Compare CRM Pricing and Costs in 2025

three people at a desk looking at crm pricing and cost diagrams

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Most CRM software providers charge per user, per month, although advanced plans for large businesses usually come with a set price monthly for 5 to 10 users, with additional users costing extra.

In general, here’s what you can expect to pay depending on the size of your business and team in 2025:

  • Small businesses/teams: $10-$30 per user, per month
  • Medium businesses/teams: $60-$100 per user, per month
  • Larger businesses/teams: $150 per user, per month, to $1,000+ per month

If you’re looking at these prices thinking your business can’t afford CRM, don’t worry. There are free CRM systems out there, and some are offered by the best CRM providers, such as Zoho CRM.

Scroll to find out how much you can expect to pay for CRM. And, if you’re short on time, you can use our free quotes tool to get custom prices from top CRM suppliers.

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Best for

Email campaign features

Best for

Organization features

Best for

Customization

Best for

Wide selection of features

Best for

Contact management features

Best for

Ease of use

Best for

Value for money

Best for

Integration with Microsoft software

Best for

Wide choice of integrations

Starting Price
Starting Price

$19 per user per month

Starting Price

$12 per user, per month

Starting Price

$14 per user, per month

Starting Price

$14 per user, per month

Starting Price
Starting Price

$15 per user, per month

Starting Price

$65 per user, per month

Starting Price

$19 per user, per month (billed annually)

Mid-Tier Price

$100 per user per month

Mid-Tier Price

$55 per user per month

Mid-Tier Price

$17 per user per month

Mid-Tier Price

$40 per user per month

Mid-Tier Price

$49 per user, per month

Mid-Tier Price

$39 per user, per month

Mid-Tier Price

$1,170 per month (5 users)

Mid-Tier Price

$105 per user, per month

Mid-Tier Price

$85 per user, per month (billed annually)

Top Price

$500 per user per month

Top Price

$169 per user per month

Top Price

$28 per user per month

Top Price

$52 per user per month

Top Price

$99 per user, per month

Top Price

$59 per user, per month

Top Price

$4,300 per month  (7 users)

Top Price

$150 per user, per month

Top Price

$1,000 per month (unlimited users)

Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
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Why you can trust our CRM recommendations

At Expert Market, we are dedicated to helping our readers make informed purchases to make their businesses thrive.

We conduct an unbiased, user-led testing process to evaluate the best CRM platforms on the market, ensuring that you are well-equipped to settle on the provider that is the best value for money. Refer to our methodology section for a more detailed breakdown of how we arrived at our top five.

CRM Costs By Business and Team Size

The cost of CRM will vary depending on your business and team’s size, since more expensive plans come with advanced features to meet the needs of large operations, and plans are priced per user, per month.

Here are some typical CRM price ranges and who they’re suitable for:

Plan tierEntry-levelMid-tierAdvanced/Enterprise
Price range$10-$30 per user, per month$60-$100 per user, per month$150/user/month to $1,000+/month (set user number, $50-$80/additional user)
Who’s it for?Small businesses or startups with limited budgetsGrowing businesses with moderate customer volumes and sales activitiesLarge enterprises or businesses with a large customer base, multiple sales teams, and intricate sales processes
What does it offer?Essential CRM features and basic functionality, suitable for businesses with a small customer base or simple sales processesAdditional features such as sales automation, reporting, and integration with other toolsExtensive customization, advanced analytics, integrations with multiple platforms, and comprehensive support services
Example provider and planSalesforce Starter Suite: $25/user/monthZendesk Sell Growth: $55/user/monthHubSpot Enterprise Customer Platform: $4,300/month for 7 users
More expensive doesn't always mean better

Evaluate each CRM option against what you need from it. The best platforms on the market may well be packed with loads of features, but you might not need all of them, and we’d advise going for an option way out of your budget in the hopes that you’ll grow into it.

You don’t necessarily need to go for the most well-known name out there. If your team is small and your business needs are pretty straightforward, go for an affordable CRM like Zoho or monday CRM.

