Written by Sabrina Dougall Reviewed by Natasha Willett Updated on 4 May 2023 On this page Head to head: Best website builders 1. Wix: Best All-Rounder 2. Squarespace: Best for Portfolios 3. Shopify: Best for Sales Features 4. GoDaddy: Best for Speedy Set Up 5. Hostinger: Best for Multiple Websites 6. WordPress: Best value for money Expert verdict FAQs Expand Our site is reader-supported – by clicking our links, we can match you with a potential supplier, and we may earn a small commission for this referral. If you need a website for your business – you're in the right place. We've tested over a dozen website builders on 70+ different features and come up with final scores. What are the best website builders? Wix – Best all-rounderSquarespace – Best for portfoliosShopify – Best for selling onlineGoDaddy – Best for speedy set upHostinger – Best for multiple websitesWordPress – Best value for moneyWant to get started today? Click any of the above links to go straight to the website builder (and its free trial, where available).Wix is the top performing website builder: easy to use no matter your tech skills. It's affordable (£11-21 a month), its websites look great, and its appointment booking features are particularly useful.But you may need another tool instead, depending on your business type. Shopify is our expert recommendation if you're looking to scale up a retail outfit.Read on for our comparison guide to the best website builders – looking at value for money, ease of use, range of features, and design options. What kind of website do you need? Online shop Portfolio Multiple Local business Head to head: Best website buildersRivalry is high between the major website builder brands. Although many contain really similar features, there are differences in the quality and performance of each. We'll go into more detail in the individual reviews below, but for now let's look at the overall comparison.Click the left and right arrows to scroll the table and compare features: Swipe right to see more 0 out of 0 backward forward Wix Squarespace Shopify GoDaddy Hostinger WordPress.com Score 4.9 Score 4.8 Score 4.7 Score 3.9 Score 3.7 Score 3.3 Best For Creating a good-looking website with excellent sales features Best For Selling digital products or portfolios Best For Advanced sales features Best For Speedy set up Best For Uptime reliability Best For Value for money Price Range £4-£21/month£3.60-£18.90 with code “GET10!” Price Range £12-£35/month (billed annually)£10.08-£31.50/month with code: EM10 Price Range £19-£259/month (paying annually) Price Range £7.99 – £19.99/month Price Range £5.99/month (billed annually) Price Range £0-£36 Transaction fees 0% Transaction fees 3%-0% Transaction fees 0.5%-2% Transaction fees 0% Transaction fees 0% Transaction fees 0% Unlimited storage space? Unlimited storage space? Unlimited storage space? Unlimited storage space? Unlimited storage space? Unlimited storage space? Hosting included? Hosting included? Hosting included? Hosting included? Hosting included? Hosting included? Free Plan Free Plan Free Plan Free Plan Free Plan Free Plan Free Trial Free Trial Free Trial Free Trial Free Trial Free Trial Try Wix Try Squarespace Try Shopify Try GoDaddy Try Hostinger Try WooCommerce Pricing is wildly different depending on which product you're looking at. For instance, you'll notice that Shopify is much more expensive than GoDaddy. The reason is they're aimed at completely different people: if you're a microbusiness, or focused more on services and appointments, then you should choose GoDaddy.But if you're scaling up a business selling products, (either online only or to support a brick-and-mortar shop), Shopify is a better choice. Shopify's sales features (including inventory oversight, order management, and shipping options) are far more advanced than GoDaddy's, hence the higher price tag. What are transaction fees? If you take payments through your website (for instance, you sell products, subscriptions or services), some platforms will take a commission from each transaction.This is unrelated to payment processing fees (which are charged by payment gateways for the service of facilitating the money transfer). 1. Wix: Best All-RounderMid price rangeBeginner-friendly website editingMore templates than any competitorBest suited to: hospitality and gymsScoring a mighty 4.9/5 in our comprehensive testing, Wix certainly earns its place as best website builder. Its range of features goes above the basic expectations. Sure you can book appointments, sell products, and install a chatbot – but its Fit By Wix app gives health and fitness clubs a digital platform to host community groups.While its editor is not hard to use, you may find it takes an irritatingly long time to load. One of our focus group users complained they were “sat watching the spinning wheel of doom” on a loading screen a little too often. But the prebuilt sections allow you to create a well-functioning website much quicker than typing everything yourself. Pros Wide range of payment gateways No commission on regular sales Sell unlimited