How Much Does a Website Cost in 2022?

how much does a website cost 2022

Website costs can be as low as $0 or stretch into the thousands, depending on your needs. We've broken down the basic costs.


How much does a website cost? With the pandemic turbocharging online retail, there's never been a more important time to answer this question.

Hiring a web designer for an eight-page website will cost around $8,000 all in. With this option, you’re paying an expert to craft a website from scratch that ticks all the boxes, freeing you up to focus on other areas of your business.

We know how frustrating it can be to get a clear estimate for web design, which is why we've built a bespoke web designer quote-finding tool to take the guesswork out of pricing.

Or if you're willing to roll up your sleeves, website builders like Wix offer a range of premium plans (some are free), costing up to $299 per month (depending on the builder), but your creativity is limited to the platform’s range of tools (and your particular skill set).

You’re here to look at the website costs in more detail, and you're in good hands because we have 15+ years of experience in websites for business. Whether you’re going solo or using a web design company, let us take you step-by-step through the costs of creating a website.

Should I build my own website?

If you're running a small business, you're keen to keep costs low or you simply have confidence in your technical abilities, there's nothing stopping you from building your own website.

Medium or larger businesses may need a website with complex functions and extra security requirements. In cases like these, it's best to enlist the help of an expert web designer. You can find out what that would cost for your specific web design project by using our free quote-finding tool.


How Much Does a Website Cost at a Glance?

For a quick overview, we’ve broken down the rough costs of hiring a web designer to build a medium-sized website (around eight pages) compared with a one-page website (a landing page or a contact information page) versus the costs of a DIY website builder.

Note that web designer prices vary significantly, so you should take these figures as guidelines, rather than gospel. We have included website builders without ecommerce functions (as these cost considerably more) for the purposes of this table:

FeatureWeb Designer for a Medium WebsiteWeb Designer for a One-Page WebsiteDIY Website Builder
Domain$16-$48.08$16 – $48.08Included
Hosting$60-$1200$2-$120Usually included
Design and Programming$945-$5,000$250-$500$0-$540
Content (copywriting)$800-$3,500$100-$500DIY or outsource
Maintenance$1,100-$3,600$360-$1,200Included (DIY)
Total for first year$2,920-$13,350$730-$2,370$0-$540

Prices correct as of May 4 2022.

  • Average cost of a custom website with 8 pages: $8,135
  • Average cost of a custom one-page website (landing page): $1,550
  • Average cost of a one year website builder subscription: $270

You will also need an SSL certificate (web security) at a cost of around $60, though it is often included in a package deal.

From the above it is clear that paying for a website builder plan is the cheapest option all round. Naturally, this involves the concealed cost of time and effort on your part. So it depends how worthwhile you reckon your efforts will be. However, a simple DIY Wix website could cost you $192 for the year so it's possible to drastically cut costs if you put your mind to it.

Want to invest in professional web design services?

We'd recommend comparing quotes for the exact services you need to get the best price


1. Domain Costs: $16–$48

website domain costs

The domain is the name of your website. You can think of it as a street address — you have to pay for the rights to live there and only one person can own it.

You can choose any website name you wish, but if someone already owns it you can either try to buy it from them or pick another name.

Many agencies, known as registrars, sell domain names. There are two costs: the initial purchase and the annual cost of renewal.  We’ve calculated the initial purchase and the first year's renewal cost from the cheapest domain registrars for each of the most popular domains: ‘.com’, ‘.net’, and ‘.org’.  

‘.com’ Costs

RegistrarCost of registration plus renewal after one year
1&1 Ionos$16.00
NameSilo$19.90
Domain$25.98
Crazy Domains$28.80
GoDaddy$29.91

‘.net’ Costs

RegistrarCost of registration plus renewal after one year
1&1 Ionos$21.00
NameSilo$23.58
Crazy Domains$28.00
Domain$32.98
GoDaddy$48.08

‘.org’ Costs

RegistrarCost of registration plus renewal after one year
1&1 Ionos$21.00
NameSilo$21.58
Crazy Domains$27.98
Domain$28.98
GoDaddy$41.08

GoDaddy price requires multi-year purchase paid in advance (excluding VAT at 20%).
Crazy Domains, Domain and NameSilo run discount offers from time to time.
Ionos (formerly known as 1&1) sometimes offers a free domain for one year included in their web builder or web hosting packages.


