Best Social Media Marketing and Management Companies

One Umbrella is our top choice of the best social media managing companies. Specialising in improving your conversion rates, One Umbrella keeps clients happy with rigorous and well-planned social media marketing strategies.

Social media managing companies are ten-a-penny these days, but your marketing campaign isn’t. That’s why you need to know which social media marketing companies UK businesses can truly succeed with.

Fear not, because we’re about to break down the “who, what, and why” of the best social media marketing agencies. We’ve been reviewing digital marketing services since YouTube was unheard of and Twitter was still in its nest. That’s why we’re best placed to review and recommend only the most trusted social media managing companies.

If you’re an ambitious SME business leader with a need for social media marketing (SMM) – you’re in the right place. Read on for a blow-by-blow of SMM agencies in the UK or tell us a few basic details about what you’re looking for. We’ll take your needs on board and match you with trusted social media marketing agencies from our little black book. It’s easy and your data is secure with us.

Social media managing companies: Quick overview

We’ve chosen the best social media marketing companies based on the following criteria:

• Has more than ten customer reviews across platforms
• Greater than 50% of their business is social media marketing focused
• Based in the UK

1. One Umbrella: Best for conversion boost

2. Social Republic: Best for charity campaigns

3. Macedo Marketing: Best for startups

4. Spin Brands: Best for creative content

5. Yell: Best for reaching more search engines

Best social media marketing companies in London

We know that some entrepreneurs like to keep it local when it comes to a business partnership. For those based in London, social media marketing companies are essential to face off fierce competition. We researched until we found the best, and here they are:

Bespoke Brand Developers

Average customer review score: 5/5
Location: 1 Bell Yard, London, WC2A 2JR
Ideal clients: Small businesses and individual entrepreneurs

Bespoke Brand Developers carries out an audit of your current marketing set-up, then delivers a personalised strategy. That’s useful groundwork for letting you know where you stand, and helping to set future goals for your brand. You’ll get weekly consulting with your account manager, so you’re never left in the dark about the progress of your campaigns. A particular boon of this company is their breadth of expertise. They’ll help out with paid advertising, SEO, and conversion rate optimisation as well as social media marketing.

NinjaPromo

Average customer review score: 5/5
Location: 71-75 Shelton Street, London, WC2H 9JQ
Ideal clients: Start-ups and big companies

NinjaPromo specialises in graphic and video content creation, which makes them a great fit for businesses in need of visual marketing. Particular industries they’d suit include restaurants, entertainers, designers, and all kinds of product merchants. Happy clients praise the knowledgeable and open-minded staff as well as their ability to deliver strong return on investment. The agency is particularly experienced in marketing for tech groups, suggesting lesser-known social media platforms for clients depending on their exact niche. Such expertise will benefit businesses who’ve not been able to find or connect with their audience so far.

Favoured

Average customer review score: 4.5/5
Location: 2 Riding House Street, London, W1W 7FA
Ideal clients: Small businesses

Founded by a former Apple marketer, Favoured has some massive clients including Kodak, Veet, and Durex. They’re specialists in TikTok, Instagram, YouTube, and Google, as well as user-generated content (UGC) and influencer marketing. Perfect for breaking into a range of social platforms to reach wider audiences. Their team has diverse talent including motion graphics, video production and product photography. That makes them particularly suited to retailers of physical items. Clients of Favoured claim they work quickly and “feel like they’re part of your team”. So you should have no problems pulling off ambitious outreach projects within your chosen deadlines.

How do I know if I need to outsource my social media marketing?

Before we put together a game plan, we need to know the rules of play. Yet the social media marketing landscape is growing increasingly more complex as algorithms change, new channels emerge and existing platforms alter their prices. You could spend all week reading up on the latest changes and still end up as confused as when you started.

The question is: how well do you understand this brave new world of social media?

For example, the lockdown success story of TikTok hasn’t faded into the background since pandemic restrictions lifted; in fact TikTokers spent 48% longer on the app in 2021 than they did in 2020. In fact, it’s arguably an even more important search tool than Google these days. But how do TikTok users overlap with Facebook and YouTube users? Is it a waste of money showing adverts to the same people on different social media channels? And what about Instagram? By the way, do your customers expect to see your business on Twitter?

Honestly, with so much havoc whirling it’s always smarter to outsource your social media management. Partnering with industry experts takes the guesswork out of your return on advertising spend (ROAS). This leads to a clearer roadmap and more security in your burgeoning business goals. So long as you hire a reputable firm with a decent work portfolio and genuinely strong customer reviews, you can’t go far wrong.

How to choose between social media management companies

These days it’s hard to know which social media marketing companies are the real deal. After all, they’re experts in marketing. What if they’re better at selling their services than actually delivering them? We get it. That’s why we’ve done our due diligence to find the best in a crowded industry.

Let’s keep this simple. Social media marketing needs to achieve three major goals:

1. Selling your products
2. Reputation management
3. Fostering repeat customers

Selling your products:

SMM companies need to understand your target demographic and how to reach it. Which platforms will they use? What content will they create? How often will they post? While Gen Z spends an average of three hours daily on social media, the median UK social media user is aged 42. Competent social media managing companies will successfully locate your brand’s specific market.

❌ Don’t hire an agency that’ll try to sell men’s razors on Pinterest (where 77% of users are female).

Reputation management:

Here’s where customer care and responding to crises comes to the fore. Nowadays, angry customers will do all they can to make their grievances heard… by your potential future customers. That means you need eyes across every channel. At all times. It also means you’ll need your business listed in local directories such as Yell, Google Maps, trade magazines and local news sites. And no social media strategy is complete without influencer marketing.

✔️ Hire an agency that can respond quickly and sensitively to angry customers.

✔️ Listen for mention of relevant influencers and an affiliate marketing plan.

Fostering repeat customers:

Any digital agency worth their salt knows the value of retargeting existing leads. It’s far more expensive to gain new customers than it is to sell to existing ones so you need a social media manager that’s fluent in remarketing, too. So make sure your prospective agency can present a solid strategy to foster repeat buying.

✔️ Hire an agency with a strong track record in boosting customer lifetime value (CLV).