Digital Marketing

On this page, you’ll learn everything you need to know about digital marketing. Suitable for companies of all sizes and industries, the right digital marketing campaign can see your business quickly outgrow the competition.

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What is Digital Marketing?

Digital marketing is the promotion of your business via online methods. While traditional marketing includes newspaper and billboard adverts, digital marketing involves using online platforms such as email, social media, and search engines to communicate messages with your audience.

There are different types of digital marketing, such as content marketing, social media marketing, search engine optimisation, and display advertising. Overall, digital marketing is a cost-effective way to boost sales and reach new customers online.

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brands with the best digital marketing strategies

7 Brands With The Best Digital Marketing Strategies

Has your business nailed its digital marketing strategy? Read our article to pick up tips from the world's best brands.

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Digital marketing can help you reach billions of active internet users around the world, helping you reach a wider audience than ever before. Dan Barraclough Senior Writer

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Expert Market has specialist teams who have developed in-depth industry knowledge to help you find the best solution for your business.

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How much does digital marketing cost?

Digital marketing costs £662 to £1,262 per month, on average. Companies pay a monthly retainer to a digital marketing agency for around 1-3 days of their time each month, typically.

The overall cost will come down to the types of digital marketing services you want to use, and how ambitious you are to grow your company. A senior marketing strategist costs £952 per day, for instance.

Which digital marketing services do agencies provide?

Digital marketing agencies provide many different services, including paid and organic social media marketing, SEO, content marketing (e.g. blogs and article-writing), PPC, and overall marketing strategy. All of these services can help you find new customers, boost your brand image, and increase sales.

Which are the most important digital marketing strategies?

Brands that have nailed their digital marketing strategies usually create personalised content, user-generated content, live chat bots, social influencer marketing, and segmented emails, which are some of the hottest digital marketing trends for 2020 and beyond.

What are the most popular digital marketing tools?

We recommend using social media scheduling tools like Hootsuite to help with your social campaigns, and MailChimp for email marketing. As for digital marketing tools as a whole, we also recommend using Google Analytics, Search Console, Google Ads, and SEMrush.

Why should I hire a digital marketing agency?

Hiring an agency to create and manage your next digital marketing campaign can make your life easier in different ways. It will allow you to focus on other areas of your business, you’ll learn new skills from your own experts, and, most importantly, your business will be empowered by the expert digital marketing insight it needs to attract customers and grow.