The Best Ecommerce Platforms for SEO in 2025

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Struggling to get your online store seen? The right ecommerce platform can make or break your search visibility. We researched the top providers and found Wix to be the best for search engine optimization (SEO) features, thanks to built-in tools, keyword support and strong mobile performance.

In this guide, we compare platforms based on the features that actually move the needle, like SEO setup prompts, site speed and content tools, to help you attract more traffic and grow faster. Briefly, we have set website builders side-by-side in the table below for you to compare, or scroll further down for our individual provider reviews.

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Wix

Shopify

Squarespace

Hostinger

GoDaddy

Score
4.8
Score
4.8
Score
4.7
Score
4.2
Score
3.9
Key Features
  • SEO Wiz tool with real-time guidance
  • Bulk SEO editing with SEO Patterns
  • Built-in keyword research via Semrush
  • AI tools for copy and image creation
Key Features
  • 364 SEO apps and plug-ins
  • Auto-generated structured data
  • Sell across marketplaces and socials
  • Bulk product uploads with CSV
Key Features
  • Built-in keyword traffic analytics
  • Sleek, mobile-optimised templates
  • Customisable checkout branding
  • Built-in booking via Acuity
Key Features
  • Fastest mobile and desktop load speeds
  • AI-powered content and layout builder
  • Basic built-in SEO features
  • No transaction fees on any plan
Key Features
  • SEO setup prompts included
  • Built-in social media planner
  • Run store from mobile app
  • Integrated booking calendar
Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
Free trial
Free trial
Free trial
Free trial
Free trial
Try Wix Try Shopify Try Squarespace Try Hostinger Try GoDaddy

1. Wix: Best Overall Ecommerce Platform for SEO

Wix
Wix
4.8
Pricing $17-$159/month
Strengths

Built-in SEO features across all 21 SEO best practices we assessed

Real-time SEO prompts with Wix SEO Wiz

Full keyword support and Semrush integration

SEO Patterns for scalable meta tag customisation

Excellent blog SEO tools and content scheduling

No transaction fees on ecommerce plans

Weaknesses

Slower mobile performance than other top platforms

Limited template switching once a site is live

Dashboard can feel cluttered for SEO setup

Pricing
LightCoreBusinessBusiness Elite
$17/month (billed annually) $29/month (billed annually) $36/month (billed annually) $159/month (billed annually)
Storage data: 2 GB Storage data: 50GB Storage data: 100GB Storage data: Unlimited
Unlimited products? No online store Unlimited products? Up to 50,000 Unlimited products? Up to 50,000 Unlimited products? Up to 50,000
User log ins 2 Abandoned cart recovery? Automated sales tax? 100 orders per month Loyalty rewards? Offer points and discounts
Customer care? Chat or ticket Customer care? Chat or ticket Customer care? Chat or ticket Customer care? Phone, chat or ticket

Why Wix is a great ecommerce platform for SEO

Wix stands out as the most comprehensive ecommerce platform for SEO, earning top marks across all 21 SEO criteria in our latest testing. It’s one of only three platforms to achieve a perfect SEO score, thanks to a robust mix of technical features, user prompts and built-in integrations that support best practices from day one.

Wix includes:

  • Full control over meta titles, descriptions, URLs, and image alt text
  • Built-in schema markup and sitemap management
  • 301 redirects and editable robots.txt files
  • Keyword support and SEO-specific guidance pages
  • Integration with Google Analytics, Google Search Console, and Semrush
Screenshot of Wix SEO dashboard
Wix has changed the layout of its SEO dashboard and now has a dedicated section for AI. Source: Expert Market

Wix also provides real-time SEO prompts via its SEO Wiz tool, which helps beginners identify what’s missing and how to fix it. Unlike GoDaddy and Hostinger, which both fall short in structured SEO guidance, Wix offers a smoother onboarding experience for non-technical users who want to appear in search results quickly.

Wix SEO setup checklist screenshot
Wix premium plans come with a handy SEO setup checklist, so you'll remember to make the technical tweaks your website needs to be seen by search engine users. Source: Expert Market

Wix also outperforms all other platforms in blogging features, which matters for content-led SEO. You can add writer profiles, schedule posts and even monetise your blog, which is useful for growing organic traffic.

Where could Wix improve as an SEO-focused ecommerce platform?