products Cons Limited storage space Can't migrate to another platform 2.5% commission on all ticket sales You'll edit your Wix design... with some patience while it loads.How does Wix stack up to the competition?Wix beats rival platforms in most key areas: scoring 4.8/5 in our ‘Website Features' category, its nearest competitor is Squarespace, which scored 4.6. Wix came top of the charts in ‘Design Functions', ‘Customer Support', and ‘Ease of Use' as well.But Wix lacks unlimited storage space, unlike Weebly, GoDaddy, and almost all other competitors which offer this as standard.Wix pricingWix offers a 14-day free trial on its premium plans, with several plans to choose from. Only three of these offer the chance to sell online, so look carefully at the features included in each one: Swipe right to see more 0 out of 0 backward forward Connect Domain Combo Unlimited VIP Business Basic Editor's pick Business Unlimited Business VIP Enterprise Price (billed annually) £4 a month£3.60 with “GET10!” code Price (billed annually) £7.50/month£6.75 with “GET10!” code Price (billed annually) £11/month£9.90 with “GET10!” code Price (billed annually) £21/month£18.90 with “GET10!” code Price (billed annually) £15/month£13.50 with “GET10!” code Price (billed annually) £20/month£18 with “GET10!” code Price (billed annually) £27/month£24.30 with “GET10!” code Price (billed annually) £275+/month Best For Short-term projects Best For A practice website Best For Entrepreneurs and freelancers Best For Small to medium businesses Best For Small businesses looking to sell online Best For Growing businesses Best For Medium to large businesses Best For Competitive large retailers Key Features 1GB bandwidth500MB storageConnect your own domain nameWix branded adverts on your website Key Features 2GB bandwidth3GB storageNo Wix adsFree domain (1 year) Key Features Unlimited bandwidth10GB storageSite Booster app (worth £45)Visitor Analytics (worth £45) Key Features 35GB storageUnlimited bandwidthFree domain (1 year)Professional logoVIP support Key Features Online shopUnlimited bandwidth20GB storageFree domain (1 year) Key Features 35GB storagePrint shipping labelsSell subscriptionsSell on eBay, Amazon (but not Etsy) Key Features 50GB storageUnlimited video hoursPriority response on the Wix Answers pageVIP support Key Features Account managerPerformance tracking and site optimisationEnterprise-grade security Build a beautiful website with Wix Go to Wix You can find more details on its highs and lows in our detailed Wix review. 2. Squarespace: Best for PortfoliosStrong value for moneyUnlimited storage space and bandwidthFocus on beautiful designBest suited to: photographers, visual artistsNipping at Wix's heels is Squarespace with an overall score of 4.8/5. The key difference is you'll get photo uploads without limits on Squarespace. That, combined with its world class template designs, is why it's best suited to image-centric websites. If you need to sell a vision, Squarespace is the web platform for you.This year, Squarespace has upgraded its editor so editing your design is more precise. Drag-and-drop blocks now align and resize to match nearby elements. A grid pattern appears while you're moving pieces around, which is useful as a set of guidelines. Pros Precise layout editing Ctrl+Z to "Undo" edits Automatic sitemap creation Cons No autosave No point of sale hardware Just three payment gateways A grid pattern appears as you move a text block across your Squarespace design.How does Squarespace compare with rivals?Squarespace offers a higher quality editing experience compared with GoDaddy and Weebly. GoDaddy only allows you to move blocks up and down, and you won't be able to drag and drop individual images or text boxes like you can with Squarespace.That said, it's a less sophisticated online shop option compared with Shopify. For instance, you can't accept multiple currencies on your Squarespace shop but you can with Shopify.Squarespace pricingSquarespace offers a 14-day free trial period and has two ecommerce-specific price plans to choose from. Also, don't forget you can save 10% on Squarespace by using code EM10 at the checkout. Swipe right to see more 0 out of 0 backward forward Personal Business Commerce Basic Commerce Advanced Price (billed annually) £12/month Price (billed annually) £17/month Price (billed annually) £23/month Price (billed annually) £35/month Best For Early stage entrepreneurs Best For Small businesses Best For SMBs looking to sell online Best For Growing retail businesses Key Features Free domain (1 year)Unlimited bandwidth and storageCollect visitor dataVideo maker Key Features Sell unlimited number of productsFree domain (1 year)Free Gmail (1 year)Pop-ups and banners Key Features Collect reviewsProduct waitlistsFree Gmail (1 year)Free domain (1 year) Key Features Abandoned cart recoverySell subscriptionsLocal shipping ratesAPIs for custom integrations You'll struggle to find a better-looking website than a Squarespace one Try Squarespace If you need a closer look at what's included, check out our Squarespace review. 