2. Hosting Costs: $3–$146/month

how much does hosting cost

People often forget about hosting costs when deciding to create a website. But you shouldn't! Because hosting is really important – it's renting the physical space where your website exists – and it ain't optional.

Now, there are three main types of hosting — Shared, VPS, and Dedicated — each with their own costs and capabilities. But what are the differences between each type of hosting, and which types of website are they best for? 

 

Shared

Best for one-page or low-traffic sites

Your website will share server space (the physical machine where websites are stored) with a number of other websites, making shared hosting suitable for small websites without many visitors. A small café, local handyman or hair salon should choose this option.

Available for $2.95/month (BlueHost), a time-limited discount price.
Alternatively, for $2.99/month (A2 Hosting), also temporarily on offer.

 

VPS (Virtual Private Server)

Best for any SMB website

This means your website gets its own space on a server and won't share RAM or CPU (memory or processing power), so your website runs quickly. You can choose between managed or unmanaged (you should choose managed unless you are an IT systems administrator). It's best for a growing ecommerce store or a business with increasing web visitors. Larger product retailers such as online fashion boutiques or busy restaurant chains would also benefit from this option.

At rock bottom price-wise is $2.99/month (Hostinger) though this is far from typical.
An average price plan is $34.95/month (HostGator) including an introductory offer.
A mid-range fully managed option is $145.95/month (GoDaddy).

 

Dedicated

Best for heavy-duty websites

A whole server just for your website means massive processing power: think huge amounts of memory and lots of technical capability. This is only for large business websites such as ecommerce stores or sites with loads of pictures, videos or email messages. Mega retailers, media streaming sites or popular entertainment booking hubs need this option.

A value option is $96/month (HostGator) under their introductory 36-month offer.
A competitive offer is $105/month (AccuWeb).
Another decent option is $139.99/month (InMotion).


3. Design and Programming Costs: $0–$13,000

how much does web design cost

Now here's the fun bit: getting your website to look, feel and function exactly the way you want it. It's time to add in the features you need, whether it be a blog, portfolio, online store or community message forum.

If you don’t have the time or technical talent for all that, then you should hire an expert to handle the web design details. Below, we’ve explained the key price differences between hiring a web designer and using a website builder to do it yourself. 

Web Designer Costs: $3,000–$13,000 annually

As we mentioned earlier, the cost of hiring a web designer will depend on the size of your project. If you’re looking for a website for your medium-sized business, you can expect to pay between $3,000 and $13,000, depending on the amount of features, pages and customized content you need.

For example, you’ll pay more if you want to integrate third-party software, add ecommerce functionality, or create multiple web pages. 

However, if you only need a one-page website, then your overall costs will come down – indeed, prices start from around $730.

It might seem like a lot of money, but it’s a small price to pay for a beautiful brand image.

Who should hire a third-party web designer?

  • Anyone running a high-end brand
  • Designer skincare retail
  • Medical services
  • Financial or legal consultancy
  • Any business where professionalism is paramount

If you take a minute to tell us about your website needs, we’ll provide tailored quotes from leading web designers. Nice and easy!

Website Builder Costs: $0–$300 monthly

Website builders are platforms that allow anyone to create a website without needing to write a single line of code.

Keeping lower budgets in mind, Wix, Weebly and GoDaddy all offer free plans. However, these come with branded adverts on each of your web pages, and a subdomain on your URL (for instance, ‘.wix.com’) which don’t look too professional! To remove these blemishes, we’d suggest upgrading to a premium plan starting at $6/month.

Who needs a website builder?

  • SMBs with tech-talented staff
  • Local food vendors
  • Community groups
  • Small charities
  • Pop-up stores

Below, we’ve compared the cheapest and priciest available paid plans from six of the best website builders on the market, including whether or not you can sell online through ecommerce functions. 

Website BuilderFree plan?Cheapest Premium PlanPriciest Premium PlanEcommerce?
WeeblyYes$6/month$26/monthIncluded
GoDaddyYes$9.05/month$18.14/monthFrom $22.69/month
SquarespaceNo$14/month$49/monthFrom $27/month
WixYes$16/month$45/monthFrom $27/month
Shopify14 days$29/month$299/monthIncluded
Volusion14 days$31.50/month$269.10/monthIncluded

Still not sure whether you should hire a web designer or go it alone? Why not spend an hour with a Wix website template and see if your creativity is up to the challenge. You could get up and running far quicker than you thought. Click to get started:

Wix templates for online stores
Need a web design service for your project?