Despite its dominance in SEO capabilities, Wix lags behind competitors in site speed performance. In our testing across 200 websites:

  • Wix averaged a desktop speed of 83 and a mobile score of 63.
  • In contrast, Hostinger scored 88 (desktop) and 73 (mobile) – the fastest across all platforms.

Speed is a confirmed SEO ranking factor, particularly on mobile. While Wix’s desktop scores remain competitive, mobile performance could hinder rankings for stores targeting mobile shoppers.

Additionally, some users in our testing found Wix’s dashboard cluttered and occasionally difficult to navigate, especially when configuring advanced SEO settings. Shopify and Squarespace both performed better in ease-of-use testing for SEO-related tasks.

What other key features does Wix offer for ecommerce?

Wix delivers excellent value beyond SEO, especially for small and growing businesses:

  • Abandoned cart recovery, multi-channel selling and no transaction fees.
  • AI content tools for product descriptions, headlines and blog posts.
  • A built-in AI image editor, background remover and an AI chatbot builder.
  • Customisable members’ areas, loyalty tools and built-in email marketing.

That said, Wix’s ecommerce offering isn’t perfect for all use cases. It’s less suited to stores with very large inventories or those that regularly need to switch templates or themes – something that’s better supported by Shopify or GoDaddy.

New SEO Additions to Wix: June 2025

Wix has recently introduced “SEO Patterns”, a bulk SEO rule system that lets you apply meta tag logic across all product/category pages. This seems like a great addition for stores with large inventories.

2. Shopify: Best Ecommerce Platform for SEO Apps and Plug-ins

Shopify
4.8
Pricing $5-$299/month
Strengths

Massive app marketplace with over 364 SEO plug-ins

Automatic structured data and canonical tags

Hreflang and international domain support via Shopify Markets

Fast CSV bulk product upload without template formatting

Powerful multi-channel sales tools and POS system

Weaknesses

No native keyword analytics or SEO guidance

URL structure is fixed (e.g. /products/), limiting SEO flexibility

Slower performance scores, particularly on mobile

Advanced features often locked behind higher-tier apps or plans

Pricing
StarterBasic GrowAdvanced
$5/month (billed annually) $29/month (billed annually) $79/month (billed annually) $299/month (billed annually)
Transaction fees: 5% Transaction fees: 2% Transaction fees: 1% Transaction fees: 0.6%
Sell on Facebook & Instagram? Sell on Facebook & Instagram? Sell on Facebook & Instagram? Sell on Facebook & Instagram?
24/7 support (live chat, phone, email) 24/7 support (live chat, phone, email) 24/7 support (live chat, phone, email) 24/7 support (live chat, phone, email)

Why Shopify is a great ecommerce platform for SEO

Shopify is a powerhouse when it comes to scaling ecommerce operations, and it also shares a perfect score in our SEO evaluation, hitting all 21 SEO best practice criteria. Shopify supports everything from meta fields and canonical tags to structured data, noindex controls, and multilingual SEO.

What sets Shopify apart is its extensive app marketplace, with over 374 SEO-related plug-ins. These include:

  • Smart SEO, which automatically adds structured data for Google.
  • Plug in SEO, for ongoing audits and keyword analysis.
  • SEO Manager, for advanced control over your tags and indexing.

Shopify also integrates seamlessly with Google’s Search Console, Analytics, and social media platforms, making it easy to track performance and distribute content.

And while Hostinger and GoDaddy both lack app markets entirely, Shopify offers one of the most diverse and well-supported ecosystems for SEO optimization. Wix has 29 SEO-related apps by comparison, while Squarespace only has two.

shopify app store seo apps
At the time of writing, Shopify has a whopping 374 apps related to SEO that can be seamlessly integrated with your Shopify site. Source: Expert Market

In addition, it’s worth noting that Shopify has solid international SEO support. It offers native support for hreflang, multilingual stores and international domains, especially when paired with Shopify Markets.

Where could Shopify improve as an SEO-focused ecommerce platform?

Shopify’s core platform lacks native keyword research and SEO prompts, unlike Wix, which guides users through setup and provides real-time SEO checklists. This makes Shopify slightly less beginner-friendly if you don’t already know SEO basics or want to avoid adding third-party tools.

Shopify’s site performance is also weaker than most top competitors:

  • It scored just 60 overall in our speed testing (68 desktop, 51 mobile).
  • That’s significantly behind Hostinger (81) and even GoDaddy (73).

