Written by Laurice Zapanta Reviewed by Sabrina Dougall Updated on May 10, 2023 On this page IONOS Pricing Plans: A Breakdown IONOS Starter – $9 per Month IONOS Starter (Online Store) – $19 per Month IONOS Plus – $15 per Month IONOS Plus (Online Store) – $25 per Month IONOS Pro – $25 per Month IONOS Pro (Online Store) – $50 per Month Does IONOS have a free plan? IONOS Costs: Billing Cycles, Ongoing Costs, and Hidden Fees How Does IONOS Pricing Compare With Other Website Builders? Verdict FAQs Expand IONOS offers affordable website builder plans, with its monthly fees ranging between $9-$75 (when you pay for a year upfront). As this is pretty middle-of-the-road pricing when compared with other providers, IONOS scores 3.1/5 for value for money in our research.That said, it's a pretty good deal if you only want to set up a very small online store.To help you find out if IONOS website builder is the right tool for you, we’ll look at all of its pricing plans in detail. We'll cover the real cost after new customer discounts, and look into the perks and downsides of each plan.Here at Expert Market, we’ve been researching different website builders for 15 years. We keep track of changes to IONOS (formerly known as 1&1) and its competitor products as they change over time. So you can trust us to give you accurate advice. IONOS Pricing Plans: A BreakdownIf you want to build a regular website without any payment features, you can choose from these IONOS price plans (renewal prices per 12 month contract, ignoring new customer discounts):Starter ($9 per month) = $108 per yearPlus ($15 per month) = $180 per yearPro ($25 per month) = $300 per yearIf you want to create a website with an online store, IONOS has four price plans (renewal prices per 12 month contract, ignoring new customer discounts):Starter ($19 per month) = $228 per yearPlus ($25 per month) = $300 per yearPro ($50 per month) = $600 per yearExpert ($75 per month) = $900 per yearIONOS's website builder pricing is occasionally discounted for the first six or 12 months. However, this tends to make pricing really confusing to work out over the long-term, so we've only included the pricing without discounts. This gives you clarity over the basic costs. Swipe right to see more 0 out of 0 backward forward Sell online Sell online Sell online Sell online Price (Paying Monthly) Starter Price (Paying Monthly) Starter (with an online store) Price (Paying Monthly) Plus Price (Paying Monthly) Plus (with an online store) Price (Paying Monthly) Pro Price (Paying Monthly) Pro (with an online store) Price (Paying Monthly) Expert (with an online store) Price (Paying Annually) $9/month (paying annually) Price (Paying Annually) $19/month (paying annually) Price (Paying Annually) $15/month (paying annually) Price (Paying Annually) $25/month (paying annually) Price (Paying Annually) $25/month (paying annually) Price (Paying Annually) $50/month (paying annually) Price (Paying Annually) $75/month (paying annually) Best For Basic business website Best For A very small online store Best For Business site with a blog Best For Growing online store Best For Large websites (community forum, blog, portfolio) Best For Businesses with physical store Best For B2B selling Key Features 10 webpagesEmail inbox (2GB)Free domain (1 year)Limited design editing Key Features List 500 productsEmail inbox (2GB)Free domain (1 year)Live shipping pricesNo POS synch Key Features 200 web pagesOnline bookingsDesign flexibilityEmail inbox (12GB)Free domain (1 year)AI text generator Key Features 5000 productsGoogle AdsShipping options per productLightspeed Retail POSStore management via app Key Features Unlimited pagesUnlimited storageAdvanced analyticsSearch engine tool Key Features Sell 10,000 productsManual order editingShipment trackingPrecise inventory controlWish lists Key Features Unlimited productsVolume discountingMarketing on Amazon and eBay3x POS options From basic business to selling without fees, IONOS has the tools for your success Try IONOS All of IONOS’s website builder plans grant you access to the following:Email inbox (unusual for a website builder)Advice from your IONOS personal consultant (very uncommon)Customer support through phone, email, live chat, and social media (fairly common)Over 17,000 royalty-free images for your website (fairly uncommon)Free domain for one year (most competitors offer this)Free SSL certificate (almost all competitors offer this)Professional themes and templates (universal)It is worth noting that other features offered will vary by price plan, so we'll take a closer look at each of those below. IONOS Starter – $9 per Month (One Year Contract) If you're a first-time IONOS user, you can sign up to the Starter plan for only $5 for the first six months. Otherwise, the lowest you can pay to build your own website with IONOS is $9 per month if you pay for a year in advance. That brings the total contract cost to $108 per year.Our in-house team of researchers say it’s perfect for creating a website because it offers all the essentials to start a business: a free domain for the first year, an email inbox with 2GB of storage space, and professional templates that