Shopify Pricing: Plans, Fees and Hidden Costs

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Shopify pricing starts at £5 per month going up to £1,500+ per month with two other price points in between. In this costs guide we’ll break down the pricing and plans Shopify currently offers to online sellers.

Shopify regularly updates its pricing – yet it’s still our top recommended website builder for online stores, thanks to its wide range of integrations and payment providers.

We’ve taken a deep-dive into the terms and conditions to break down all of the costs you could want to know about.

We’ll look at what you get with Shopify in each price plan, as well as explaining the hidden fees.

What's Your Monthly Budget For An Online Shop? Choose an Answer to Start Your Free Trial with Shopify

Shopify pricing: How much does Shopify cost?

We’ve created this side-by-side comparison table of costs for Shopify plans. There are four plans available, ranging in price and scale to match the particular needs of your business. Let’s take a look at the main features you get at each Shopify price tier.

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Basic Shopify

Advanced Shopify

Shopify Plus

Price (billed annually)


Price (billed annually)
Price (billed annually)
Price (billed annually)


Best For

Selling on social media

Best For

Starting a small online store

Best For

International sellers

Best For

High volume retailers

Key Features
  • Get shoppable links (URLs)
  • Product pages
  • Basic order management
  • 5% + 25p online credit card rates
Key Features
  • Sell an unlimited number of products
  • Up to two users
  • Sell in 33 currencies (2% conversion fee)
Key Features
  • 15 staff accounts
  • Third-party calculated shipping rates
  • Collect import taxes
  • Advanced reporting
Key Features
  • Faster checkout
  • Automate workflows
  • Security and compliance
  • Priority support
Transaction Fees


Transaction Fees


Transaction Fees


Transaction Fees


Shopify offers a free trial of three days so you can test out a price plan to see whether it’s the right fit. You can also take advantage of a promotion currently running where your first month of Shopify costs £1 (for new customers).

Not looking for an online store?

If you just want a website without an online store, go ahead and check out our recommendations for the best website builders.

Shopify Starter pricing plan

  • What: Sell products via URLs and a simple landing page
  • Who: Mobile-first merchants of lower-priced goods
  • Why: Easy to sell via social media channels
  • How much: £5 per month – no discounts available for multi-year purchase

Note this plan is only available to new merchants or those on the free trial.

The Shopify Starter plan (formerly called “Lite”) is the cheap option for online sellers to send “shoppable” product links in instant messages over WhatsApp, Instagram, SMS and email. This means your customers click a URL link and buy your product directly or add to a cart and buy some more.

You’ll get a really basic online store with product pages, a page with your contact details, and Shopify checkout. You won’t be able to do much editing to customise the design, though.

It’s aimed at mobile device users because there isn’t loads of space for product specs, product videos, lengthy descriptions or customer reviews. A handy new feature is the ability to take mobile payments with your smartphone.

Shopify lite linkpop screengrab

You’re encouraged to use Shopify’s free landing page app called Linkpop which lets you list products directly for sale. The idea is you can put this landing page link in your social media bio for users to quickly find your products for sale.

It’s much simpler (and cheaper) than a full online shop, and much less formal, hence the cheaper subscription price. For this reason you can expect to sell merchandise, homeware, handmade gifts, clothing, accessories and the like.

It’s not a platform aimed at expensive or regulated items such as precious jewellery and medical supplies. Reason being it gives a slightly less professional impression, and is likely to generate lower trust from your customer base.

Shopify Starter features

  • One user
  • Unlimited products
  • Customer support inbox
  • Shopping cart
  • Order management
  • Analytics

Shopify Starter transaction fees

  • Transaction fees: 5.0% (if you’re using Shopify Payments)
  • Online credit card rates: 5% + 25p

Read more about how Shopify works with merchant accounts on our page.

Curious about dropshipping?

Did you know Shopify has various tools to set you up with dropshipping? It’s a low-cost way of setting up an online sales business where you don’t need to store any products yourself. Have a look at our guide on how to start dropshipping with Shopify to learn more.

