With 25,000 stores worldwide, the Starbucks point of sale system has to process around 90 million transactions a week – and that’s just the start
Starbucks POS – A Brief History
Heard of Square? It’s a pretty renowned POS of sale system. We’ve put together a full Square review just in case you want to learn more. Back in the day, Starbucks used to have quite a good partnership with them. In fact, you could argue that Starbucks was responsible for giving Square the caffeine boost it needed to take the POS market at full throttle.
Unfortunately, the affiliation with Square wasn’t to last. They parted ways back in 2014, and Starbucks decided to invest in the services of Oracle – a big gun in the POS provider industry. And they needed it. Starbucks required a heavy duty POS system that had the capacity to grow with them, and that’s exactly what Oracle’s Simphony has done.
What is Oracle Simphony?
Oracle’s point of sale system is more than just a means for customers to pay for their coffee. It’s a data collection center, providing Starbucks with all the information they need to make intelligent business decisions. Whether it’s recognizing the need for a new store or sending customers tailored offers based on their buying habits, Oracle allows Starbucks to use its customer data to the max.
But we’re forgetting the basics. At the forefront, Oracle is an easy to use point of sale system. It enables baristas to quickly process coffee orders with its intuitive menu function. And it helps store managers with back office operations, whether its managing rotas or assessing stock and losses.
Integration With Mobile POS
Yep, with the release of their app way back in 2011, Starbucks actually gave their customers the means to pay via their mobile phone. It wasn’t quite the sophisticated NFC (near-field communication) technology we use today. But virtualizing gift cards by turning them into unique barcodes meant their POS system could scan their customers’ accounts and subtract the cost of their order.
Fast forward eight years later and the Starbucks app has become more than just a place to pay and log rewards. It’s become a hub where people can order and pay for their coffee in advance. It’s another way to collect valuable buying habit data. It also integrates with their instore POS system to keep sales and stock figures in one place. This integration is incredibly valuable, with previous years seeing $1.9 billion in revenue from mobile payments alone.
There’s no doubt that the Starbucks POS system is at the forefront of modern retail technology. Providing them with the means to process transactions, manage customer relationships and improve business operations, there’s no wonder Starbucks is very much at the top of the coffee chain game.