include pre-built sections for faster, easier setup.You'll get a competitor tracking dashboard to trigger alerts on your rival's Google’s search rankings and social media activity. That helps keep you up to date with the competition, so you can adjust your business strategy.Moreover, you'll unlock 10GB of memory to create a maximum 10 pages for your website. You can also customize your colour scheme if the pre-selected ones aren’t to your liking. This plan offers a fast way to set up your website – just choose your theme, insert your content, and it’s ready! It also grants you access to over 17,000 royalty-free images that you can use for your pages. However, the Starter plan doesn’t include access to an online booking tool or IONOS’ Ranking Coach, which provides SEO guidance for your pages and will help improve the visibility of your website on search engine results pages. You only get those at the Plus and Pro packages, respectively.You also can’t edit or change the layout of the pre-built elements in your chosen templates. That can lead to frustration if you have a precise web design in mind. You have to upgrade to Plus if you want to add or rearrange design elements on the page.In this light, Jimdo looks like a better alternative. For the same price of $9 per month, you can subscribe to Jimdo Start and access better customization tools than IONOS Starter. However, you'll only get 5GB of storage space with Jimdo Start compared with 10GB with IONOS Starter. Check out our full review of Jimdo for more detail. IONOS Starter (Online Store): $19 per MonthFor a total of $144 (for the first year, renewing at $228 thereafter), you'll get all of the above with IONOS Starter, plus the following ecommerce features:Sell retail (B2C)List 500 products (maximum)Accept PayPal, credit card, and other payment providersReal-time shipping quotes from a range of mailing servicesIn-store pickupAdjust pricing according to variants, like color or sizeCSV (spreadsheet) data importStrikethrough pricingAutomatic “on sale” or “sold out” labelsCustomize cart using widgetsHere are some of the things you can't do with this plan:No connection to: Google Shopping, Amazon, or eBayNo connection to POSNo B2B salesNo direct debit paymentNo product-level inventory controlNo store management appNo stock control at product levelNo manual order editingNo bulk invoice printingNo real-time parcel trackingNo ability to configure shipping per productNo wish listsIs IONOS Starter Website Builder (With an Online Store) Good Value for Money?Yes, compared with major competitors like Wix, Squarespace, and GoDaddy. IONOS Starter is cheaper than the basic ecommerce plan from all three of those providers.BUT, the entry-level IONOS ecommerce platform is not the cheapest way to build an online store. Jimdo Business is $1 cheaper per month than IONOS Starter (with an online store). But Jimdo's creators recommend listing a maximum of 100 products with their platform, to keep your website running smoothly. That's 400 less than the upper limit of IONOS' basic ecommerce plan.AND the very best deal is Square's free plan, which allows connection to its POS, plus Apple Pay and Afterpay, (but not PayPal). Although Square charges commission fees per sale, there are no monthly subscription fees to pay, and no limit to the number of products you can list. IONOS Plus – $15 per Month (One Year Contract)IONOS Plus costs $180 for one year's contract (equivalent to $15 per month). Otherwise, you can choose month-to-month payment, costing $18.With IONOS Plus, you get five times the storage of the Starter plan: 50GB of webspace and 12GB of email storage. This plan offers better flexibility as you can customize the templates and add custom HTML to your website. You can move images and text blocks around the page, unlike on the Starter plan, which limits you to IONOS pre-built design elements. But the ultimate distinction between IONOS Plus and IONOS Starter is that the former offers SiteAnalytics and an online booking tool. While the online booking tool will give your site’s visitors a convenient way to book your services, SiteAnalytics will collect the essential metrics about your website’s performance, including the length of time a visitor stays on your page, browser type, and location. Like the Starter plan, Pro gives you access to customer support through live chat, phone, email, and social media. It’s worth mentioning that this is where IONOS one-ups our website builder front-runner, Wix, which doesn’t cater to customer inquiries via email. IONOS Plus (Online Store): $25 per MonthFor $300 for a one year contract (equivalent to $25 per month), everything above is included, plus the following ecommerce features:Sell retail (B2C)List 5,000 products (maximum)Accept PayPal, credit card, and other payment providersReal-time shipping quotes from a range of mailing servicesIn-store pickupAdjust pricing according to variants, like color or sizeCSV (spreadsheet) data importStrikethrough pricingAutomatic “on sale” or “sold out” labelsCustomize cart using widgetsThese are the new features gained compared with the Starter Plan:Take bookings onlineConnection to Google ShoppingConnect