User testing highlighted difficulties navigating the SEO dashboard and editing key site metadata, particularly on mobile. Shopify also scored lower in sentiment-based usability testing, especially compared with Hostinger and Squarespace, which users found more intuitive for simple SEO tasks.

What other key features does Shopify offer for ecommerce?

Shopify has exceptional ecommerce depth, as you might expect from the platform:

  • Unlimited product uploads with CSV support (no template editing required).
  • Advanced multi-channel selling, including POS integration and social commerce.
  • Customisable members areas, automated invoicing and robust analytics.
Screenshot of Shopify's sales dashboard.
The structure of the Shopify backend is centred around products and sales rather than website design, reflecting the platform's heavy focus on ecommerce. Source: Expert Market

It’s also one of the few platforms with zero transaction fees on its Advanced plan, and it supports mobile app management for on-the-go updates. You can read more about Shopify’s pricing in our full pricing guide.

Shopify is ideal for businesses that need to scale fast, but smaller sellers or SEO beginners may prefer the built-in simplicity of Wix or the lightning-fast load speeds of Hostinger.

New SEO Additions to Shopify: June 2025

  • Enhanced SEO tools: Shopify Magic now offers AI-generated product/meta descriptions and FAQ suggestions to boost search engine results page (SERP) visibility.
  • Combined listings feature: Improves how parent/variant products appear in storefront search results, enhancing on-site discoverability.

3. Squarespace: Best Ecommerce Platform for Keyword Support

Squarespace
4.7
Pricing $16 - $99
Strengths

All 21 SEO features built in, including keyword analytics

Fast server response time boosts SEO rankings

Sleek, responsive templates with customisable checkout

Excellent content and blogging tools for organic traffic

Great for service businesses with built-in scheduling tools

Weaknesses

Lowest speed score across all five platforms (especially mobile)

No structured data apps or app marketplace

Fixed blog and product URL structure limits custom SEO silos

SEO features less discoverable in the dashboard

Pricing
BasicCorePlusAdvanced
$16 per month (billed annually) $23 per month (billed annually) $39 per month (billed annually) $99 per month (billed annually)
Free custom domain Free custom domain Free custom domain Free custom domain
Abandoned cart recovery? Abandoned cart recovery? Abandoned cart recovery? Abandoned cart recovery?
Sell on Facebook & Instagram? Sell on Facebook & Instagram? Sell on Facebook & Instagram? Sell on Facebook & Instagram?

Why Squarespace is a great ecommerce platform for SEO

Squarespace is one of only three platforms (alongside Wix and Shopify) to achieve a perfect score in our SEO criteria, thanks to its comprehensive range of built-in SEO features. These include:

  • Editable meta titles and descriptions.
  • Clean custom URLs and 301 redirects.
  • Canonical tags, alt text for images and mobile optimization.
  • Full integration with Google Analytics and Search Console.

Where Squarespace really stands out is in keyword analytics. Its built-in Keyword Search Analytics panel helps you understand which search terms are driving traffic to your site: a feature not offered by Shopify or GoDaddy. This empowers you to optimise your site content for the exact terms your audience is already using.

READ NEXT: Wix vs Squarespace

Additionally, Squarespace benefits from schema markup, sitemap management and multilingual SEO support, helping it perform well in both local and international search rankings. And with advanced blogging features like scheduled posts, writer profiles and SEO tags, it’s particularly strong for content-led SEO strategies.

Screenshot of Squarespace SEO AI help
Squarespace now offers AI-powered SEO suggestions, although they are still quite surface-level. Source: Expert Market

Where could Squarespace improve as an SEO-focused ecommerce platform?

Despite scoring well on SEO features, Squarespace performs poorly on speed:

  • It scored just 53 overall in our site performance tests, the lowest among the top five.
  • Specifically, its mobile score was 47, falling below Google’s recommended threshold.

As we’ve mentioned above, speed is a crucial Google ranking factor, so this could limit visibility for mobile-first audiences unless mitigated with image optimization or lightweight design choices. In contrast, Hostinger (81) and Wix (73) offered significantly faster load times.

User testing also revealed frustration with Squarespace’s SEO tool visibility. Unlike Wix’s SEO Wiz or Shopify’s plug-in options, Squarespace’s SEO features are sometimes buried within its menus, making them harder for newcomers to locate and use efficiently.

