For businesses interested in using a customer relationship management (CRM) system to manage sales, customer support, technical support, or marketing efforts, the first concern is often cost.
Because CRM software can vary dramatically from one provider to the next, it's important to compare both features and cost before making a selection.
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Some businesses may feel tempted to try one of the free CRM solutions on the market today. Before choosing such a solution, be aware that these free options often don’t offer the same features you’ll find with paid solutions.
Before you begin shopping, make a list of the features you’d like and choose the most affordable option that provides those benefits.
Best Software Options & Detailed Price Information
CRM is one of Zoho's suite of business applications and it is considered one of the best in the industry.
The free version provides access for up to ten users, as well as basic features like lead and contact management, opportunities, and task lists.
The least expensive paid plan starts at $12 per user per month and adds sales forecasting.
The most popular plan is Zoho's professional plan, which adds customer support and inventory management features. That option starts at $20 per user per month.
Sugar specializes in CRM software, with customizability that lets each businesses tailor it to its own unique needs. There are two separate plans, one of which is billed annually and requires a minimum of ten users, as well as a contract.
The annual plan starts at $4,800 per year. Alternatively businesses can also choose to pay $40 per user per month.
More expensive enterprise plans are designed for organizations that need revenue line item forecasting and customer self-service portals. Those plans start at $7,800 billed annually or $65 per user per month.
Microsoft Dynamics is Microsoft's attempt to capture the business automation solutions industry, offering sales, service desk, and social engagement services to subscribers.
The best deal for businesses is the Sales Productivity bundle, which includes the full suite of CRM products, as well as a monthly subscription for each user to Office 365 and Power BI, which is Microsoft's business intelligence solution.
This plan costs $65 per user per month, which is the same price businesses will pay for Microsoft’s Professional suite, which doesn’t include Office 365.
Salesforce is one of the best-known CRM products on the market today, having gained massive popularity among businesses that rely on sales.
With so many plans, add-ons, and modules, pricing varies considerably from one business to another, but basic contact manager plans start at only $5 per user per month.
To add basic sales and marketing for five users or less, you can choose the Group plan, which costs $25 monthly for each user.
To remove user limits and begin adding more extensive capabilities, you’ll need one of Salesforce’s higher-tier plans, which start at $65 per user each month.
Launched as an open-source CRM platform, Vtiger has become a hybrid of both open-source and cloud-based CRM solutions.
Customers choose from either sales or support versions of the software, with starter plans available for $10 a month when paid annually.
The starter version includes many of the basic features of Vtiger, including contacts, organizations, documents, and calendars.
A professional edition is available starting at $20 per month, adding in deep integration with Twitter, sales pipeline forecasting, custom modules, and more.
Capsule is one of the free CRM systems available to businesses, but the company also offers a paid version.
The free version allows up to two users, 10MB of storage, and 250 contacts. To increase this capacity, businesses can sign up for the professional edition, which costs $12 per month per user. With the professional version, users get 2GB storage and up to 50,000 contacts.
Sage offers both CRM and Enterprise Resource Planning (ERP) software, with the ability to integrate features for a more streamlined experience.
There are two plans available, one of which is a basic plan for $45 per user per month.
This plan comes with a 30-day free trial and includes customer support management, as well as workflow and campaign management. For more advanced features, businesses should request a demo of features specific to their own needs.
Choosing a CRM isn’t always easy, but by looking at all the features and comparing prices, a business owner can make a fully-informed decision. Many CRM providers are willing to provide a personalized demo to interested customers, as well as free 30-day trials to let them try it out.