to Lightspeed Retail POSAbility to configure shipping per productStore management appHere are some things you don't have with this plan:No connection to: Amazon or eBayNo connection to POS from Clover or SquareNo B2B salesNo direct debit paymentNo product-level inventory controlNo stock control at product levelNo manual order editingNo bulk invoice printingNo real-time parcel trackingNo wish lists IONOS Pro – $25 per MonthWhen you need to scale up your website, IONOS Pro is available for $25 per month (you must pay for the entire year upfront, though). At this plan level, you get access to an SEO tool that improves the chances of your website getting found through search engines, including Google.There is no month-to-month price because contracts are 12 months.Like Plus, you have the flexibility to customize the templates, including your color scheme and elements, and even add custom HTML to your backend. Moreover, Pro offers unlimited storage space and pages, which is a huge distinction from the other plans IONOS offers. It also employs active email syncing on all devices and 50GB of inbox storage, giving you sufficient space for daily business emails. IONOS Pro (Online Store): $50 per MonthThis plan costs $600 for a one-year contract, which works out to $50 per month. You'll get all of the above, as well as these ecommerce features:Sell retail (B2C)List 10,000 productsAccept PayPal, credit card, and other payment providersReal-time shipping quotes from a range of mailing servicesIn-store pickupConnection to Google ShoppingConnect to Lightspeed Retail POSAdjust pricing according to variants like color or sizeCSV (spreadsheet) data importStrikethrough pricingAutomatic “on sale” or “sold out” labelsCustomize cart using widgetsAbility to configure shipping per productStore management appAnd here are the new features gained when compared with the Plus Plan:SiteAnalytics Plus (improved insights)B2B selling options: tax exempt customers and VAT ID for EU salesReal-time parcel trackingOffline synch with POSProduct-level inventory controlStock control at product levelManual order editingBulk invoice printingScheduled pickupWish listsHere are some features you don't have with this plan:No wholesale B2B sellingNo connection to: Amazon or eBayNo connection to POS from Clover or SquareNo direct debit paymentCustomer group discountingVolume discounts ▶ Read more: Best Ecommerce Platforms for Small Businesses Does IONOS have a free plan?Unfortunately, IONOS doesn’t offer a free trial or plan. You’ll have to pay upfront to start building a website, with a 12-month minimum contract on the majority of its plans. However, there is a 30-day money-back guarantee on IONOS plans.If you’re concerned about pricing, Wix has a generous free plan, but it does include Wix-branded adverts. IONOS Costs: Billing Cycles, Ongoing Costs, and Hidden FeesSales tax is not included in the listed price of any IONOS website builder or ecommerce (online shop) plans. This will be added on at the checkout page.All of IONOS' website builder plans have a 30-day money-back guarantee, replacing the free trial that competitor products offer (and IONOS doesn't). You should know that all contracts are on auto-renew, so don't get caught out if you're intending to end your journey with IONOS.IONOS Starter and IONOS Pro both have 12-month minimum contracts. This means that, unlike the majority of website builders (including Wix, Squarespace, and GoDaddy), IONOS doesn't offer a discount for paying upfront. This is because there is no monthly payment option.The exception to this is IONOS Plus, the only plan with the option to pay monthly. In this regard, it's the most flexible pricing plan IONOS currently offers.You'll also have to pay for your domain renewal after the first year. Depending on your desired web domain, this will likely cost between $4-$35 per year. ▶ Read more: Best Ecommerce Platforms for Large Businesses How Does IONOS Pricing Compare With Other Website Builders? Swipe right to see more 0 out of 0 backward forward Wix Squarespace Shopify GoDaddy Hostinger Weebly IONOS Jimdo Score 4.9 Score 4.8 Score 4.7 Score 4.1 Score 3.7 Score 3.6 Score 3.2 Score 3.1 Best For Creating a good-looking website with excellent sales features Best For Selling digital products or portfolios Best For Advanced sales features Best For Getting online quickly Best For Best for Uptime Reliability Best For Beginners Best For Simplicity Best For Value for money Price Range $16-$159/month$14.40-$143.10/month with code: “GET10!” Price Range $16-$49/month$14.40-$44.10/month with code “EM10” Price Range $5-$299/month (paying annually) Price Range $9.99-$29.99/month (first year)$11.99-$44.99/month (afterwards) Price Range $2.99-$11.99/month Price Range $0-$26/month (paying annually) Price Range $9-$75/month (paying annually) Price Range $0-$42/month (paying anunally) Transaction fees None Transaction fees 0-3% Transaction fees 5%-0.15% Transaction fees 0% Transaction fees Transaction fees 0-3% Transaction fees None Transaction fees None Free Plan Free Plan Free Plan Free Plan Free Plan Free Plan Free Plan Free Plan IONOS receives a below average score of 3.1/5 in our