What other key features does Squarespace offer for ecommerce?

Squarespace is ideal for visually-led brands that value elegant design. It offers:

  • Polished, mobile-responsive templates with full branding control.
  • Acuity scheduling is built in, making it perfect for appointment-based businesses.
  • Customisable checkout pages, guest checkout and flexible discount tools.
Screenshot of products backend in Squarespace
Squarespace's backend product page is quite easy to navigate. Source: Expert Market

It also offers strong blogging, content tools, and built-in email marketing that’s fully customisable to match your site theme. While it lacks the app store depth of Shopify, its simplicity and integration make it easier for smaller businesses and service-based sellers to manage everything in one place.

Squarespace is best for creators and small retailers who want a beautiful, SEO-friendly store. But if speed or technical SEO customisation is a top priority, Wix or Hostinger may serve you better.

New SEO Additions to Squarespace: June 2025

  • AI-powered SEO enhancements: New AI assistance in SEO settings helps optimize site metadata and content efficiency
  • Anchor & QR Code support: Generate QR codes for pages and anchor links, improving internal linking and offline-to-online SEO influence.

4. Hostinger: Best Ecommerce Platform for Fast SEO Performance

Hostinger
4.2
Pricing $2.99-$13.99/month
Suitable for

Fastest site speed in our testing, excellent for mobile SEO

Low-cost pricing with no transaction fees

AI-powered content and layout builder for quick setup

Built-in SEO controls for meta tags and redirects

Strong blogging tools with scheduled content options

Not suitable for

Only 17/21 SEO features supported, so lacks structured data and hreflang

No app store, limiting SEO feature expansion

Weak marketing and ecommerce analytics integrations

SEO settings harder to locate for new users in our testing

Pricing
Billing cyclePremium Website BuilderBusiness Website Builder
Monthly $11.99/month $13.99/month
Yearly $3.99/month for 12 months, renews at $10.99/month $4.99/month for 12 months, renews at $13.99/month
Every two years $3.49/month for 24 months, renews at $10.99/month $4.49/month for 24 months, renews at $13.99/month
Every four years $2.99/month for 48 months, renews at $10.99/month $3.99/month for 48 months, renews at $13.99/month

Why Hostinger is a great ecommerce platform for SEO

Hostinger might not have the same SEO pedigree as Wix, Shopify or Squarespace – it scored a moderate 17 out of 21 SEO points in our testing – but what it lacks in advanced configuration, it makes up for in speed and usability.

Hostinger earned the highest site performance score across all tested platforms:

  • 88 for desktop, 73 for mobile and an average of 81 overall.

This makes it the fastest ecommerce website builder we tested – a major SEO advantage, as Google rewards fast-loading sites, especially on mobile.

Hostinger also covers all the SEO fundamentals:

  • Editable meta titles and descriptions.
  • Custom URLs, 301 redirects and alt image tags.
  • Integrated sitemap management and mobile responsiveness.

It includes basic keyword support and noindex/robots.txt controls, giving users a decent level of customisation. However, it lacks SEO-specific guidance or prompts during setup, which is something Wix and Squarespace offer to streamline optimization for beginners.

hostinger seo support
Hostinger's SEO Assistant can give you tips on how to use keywords to get your website to rank higher in search engines. Source: Expert Market

Where could Hostinger improve as an SEO-focused ecommerce platform?

Hostinger falls short in several areas when compared with the top three:

  • No dedicated SEO apps or app marketplace.
  • No structured data/schema markup tools.
  • No built-in SEO audit or keyword analytics tools, like those found on Squarespace or Wix.

This means users must rely on external tools like Semrush or Ahrefs to manage and improve SEO performance. Hostinger also doesn’t offer SEO content prompts or keyword research suggestions, making it less suited for those looking for step-by-step guidance.

In user testing, some participants noted that SEO settings were harder to find than on Wix or Shopify, and that the quality of AI-generated content (used for SEO pages or blogs) was mixed, requiring additional editing to maintain quality.

What other key features does Hostinger offer for ecommerce?

