Compare CRM Software Costs 2021

Graph demonstrating CRM cost and pricing by provider

By Rob Binns | Senior Writer | Updated: 11 January 2021

How much does a CRM system really cost?


CRM Provider Free Plan? Entry Level Mid Range Advanced Read More
Capsule $18 $36 $72 Capsule Pricing
Cloze $17 $29 $49.99 Cloze Pricing
Copper X $25 $59 $119 Copper Pricing
Freshworks CRM $19 $59 $125 Freshworks CRM Pricing
HubSpot X $50 $240 $420 HubSpot Pricing
Microsoft Dynamics 365 X $50 $135 $1,500 (per account) Dynamics 365 Pricing
monday.com X $7.80 $9.80 $15.80 monday.com Pricing
Pipedrive X $12.50 $49.90 $99 Pipedrive Pricing
Salesforce X $25 $150 $325 Salesforce Pricing
SugarCRM X $40 $65 $150 SugarCRM Pricing
Zendesk X $19 $99 $199 Zendesk Pricing
Zoho $12 $45 $100 Zoho Pricing
All prices are displayed per user, per month, unless otherwise specified. All CRM pricing information is correct as of January 11th, 2021.

Thinking about investing in a customer relationship management (CRM) system? A wise decision. CRM is a powerful tool for storing your business’ contact, deal, and lead information, and leveraging it to drive targeted email marketing and better planning.

The question, then, isn’t whether to invest in a CRM system – it’s which supplier to go with. There are literally hundreds of different CRM systems out there, each with wildly varying pricing plans, packages, and feature tiers. And unless you have hours of time (and vast reserves of patience), comparing this huge range of CRM costs and providers will prove to be more effort than it’s worth.

That’s why we’ve put together a detailed guide to CRM pricing. We’ve reviewed the products and price ranges of 12 suppliers below, to help you find the right provider for your business.

But first, here’s a quick answer to that million dollar question: how much does CRM software actually cost?

CRM pricing: how much does CRM cost?

Paid CRM system costs start from around $12 per user, per month for small businesses. More advanced packages for larger enterprises range from $50 to $150 per user, per month, while the most expensive CRM systems charge $300 per user, per month, or more. 

Free plans are also available, but impose restrictive limitations on features and data storage. We don’t recommend them for growing businesses.


Which CRM Supplier is Right For Your Business?

Scroll on to start getting to grips with pricing ranges and packages for the country’s top CRM suppliers – they’re in alphabetical order. You can also dive into the list to your left to save time, and navigate straight to your favorite provider.

Alternatively, you can get quotes right here, right now, with our free, 30-second questionnaire. We’ll ask a couple of questions about your team size and industry, and about what kind of software (if any!) you’re currently using to manage your business’ contacts and clients.

Once we have that info, we’ll match you with one or more leading CRM suppliers, who’ll be in touch with you directly with CRM costs and quotes tailored to your business’ requirements.

You just need to be based in the US to be eligible. Hit the button below to get started.

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Capsule

$18 to $72 per user, per month

As well as two affordable pricing tiers, Capsule offers a basic plan that’s completely gratis for up to two users. The only issue? It’s very basic, with a cap of 250 contacts and 10MB of storage. We suggest at least an upgrade to the Professional plan ($18 per user, per month) – it unlocks some excellent sales reporting and forecasting features. However, if you can afford the higher CRM cost, we recommend plumping for the ‘Team’ plan ($36 per user, per month). It scores you more scope for customization, as well as advanced sales reporting tools.

For businesses with their sights set on enterprise-like levels of scalability, Capsule’s most expensive plan ($72 per user, per month) should fit the bill. As well as ongoing priority support and a dedicated account manager, you’ll benefit from implementation support – plus generous contact (200,000) and data storage (40GB per user) allowances.

Capsule CRM Cost

Professional Teams Enterprise
$18 per user, per month $36 per user, per month $72 per user, per month

Capsule offers a 30-day free trial across its ‘Professional’ and ‘Teams’ plans.


Cloze

$17 to $49.99 per user, per month

Cloze delivers stylish, intuitive CRM software, at a range of pricing levels to suit businesses of all sizes. As well as a free plan, Cloze offers four paid options that range from $17 per user, per month (‘Cloze Pro') to $42 per user, per month (‘Business Platinum’). In the middle are ‘Business Silver’ ($21 per user, per month) and ‘Business Gold’. Very reasonably priced at just $29 per user, per month, we most recommend  Cloze’s ‘Business Gold’ plan for a neat blend of value and functionality.

