Wix Pricing: Costs and Hidden Fees 2023

Wix has recently simplified its pricing structure, bringing down its number of plans from seven to five. You can now subscribe to Wix for £7.50-£119 per month (paying for a full year upfront).

You can score even lower prices if you're willing to pay for two or three years in advance.

Otherwise, you can pay for Wix month-to-month at a cost of £10.50 (Light), £17 (Core), £23 (Business) or £129 (Business Elite).

Tailored pricing is available for large enterprises, if you're ambitious about scaling up operations this year.

As well as launching its AI writer tool this year, Wix has recently partnered with Forter to better protect sellers against payment fraud. Although its stock price has dropped drastically since 2021 peak, it remains a major website platform with strong long-term revenue growth.

But unlike most digital products right now, Wix‘s recent pricing changes have not been straight skyward. Although Wix has increased its prices between now and last year, the rebrand of pricing plans this year includes more storage space for no additional cost.

Pivoting sharply towards business users, Wix pricing plans are now almost entirely geared towards online sellers, with just one plan – Wix Lite – available without online payment features.

Wix Pricing: How much does Wix cost?

Browsing through Wix price plans was a bit mind-boggling last year, as you had eight separate plans to wade through. Now there are just four (plus the Enterprise option), and it's much easier to pick and choose the plan you need.

Click the arrows to scroll through the table and compare all the price plans.

The now-retired “Combo” plan was £7.50 per month, and used to plaster your Wix website with branded adverts. That generally created a pretty amateurish look.

But the new “Light” plan gives your website a more professional look. Although the storage space remains the same at 2GB, there are no Wix branded adverts for the same price of £7.50 a month.

Wix Core

Wix Core doesn't neatly replace any of its previous plans, but its 50GB storage space for £14 per month (paying for one year in advance) is more generous than the (now unavailable) Wix VIP, which cost £21 per month (on an annual billing cycle) and offered just 35GB of storage.

Another change is the introduction of a new webchat feature to interact with your site's customers. That's particularly useful for businesses in retail, as it provides a convenient customer service channel in case any questions are holding back a purchase decision.

It's the lowest Wix pricing tier to offer site analytics as well, providing you with tips on how to improve traffic (the flow of visitors) to your website.

However, there are lots of limitations, making it unsuitable for more ambitious online merchants. For instance, you can't collect product reviews, nor can you sell in multiple currencies. You don't get access to shipping features like the ability to print shipping labels and manage fulfilment.

So you'll need to arrange your own delivery processes and keep a handle on orders without much automation from Wix's side.

One of the few limitations of this plan are that you can't implement a loyalty program (with points, coupons, rewards, etc.). But other than that, it's a genuinely great value option for online selling. You'll be able to collect up to 1,000 customer reviews, which are vital for helping users to trust your site.

We recommend Wix Business for merchants with their sights set on overseas sales in particular, because of the following features:

• Sell in six currencies
• Build multiple websites
• Manage five locations from one account
• 10 staff accounts with custom roles for each

These features gives you extra control over website permissions, meaning you can set up your staff to collaborate effectively on various websites.

Wix Business Elite

• What: Expand an established online store
• Who: Fast-moving SMB retailers with some experience under their belt
• Why: Priority customer support
• How much: £119 per month (paying for one year upfront) – discounts available for two or three years' prepayment

If your online sales are steady, your brand is gaining popularity, and you're looking to expand Wix Business Elite is a decent option for expansion support. At £119 per month (paying for one year upfront), it's certainly more affordable than Shopify Advanced at £344 per month (annual billing cycle).

“Business Elite” is a new higher-priced subscription tier from the brand. Formerly, Wix's most expensive plans (before the Enterprise level) were £21 and £27 per month (on an annual billing cycle). So this new plan represents a ten times price increase for upgrades including unlimited storage space (the maximum used to be 50GB with Business VIP).

You'll get priority customer support with Business Elite. This is the biggest price increase in any Wix service – formerly, you could get priority customer support for £27 per month (annual billing) with Business VIP.

We'd recommend Wix Business Elite for retailers in industries where speedy problem solving is vital to successful operations. If you're selling pricier items (perhaps with customisation), your clientele are going to expect better customer service than a smalltime seller on eBay.

You're more likely to be able to provide rapid issue resolution with the phone support from Wix that you get at this tier. We have to say it's a bit cheeky to charge so much for access to phone support, given IONOS offers this at all levels.

Square Online offers 9-5 phone support on working days across all of its price plans – including its free one. Suffice to say it's not hard to find competitors with more affordable customer support on the blower than Wix.

Does Wix charge transaction fees?

Wix's major value advantage is not charging any transaction fees (unlike Shopify, for instance).

However, you'll need to pay for processing fees to third-party payment gateways, as is usual throughout retail. Wix will invoice you for these at the end of the month. Here are the rates:

• Credit or debit card with Wix Payments: 2.1% + 20p
• Apply Pay: 2.1% + 20p
• Chargeback fee: £15

It's worth noting that Shopify's chargeback fee is only £10, compared with Wix's £15.

We go through competitors and their differences more thoroughly in our complete guide to the best online sales platforms for small businesses. Click over there now to find out if Shopify or Wix took the trophy, overall.

As you can see from the above, the cheapest Wix plan does not offer all the features you'd need for a global sales set-up. For instance, Wix Core doesn't allow you to sell in multiple currencies. You'd need to upgrade to Wix Business for that capability.

Yet if you're purely looking at the cheapest way to sell online without adverts, Wix Core is a better deal than Squarespace Business, because the latter costs £3 more per month in subscription fees and charges 3% transaction fees on top of payment processing costs.