Wix Review: All You Need To Know

Wix logo

What are all the facts, figures, and features of the world's most popular website builder? Let's find out…

wix logo


  • Very easy to use
  • Offers Wix ADI (Artificial Design Intelligence)
  • A free plan is available


  • Template choice is fixed after publishing
  • Free plan comes with Wix adverts and subdomains

Wix is one of the largest names in the web design world, offering lots of creative flexibility, powerful ecommerce functionality, and intuitive design tools – all at competitive prices. 

In our Wix review, we cover all the important areas like design features, marketing tools, customer support, the app market, and more. We also dissect each of Wix’s price plans to help you decide which subscription is best for you, and whether it’s worth your money.

Is Wix the fix your business needs? Read on to find out, or click one of the links below to jump to your favorite section.

Quick facts:

  • Wix currently powers over 110 million websites
  • It supports 16 languages
  • 45,000 new users sign up every day
Does Wix sound like the website builder for you?

What are Wix’s Features and Benefits?

What are the tools that make Wix so universally loved? In this section, we cover the standout Wix features that can help your website and your business standout from the competition.

Wix ADI (Artificial Design Intelligence)

Wix ADI can build a professional-looking website for you in just a few minutes. All you have to do is answer a few quick questions about your industry, the features you’ll need, and the colours you want, then you’ll have a new website ready to go live. It’s perfect for busy business owners who are looking to get online quickly. 

In terms of flexibility, you’re offered three different homepages to choose from before the final reveal. However, you’re restricted to making small edits to the final design.

wix adi homepage suggestions

Wix ADI creates and suggests new website designs within minutes

500+ Templates

If you want to take creative control over your website, the Wix Editor has over 500 templates for you to choose from. These templates even cover hundreds of industries including graphic design, music, hospitality, small businesses, and many more. However, you should know that you can’t switch templates after you publish, so make sure you’re happy with your choice.

wix templates

There's a Wix template to match nearly every industry out there

Comprehensive Customer Support

When it comes to your website worries and woes, Wix can fix it all. Having trouble with a tool? Each feature comes with clickable question mark that brings up a snippet from the Help Center, featuring tips and sometimes a video tutorial. 

Looking for some more personal TLC? The Wix team is available via email from Monday to Thursday, 5am – 5pm EST, and via phone 24/7. The point we’re trying to make here is: Wix has all the support you need to ensure your web design journey never stops for too long.

wix help center

Wix is the most user-friendly website builder on the market, offering helpful cues and customer support

Wix Ascend

This is Wix’s all-in-one digital marketing tool. It lets you automate your workflow, create email and social media campaigns, supercharge your SEO (search engine optimization), and implement a live chat feature to help your visitors, all in one place.

Sadly, it’s not free. But, as they say, you have to spend money to make money, and digital marketing is one of the best tools for growing your business. There are three Ascend price plans to choose from, which you can see below…


Price (monthly)

What you’ll get



  • Unlimited lead capture forms 
  • Unlimited monthly email & social campaigns
  • One million emails per month
  • VIP ‘queue-jump’ support
  • Unlimited contributors



  • 150 lead capture forms
  • 20 monthly email & social campaigns
  • 50,000 emails per month
  • Five contributors



  • 50 lead capture forms
  • Five monthly email & social campaigns
  • 9,500 emails per month
  • One contributor

Delightful Drag-and-Drop

Drag and what? It sounds odd, but we’ll drop some knowledge. This is one of Wix’s best and most intuitive features, and it’s what makes Wix the best website builder available today. How does it work? Simply click and drag whichever element you’d like to add – like an image, text box, or shaped icon – then drop it anywhere on your website. It’s that easy. 

wix drag and drop functionality

Customizing your website couldn't be easier with Wix's drag-and-drop feature

Large App Market

Just like the app center on your smartphone, the Wix App Market lets you install a range of features, tools, and other functionalities to improve your website’s performance. There are hundreds of apps to choose from, covering everything from social media live feeds and online stores to portfolio galleries and customer information forms. We found that most apps are free to install, but some will cost a small fee.

wix app market

The Wix App Market has tools, tricks, and tips to help bolster your website

How Much Do Wix’s Regular Website Plans Cost?

Wix has five plans that allow you to build a website, including a free plan – which is a useful feature considering the average cost of a website these days – (it also has four ecommerce website-specific price plans, which we'll cover in the next section). When paid yearly, the regular website subscription prices are as follows:


Monthly price (excl. VAT)

What you’ll get



  • Hundreds of templates
  • Unlimited pages
  • Wix adverts on every page
  • ‘.wixsite.com’ subdomain



  • 2GB Bandwidth
  • 3GB Storage
  • Use your own website URL
  • Remove Wix ads
  • Free domain for one year
  • 30 minutes of embedded video



  • Unlimited Bandwidth
  • 10GB Storage
  • Site Booster App worth $60
  • Visitor Analytics App worth $60



  • 20GB Storage
  • Events calendar
  • Professional logo worth $50
  • Social Media logo files



  • Priority response on Wix Answer’s page
  • VIP Queue jump customer support
Ready to build an online presence for your business with Wix?

Free Plan

Best for: Very Basic Websites

Wix offers a free plan – so what’s not to love? A few things, really. While it does let you build a beautiful website at no cost, you’ll have Wix adverts on every page of your website, a ‘wixsite.com’ subdomain afflicting your URL, limited features, and basic customer support. This plan is for very basic websites and for these reasons, we’d recommend spending a few dollars per month to give your website the sleek feel it deserves.