For businesses with their sights set on enterprise-like levels of scalability, Capsule’s most expensive plan ($72 per user, per month) should fit the bill. As well as ongoing priority support and a dedicated account manager, you’ll benefit from implementation support – plus generous contact (200,000) and data storage (40GB per user) allowances.

Cloze CRM Cost

Free Plan Cloze Pro Business Silver Business Gold Business Platinum
Billed annually Free! $17 per month $21 per user, per month $29 per user, per month $42 per user, per month
Billed monthly Free! $19.99 per month $24.99 per user, month $34.99 per user, per month $49.99 per user, per month

For personalized support, you can include Cloze’s ‘Concierge Service’ ($10 per user, per month). It scores you priority email support and a customer success manager, as well as help with integrations and data importation.

Cloze offers a 14-day free trial across all of its plans. For a full unpacking of what you get for your money – and to help you choose the correct plan for your business’ size and budget – head to our Cloze review.


Copper

$25 to $119 per user, per month

Copper’s ‘Basic’ plan ($25 per user, per month) comes with full G Suite integration and sales forecasting, although – as the name suggests – growing businesses may find it a little too basic for their needs. If that’s you, opt for Copper’s ‘Professional’ plan ($59 per user, per month). It adds workflow automation, activity reporting, and unlimited bulk email templates and spends – all at a reasonable price point.

At the business end of things, Copper’s ‘Business’ plan ($119 per user, per month) is expensive. But for your cash, you’ll get superlative sales features, including lead insights, goal tracking, and a leaderboard – and there are zero limits on the contacts or users you’re allowed.

Copper CRM Cost

Basic Professional Business
Billed annually $25 per user, per month $59 per user, per month $119 per user, per month
Billed monthly $29 per user, per month N/A N/A

You can try any of Copper’s pricing plans free for 14 days.


Freshworks CRM

$19 to $125 per user, per month

As well as strong customer support and a generous free plan, Freshworks CRM (formerly Freshsales) provides three paid tiers for small and medium-sized businesses, starting with the ‘Growth’ plan (from $19 per month). Beyond this, the ‘Pro’ tier (from $59 per month) scores you WhatsApp and Apple chat, plus smart behavioral segmentation and reply tracking features for marketing teams. Freshworks CRM’s ‘Enterprise’ plan (from $99 per month) adds a dedicated account manager. For sales teams, it also introduces forecasting, business-specific reporting, and custom sales activities.

Freshworks CRM Cost

What you’ll also need to know about Freshworks CRM’s pricing is that it splits out its functions for sales and marketing teams, respectively.

Freshworks CRM’s ‘Sales Cloud’ starts at an affordable $29 per user, per month, and is tailored to the needs of sales teams. ‘Marketing Cloud’ is a package built for departments focused on generating leads or selling products through direct or inbound marketing, and starts at a flat rate of just $19 per month.

The ‘Customer-for-Life Cloud’ you see in the table below packages the Sales Cloud and Marketing Cloud into an all-in-one offering, which also includes chat and telephony features.

Growth Pro Enterprise
Sales Cloud $29 per user, per month $59 per user, per month $99 per user, per month
Marketing Cloud $19 per month $59 per month $99 per month
Customer-for-Life Cloud $29 per user, per month $69 per user, per month $125 per user, per month

Freshworks CRM offers a 21-day free trial, as well as a free plan that comes with 24/5 customer support, plus an unlimited number of contacts.


HubSpot

$50 to $420 per user, per month

Each of HubSpot’s packages for marketing, sales, and service teams start at a relatively budget-friendly $50 per user, per month. We recommend the Growth Suite, though – it includes HubSpot’s Marketing, Sales, and Service ‘Hubs’ in a single package, with a tasty discount to boot. Upgrading any of HubSpot’s plans to the ‘Professional’ tier ($240 per user, per month for the Growth Suite) buys you task automation, as well as three standout features for marketing teams: A/B testing, website traffic analytics, and video hosting.

HubSpot’s ‘Enterprise’ plan ($420 per user, per month, for the Growth Suite) might break the bank, but whoa – it’s impressive.

Between predictive lead scoring, behavioral event triggers, and multi-touch revenue attribution, you’ll have everything you need to take your marketing, sales, and customer service efforts to the next level.