Hostinger’s appeal lies in its affordability and speed, making it ideal for small businesses and beginners:

  • No transaction fees, which means you keep more profit.
  • AI-powered blog and website builder, with templates tailored to your industry.
  • Generous feature set on lower plans, with incremental pricing from just $2 per plan level.
  • Fastest site builder in our speed tests, ideal for customers on mobile, as we stated above.
Screeshot of product listing in Hostinger ecommerce backend
It's easy to manage product listings in the Hostinger backend, thanks to categorisation and a search bar. Source: Expert Market

However, Hostinger lacks advanced ecommerce depth: its booking system is limited, inventory tools are basic, and it doesn’t support SEO-focused apps or deep product customisation like Shopify does. For larger stores or those seeking automation and SEO depth, Wix or Shopify offer more comprehensive ecosystems.

Still, for entrepreneurs looking to get online fast with minimal costs and a lightning-fast site, Hostinger is a strong contender, especially if paired with third-party SEO tools.

New SEO Additions to Hostinger: June 2025

  • AI SEO tools released: Hostinger now offers AI-generated title/meta descriptions and blog content to enhance on‑page SEO efficiency.
  • Google Ads Performance Max integration: Built-in support for Performance Max campaigns helps align paid strategy with organic SEO growth.

5. GoDaddy: Best Ecommerce Platform for Quick Setup and Built-in Marketing

GoDaddy logo
GoDaddy
3.9
Pricing $9.99-$34.99/month
Suitable for

Good core SEO support with built-in metadata and redirects

Integrated marketing dashboard with social planner

Easy-to-use mobile app for ecommerce management

SEO prompts during site creation

Fast average site performance score (especially on mobile)

Not suitable for

Only 15/21 SEO features supported – no keyword tools or structured data

No app marketplace or SEO plug-ins

Lacks support for Google Shopping or advanced schema

Limited control over mobile design and SEO architecture

Pricing
PlanPrice
Basic $9.99/month for first term (when on annual billing) $16.99/month (renewal rate, or rate for monthly billing)
Standard $11.99/month for first term (when on annual billing) $22.99/month (renewal rate, or rate for monthly billing)
Premium $14.99/month for first term (when on annual billing) $29.99/month (renewal rate, or rate for monthly billing)
Commerce $20.99/month for first term (when on annual billing) $34.99/month (renewal rate, or rate for monthly billing)

Why GoDaddy is a great ecommerce platform for SEO

GoDaddy may not be as comprehensive as Wix or Shopify when it comes to SEO, but it still includes many of the core optimization tools needed to get a small business found online. In our testing, GoDaddy met 15 out of 21 key SEO criteria.

Key features include:

  • Editable meta titles, descriptions and custom URLs.
  • Canonical tags, 301 redirects and alt image text.
  • Seamless integration with Google Analytics and Google Search Console.

It also supports basic multilingual SEO and includes SEO best practice prompts, which can help guide users through setup. This gives GoDaddy a slight edge over Hostinger in terms of structured SEO guidance. For new users who want fast, functional SEO setup without needing to install plug-ins, GoDaddy can be a decent starting point.

screenshot from GoDaddy SEO tool with homepage preview and textbox editor
We don't recommend stuffing your homepage with keyword phrases, as GoDaddy suggests. Source: Expert Market

Another plus: GoDaddy integrates SEO with its broader marketing tools, including a built-in social media calendar and planner, helping businesses align their content strategy across platforms from one dashboard.

Wix is the only other platform in the top five that matches GoDaddy here, with a built-in social media calendar, post planner and AI-generated social content tools. Shopify, Squarespace and Hostinger do not include a native social media calendar or planner (but instead, rely on third-party apps or manual scheduling).

Screenshot of GoDaddy SEO assistant in backend
GoDaddy's AI powered SEO assistant offers basic advice but for the best results you'll need to hire an expert. Source: Expert Market

Where could GoDaddy improve as an SEO-focused ecommerce platform?

GoDaddy has several significant limitations when it comes to SEO depth:

  • No keyword support or analytics tools.
  • No structured data/schema markup.
  • No sitemap controls, robots.txt editing or SEO-specific apps.

While it does the basics, it doesn’t offer advanced technical SEO settings or in-depth guidance for ecommerce businesses that want to grow their visibility. Squarespace, for example, includes keyword analytics and schema markup, both absent in GoDaddy.

It also scored just 73 overall in our performance tests and, while that’s average, its mobile score (67) still trails behind Hostinger (73), which is a better pick for mobile-first stores. Although users praised its ease of setup, our testing showed mixed satisfaction with SEO task visibility — with some reporting keyword stuffing warnings and a lack of customisation flexibility.

