Wix vs GoDaddy: Which is Best for My Small Business?

Woman wearing sunglasses holding shopping bags smiling at phone

Our site is reader-supported – by clicking our links, we can match you with a potential supplier, and we may earn a small commission for this referral.

When it comes to Wix vs GoDaddy for creating your own online shop, the clear winner is Wix for its superior customisation and marketing features.

That said, GoDaddy is easier to use than Wix, and you'll get online faster with the former.

We undertook in-depth research and testing into Wix versus GoDaddy to compare their features like-for-like and assess how well-matched each product is for small businesses. Whichever one you choose, you can't go too far wrong as both are top AI website builders.

We're excited to present the results to you, so you can make the best choice of online shop builder for your small business.

Wix vs GoDaddy: Price and Features Quick Comparison

Swipe right to see more
0 out of 0

Wix

GoDaddy

Score
4.7
Score
4.5
Best For

SEO support

Best For

Getting online quickly

Price Range
Paying for one year upfront

£14-£119/month

£12.60-£107.10 with code “TAKE10”

(Enterprise pricing available)

Price Range
Paying for one year upfront

£12.99/month

Then £19.99/month after first year

Transaction fees

0%

Transaction fees

0%

Marketplaces

5

Marketplaces

4

Try Wix Try GoDaddy

As you can see from the table above, the main differences between Wix and GoDaddy come down to complexity and pricing. Wix is a beefed-up web sales platform with lots of opportunities to connect to online marketplaces across the web. GoDaddy just isn't there yet; while you can sell across five marketplaces with Wix, you can only reach three with GoDaddy (eBay, Facebook and Instagram).

As far as pricing goes, while they both have a free trial, GoDaddy's ecommerce plan undercuts Wix's cheapest equivalent by more than £1. All in all, GoDaddy is a low-hassle website builder, well suited to beginners who want to set up a simple online store quickly.

Wix vs GoDaddy: Key Differences Small Businesses Should Consider

We tested GoDaddy and Wix in five main categories (well, actually six, but we've chosen to focus on the most critical ones for the purposes of this review). Using a series of purpose-designed questions, we rated their features and assigned scores out of five. Here's a summary of our research:

WixGoDaddyWinner?
Sales Features4.53.5Wix: Accepts more payment types
Website Features4.62.5Wix: Better marketing tools
Design Functionality3.52.7Wix: Wider choice of templates
Value for Money4.43.6Wix: More features for your money
Ease of Use4.04.1GoDaddy: Simpler than Wix

What's clear is both Wix's sales-specific features and website features are much better than GoDaddy's. That means you simply have more options when it comes to setting up a custom online store when using Wix.

Critically, Wix shops allow you to accept a wider variety of payment types than GoDaddy. Limited payment options can be a real sticking point for British consumers – 32% use a digital or mobile wallet when paying for products online. So you want to make sure your shop is set up for that.

You may find an advantage in the simplicity of GoDaddy as a website builder; some users found the Wix editor rather cluttered and finicky. If time is of the essence for you, GoDaddy is a quick-and-slick program. Yet both Wix and GoDaddy are two of the best website builders in the UK, so you can't go far wrong with either.

Wix Pricing vs GoDaddy Pricing

Wix has three pricing plans to build a website with an online shop, whereas GoDaddy has just one, called GoDaddy Ecommerce.

While you can take payments for online appointments with the GoDaddy Premium plan, you can't sell physical products, so it's too limited to count as a full online shop.

Let's take a look at the plans:

Swipe right to see more
0 out of 0

Ecommerce

Core

Business

Business Elite

Price (billed annually)

£12.99/month

(Renews after one year for £19.99/month)

Price (billed annually)
Price (billed annually)
Price (billed annually)
Key Features
  • List up to 5,000 products
  • Digital or physical products
  • Add discounts and promos
Key Features
  • 50GB storage
  • Free domain (1 year)
  • Sell products, video, music
  • 1 auto backup/month
  • Basic gift cards
Key Features
  • 100GB storage
  • Free domain (1 year)
  • Sales tax automation
  • Print shipping labels
  • Sell in 6 currencies
Key Features
  • Unlimited storage
  • Free domain (1 year)
  • Loyalty rewards
  • Priority customer support
  • Custom reports
Try GoDaddy Try Wix Try Wix Try Wix

So the main reason we reckon Wix's pricing plans are superior to GoDaddy's is because you can list up to 50,000 products on your Wix store, whereas GoDaddy only allows up to 5,000.