HubSpot CRM Pricing

Marketing Hub Sales Hub Service Hub Growth Suite Additional 1,000 contacts Try it now
Starter (1 paid user, 1,000 contacts included) $50 per month $50 per month $50 per month $113 per month $20 per month Try HubSpot Starter
Professional (5 paid users, 1,000 contacts included) $800 per month $400 per month $400 per month $1,200 per month $50 per month Try HubSpot Professional
Enterprise (10 paid users, 10,000 contacts included) $3,200 per month $1,200 per month $1,200 per month $4,200 per month $10 per month Try HubSpot Enterprise

HubSpot offers a free version for unlimited users, in which you can store up to 1,000,000 contacts. There’s also a free 30-day trial for new customers.

Did You Know?

The same features and pricing that make HubSpot ideal for marketing teams also mean it’s well-suited to agencies. HubSpot makes our list of the best CRM for recruitment agencies, and is also one of our top CRMs for creative agencies.


Microsoft Dynamics 365

$65 per user, per month to $1,500 per account, per month

Dynamics 365 is one of the most advanced CRM systems on the market, with AI-enhanced reporting and several top-of-the-line features that almost (bit not quite) rival Salesforce. Where the system does rival Salesforce, though, is with its expensive price tag.

Sure, its basic products for customer service ($50 per user, per month) and sales teams ($65 per user, per month) are affordable. And if you already use one of Dynamics 365’s products at your business, the company offers a discount on any subsequent orders. But it’s when you start mixing and matching Dynamics 365’s range of add-on CRM costs that the price really starts to balloon.

Dynamics 365 CRM Pricing

Dynamics 365’s pricing for its sales and customer service modules is easy enough to get to grips with. The total you’ll pay depends on the specific subset of features you’ll need, as well as the amount of functionality required.

Professional Enterprise Premium
Sales $65 per user, per month* $95 per user, per month* $135 per user, per month
Customer Service $50 per user, per month* $95 per user, per month* N/A

*If this is your first Dynamics 365 app. If you already have a Dynamics 365 app installed at your business, the price is $20.

If you require Dynamics 365’s marketing module, be prepared to pay at least $1,500 per account, per month – though this cost is slashed by half to just $750 if you already use a qualifying Dynamics 365 app.

So, how about those add-on CRM costs we mentioned? These come in the form of additional modules, which you can purchase to increase the scope of Dynamics 365’s functionality. They include:

  • ‘Customer Insights’ (from $1,500 per account, per month), a powerful customer data and business intelligence platform that works with Dynamics 365’s sales, marketing, and customer service products.
  • ‘Customer Voice’ ($100 per account, per month for 2,000 surveys), allows you to generate surveys to gather crucial feedback about your business and brand.

Dynamics 365 offers a 14-day trial for new users.

You're halfway through comparing CRM costs and pricing plans with us. Time to take the plunge, and start comparing quotes?

Simply hit one of the buttons below to start our quick questionnaire. It takes just 30 seconds to do, and by telling us more about your business’ specific requirements, we can help ensure that you receive the best, most personalized rates on CRM software.

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monday.com

$7.80 to $15.80 per user, per month

A project management tool by trade, monday.com nevertheless shares plenty of CRM’s DNA. At $7.80 per user, per month, the ‘Basic’ plan offers an app for both iOS and Android, as well as 5GB of storage and whiteboard collaboration. We’d recommend at least going for monday.com’s ‘Standard’ plan, though. It adds timeline and calendar views, advanced search functionality, and up to 250 app integrations – and, at just $9.80 per user, per month all in, the plan’s not that much more expensive than its predecessor.

The ‘Pro’ plan ($15.80 per user, per month) adds a time tracking tool, which allows you to see how long your team has spent on each task in your pipeline. You’ll also unlock ‘chart view’, an alternative to monday.com’s classic Kanban-style project visualization, which allows you to view your data on a variety of eye-catching graphs and charts.

monday.com’s ‘Enterprise’ plan (you’ll have to enquire about a rate) adds premium customer support and tailored onboarding, as well as advanced reporting and analytics.

monday.com CRM Pricing

Basic Standard Pro Enterprise
$7.80 per user, per month $9.80 per user, per month $15.80 per user, per month Bespoke rate

You can try monday.com free for 14 days. Head to monday.com’s website now to get started.