3. Shopify: Best for Sales FeaturesMore expensive than mostVariable transaction feesSynch inventory across multiple locationsBest suited to: SMB retailers looking to scaleShopify is rather different to your standard website builder because it's really focused on retail and inventory management. With Squarespace and Wix, you begin by customizing your website's design. But Shopify's dashboard is mainly for managing orders, products, and sales channels. Design is secondary.Unlike Squarespace, you can link Shopify to Point of Sale hardware (such as Shopify POS) in the UK. Shopify is also introducing AI features to help retailers. As of April 2023, you can use Shopify Magic to generate product descriptions in your preferred tone based on a few keywords. Pros Platform for online and in-person sales Generate shipping labels and policy documents International selling Cons Charges transaction fees Design is hard to customise No autosave Editing your Shopify website involves less click-and-drag, and more option selection.How does Shopify match up to competitors?Shopify is more expensive than any other website builder on this list. That's because it's designed to make you money through advanced retail operations; Shopify has far superior sales features (particularly when it comes to selling abroad) compared to Wix, GoDaddy, Squarespace or Hostinger. For a quick example, you can list limitless products with Shopify, whereas Hostinger only allows up to 500.It's a little light on templates though – there are around 130 Shopify themes to choose from, and only 12 are free (Wix has 900 at no extra cost, and there are thousands for WordPress). If you need a pretty website more than you need excellent sales features, you should choose Squarespace over Shopify.Shopify pricingShopify used to offer a 14-day free trial period, but this has shrunk to just three days in 2023. Anyway, here are the price plans: Swipe right to see more 0 out of 0 backward forward Starter Basic Shopify Shopify Advanced Shopify Shopify Plus Price (billed annually) £5/month Price (billed annually) £19/month Price (billed annually) £49/month Price (billed annually) £259/month Price (billed annually) £1,640+/month Best For Selling on social media Best For Starting a small online store Best For Growing your retail business Best For International sellers Best For High volume retailers Key Features Get shoppable links (URLs)Product pagesBasic order management5% + 25p online credit card rates Key Features Sell an unlimited number of productsUp to two usersSell in 33 currencies (2% conversion fee)2% + 25p online credit card rates Key Features Five staff accountsStandard reportsTask automations1.7% + 25p online credit card rates Key Features 15 staff accountsThird-party calculated shipping ratesCollect import taxesAdvanced reporting1.5% + 25p online credit card rates Key Features Faster checkoutAutomate workflowsSecurity and compliancePriority support Transaction Fees 5% Transaction Fees 2% Transaction Fees 1% Transaction Fees 0.5% Transaction Fees 0.3% Let's get you started on creating your online shop Go to Shopify If you're still unsure about which online sales platform is best for you, take a look at our Shopify vs WooCommerce comparison. 4. GoDaddy: Best for speedy set upOn the cheaper sideEasy to useSend hundreds of marketing emails monthlyBest suited to: time-poor entrepreneursGoDaddy is known as a domain registrar and hosting provider, so its websites are highly secure and unlikely to drop offline. Its website builder works well, but you'll get absolutely no frills on the cheaper plans. Even the ability to take payments for appointments only starts at the £16.99 a month Premium plan.One of the best things about GoDaddy is its simplicity – creating a web presence is a low stress experience. That's why it scored 4.1/5 in our ‘Ease of Use' category. The Ecommerce plan is suitable only for smaller shops without ambitious plans. So if you're looking to sell in several countries, pick Shopify over GoDaddy. Pros Easy way to build a website Websites load fast Industry specific templates Cons Poor quality SEO tools Basic selling features Poor third party app integration GoDaddy's website editor contains a library of stock images.How does GoDaddy fare against its foes?GoDaddy has less precise design options than Squarespace, fewer business features than Wix, and limited selling options compared with Shopify. But GoDaddy is faster and simpler to use than all of them. And definitely lighter on the wallet than Shopify.Honestly, GoDaddy doesn't come with the perks of its near-priced competitors. While Wix and Squarespace come with a year's free domain, GoDaddy (surprisingly, as it's a major domain registrar) does not.GoDaddy pricingGoDaddy has a 30-day free trial, plus a 30-day money back guarantee if you change your mind after buying it. That makes it pretty low risk for you, financially. Here are the price plans (only the top one is for selling online): Swipe right to see more 0 out of 0 backward forward Basic Standard Premium Make an online shop Ecommerce Price (billed annually) £4.99/month(Renews