What other key features does GoDaddy offer for ecommerce?

GoDaddy shines when it comes to speed, simplicity, and marketing integration:

  • Built-in booking tools for one-on-one or group appointments.
  • Mobile app for managing your store on the go.
  • No need for plug-ins – everything is integrated and beginner-friendly.

GoDaddy is best suited to service-based businesses or small online sellers who want to get online quickly without managing plug-ins or SEO apps. But for stores that plan to scale or need deeper SEO control, Wix or Shopify will offer far more flexibility.

Screenshot of GoDaddy bookings calendar in backend
GoDaddy's booking management tools include a calendar that features all upcoming appointments. Source: Expert Market
New SEO Additions to GoDaddy: June 2025

  • Keyword tracking in Pro Hub: The GoDaddy Pro dashboard now includes keyword performance tracking across client sites.
  • SEO-focused content guidance: Enhanced in-tool guidance, including a digital marketing SEO plan bundled with select Website + Marketing tiers.

Curious about how much you’ll spend on a business website? We know figuring out web design costs can be harder than solving a maze wearing a blindfold. Check out our easy guide to website costs for some clarity.

How Did We Compare the Best Ecommerce Platforms for SEO?

We tested and researched 16 market-leading website builders to evaluate their functionality, usability, integrations, and customer support so we can make the most useful recommendations to US businesses.

Our rigorous testing process means these products have been scored and rated in seven main categories of investigation and 33 subcategories. We then gave each category score a “relevance weighting” to ensure the product's final score perfectly reflects the needs and requirements of Expert Market readers.

Our main testing categories for website builders are:

  • Sales features: The sales capabilities and sales functionalities offered by an ecommerce platform, including shipping, product capacity, payment options, tools for in-person selling and more.
  • Website features: The capabilities and functionalities offered by a website builder, e.g. blog functionality, SEO capability, marketing capacity and AI tools.
  • Design functionality: The aesthetic appeal and visual layout of a website created using a website builder. It encompasses aspects such as page templates, customisable themes and content display tools (accordions, tabs, etc.).
  • Ease of use: How user-friendly and intuitive a website builder is for people with varying levels of technical expertise.
  • Value for money: The balance between the cost of a website builder and the benefits it provides. It considers factors such as pricing plans, subscription models and available features.
  • Reputation: External customer opinion; the feedback and ratings given by customers who have used a particular website builder – the market position and reputation a website builder holds.
  • Help and support: The assistance and resources available to users when they encounter issues or need guidance while using a website builder. This can include tutorials, knowledge bases, and email or chat support.
Verdict

Our latest research shows that Wix is the best overall ecommerce platform for SEO, standing out for its full suite of built-in optimization tools, keyword support and beginner-friendly setup. Features like Wix SEO Wiz and Semrush integration help users build search-friendly stores from day one, no extra plug-ins required.

While Wix doesn’t top the charts for mobile speed (Hostinger is faster), it makes up for this with mobile editing tools and responsive templates that help maintain a Google-friendly design across devices. It also offers more comprehensive SEO guidance than competitors like Shopify or GoDaddy, making it ideal for small businesses that want to grow their traffic without hiring a specialist.

Ready to optimise your store? Start your seven-day free trial with Wix today and get zero transaction fees on paid plans.

Frequently Asked Questions

How do I do SEO for an ecommerce website?
Google has a relatively strict checklist of dos and don’ts for SEO, and it can be hard to cover everything at once. To help you with these, check out our comprehensive SEO strategy guide to nail the SEO game.
Do ecommerce sites need SEO?
Yes! Ecommerce is exceptionally competitive, so you need to boost your visibility and drive traffic to your site by enhancing your SEO. Ecommerce SEO helps introduce your products and services to a broader audience by improving your click-through rates and increasing your chances of conversion (i.e. making a sale). 
Written by:
Matt Reed is a Senior Communications and Logistics Expert at Expert Market. Adept at evaluating products, he focuses mainly on assessing fleet management and business communication software. Matt began his career in technology publishing with Expert Reviews, where he spent several years putting the latest audio-related products and releases through their paces, revealing his findings in transparent, in-depth articles and guides. Holding a Master’s degree in Journalism from City, University of London, Matt is no stranger to diving into challenging topics and summarising them into practical, helpful information.