Pipedrive

$12.50 to $99 per user, per month

Pipedrive is available at four different pricing tiers. You can start with its ‘Essential’ plan ($12 per user, per month), although it’s fairly sparse when it comes to features. We recommend springing for at least Pipedrive’s ‘Advanced’ plan ($24.90 per user, per month), to benefit from its excellent email marketing and sales automation capabilities.

Pipedrive’s ‘Professional’ plan ($49.90 per user, per month) provides custom reporting, as well as advanced team management tools to grow your business. ‘Enterprise’ ($99 per user, per month) offers custom onboarding and support, although you’ll need at least ten people using the system to be eligible for it.

Pipedrive CRM Pricing

The best way we can describe Pipedrive’s pricing plans is… egalitarian. All tiers come with 24/7 chat and email-based support, plus over 150 app integrations. All of Pipedrive’s CRM pricing tiers sport apps for both Android and iOS.

Essential Advanced Professional Enterprise
$12.50 per user, per month $24.90 per user, per month $49.90 per user, per month $99 per user, per month

You can try any of Pipedrive’s first three plans free for 14 days.


Salesforce

$25 to $325 per user, per month

With over 18% market share and one of the most intelligent, AI-driven CRM platforms on the planet, it’s no surprise that Salesforce doesn’t come cheap. Its best value plan – the ‘Professional’ version of its package for sales and service teams – starts at a whopping $100 per user, per month.

Salesforce also charges extra for its marketing module – an additional CRM cost that starts at $400 per month (though if you’re not careful, those hundreds could easily become thousands!). That said, you get what you pay for – and it’s unlikely you’ll find a system with better analytical CRM capabilities than Salesforce.

Salesforce CRM Pricing

Like many CRM providers, Salesforce splits out its offerings into various packages – one each for sales, marketing, and service, plus a deal that combines both sales and service features – all of which are available at a range of ascending pricing tiers.

Essentials Professional Enterprise Unlimited
Sales Cloud $25 per user, per month $75 per user, per month $150 per user, per month $300 per user, per month
Service Cloud $25 per user, per month $75 per user, per month $150 per user, per month $300 per user, per month
Sales and Service Cloud N/A $100 per user, per month $175 per user, per month $325 per user, per month
Marketing Cloud $400 per month $1,250 per month $3,750 per month By request

We’ve highlighted the plan that we feel is the best value on the table above, though the plan you ultimately select will come down to your business’ size, technical requirements, and budget. Don’t stress, though – you can try Salesforce free for 30 days, so there’s plenty of time to get acquainted with the package that's right for you.

Did You Know?

Salesforce founder and current CEO Marc Benioff started his first software company when he was just 15 years old, creating and selling games for Atari 8-bit computers.


SugarCRM

$52 per user, per month to $1,000 per month

Predictably by now, SugarCRM splits its pricing out into three packages, based on the type of team they’re designed to support. There’s Sugar Sell (for sales teams, from $80 per user, per month), Sugar Market (for marketing teams, from $1,000 per month), and Sugar Serve (for customer service teams, starting at $80 per month). All are cloud-based, billed annually, and ideal for the needs of fast-growth businesses.

SugarCRM Pricing

Sugar Sell Sugar Serve Sugar Market
From $80 per user, per month From $80 per user, per month From $1,000 per month

SugarCRM also offers two legacy on-premise products that combine elements of sales, service, and marketing functionality.

These are ‘Sugar Professional’ – which starts at $52 per user, per month, and caters to small and medium-sized businesses – and ‘Sugar Enterprise’, designed for larger businesses. Pricing for this package starts at $85 per user, per month.

Sugar Professional Sugar Serve
From $52 per user, per month From $85 per user, per month

SugarCRM offers a free 7-day trial on Sugar Sell, but only a live demo of Sugar Market.


Zendesk

$19 to $199 per user, per month

Despite being the only CRM provider on this list not to offer a marketing product, Zendesk makes up for it with affordable, effective solutions for sales and service teams. ‘Sell’ starts from just $19 per user, per month, while ‘Support’ – Zendesk’s product for service teams – is available at the mouth-wateringly low price point of $5 per user, per month.

Upgrading to Zendesk’s ‘Professional’ tier ($49 per user, per month) adds reporting dashboards and advanced call analytics, plus sales goals and forecasting. The ‘Enterprise’ plan ($99 per user, per month) adds skills-based routing to your customer service team’s armory, while your sales hotshots will benefit from lead scoring, task automation, and extra sales pipelines.

