month|
|Billed monthly||$19.99 per month||$24.99 per user, month||$34.99 per user, per month||$49.99 per user, per month|
Copper offers three fixed pricing plans. Its Basic plan ($19) should tick all the boxes for small businesses, and comes with excellent Google integration. Its Professional plan ($49) adds task and workflow automation at a reasonable price point – just make sure you select the ‘annual billing’ option. Sure, you’ll have to pay a whole year’s worth of CRM usage in one go, but you’ll also save up to $240 per user over the course of 12 months. Not bad!
Copper CRM Pricing
|Billed annually||$19 per user, per month||$49 per user, per month||$119 per user, per month|
|Billed monthly||$24 per user, per month||$69 per user, per month||$119 per user, per month|
As well as strong customer support and a generous free plan, Freshsales provides four paid tiers for small and medium-sized businesses, starting with the Blossom plan ($12). Each level adds more features than the last, all at reasonable prices – even Freshsales’ premium Forest plan ($79) is still highly affordable (in CRM terms, at least). Freshsales is completely cloud-based, too – so your team can log in and start work from any device, anywhere with an internet connection.
Freshsales CRM Pricing
|$0||$12 per user, per month||$25 per user, per month||$49 per user, per month||$79 per user, per month|
Microsoft Dynamics 365
Dynamics 365 is one of the most advanced CRM systems on the market, with analytics powered by AI and a range of top-of-the-line features. But as you can guess, what makes it powerful is also what makes it one of the most expensive CRM systems in the US. We think the Customer Engagement plan ($115) offers the best value here, but it will probably still outprice smaller enterprises. If you’re happy to spend big, the Dynamics 365 plan offers benefits for large businesses – albeit at an eyebrow-raising $210 per user, per month.
Dynamics 365 CRM Pricing
|Customer Engagement Plan||Unified Operations Plan||Dynamics 365 Plan||Applications and Offers|
|$115 per user, per month||From $190 per user, per month||From $210 per user, per month||From $40 to $170 per user, per month|
Pipedrive is available at three different pricing tiers. You can start with its Silver plan ($12), although it’s fairly sparse on features. We recommend springing for at least the Gold plan ($24) to benefit from its excellent email features and sales automation. Pipedrive’s Platinum plan ($49.17) provides custom reporting, as well as advanced team management tools to grow your business.
Pipedrive CRM Pricing
|Billed annually||$12 per user, per month||$24 per user, per month||$49.17 per user, per month|
|Billed monthly||$15 per user, per month||$29 per user, per month||$59 per user, per month|
Salesforce is highly advanced, industry-leading, and super scalable CRM software. Its expensive pricing plans naturally gear it towards larger businesses, and you’ll have to pay upwards of $300 for its superlative offering. That said, its Salesforce Essentials plan ($25) should make this system accessible to businesses that are working with smaller budgets.
Salesforce CRM Pricing
|Salesforce Essentials||Lightning Professional||Lightning Enterprise||Lightning Unlimited|
|Sales Cloud||$25 per user, per month||From $75 per user, per month||From $150 per user, per month||From $300 to $170 per user, per month|
|Sales and Service Cloud||$100 per user, per month||N/A||$175 per user, per month||$325 per user, per month|
The lowest of SugarCRM’s three pricing plans (Sugar Professional, $40) offers sales automation and forecasting, plus case management features. For an extra $25 per user, per month, you can upgrade to Sugar Enterprise and add more storage, plus improved customer support. Sugar Ultimate ($150) might outprice many smaller businesses, but delivers a dedicated account manager and 24/7 customer support.
|Sugar Professional||Sugar Enterprise||Sugar Ultimate|
|$40 per user, per month||$65 per user, per month||$150 per user, per month|
As well as three paid plans, Zoho delivers a completely free, feature-rich plan perfect for businesses new to CRM software. Paid packages start with the Standard plan ($12), and progress to the highly affordable Professional ($20) and Enterprise ($35) plans. All of Zoho’s paid options come with round-the-clock phone-based support (between Monday and Friday), plus a wide range of videos and web-based help resources.
Zoho CRM Pricing
|Billed annually||Free!||$8 per user, per month||$12 per user, per month||$20 per user, per month||$35 per user, per month|
|Billed monthly||Free!||$10 per user, per month||$18 per user, per month||$30 per user, per month||$45 per user, per month|
Now you have an idea of what you can expect to pay for CRM software, it’s time to decide which one is the best fit for the specific needs of your business. Don’t stress – it’s easier than it sounds.
Fill out our form with a few brief details about your SMB. It’s free for all US-based businesses, takes just a minute to complete, and is completely free to boot. And when you’re done, you'll receive quotes from several leading CRM software suppliers.
Which CRM supplier offers the best free plan?
Several CRM providers offer free versions – however, they are typically limited in terms of the features they contain, and the level of customer support available. Hubspot, Freshsales, Zoho, Capsule, and Cloze all offer free plans. Which one is right for you, though, depends on what you’re looking for in a CRM system.
Is it ease of use? Looks, or maybe the number of features it offers? Customer support? To find the best free plans based on these factors and more, we tested several of the country’s leading free CRM software suppliers ourselves, ranking them across five key metrics. Read up on the findings of our research here, in our mammoth guide to the best free CRM software for US businesses.
Which CRM software is the best for my small business?
Naturally, the cheaper CRM systems are going to be better-suited to smaller businesses. Not only will they be easier on your wallet, they’ll also be easier to use, owing to the fact that they come with fewer features.
Freshsales, Zoho, and Cloze all fit into this bracket. If you’re new to CRM software and want a solution that’s quick to get the hang of and won’t break the bank, you can’t look past one of these thrifty three.
For more info, check out our comprehensive guide to the best CRM systems for small business, and get the best deal for your SMB.