after one year for £7.99/month) Price (billed annually) £7.99/month(Renews after one year for £11.99/month) Price (billed annually) £11.99/month(Renews after one year for £16.99/month) Price (billed annually) £13.99/month(Renews after one year for £19.99/month) Best For Short-term projects Best For Small businesses Best For Growing businesses Best For Selling online Key Features SSL securityAnalytics100 email marketing sends per month5 social posts per monthOne-time appointments Key Features 20 social posts per month (3 platforms)500 email marketing sends per monthBasic SEO tool Key Features Unlimited social media postsUnlimited email marketingRecurring appointmentsEmail and text appointment reminders Key Features Up to 25,000 marketing emails per monthFlexible shipping optionsAdd discounts and promos Build a speedy website that doesn't cost the earth Try GoDaddy Although it's convenient and simple, GoDaddy has some serious limitations in its features for business. So you should check out our full GoDaddy review before going ahead with it. 5. Hostinger: Best for Multiple WebsitesUp to 100 websitesNo app storeAI website writing toolBest suited to: entrepreneurs looking to scale up fastHostinger is a less well-known website builder provider (it bought Zyro in 2022, using it as a blueprint for its own product). As you can likely tell from the name, Hostinger is a hosting and email provider, but also a domain registrar. For that reason, it's well placed to offer secure web hosting, DNS firewall, and unlimited bandwidth. You'll also get the added bonus of daily and weekly backups, with the option of restoring your website if needed.You're able to build up to 100 websites with unlimited SSL security certificates included. Plus these all come with AI tools and the ability to sell up to 500 products on each. That makes Hostinger a cost-savvy solution to scaling at speed. Pros Strong security features Free domain (1 year) Easily create foreign language versions Cons Only list 500 products Not good for blogging No social post creator Hostinger lets you drag and drop shapes to any position on the pageHow does Hostinger measure up to similar providers?For a provider that specialises in hosting and web security, Hostinger's design editor is surprisingly high quality. Far more flexible than GoDaddy, and easier to use than Shopify, Hostinger's editor has a similar grid alignment to Squarespace. The unique “Add shape” feature gives you more creative freedom than GoDaddy.Yet Hostinger lacks a couple of features you'd get as standard with Wix, Squarespace or GoDaddy; for instance, you can't create and post social content from within your Hostinger site.Hostinger's website builder isn't a good choice for bloggers or subscriber content, either. You can't create a paid members area, and there's no blog archive or comments. You'd be better off with WordPress, which has blog analytics and specific SEO tools (that Hostinger lacks). How popular is Hostinger? You may not have heard of Hostinger, but it's home to some two million websites around the world.Hostinger pricingThere's just one Hostinger website builder price plan, named ‘Website Builder & Hosting'. At £2.59 per month (for a four year term) or £2.79 per month (for a one year term), it's very affordable compared to competitors.Pay attention to the small print – the renewal price – of Hostinger's website builder plans.Hostinger pricing is displayed in a slightly confusing way on its website, because the discount offer makes it seem like the website builder costs £2.59 monthly. Which would be the cheapest premium website builder on the planet.But pay attention to the terms: you have to pay £149.18 upfront (including VAT) which buys you a four year term. You have to make a long-term commitment to get that low price. If you want to try Hostinger's website builder month-to-month, the contract price is £11.99. By comparison, that's £2 less than Wix Unlimited but £1 more than GoDaddy Premium.Read our full review of Hostinger here. 6. WordPress: Best value for moneyOver 9,000 free templatesCustomisation through apps or codeUnlimited pages and contributorsBest suited to: Publishers and content creatorsProfessional grade web content management: it's yours for free with WordPress. There's a good reason 43% of all websites use WordPress; the wealth of handy plugins make it endlessly versatile. Not to mention the opportunity to upload your own theme (meaning web layout design), which you can't do with Wix (a platform that won't even let you export your website).The main benefit of WordPress is the ability to edit the website according to your exact preferences. Sure, you may need some knowledge of computer programming, but it's a great platform to start learning that. And there's plenty you can do without that skillset. The plethora of inbuilt features and free add-ons is why WordPress.com scored 4.4/5 for ‘Value for Money': higher than any other leading website builder we tested. Pros Excellent blogging features Built-in malware and DDoS protection Connects with multiple other tools Cons More