The ‘Elite’ plan (and its conspicuous $199 per user, per month price tag) should speak for itself. As well as enhanced software security and uptime, you’ll receive unlimited sales pipelines, sales insights reports, and a rep performance dashboard. You’ll also receive the finest customer support Zendesk has to offer – and that’s saying something!

Zendesk CRM Pricing

Essential Team Professional Enterprise Elite
Zendesk Sell N/A $19 per user, per month $49 per user, per month $99 per user, per month $199 per user, per month
Zendesk Support $5 per user, per month $19 per user, per month $49 per user, per month $99 per user, per month $199 per user, per month

Zendesk offers a free 30-day trial on all plans except ‘Elite’.

Did You Know?

Zendesk fuels the CRM strategy of global vacation rental marketplace provider Airbnb. Find out more with our deep dive into how Airbnb uses CRM.


Zoho

$12 to $100 per user, per month

As well as three paid plans, Zoho delivers a completely free, feature-rich plan that’s ideal for businesses new to CRM software. Paid packages start with the ‘Standard’ plan ($12 per user, per month) and progress to the highly affordable ‘Professional’ tier ($20 per user, per month), which adds custom reports and lead scoring rules. Zoho’s ‘Enterprise’ plan (which beats every other similarly-named plan on this list for price, hands down!) costs just $35 per user, per month, and adds a conversational AI assistant into the bargain. Wait for it, though…

…because we haven’t talked about Zoho’s ‘Ultimate’ edition yet. At $100 per user, per month, Zoho’s premium plan is less about throwing more functionality at you, and more about enhancing the stuff you can already do with Zoho’s cheaper plans.

On top of giving your feature limits a turbo boost, ‘Ultimate’ comes with Zoho’s best-in-class analytics and business intelligence software. For businesses with big growth on the brain, it’s a must.

Zoho CRM Pricing

All of Zoho’s paid options come with round-the-clock phone-based support (between Monday and Friday, that is), plus a wide range of videos and web-based help resources.

Free Standard Professional Enterprise
Billed annually Free! $12 per user, per month $20 per user, per month $35 per user, per month
Billed monthly Free! $18 per user, per month $30 per user, per month $45 per user, per month

A free 30-day trial is available across all of Zoho’s paid plans (including ‘Ultimate’!).


Next steps

Now you have an idea of what you can expect to pay for CRM software, it’s time to decide which is the best fit for the specific needs of your business. But don’t stress, because the whole process really is easier than it sounds – especially if you use our free quote-finding service. Here’s how it works.

Simply provide us with a few details about your team’s CRM requirements via the questionnaire below. 

We’ll ask about your business’ size and industry, and there are a couple of questions designed to let us know which specific CRM features you’re most interested in – like whether you already use contact management software, for instance.

Once we have all this, we’ll match you with one or more leading CRM software suppliers in the US, who’ll be in touch with you directly to offer tailored CRM quotes and advice. It’s completely free, takes less than a minute, and you’re under no obligation to buy anything. You just have to be based in the US to qualify.

Good luck! Hit one of the buttons below to get your free quote.

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FAQs

Which CRM supplier offers the best free plan?

Several CRM providers offer free versions. The catch, however, is that free plans are always limited in terms of the features they contain, and the level of customer support available. HubSpot, Freshworks CRM, Zoho, Capsule, and Cloze all offer free plans. Which one is right for you, though, depends on what you’re looking for in a CRM system.

To help whittle it down, our quote-finding questionnaire should help.

Which CRM software is the best for my small business?

Naturally, the cheaper CRM systems are going to be better-suited to smaller businesses. Not only will they be easier on your wallet, but they’ll also be easier to use, owing to the fact that they come with fewer features.

Freshworks CRM, Zoho, and Cloze (their lower-cost CRM plans, at least) all fit into this bracket. If you’re new to CRM software and want a solution that’s quick to get the hang of and won’t break the bank, you can’t look past one of these thrifty three.

For more info, check out our comprehensive guide to the best CRM systems for small businesses, and get the best deal for your SMB.

Graph demonstrating CRM cost and pricing by provider
Rob Binns
Rob Binns Senior Writer

Rob writes mainly about the payments industry, but also brings to the table industry-specific knowledge of CRM software, business loans, fulfilment, and invoice finance. When not exasperating his editor with bad puns, he can be found relaxing in a sunny (socially-distanced) corner, with a beer and a battered copy of Dostoevsky.

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