CRM Costs by Industry

CRM pricing can vary quite a lot between industries since different teams require different levels of complexity in their processes. Software is typically split into three types: sales, marketing, and customer service.

Here’s what you can expect to pay:

CRM costs for sales

$12-$300 per user, per month
Used for: lead capture, communication, conversion.

  • Free plans: Great for sole traders but limited in users/data.
  • Mid-tier ($50–$80/user): Adds features like lead scoring, deal/quote management.
  • Enterprise ($100–$300/user): Higher data, contact, and user limits – not necessarily more features.

Examples:

  • SugarCRM: Sales plans range from $19-$135 per month per user, a wide range
  • Zoho CRM: Compared to SugarCRM, its sales plans have a smaller range, going from $14 to $52 per month, per user.

CRM costs for customer service

$15-$300 per user, per month
Used for: managing queries, support tickets, and customer relationships post-sale.

  • Higher starting price due to integrations with VoIP, or built-in calling and video tools.
  • Suitable for businesses of all sizes.

Examples:

  • SugarCRM: Its sole customer service plans cost $80 per user, per month, while its sales plans start at $19 per user, per month
  • Zendesk: customer service CRM costs between $19 and $115 per user, per month

CRM costs for marketing

$20-$15,000 per month (set user number)
Used for: email marketing, multi-channel campaigns, and lead capture.

  • Higher-tier plans ($1,000+/month) offer deep automation and analytics.
  • Best for teams that need scalable marketing insights and efficiency.

Examples:

  • SugarCRM: Its marketing CRM plan costs $1,000 per month, much more than its other types of CRM software
  • HubSpot: Its Marketing Hub plan costs $800 per month for three users, while its SalesHub plan only costs $90 per month, per user

Example CRM Software Pricing from Providers

While we’ve already provided an overview of potential provider pricing in the topline table, it can help to have a deeper dive into the specific costs you’ll face for each CRM. Here are five of our top-rated providers with increasingly wide price ranges to illustrate the range of costs on the market:

monday CRM Costs: $12 to $28 per user, per month

New logo of monday CRM
monday CRM
4.2
Pricing $0 - custom per user, per month
Strengths

Near endless customization

Large app store with 150+ integrations

Affordable pricing

Weaknesses

Limited features (ex: no preset lead scoring automation)

Limited marketing features (ex: no email drip)

Chart library for data visualization is small

Pricing
PlanPrice
Free Store and visualize your own contacts $0
Basic Templates for lead management, smartphone app use, unlimited contacts $12 per user, per month (billed annually) $15 per user, per month (billed monthly)
Standard Email integration, create invoices, merge duplicate data $17 per user, per month (billed annually) $20 per user, per month (billed monthly)
Pro Sales forecasting, mass emails, email automations $28 per user, per month (billed annually) $33 per user, per month (billed monthly)
Enterprise Lead scoring, advanced analytics, enterprise-scale automations Custom

Prices correct as of April 2025

At $12-$15 per user per month, the ‘Basic’ plan offers an app for iOS and Android, 5GB of storage, and whiteboard collaboration. That’s really convenient and rather rare in the scope of CRM software.

But, if your organization relies heavily on email, you’re better off going for Monday CRM’s $17-$20 per user, per month ‘Standard’ plan, because of its email integration with Gmail or Outlook.

Based on our research, we think monday CRM is the best for managers who need a lot of customization. We particularly like the separate dashboards for leads, contacts, deals, and accounts, all of which you can customize. monday CRM is better than options like Zendesk in this respect because you get unlimited customizable pipelines at every price point. It’s a lower-priced product that reliably tracks deal progression and client communications.


