Head of Research
For over 9 years Natasha has worked as a mixed method researcher, across a range of sectors from insurance and policy development to business services and software.
Natasha loves to understand human behaviour, and the cognitive biases that drive us to do what we do. Fascinated by consumer decision making, Natasha meticulously built our leading ranking methodology which helps the Expert Market team to understand where business products and services sit within their competitive industries and what value they truly bring to their audience.
As a member of the Market Research Society, Natasha is an advocate for high ethical, commercial and methodological best practices.