As we'll go on to explore, Wix also delivers more by way of design customisation for your web store compared with GoDaddy.

Nevertheless, if outgoings are a major concern for you – which is likely in these current times of high inflation – then GoDaddy is the cheapest option.

Wix's Pricey App Store

With GoDaddy, all the features are included on the platform. However, to get certain features on Wix you'll have to purchase app subscriptions. For example, to connect your shop to Google Shopping and Ads, app pricing ranges between £27.79-£347.49 per month. Only high-volume merchants will benefit from this app.

Wix vs GoDaddy: Which Has the Best Free Plan?

Both Wix and GoDaddy have a free trial option, but only Wix has a free plan.

Although Wix's free trial is only 14 days, GoDaddy's is a whole month. Each one will give you the chance to try out the website editor, and have a go at adding digital and/or physical products for sale.

Moreover, the money-back guarantee of GoDaddy (where you can get your money back if you change your mind after purchase) is 30 days long, whereas it's just 14 days with Wix. That's good to know if you're weighing up how long you want to test an online sales platform before financially committing.

However, you won't actually be able to take payments on either platform until you sign up for a paid subscription.

We're Trusted Experts in Ecommerce Platform Advice
Keen to try a free trial today?
You've Got Nothing to Lose – Your Business Has More to Gain

Best Sales Features: Wix

WixGoDaddy
Score4.53.5
Key FeatureSell across five extra sales channelsIntegrate with four marketplaces

Wix is the clear front-runner when it comes to sales features supporting dropshipping, while GoDaddy's Help Centre mentions nothing at all on the subject. Wix allows connection with Amazon, eBay, Instagram, and Facebook (plus Google Shopping through app purchase), while GoDaddy offers integration with just eBay, Facebook and Instagram. Amazon was promised to British GoDaddy users in 2021-2022 but that hasn’t come true yet.

Wix also provides advanced analytics such as tracking customer behaviour and conversion, which GoDaddy lacks. Wix also has more accounting options and accepts more payment types than GoDaddy.

dropshipping no results on GoDaddy screenshot
GoDaddy's Help Centre has no articles at all on dropshipping.

Best Website Features: Wix

WixGoDaddy
Score4.62.5
Key FeatureRange of great marketing toolsBetter site speed

Wix has superior marketing tools compared to GoDaddy. In particular, we rate Wix's search engine optimisation (SEO); It provides tips while you build that allow your products to get better visibility on results pages of search engines like Google.

However, our testing found the server response time was better on GoDaddy: 0.3 seconds versus Wix's 1.2 seconds on mobile.

Ultimately, you can customise your Wix store to your heart's content with its endless app store. GoDaddy? No app store in sight.

Best Design Functionality: Wix

WixGoDaddy
Score3.52.7
Key FeatureBetter choice of templatesSwitch templates easily

Wix has a notoriously inflexible feature where you've got to start your design from scratch if you switch templates halfway through. That's not the case with GoDaddy by any means: your design simply converts over, no sweat.

However, Wix has more aesthetically mature web design templates – plus a wider variety – so you can achieve a more show-stoppingly beautiful website than you ever could with GoDaddy.

six Wix website design templates
Wix has more sophisticated template designs than GoDaddy, in a wider range of themes.

Best Usability: GoDaddy

WixGoDaddy
Score4.04.1
Key FeatureFlexible editing toolsQuick and easy to use

In tests to set up different kinds of websites, Wix received a total score of 21/24, while GoDaddy scored 22. That means it was slightly easier to get up-and-running with GoDaddy than Wix. However, block design features were harder to resize on GoDaddy, whereas we didn't face such issues using Wix.

Both platforms performed similarly here. However, we found GoDaddy to be the quickest and most efficient website building experience of any of the ecommerce platforms we tested.

Real User View

On the whole I found Wix Ecommerce pretty easy to use for simple tasks. However, I really struggled to do more specific/technical tasks such as adding a ‘low stock' notification or creating a ‘related products' field.

Research Participant,
Expert Market Research -

How Do Wix and GoDaddy Compare with the Competition for Small Businesses?