Zoho Costs: $14 to $52 per user, per month

Zoho Logo
Zoho CRM
4.7
Pricing $14 – $65 per user, per month
Strengths

Free plan for up to three users

Highly customizable platform

Lead scoring on all price plans

Weaknesses

Not very beginner friendly

Limited file storage (100 MB/user max)

No spam prevention on webforms

Pricing
PlanPrice
Standard Sales forecasting, calendar booking, 10 custom dashboards $14 per user, per month (annual billing) $20 per user, per month (monthly billing)
Professional Automate follow-ups, leads assigned to available reps, unlimited custom reports $23 per user, per month (annual billing) $35 per user, per month (monthly billing)
Enterprise Advanced data visualization, customize modules, personalized customer journeys $40 per user, per month (annual billing) $50 per user, per month (monthly billing)
Ultimate Business intelligence analytics $52 per user, per month $65 per user, per month

Prices correct as of April 2025

Zoho is a powerful platform offering plenty of features across sales, email, customer support, and more. Its interface isn’t as jazzy or modern as competitors like monday CRM, but it still gets the job done.

If you want to dive in and add a pile of data to customize your database of accounts, contacts, and deals, Zoho will come into its own. For example, it has a ‘Set Up Your CRM’ checklist, and customizable layouts for accounts, leads, and contacts. These impressed us during testing.

This platform is also great value for money, with plans starting at $14 per user, per month (billed annually). It offers the strongest selection of features for the price of any CRM system we tested.

As you may already know, Zoho has as many software offerings as a millipede has legs. If you’re looking for more powerful business tools, you should take a look at our Zoho One pricing review. You may be able to score better value for money with extra functionality compared with Zoho CRM products.

Interested in CRM for beginners?

In 2020, Zoho CRM launched Bigin by Zoho CRM, a CRM software specifically designed for startups and small businesses. Bigin has a free plan, with a one-user limit, and two paid plans range from $7-$12 per user, per month. It’s designed to be an affordable starting point for businesses.

Zoho CRM Plus: An additional CRM platform loaded with features

Zoho CRM also has a Zoho CRM Plus platform. There’s only one plan, which costs $57 per user, per month billed annually ($69 per user, per month billed monthly). It’s basically an all-in-one CRM platform that combines sales CRM, helpdesk functions, and email and social media marketing.

Platforms like HubSpot also offer all-in-one solutions, with prices ranging from $0-$15 per user, per month for small teams, and going up to $4,300 per month for large businesses.


Pipedrive Costs: $14 to $99 per user, per month

Pipedrive
4.2
Pricing US$14 – US$99 per user, per month
Strengths

AI sales assistant

30 preset workflow automations

Large amount of security settings (custom user permissions, MFA, two-factor authentication)

Weaknesses

Best lead management features are on higher-tier plans

Not good for marketing (no drip email campaigns or email/social media integration)

Zero customer service team tools

Pricing
PlanPrice
Essential Custom data fields, notifications on stagnant deals, visual dashboards US$14 per user, per month (billed annually) US$24 per user, per month (billed monthly)
Advanced Two-way email sync, meeting scheduler, automations US$39 per user, per month (billed annually) US$49 per user, per month (billed monthly)
Professional Automatic lead assignment, required data fields, digital document signatures US$49 per user, per month (billed annually) US$69 per user, per month (billed monthly)
Power Custom to-do lists with subtasks, phone support, personalized onboarding US$64 per user, per month (billed annually) US$79 per user, per month (billed monthly)
Enterprise Stronger security features, unlimited deals per company and unlimited insights US$99 per user, per month (billed annually) US$129 per user, per month (billed monthly)

Prices correct as of April 2025

Pipedrive is an affordable CRM solution for businesses with several stages in their sales funnel. It’s the perfect way to guide each consumer from prospect to regular customer, especially for high-value products. Plus, it easily integrates with third-party applications to maximize efficiency. Plans start at $14 per user, per month, and go up to $99 per user, per month (billed annually).

Pipedrive has one of the easiest interfaces of any system we tested, including pre-made email campaign templates, making it a good value option.

You should be aware that you’ll only get access to phone support at the Power tier, which costs $64 per user, per month (billed annually). This makes Pipedrive support more expensive than Zoho CRM, as the latter has phone support available at all price plan levels.