Combo ($16/month)

Best for: Personal Websites and Blogs

This plan is ideal for personal (non-business) websites. With the Combo plan, you can remove the unsightly Wix adverts, add up to 30 minutes of video to give your site a more engaging spin, and connect your own website domain. These are all the features you need to build a simple website that looks professional, and don’t forget you can take a virtual stroll around the Wix App Market for more handy features.

Unlimited ($22/month)

Best for: Entrepreneurs and freelancers

This plan is ideal for small business owners, entrepreneurs and freelancers. Why? You can get your online business dice rolling with unlimited bandwidth – to give your website that lightning quick user experience – and access to the Site Booster App to help drive new visitors to your website, which usually costs $60.

Pro ($27/month)

Best for: Small businesses looking to grow

Wix’s best value price plan costs around $6 per week, and opens your website up to Wix Ascend. This plan is therefore ideal for building fruitful marketing campaigns, growing your social media presence, automating your customer responses, and generally increasing awareness of your business.

VIP ($45/month)

Best for: Large business websites

If you have a bigger budget to spend on your website ambitions, then you should go for the VIP plan. This option gives you access to priority customer support, and a brand new logo from Wix’s Logo Maker, usually costing $40, in over 40 different sizes to use on social media. It’s a VIP experience for larger businesses that don’t need to sell anything online.

How Much Does Wix Ecommerce Cost?

Wix is also one of the best ecommerce platforms around, letting you build a beautiful online store with ease. But how much do these ecommerce plans cost, and who are they best for?


Monthly price (excl. VAT)

What you’ll get

Business Basic


  • Accept online payments
  • 100% commission free
  • Unlimited bandwidth
  • 20GB storage
  • Google Analytics
  • $300 Google Ad vouchers
  • Five hours of video
  • Site Booster and Visitor Analytics app worth $60 each

Business Unlimited


  • 35GB storage
  • Upload 10 hours of video
  • Professional logo worth $50
  • 40+ different sizes of your logo to use on social media
  • Visitor Analytics app worth $60

Business VIP


  • 50GB storage
  • Upload unlimited hours of video
  • Priority customer support

Business Basic ($27/month)

Best for: Small ecommerce stores

If you want to build an awesome website and sell a few items on the side, then Business Basic is your best bet. This plan is great for small online stores, enabling you to accept online payments, analyse your visitors’ behaviour with the Visitor Analytics app, and increase traffic to your website with the Site Booster app.

Business Unlimited ($32/month)

Best for: Fast growing businesses

Want more for your online store? The Business Unlimited plan unlocks some premium apps, gives you more storage, and gives you access to email campaigns for just $4 more per month. This price plan is suited to larger ecommerce stores with an already established online presence. If you’re just starting on your ecommerce journey, then you should opt for the Basic plan.

Business VIP ($59/month)

Best for: Businesses with large budgets

As the priciest ecommerce price plan Wix has to offer, Business VIP is unsurprisingly suited to large online stores. For $59 per month, you’ll have 50GB storage to play with, which means there’ll be plenty of room for plenty of products. On this plan, you’ll also benefit from priority customer support responses.

Overall, Wix is wonderful value for money. Unlike its rivals – Squarespace, GoDaddy, and Shopify – Wix offers a free plan which is great for starting your website-building journey.

But for just $13 per month, the Combo Plan lets you turn that journey into a successful business adventure. On this plan, you can remove Wix adverts from your web pages and the ‘wixsite.com’ subdomain from your URL, and you get access to the huge App Market to give your website more muscles to flex.

Wix even offers a 14-day money back guarantee, so you can get your money back if you’re not totally happy within a fortnight.

What do Wix's Customer Reviews Say?

We trawled the customer review site, Capterra, to see what some of the most recent Wix users really think of the website builder.

“I love the customization that Wix provides. I usually start off with a blank template and build my own websites from scratch, so I love the quick drag-and-drop functions and the ability to customize absolutely everything right down to the font size and color. I also love the new app for the blog, which makes keeping up with posting easy and accessible.”

– Sarah O, Wix customer

“After creating websites in WordPress, Dreamweaver and even with direct code, Wix is astoundingly refreshing and easy. ”

– Matt A, Wix Customer

“I use Wix to teach my students the basics of website creation. The websites they have created in three days time were looking good, so I was happy (and the students too!)

– Zee G, Wix customer

Expert Verdict

Wix is the most popular website builder in the world – it’s fun, easy, and free to use. While the free plan has some limitations – in that your website will have Wix adverts on every page, and a ‘wixsite.com’ subdomain on your URL – it offers some of the best value premium plans on the market, which can remove these blemishes. 

Freedom in design is where Wix comes into its own. You can choose from over 500 professionally designed templates, covering a huge range of industries, to help impress your customers, clients, family, and friends. One downside to Wix is that you can’t change templates after going live, which can lead to complications for the indecisive web designers among us!

Ascend has taken Wix to new heights over its competitors in terms of marketing. Available as a subscription, this all-in-one package has made marketing easier than ever, letting you create multiple email campaigns, automate customer responses, integrate a live chat and much more, all with a few clicks.

While on the simplicity theme, don’t forget that Wix ADI allows you to create a professional looking website within minutes. All you have to do is answer a few questions about your website, and Wix ADI will suggest a brand new website, ready to publish.

Wix also lets you achieve your ecommerce empire ambitions with its range of great value price plans aimed specifically at building online stores. From just $27/month, you can create a stunning website, accept online payments, and implement some brilliant ecommerce tools in areas like shipping, finance, and analytics.

As we've shown, Wix has a few wonderful tricks up its sleeve which can help build your online presence. Keen to get involved? Then try Wix today, and see where your website can take your business.

Is Wix the fix your business needs?
Written by:

Dan’s a Senior Writer at Expert Market, specialising in digital marketing, web design, and photocopiers, amongst other topics.