Basic Shopify pricing plan

  • What: Build an ecommerce website where customers buy your products
  • Who: Small-scale merchants, independent boutiques and startups
  • Why: Sell from a professional ecommerce website
  • How much: £19 per month if you pay for one year up front (or £25 month-to-month)

This is the lowest price you can pay to set up your own Shopify web shop. You create your own online shop using the Shopify drag-and-drop website builder and set up payment options in the dashboard view. This means you can display your products, take payments and manage inventory all from one account.

It’s not by chance we’ve named Shopify as our best ecommerce platform for small businesses. The convenience of the Shopify Basic plan is the ability to streamline your order purchase and fulfilment workflow. You’ll be able to print shipping labels and track packages through Shopify and pay your shipping costs in the same monthly bill as your subscription.

screenshot of dashboard with lefthand sidebar and dropdown menu of payment providers on the right
You can search for payment providers by the type of card you want to accept.

A new bonus Shopify has added this year is to substantially increase the number of inventory locations you can manage from your account. Last year you could only coordinate up to four inventory storage spaces from your Shopify Basic account – this is now boosted to up to 1,000 across all Shopify subscription plans.

Basic Shopify features

  • Up to two users
  • Online shop website and blog
  • Up to 1,000 inventory locations
  • List unlimited products
  • Order management

Basic Shopify transaction fees

  • Transaction fees: 2.0%
  • UK credit card rates (online): 2% + 25p
  • International/Amex credit card rate (online): 3.1% + 25p
  • Credit or debit card rate (in person): 1.7%
  • Currency conversion fee: 2% (with Shopify Payments)
Should you Shopify?

For smaller businesses, Shopify Basic’s main competitor is Wix Business (£20 + VAT per month, paying for one year upfront). If you’re curious to compare them, check out our Wix vs Shopify guide.

Advanced Shopify plan

  • What: Ecommerce website with advanced reporting and more international options
  • Who: International sellers with medium or large stores
  • Why: Improved control on international selling and cost transparency for buyers
  • How much: £259 per month if you pay for one year up front (or £344 month-to-month)

The Advanced Shopify plan is aimed at sellers who have been running for a couple of years, and may sell products to international markets.

This is the cheapest Shopify price plan at which you can get third-party calculated shipping rates. And unlike the lower priced Shopify price plans, Advanced Shopify lets you estimate duties and import taxes at the checkout stage. This can bump up your chances of improving customer satisfaction if you’re selling internationally, because buyers won’t be caught off guard by unexpected overseas fees.

Thanks to its inventory management features (as well as advanced performance reports and fraud prevention automation) at this price plan, we recommend Shopify as our top ecommerce platform for large companies.

Transaction fees drop significantly with this plan as well; you’ll be charged 0.5% less for online credit card payment processing than you would on the Basic Shopify plan.

Advanced Shopify features

  • Up to 15 users
  • Automated customer segmentation
  • Estimate import taxes
  • Maximum 1,000 inventory locations
  • Advanced sales performance reports
  • Third-party calculated shipping rates

Advanced Shopify payment processing fees

  • Transaction fee: 0.5%
  • UK credit card rate (online): 1.5% + 25p
  • International/Amex credit card rate (online): 2.5% + 25p
  • Credit or debit card rates (in person): 1.5%
  • Currency conversion rate: You can set this manually
Get powerful sales tools with a beautiful website

Does Shopify have a free plan?

Shopify doesn’t have a free plan but it does offer a three-day free trial so you can test some of its premium features free of charge. The trial period used to be 14 days, which it offered last year, and most competitors offer still.

To make it easier to start using Shopify’s features without commitment, Shopify won’t ask for your payment details until the end of the trial period. At which point you can simply walk away if you’re not comfortable signing up. Or you can take advantage of the current offer of your first month for £1.

This is really convenient for those looking to set up an online store and try out the best ecommerce platforms without committing financially at first. You can save your cash until you’re absolutely sure which ecommerce provider is best for your particular business.