Can’t decide if you need Pipedrive? We’ve gone under the hood with Pipedrive vs monday CRM, comparing their features, pricing, scalability, and weaknesses head-to-head.


Salesforce Costs – $25 to $500 per user, per month

Salesforce Logo
Salesforce
3.7
Pricing $25 – $500 per user per month
Strengths

Feature-rich, with powerful, AI-driven automation and reporting functionality

Huge number of integrations

Excellent customer service, with a huge online knowledge base at your disposal

Weaknesses

Tricky to use (importing data was particularly unintuitive)

Quite expensive when compared to competitors

Customer support costs extra

Pricing
PlanPrice
Starter Suite (small business) Lead management, email integration, schedule meetings $25 per user, per month
Pro Suite (small business) Forecast management, customized reports, quoting $100 per user, per month
Enterprise (Sales Cloud) Process automation, advanced pipeline insights $165 per user, per month
Unlimited (Sales Cloud) AI lead scoring and deal health, premium support $330 per user, per month
Einstein 1 Sales (Sales Cloud) Performance management, data cloud $500 per user, per month

Prices correct as of April 2025

Salesforce is the big name in CRM software – holding a 23% market share, which is greater than its four nearest competitors combined. If you’re part of a medium-to-large business, you’re ready to upgrade to the sharpest tools in the CRM shed.

Get advanced deal management and highly customized sales pipeline monitoring with Salesforce CRM. One of its many highlights is the huge range of integrations you can connect. With over 4,000 apps, Salesforce CRM is superior to Zoho CRM, which offers just five, 10, 15, 20, or 50, depending on the plan you opt for.

While its lower-priced tiers seem reasonable in cost (considering how big a brand it is), you’ll miss out on some key features if you pay anything beneath $330 a month, per user.

Customer service is in short supply on the Starter Suite Plan ($25 per user, per month) – you can expect a response within two days. For response within an hour, you’ll need to pay for the “Premier Success Plan”, an add-on that’s an extra 30% of your net license fee, or be on at least the Unlimited Plan at $330 per user, per month, where it’s included at no extra cost.


HubSpot Costs – $0 to $4,300 per month

HubSpot logo
HubSpot
4.3
Pricing $0 - $4,700 per month
Strengths

Only pay for the premium features you need with bundle pricing

Easy-to-use interface

Free plan with comprehensive suite of features

Weaknesses

Paid plans are expensive

Importing data is complicated and takes time

Contact scoring only available on two most expensive plans

Pricing
PlanPricing
Free Tools Free
Starter Customer Platform $15/month/user (billed annually)
Professional Customer Platform $1,300/month for 5 users (billed annually), additional users from $45/month
Enterprise Customer Platform $4,700/month for 7 users (billed annually), additional users from $75/month

Prices correct as of April 2025

HubSpot’s pricing is a little peculiar. It offers software bundles that include a range of CRM solutions (sales, marketing, customer service), which it refers to as a Customer Platform. These cost from $0-$4,300 per month and include set numbers of users. HubSpot charges extra for additional users.

Included in the Customer Platform bundles are plans for small teams, which are much more affordable than Hubspot’s plans for large teams. There’s a Free Tools suite for individuals, which costs $0 per month, and a $15 per month, per user, Starter Customer Platform, which is a great option for small businesses and startups.

After that, prices jump to $1,170 per month (five users, and $45 per month per additional user) for the Professional Customer Platform, and $4,300 per month (seven users, and $75 per month per additional user) for the Enterprise Customer Platform. It goes without saying that these bundles are for medium to large businesses with a significant budget.

You also have the option of paying only for the type of CRM tools you need. HubSpot splits these up into “Hubs”, the three main ones being Marketing, Sales, and Service. They cost the following:

  • Marketing Hub: $800/month (3 users, $45/month/additional user), or $3,600/month (5 users, $75/month/additional user)
  • Sales Hub: $90 or $150 per month, per user
  • Service Hub: $90 or $130 per month, per user
  • Content Hub: $450/month (3 users, $45/month/additional user) or $1,500/month (5 users, $75/month/additional user)
  • Operations Hub: $720/month (1 user, $45/month/additional user) or $2,000/month (1 user, $75/month/additional user)

You also have the option to “Create a bundle“. With this option, you can mix and match the software offerings listed above, as well as the pricing tiers. So, for example, you could pick the $800 marketing plan and the $90 sales plan, and nothing else.