Get the best price for the website your business needs


4. Content Costs: $15–$3,000

website content costs

Quality content is what converts your website’s visitors into customers. Sure, you can have some of the coolest web design tricks on each page, but if your content isn’t persuasive or engaging, your business probably won't get very far.

If your web design package doesn't include content then you have two options: either write everything yourself or hire a professional to do it for you. Here’s how much you can expect to pay:

Copywriting Agency Fees
Copywriting ServiceFee Range
Banner ad or text ad$250-$1,000
SEO and sales-conversion copywriting$500-$1,000/page
Keyword research$500-$1,500+
Site content audit and report$1,500-$3,000

All online stores need excellent photos to cinch the sales. If you're not lucky enough to have a nephew who takes photography classes, you'll need a freelancer. Rates vary hugely but you get what you pay for. We know it can be tough to track down local talent, but nowadays many studios will accept delivery of your products by mail, take photos, then send the items back to you. Some even offer to cast human models based on your preferences. How convenient!

Here are some photography and video price brackets we've gathered based on verified professional freelancers:

Freelance Creative Fees
Media Creation Service Fee Range
300-word copywriting$50-$130
1000-word copywriting$150-$270
‘About’ website page$15-$275
Six pages of SEO-optimized web copy$960
Product photographyFrom $100/item
Product photos plus model $695 
Promotional video (1.5 minutes)$800+

Say Jennifer runs a small online crafts store. She'll need an ‘About' page, maybe three blog articles and a set of six product photos. Her content costs will come in at around $145+$270+$600 = $1,015

Serena heads up the web content for a medium-sized homeware ecommerce retailer. Her manager wants 50 product photos, a full content audit and four pages optimized for sales conversion. She'll need $5,000+$2,250+$3,000 = $10,250 for the entire project.


5. Website Maintenance and Running Costs: $360–$3,600

website running costs

Success! Your site is now live. There are no more costs to think about, right? 

Wrong! Just like a car, you now need to ensure everything keeps on ticking under the hood. In other words, you need to make sure your website keeps running smoothly, appears on search engine results pages and stays up to date more generally. You've got to update plug-ins, security and, of course, content. Below are two strategies to keep on top of this…

Hire a Web Developer 

With the majority of website build projects, maintenance should come as standard.  This job involves fixing bugs, performing security checks and installing updates. Freelance web developers usually cost around $60/hour. However, we have researched freelance rates for standalone maintenance work and you're looking at $30 per month for a one-page website and $90 per month for a 12-page website.

Supercharge Your SEO 

Search engine optimization is the process of improving your website’s ranking position on search engines like Google, using a variety of methods. The main aim of SEO is to attract as many users from Google as possible to your site, so it’s important that you get it right. 

The services of an SEO agency may cost anywhere from $100–$300/hour to perform audits and carry out updates that improve your Google search engine visibility.

Compare Quotes From Leading Web Design Agencies and Save
I want to...
It takes just 30 seconds...

Expert Verdict: How Much Does a Website Cost?

Post-pandemic businesses know the importance of having an online presence. Yet the costs of creating a website depend on what you need, and how much time (and skill) you have. If you're low on time and prepared to invest financially, you should hire an expert.

Hiring a professional web designer can cost anywhere up to $13,000. It’s more expensive than using a website builder, sure, but you’re paying for top quality and peace of mind, which are essential for high-end retailers and professional services businesses.

We understand no two websites cost exactly the same. So, the best way to gauge website costs in 2022 is through individual quotes. That's why we've built a web design service quote-finder that helps you compare pricing from the nation's leading web design agencies – it's 100% free for Expert Market readers to use!

The other option is to do it all yourself, using a website builder. These platforms are simple to use, providing help and guidance throughout. 

For any standard website, we’d recommend using Wix. It’s the best website builder on the market today, providing intuitive design tools and beautifully designed templates.

And if you’re looking to build an online store, you should try Shopify — it’s our recommended ecommerce platform, and also offers a 14-day free trial.

Whichever route you take to reach your website goals, this guide will help you track down the price of website perfection. Don't forget to bookmark us and come back again later!

Ready to know what your website will cost?

Compare quotes for web design services tailored to your project

Sabrina Dougall

Sabrina writes about tech for business as well as consumer software. She covers topics ranging from digital marketing to ecommerce fulfilment, security systems, franking machines, and more. Having run her own successful small business, Sabrina knows first-hand how much there is to keep on top of. Writing with your company’s needs in mind, she distils truly useful product information (without the sales pitch).