complicated to use than some Storage is limited Coding required for some customisations WordPress has plenty of free templates for your website.How does WordPress look next to similar website builders?It's tempting to class WordPress in a league of its own due to its highly customisable nature. But the truth is, WordPress may be more than you need. If you're not interested in fiddling around with plugins and aren't fussy about exactly how your website looks, a Standard GoDaddy plan may be just what you need instead.That said, if you want to publish articles, blog posts and company updates (or make money from paid content), you'd be a fool to pick any other platform than WordPress.WordPress pricingThere's a generous free WordPress plan to get started with – and you'll get far with that plan. But if you're ready to invest, we recommend the Business plan for improved website performance and better scaling capacity. Swipe right to see more 0 out of 0 backward forward Free Personal Premium Business WooCommerce Price (billed annually) £0 Price (billed annually) £3 Price (billed annually) £7/month Price (billed annually) £32 Price (billed annually) £36/month Best For Non profits Best For Paywall content Best For Video content makers Best For Small businesses Best For Creating a custom store Key Features 1 GB storageUnlimited webpagesUnlimited collaboratorsPublish newsletterNo plugins Key Features 6GB storageFree domain (1 year)Subscription toolsSell access to your contentNo plug ins Key Features 13GB storagePremium themesContact formNo plugins Key Features 200GB storageSearch barCope with traffic spikesSite restoreInstall plug ins Key Features 200GB storageInventory managementSell unlimited productsPay for features you need Be heard, be seen with a WordPress blog Try WordPress Expert verdict We're confident our research can help you find the website builder best suited to your business project. If you're looking to sell online, you can check out our specific ecommerce platform comparison guide.And if you're interested, here's a summary of the category scores of each top website builder (scores out of five):Platform(Total Score /5)Website FeaturesDesign FunctionsValue for MoneyHelp and SupportBrand AwarenessEase of UseWix(4.9)184.108.40.206.84.84.4Squarespace (4.8)4.64.24.04.84.74.4Shopify(4.2)3.63.73.04.05.03.7GoDaddy(4.1)3.03.34.43.74.44.1Hostinger(3.7)220.127.116.11.33.33.9WordPress.com(3.3)18.104.22.168.13.22.7Remember, just because Wix is the best all-rounder doesn't mean it's the tool you need. Be sure to check out our other reviews and comparison guides if you still want to weigh up competitors. FAQs Are website builders worth it? A website builder is a far more cost-effective way of creating a website for a small business compared with hiring a web designer. You'll have to sacrifice around 10-20 hours of time to get it started, but you won't need high level graphic design or coding skills. That makes website builders a preferable option for entrepreneurs looking to save on business costs. Is it unprofessional to use a website builder? Not necessarily, as your customers might not even be able to tell. If you use a free plan (with Wix, GoDaddy or WordPress), then your web address will contain the name of the website builder. That looks unprofessional, honestly, as it shows you're not making enough money to pay for your own domain. The same reasoning applies to the banner adverts which appear on non-premium plans.But if you use a website builder and tweak the template design enough to reflect your own branding, you can produce a professional-looking result. You should ensure your images are large enough to avoid looking pixelated. Hiring a quality photographer to create on-brand imagery can help add credibility to your site. Which website is easiest to build? GoDaddy is the easiest way to get a website up and running. All you do is answer two questions about the kind of website you need, and GoDaddy generates a website for you. It scored 4.1/5 in our ‘Ease of Use' testing, because you can start editing the auto-created template in just two minutes. You won't need high-level tech skills to make your GoDaddy site work the way you want it to. Written by: Sabrina Dougall Web Marketing Expert Sabrina is a business journalist whose career began in news reporting. She has a master’s in Investigative Journalism from City University London, and her work has appeared in The Times, The Daily Express, Money Saving Expert, Camden New Journal, Global Trade Review, and Computer Business Review. She specializes in writing about SEO (search engine optimization). Having run her own small business, Sabrina knows first-hand how critical digital marketing is to building a client base and local reputation. Reviewed by: Natasha Willett Head of Research For over 9 years Natasha has worked as a mixed method researcher working across a range of sectors from insurance and policy development, to business services and software. As a member of the Market Research Society, Natasha is an advocate for high ethical, commercial and methodological best practices.