Best Ecommerce Platforms

Ecommerce platforms

By Dan Barraclough | Published: 26 November 2018

The world’s top ecommerce platforms, all in one place

The list of failed ecommerce platforms reads like an honor roll of Silicon Valley’s finest.

eBay and Amazon launched their own short-lived platforms; both were beaten by ecommerce upstarts Shopify and BigCommerce. Google promised us “the best ecommerce platform for SEO” – if SEO stood for ‘search engine obscurity’, they’d be right – Google Plus is a ghost town.

The perfect ecommerce website builder might not exist, but there are a few that come close. After testing several ecommerce website builders, we’ve rated and ranked the top six.

Read on for the six best ecommerce website builders.

The Top Six Ecommerce Website Builders


Top Six Ecommerce Platforms

1ShopifyBest All-Rounder
2SquarespaceBest Bang For Your Buck
3BigCommerceBest Feature Set
4WixBest for Help and Support
5GoDaddyBest for Self-Starters
6VolusionBest for Analytics

The best ecommerce platforms aren’t necessarily the priciest

The best ecommerce platforms power world-class websites


Best All-Rounder

Best ecommerce platforms: Shopify company logo

Best ecommerce platforms: Shopify


  • Phenomenal multi-channel integration
  • Best-in-class sales functionality
  • A completely customizable ecommerce platform

X Cons:

  • Transaction fees (unless you use Shopify Payments)
  • Switching templates is more difficult than it needs to be

The caliber of Shopify’s clients – Budweiser, Adidas, and Tesla, to name a few – speaks volumes about the platform’s pedigree.

Shopify’s code-free content editor lets you set up shop in no time at all, making it ideal for anyone new to e-retail. Its world-beating suite of sales features also makes it great for vendors looking to upgrade from their current system.

Near-spotless customer review scores cement Shopify’s status as the best all-around product on the market.


Best Bang For Your Buck

Best ecommerce platforms: Squarespace company logo

Best ecommerce platforms: Squarespace


  • Lots of depth and quality to feature set.
  • Sleek set of website templates
  • Exceptional value for money

X Cons:

  • Not the most user-frienfly platform
  • Lacks support for major payment methods

Squarespace offers great value for money for small and medium-sized businesses (SMBs). In fact, you can save hundreds of dollars a year on the Advanced service plan in comparison with some of its notable competitors.

We know what you’re thinking; these savings must mean compromises elsewhere, right? Well, Squarespace doesn’t have the ecommerce-specific sales features of Shopify, but it does provide value in other ways – starting with design choices. The 50+ beautiful website templates* on offer are proof that, sometimes, you get more than what you pay for.

*Words can’t do justice to Squarespace’s design chops – check out their templates for yourself.


Best Feature Set

Best ecommerce platforms: BigCommerce company logo

Best ecommerce platforms: BigCommerce


  • Fantastic SEO guidance
  • Unrivalled feature set
  • Strong internationalization

X Cons:

  • At times unfriendly content editor
  • No mobile app
  • Design restrictions

If BigCommerce doesn’t have it, you probably don’t need it. This ecommerce platform has the best out-of-the-box functionality of the bunch. You can add new products and shipping options to your website. Then there’s the ability to customize customer journeys based on factors like their age, location and past purchases. Throw awesome internationalization into the mix (multiple currencies and languages are supported), and you’re cooking with gas.

Put it all together, and BigCommerce is a portal to customers anywhere in the world. No wonder it’s the platform of choice for thousands of merchants in 150+ countries.


Best For Small Businesses

Best ecommerce platforms: Wix company logo

Best ecommerce platforms: Wix


  • Brilliant low cost option
  • Design tools offer lots of creative control
  • Easy to use

X Cons:

  • No native abandoned cart recovery…
  • …or multi-channel integration

Wix is the king of low-cost website builders, and a surprisingly capable ecommerce solution. It gives you 70+ fully customizable templates, spanning more industries than any other platform in our top six. Handily, Wix’s website creation tools are free to use, so you can tinker with your website to your heart’s content before taking the plunge on the paid version.

A special mention goes to the Wix support staff, who do a terrific job of putting customers first. They’ll even go as far as to help you restore your site to a previous state if you accidentally delete something.

All in all, as long as you’re not fussed about fancy analytics or multi-channel marketing, Wix is a fine choice for your first online storefront.


Best For Self-Starters

Best ecommerce platforms: GoDaddy company logo

Best ecommerce platforms: GoDaddy


  • Fastest way to create an online store
  • Smart website backup feature
  • No surprise fees

X Cons:

  • No support for digital product sales
  • Limited creative control
  • Relatively basic ecommerce functionality

If you’re willing to sacrifice design control for simplicity, look no further than GoDaddy. When you sign up for free, the platform asks you a few questions about your business, then auto-selects a theme based on your answers. From there, you’re able to add and remove pages and change certain elements; but it’s more like polishing a website that’s been put together for you..

The upshot? You can make a working website in minutes, and still have time to catch the end of Shark Tank. GoDaddy is a convenient, if not customizable, entry point into the world of ecommerce.


Best For Analytics

Best ecommerce platforms: Volusion company logo

Best ecommerce platforms: Volusion


  • Superb analytics features
  • Supports lots of payment methods
  • Mobile app letting you sell on the go

X Cons:

  • Cannot sell digital products
  • No blogging feature

Volusion is a data-lover’s dream. What it lacks in glamour, it more than makes up for with insight. With Volusion you get tons of useful information like customer behaviour and revenue reports, and you’re given plenty of inventory management control. These features will really help to grow your sales.

On the flip side, editing your website on Volusion can feel relatively tricky, especially when compared to editing on Wix or Shopify. But remember, the best of Volusion lies in the backend. We would recommend this platform for number crunchers who aren’t bothered about building a stunning store.

Next Steps

With more and more transactions occurring online each day, you need a world-class website to handle them.

We’d recommend any of the products covered above in a heartbeat, but remember to explore the options for yourself. Vendors upgrade platforms all the time, and we’ll be updating our scores to reflect this. In the meantime, hit the links below for pricing information, and to access free trials for each platform:

Dan Barraclough

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.

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