Where HubSpot pricing is similar to other CRM software providers is that paying for the entire year with annual billing, as opposed to month-by-month, will save you 10%.

HubSpot Onboarding Fees

You will have to pay additional “onboarding” fees when you sign up for certain premium HubSpot plans, which vary from $1,000 to $3,000. This pays for a HubSpot professional to help you:

  • Set goals specific to your company
  • Start projects, and advise on prioritization
  • Access resources to understand the software
  • Integrate your existing tools with HubSpot

You can benefit from a free demo if you want to see how the premium features look in practice.

Want to learn about other CRM providers?

Read our best CRM roundup to get a full deep dive on the providers we rate highest, including those not listed here. If you simply want to see the lowest cost plans on the US market, read our cheapest CRM plans page for a similar cost-value analysis.

Is Free CRM Software Worth It?

In short, yes – but only for small businesses or startups.

Free CRM plans can be a great starting point if you have simple needs or a tight budget. They’re also useful for testing a platform before committing. For example, HubSpot’s free plan is a good value option for companies looking to streamline their contact management processes without the investment of paid software.

That said, most free plans come with feature limits, usage caps, and minimal support. For growing businesses with more complex workflows, paid CRM plans are usually worth the investment. They offer full features, better support, and more flexibility.

▶ Read more: Best CRM for Law Firms

Did You Know?

If you’re looking to pay less for CRM, opt for annual pricing over monthly pricing. It might feel daunting, but most providers offer discounted pricing to businesses who pay for the whole year upfront, rather than paying month to month. These discounts can range from 10% to 30%.

Everything to Know About CRM Free Trials

If you aren’t sure you want to commit to a lengthy paid contract for a CRM solution, it’s possible to try before you buy. Most CRM providers offer a short free trial so that you can be sure that you’ve made the right choice.

During the free trial period, CRM providers typically offer access to all features so you can evaluate whether it meets your requirements. In the table below, you’ll learn how long each CRM provider’s free trial period is and whether or not a credit card is required.

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Free Trial

14 days

Free Trial

14 days

Free Trial

15 days

Free Trial

14 days

Free Trial

21 days

Free Trial

30 days

Free Trial

30 days

Free Trial

30 days

Free Trial

7 days

Credit Card Required?
Credit Card Required?
Credit Card Required?
Credit Card Required?
Credit Card Required?
Credit Card Required?
Credit Card Required?
Credit Card Required?
Credit Card Required?
Get Quotes Try monday CRM Try Zoho Try Pipedrive Get Quotes Try Salesforce Try HubSpot Get Quotes Get Quotes

Can you extend a free trial?

Unfortunately, it’s often not possible to extend a free trial. Sometimes it may be possible on a case-by-case basis if you run into an issue that requires a longer trial period.

How to unsubscribe from a free trial

Many service providers offer free trials without requiring you to provide your credit card information. This means that you will not be automatically charged after the trial period ends unless you explicitly sign up for a paid plan.

While you may continue to receive emails from the provider after the trial period, you don’t have to worry about unexpected charges unless otherwise stated.

How to Choose the Right CRM for Your Business

CRM systems are more complex than most business software you’ll be looking to invest in because they can do so many things. That’s why it’s crucial to get clarity on what your business needs.

Remember: a CRM isn’t just a cost. It’s a time-saver, a workflow streamliner, and a revenue driver – when you pick the right one. The process might seem overwhelming, especially if you’re not a tech expert, but as Jan Chapman, Managing Director of MSP Blueshift, told Expert Market:

“Most people believe they can’t handle the technology, but you don’t have to be an expert in every area. Understanding your options is a crucial first step in overcoming this alleged technological barrier.”