Compared to other market leaders, Wix comes out on top. Our research found Wix the best website builder overall for most small business leaders. But it slips into second place when we looked at the best ecommerce platforms for small businesses. Shopify was the overall winner, there.

We've included a quick round-up of competitor website builders for you to compare:

Swipe right to see more
0 out of 0

Wix

Squarespace

Square Online

GoDaddy

Jimdo

IONOS

Score
4.7
Score
4.7
Score
4.5
Score
3.9
Score
3.1
Score
3.2
Best For

SEO support

Best For

Image-heavy websites

Best For

Payment integrations

Best For

Speedy set up

Best For

Value for money

Best For

Simple web design

Price Range
Paying for one year upfront
Price Range
Paying for one year upfront

£12-£35/month (billed annually)

£10.08-£31.50/month with code: EM10

Price Range
Paying for one year upfront

£0-£64/month

Price Range
Paying for one year upfront

£6.99-£19.99/month

Price Range
Paying for one year upfront

£0-£39/month

Price Range
Paying for one year upfront

£5-£25 per month + VAT

Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
Free Plan
Free Trial
Free Trial
Free Trial
Free Trial
Free Trial
Free Trial
Try Wix Try Squarespace Try Square Try GoDaddy Try Jimdo Try IONOS

GoDaddy has the advantage over Square of charging no transaction fees. Granted, the same is true of Wix, yet GoDaddy pricing is arguably cheaper overall.

Verdict: Wix is the champion

Would small business owners be better off using Wix or GoDaddy to power their website? For ambitious sellers with an inventory over 5,000 products, Wix is the best. Its improved audience analytics and search engine visibility features make it an objectively better tool than GoDaddy.

Overall, Wix packs a heftier punch than GoDaddy when it comes to sales and design features. For a functional and flexible online store then Wix is the way forward.

That said, technical ability is all relative and we're aware that ease of use is a weighty decision-making factor for many. If you're not looking to spend days tweaking every text box, GoDaddy is beginner-friendly no matter who you are.

FAQs

Is it better to buy a domain through Wix or GoDaddy?
It's better to buy a domain through GoDaddy, as it's likely to be cheaper than buying through Wix. We researched prices for five domains and found Wix was cheaper than GoDaddy every time:

Domain nameGoDaddy price GBP (three years)Wix price GBP (three years)
www.backyardsculpture.com47.9734.90
www.omegafishstore.net54.9727.00
www.purpleflotilla.org50.9727.00
www.markedmoney.co.uk31.9727.00
www.honeybadgersstudio.com47.9734.90

Both GoDaddy and Wix offer money off as an incentive to buy multi-year domain registration, and money-off deals change from time-to-time. So it's always best to shop around and compare a few registrars before settling on a particular one.

Is Wix the same as GoDaddy?
No, Wix and GoDaddy are entirely separate website builder platforms. Although the two have similar features and allow you to achieve the goal of building a website or online store without coding knowledge, Wix is more expensive and has better features than GoDaddy. While GoDaddy is more user-friendly and has better site speed than Wix, the former doesn't have as many marketplace integrations.
Does Wix own your content?
No. You own all the rights to your content, according to the Wix Terms of Use. In terms of design templates, logos, and original computer code, Wix owns those. However, anything you've uploaded or created using Wix's creative tools remains your own intellectual property – including text, images, video, audio, animations and any original designs. That also means you're responsible for making sure all the content on your Wix website is legal. So if you've stolen photos or wording from someone else that makes you liable for punishment, not Wix.
Written by:
Sabrina Dougall
Sabrina is a business journalist whose career began in news reporting. She has a master's in Investigative Journalism from City University London, and her work has appeared in The Times, The Daily Express, Money Saving Expert, Camden New Journal, Global Trade Review, and Computer Business Review. She specializes in writing about SEO (search engine optimization). Having run her own small business, Sabrina knows first-hand how critical digital marketing is to building a client base and local reputation.
Reviewed by:
A head shot of Natasha Willett - a blonde woman in a work shirt with a blue background
For over 9 years Natasha has worked as a mixed method researcher working across a range of sectors from insurance and policy development, to business services and software. As a member of the Market Research Society, Natasha is an advocate for high ethical, commercial and methodological best practices.