Shopify fees and costs: Billing cycles, ongoing costs and hidden fees

Lots of services are included in all Shopify pricing plans including the following:

  • Website builder
  • Web hosting
  • SSL certificate
  • Unlimited products
  • Unlimited bandwidth
  • Unlimited contacts
  • Sell in 130+ countries
  • Web shop analytics
  • Abandoned cart recovery
  • Gift cards

NOTE: Starter does not include the website builder

Shopify billing cycles

  • Shopify subscriptions are charged month to month unless you pay in advance for one, two or three years
  • Cancel your Shopify subscription at any time (however, you won’t be refunded that month’s fee)
  • You can downgrade or upgrade your Shopify plan at any time (however, you cannot downgrade to Shopify Starter)

Additional Shopify website costs

  • Domain name that isn’t (approx £4-£32 per year)
  • Themes (template designs) ranging from $170 (~£130) to $380 each (~£290) or choose one of 12 free ones
  • Apps for additional website features (costs variable)
  • Emails: First 10,000 per month are free then $1 (~76p) per 1,000 emails sent
six web design template previews
Shopify themes are rather expensive.

Additional Shopify sales costs

  • Transaction fees of 2%, 0.5% or 0.15% with the Basic Shopify, Advanced Shopify, and Shopify Plus plans respectively (applies only if you don’t use Shopify Payments)
  • Credit and debit card fees (these vary depending on price plan)
  • Duties and import taxes rates of 1.5% (applicable for Advanced Shopify)

Shopify Payments fees

You can avoid the transaction fees by using Shopify Payments, the company’s proprietary payment gateway (powered by Stripe).

Either way you’ll still pay the following payment processing fees per transaction:

  • UK card (online): 2% + 25p
  • UnionPay: 3.1% + 25p
  • Amex (online): 3.1% + 25p
  • International card (online): 3.1% + 25p
  • Additional cost for foreign currency: 2%
  • Chargeback: £10 (may be refunded if appealed)

With Shopify Payments the duties and import taxes rates on Advanced Shopify decreases to 0.85%.

There are no charges for refunds, declined payments or rewards transactions.

It’s worth noting that the UK card fee with Shopify Payments is more expensive than the standard Stripe fee of 1.5%+ 20p available directly from the provider. Currency conversion fees are the same, however.

Refunds still cost you

With Shopify, you won’t be refunded credit card transaction fees when you issue refunds to customers.

Shopify pricing versus competitors’ pricing

BigCommerce is a major Shopify rival, as both offer similarly priced subscriptions. For instance, you can pay $29 (~£22) per month for BigCommerce Standard which is similar to Shopify Basic at £19 per month (both billed annually). However, you’ll also get unlimited staff accounts with BigCommerce on all plans, which you won’t with Shopify. Therefore BigCommerce is more useful for collaboration with a multiple team members.

Yet your first year with Shopify would be cheaper than a subscription with BigCommerce, thanks to the current deal of your first month priced at £1.

Square Plus (£20 per month, billed annually) charges 1.4% + 25p per transaction for UK cards online, whereas Shopify Basic (£19 per month, billed annually) charges 2% + 25p. And you’ll need to pay an extra 0.5% on top of that unless you’re signed up for Shopify Payments.

However, you should be aware that BigCommerce, Square, Wix, and WooCommerce don’t charge additional transaction fees – unlike Shopify. That could mean you end up paying less with one of these over Shopify, depending on your specific business’ sales revenue.

dashboard view with Shopify logo and Fasterpay logo side by side. Underneath, text outlines privacy permissions.
To connect a payment provider to Shopify, simply read the account permissions, and log into your account.

If you’d be content with less sophisticated sales features, you’ll definitely pay less with Wix than you would with Shopify. Wix price plans range from £7.50 to £119 per month, which is far cheaper than Shopify’s range of £19 to $2,000+ (~£1,500+).

You’ll likely pay less overall using WooCommerce than Shopify, so long as you’ve got the technical know-how (or you’re willing to hire someone to set up a website for your business). You’ll need to have a WordPress website in order to use WooCommerce.

There are no subscription fees at all with WooCommerce; you’ll be paying for any add ons you’d need to build the store you really want. However, the same could be said of Shopify, but it also comes with monthly fees.