value for money analysis – the average being 3.9/5 among the website builders we investigated. This may come as a surprise, given the offers emblazoned all over the IONOS website for $1 per month subscriptions. But the true cost of the website builder has to be calculated over time, specifically over the length of the entire contract (which is 12 months, in most cases). Truth be told, IONOS isn't one of the best ecommerce platforms on the market. There are plenty of stronger competitors. Shopify is arguably better value for money than IONOS, because you can sell unlimited products on its Basic plan for $29 or $39 per month (depending on billing cycle). IONOS Pro, by contrast, costs $25 or $50 per month and limits product listings to 10,000. The only caveat is Shopify charges transaction fees per sale, whereas IONOS doesn't. So, whether it's better value for money will largely depend on the price points and volume of your sales. Although Shopify pricing can seem steep, it's worth investing in because its inventory management tools and multichannel selling options can help you scale your online sales more effectively than IONOS. Verdict Receiving an average score of 3.1/5 in our value for money analysis, IONOS is an average website builder that will help you to build a basic business website. Truthfully, Wix has stronger website and sales features for small business marketers. It has a solid overall score of 4.9/5, compared with IONOS' overall score of 3.2/5. A plus for the competitor is that Wix has more templates and a free plan.Our in-house team of expert online growth researchers investigate the value for money for website builders, like IONOS, by analyzing features, functionality, and price tags to see how they match up with their competitors. If IONOS ticks all of your boxes, you're sure to get reliable web hosting and uptime. Frequently Asked Questions How much does IONOS cost per month? IONOS’ website builder varies in price per month depending on whether or not you're a new customer. In any case, though, you have to pay for a year upfront (except for the IONOS Plus plan, which has a monthly payment option of $18 per month, with your first month free).The deals for new customers: IONOS Starter (no online store) – $5 per month for the first six months, then $9 per monthIONOS Plus (no online store) – $1 per month for the first 12 months, then $15 per monthIONOS Pro (no online store) – $15 per month for the first six months, then $25 per monthMonthly prices for IONOS online store website builder:IONOS Starter (500 products) – $5 per month for the first six months, then $19 per monthIONOS Plus (5,000 products) – $1 per month for the first 12 months, then $25 per monthIONOS Pro (10,000 products) – $25 per month for the first six months, then $50 per monthIONOS Expert (unlimited products) – $35 for the first six months, then $75 per month How much does IONOS cost per year? Annual costs for IONOS website builder:IONOS Starter (no online store) – $84 for your first year, then $108 per yearIONOS Plus (no online store) – $12 for your first year, then $180 per yearIONOS Pro (no online store) – $240 for your first year, then $300 per yearCosts for IONOS online store website builder:IONOS Starter (up to 500 products) – $144 for your first year, then $228 per yearIONOS Plus (up to 5000 products) – $12 for your first year, then $300 per yearIONOS Pro (up to 10,000 products) – $450 for your first year, then $600 per yearIONOS Expert (unlimited products) – $660 for your first year, then $900 per year Is IONOS free? No, IONOS has no free plan on its website builder (or any of its other products), nor is there a free trial. Before using IONOS, you’ll have to choose a package and pay the fees (introductory offers start from $1 per month, minimum contract applies. Auto-renewal unless cancelled). Is IONOS a good website builder? Yes, IONOS is a good website builder. It provides all the essentials to start building your website, including a free domain, professional email, pre-built templates, and SEO tools. Is IONOS a good domain provider? Yes, IONOS is a good domain provider. It allows you to create your custom domain and even offers to waive the fees for the first year. You'll get access to an email inbox on the IONOS website builder plans. Written by: Laurice Zapanta Writer Laurice first fell in love with words at seven years old. Today, she drives her passion by writing informative content about fleet management systems and vehicle tracking solutions for Expert Market. When she’s not writing, she’s indulging her profound love for all things pink or caffeine-infused. Reviewed by: Sabrina Dougall Web Marketing Expert Sabrina is a business journalist whose career began in news reporting. She has a master’s in Investigative Journalism from City University London, and her work has appeared in The Times, The Daily Express, Money Saving Expert, Camden New Journal, Global Trade Review, and Computer Business Review. She specializes in writing about SEO (search engine optimization).Having run her own small business, Sabrina knows first-hand how critical digital marketing is to building a client base and local reputation.