Below is a simple three-step structure to guide your decision – plus tips to avoid overspending or overcomplicating your setup.

StepWhat to doWhy it mattersTips
1. Define your use casePinpoint your business’s pain points and must-have featuresAligns your CRM with real goals and ROIThink about where staff hours are lost or where customer experience lags
2. Factor in training and team needsReflect on employee skill levels and time for trainingEnsures smooth adoption and long-term usabilityIf staff turnover is high, go simple; many vendors offer training (sometimes at a cost)
3. Match features to needsOnly shortlist CRMs with the features you actually needPrevents overspending or stacking toolsNeed email marketing automation? Make sure it’s built-in or affordably addable. Always shop around
Verdict

To recap, CRM pricing can start from around $10 per user, per month for small businesses, going up to $50-$150 per user, per month for growing businesses, while the most expensive CRM systems can charge $1,000+ per month.

For example, HubSpot offers a free plan and paid plans up to $4,300 per month, while Zendesk has no free plan but charges a maximum of $169 per user, per month.

CRM software can be one of the most expensive software investments a business makes, so it’s important to carefully compare pricing from different providers, and weigh what you get for your money against your needs and budget.

If you still need help finding a CRM software provider, you can use our free comparison tool, and get quotes from top providers.

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Start with our best CRM for customization or compare your options

To bring you our reviews, we analyzed 13 market-leading CRM systems to evaluate them in terms of functionality, usability, cost, scalability, and more so we can make the most useful recommendations to US businesses.

Our rigorous testing and research procedures see these products scored and rated using six core categories of investigation and 13 subcategories – in fact, we covered 84 areas of investigation in total. We then gave each category score a ‘relevance weighting' to ensure the product's final score perfectly reflects the needs and requirements of Expert Market readers. That's our product testing algorithm in a nutshell!

Our main testing categories for CRM systems are:

  • Features: The functionalities and capabilities provided by the CRM software, such as contact management, lead and opportunity tracking, and task and activity management.
  • Help and Support: The resources and assistance available to users when they encounter issues or require guidance while using the CRM software.
  • Customization: The ability to tailor the CRM software to suit the specific needs and processes of the organization, e.g. customizing fields, layouts, and workflows.
  • Scalability: The ability of the CRM software to accommodate the growth and changing needs of the organization, such as the capacity to handle a growing customer database.
  • Price: The cost associated with using the CRM software. It includes factors such as licensing fees, subscription plans, and additional charges for add-on modules or features.
  • Team Structure – Sales CRM: Determining if a platform makes it easier to manage large sales teams, including team dashboards, team hierarchies, and team inboxes.
  • Usability – Small Business CRM: Assessing the simplicity of the interface, the ease of navigating through menus and options, and the overall user experience.

Frequently asked questions

Can I customize the pricing plan based on my business needs?
Some CRM providers, such as Hubspot, offer customizable pricing plans to cater to your specific business needs, allowing you to select the desired features and user licenses that align with your requirements.
Are there any hidden costs or additional fees to consider?
Hidden CRM costs and fees can include setup fees, data storage fees, or advanced support charges. To avoid nasty surprises, it’s essential to carefully review the CRM provider’s terms and conditions.
Can I add or remove users from my CRM subscription easily?
Most CRM systems allow for easy user management, allowing you to add or remove users as needed when your business needs change. However, we recommend confirming this capability with the CRM provider before making a decision.
Written by:
Rob Binns
Rob writes mainly about the payments industry, but also brings to the table industry-specific knowledge of CRM software, business loans, fulfilment, and invoice finance. When not exasperating his editor with bad puns, he can be found relaxing in a sunny (socially-distanced) corner, with a beer and a battered copy of Dostoevsky.
Reviewed by:
Headshot of Expert Market Senior Writer Tatiana Lebtreton
Tatiana is Expert Market's resident payments and online growth expert, specialising in (E)POS and merchant accounts, as well as website builders.