Expert verdict

You’ve got plenty of pricing options with Shopify: four plans to choose from.

If you pay for a one-year price plan, the monthly Shopify cost comes to:

  1. Shopify Starter: £5 per month
  2. Basic Shopify: £19 per month
  3. Advanced Shopify: £259 per month
  4. Shopify Plus: Bespoke pricing

With a Value For Money score of 3/5Shopify is in the mid-range of delivering features versus taking your money. As ever, the way to get the most bang for your buck is to pay upfront for two or three years of Shopify. This way you’ll benefit from a 20% or 25% discount versus paying month-to-month.

We found you could save more money with WooCommerce because of its lack of subscription fees. Yet Shopify offers more convenience compared with WooCommerce because of its built-in hosting.

If you’re looking for a low cost, low fuss online shop website builder, then you may prefer Wix instead of Shopify. Both tools have a free trial period, so if you’re a small-time seller, then we recommend you give Wix a go first.

Why you can trust our research

We have been testing website builders with online payments features for over ten years. We know the priorities of small business leaders like you.

That’s why we rate and evaluate providers based on objective criteria including:

  • How easy the platform is to use
  • Whether it’s good value for money
  • Design capabilities
  • Customer support options

Only after putting each platform through over 50 tests do we decide on the best ecommerce platforms for small businesses. More than 30 hours of research goes into deciding the winners, with input from out expert in house research team and focus group users, too.


How much does Shopify cost for a month?
You can currently sign up to four different price plans with Shopify: Starter (£5 per month), Basic (£19 per month, billed annually), Advanced (£259 per month, billed annually) or Plus (from $2,000, which is roughly £1,500, per month, annually).

The month to month price for each of these subscriptions is considerably higher.

Is Shopify worth it for a small business?
Shopify’s extra fees are quite significant compared to platforms like Square Online and may not be worth it for businesses with a lower turnover.

With Shopify, you’ll have to pay subscription fees plus payment processing fees and transaction fees (unless you use Shopify Payments). On the other hand, you only pay 1.4% + 25p UK online card processing fees with Square Online’s free plan (compared with 2% + 25p on Shopify Basic, which costs £19 per month when billing annually).

Whether or not Shopify is worth it for your small business specifically depends on the rate at which you sell products, the average order size, and the amount of revenue you take per month.

What percentage of sales does Shopify take?
If you don’t use Shopify’s own payment gateway, you’ll be charged additional transaction fees for online payments of 5% (in the Starter plan); 2% + 25p (Basic plan); 1.5% + 25p (Advanced plan). These are quite hefty fees considering competitors such as Wix and BigCommerce don’t charge any equivalent fees. The exception being that Wix takes a 2.5% commission on ticket sales. By comparison, WooCommerce only charges 1.4% + 20p per sale.
Is Shopify more expensive than Etsy?
It’s hard to say whether you’ll end up paying more fees selling on Shopify or Etsy, because the former comes with a monthly subscription fee, while Etsy will only charge you per sale.

You’ll pay 15p (billed as US$0.20) per item listed on Etsy, which means you’d have to add 127 items to your Shopify Basic (£19 per month, billed annually) account each month for the costs to become equal.

However, Etsy’s transaction fee is 6.5%, which is higher than Shopify’s 2% on its Basic plan. Etsy’s payment processing fee is 4% + 20p which is higher than any of Shopify’s (and any other mainstream payment gateway’s) fees.

Written by:
Sabrina Dougall
Sabrina is a business journalist whose career began in news reporting. She has a master's in Investigative Journalism from City University London, and her work has appeared in The Times, The Daily Express, Money Saving Expert, Camden New Journal, Global Trade Review, and Computer Business Review. She specializes in writing about SEO (search engine optimization). Having run her own small business, Sabrina knows first-hand how critical digital marketing is to building a client base and local reputation.
Reviewed by:
A head shot of Natasha Willett - a blonde woman in a work shirt with a blue background
For over 9 years Natasha has worked as a mixed method researcher working across a range of sectors from insurance and policy development, to business services and software. As a member of the Market Research Society, Natasha is an advocate for high ethical, commercial and methodological best practices.