They say that the best lead by example.
Over the years, top-tier retail chains have set the standard for how retail point of sale (POS) systems spark growth. What better way to gauge the benefits of an advanced POS system for your business than by taking a peek at how some of the most premier retail companies do business?
But first, let's spend a little time covering what a retail POS system is at its core.
What is a Retail POS System?
A retail POS system handles your business’s transactions and tracks stock in real time.
POS software gives businesses the tools to make informed decisions that expand operations and strengthen customer loyalty, with the help of customer relationship management (CRM) integration. Simplifying your processes makes it easier to transform your business.
Now it’s time to see how retail leaders make their POS systems work harder for them.
What Point Of Sale System does Best Buy use?
Tech giant Best Buy has looked to E3 Retail for its POS solution needs, and those needs are certainly being met.
Best Buy had a rethink in terms of how a POS system can ensure a positive customer experience. E3 Retail’s ADVANTAGe POS won out as Best Buy’s top choice due to it placing the customer at the heart of its operations.
Assisting a customer, just like relying on a stranger for directions, hinges on simplicity. Without a straightforward system, businesses are essentially directing customers right towards their competitors. E3 Retail has enabled Best Buy’s staff to painlessly access its POS system across multiple devices. Whether its a mobile tablet, kiosk, or POS register, staff are always equipped to quickly serve customers around the store.
For businesses like Best Buy, time is precious. An intuitive system cuts down the time it takes to train new staff, and the time it takes for those trained staff to complete transactions. Better yet, Best Buy’s service is not only timely, but its prices are up to the minute with E3 Retail’s ADVANTAGe Enterprise Promotions Engine. Customers are never in the dark about how much something costs, or the deals that make those items cost less.
NFC Readers Removed
Best Buy originally installed NFC (near field communications) readers in many of its stores. These readers are used to support contactless payment systems such as Google Wallet and Softcard.
But Best Buy eventually nixed its NFC readers, instead opting to throw its hat into the contactless payment ring with Best Buy Pay. Via Best Buy’s app, customers can link up their Best Buy credit and debit cards with their phones for hassle-free payments.
What Point Of Sale System Does Home Depot Use?
Home Depot uses POS systems that incorporate technology from Microsoft, NCR, Fujitsu, and 360 Commerce.
Until 2010, Home Depot ran NCR software on its NCR machines at its self-checkout stations. Since then, NCR machines are still in use, but Fujitsu supplies the software.
What prompted such a change? Well, after initial tests, Best Buy found that Fujitsu’s software increased the operating speed of each NCR machine by approximately 20%.
Home Depot partners with PayPal to incorporate its POS system in their stores for customer payments, using either a PayPal card or a cell phone number and PIN code.
The company has also integrated mobile POS transactions with over 30,000 mobile devices, to ensure more efficient processing of payments and improve customer service.
What Point Of Sale System Does JCPenney Use?
JCPenney currently uses NCR RealPOS 82XRT POS terminals in its stores.
This modern POS system offers touchscreen displays and thermal receipt printers, which JCPenney feels enhances customer service.
Additionally, as the system is easy to use and maintain, and allows for new applications in the future, the company has plenty of room to evolve.
The NCR RealPOS 82XRT has loads of great features. Some of the best include:
- A very large memory (up to 32GB), which is perfect for a large department store chain like JCPenney
- Fast processing terminals with powerful Intel Core i5-2400 processors that speed up the checkout process
- Very little downtime due to extremely reliable terminals, which is the one thing most stores want over any other feature
- Terminals are quick and easy to service
JCPenney has also shifted its strategy to embrace omnichannel technologies. By bringing buy-online, pick-up-in-store, mobile POS, and a new app into the fold, JCPenney looks to accommodate all potential customers, no matter how they pay. The more options a customer has, the better it is for your business’s growth.
JCPenney has proven its commitment to its new mobile vision by switching out over a third of its POS units with mobile devices.
Every JCPenney employee now carries an iPod Touch or iPad with them around the shop floor, which can be used to take payment from customers anywhere in the store. Like other major stores, JCPenney is using mobile processing devices to enhance its traditional checkout process, rather than replace it entirely.
What Point Of Sale System does Kroger use?
Leading grocery chain Kroger has also sensed the winds of change. By partnering with OneView Commerce, it's also aiming to improve its customer experience with cloud-based omnichannel technology. Kroger has housed POS, inventory, and promotional capabilities under one cohesive interface, no matter the device being used.
Customer demands are always changing. Kroger is looking to stay ahead of the curve by uniting with ecommerce company Miraki to create an online marketplace that extends its customer reach. Through a core group of third-party sellers, Kroger will gain an added 50,000 products in its inventory, ready to ship directly to their customers.
What Point Of Sale System Does Lowe's Use?
Lowe's Home Improvement Center uses BEETLE POS terminals from Wincor Nixdorf. It runs Linux software on these terminals, as it is faster than Windows and other alternatives.
Other benefits Lowe's representatives have cited about the BEETLE POS system is that it is very easy to maintain, which provides savings as they don't need to upgrade hardware as frequently as their competitors.
Lowe's also runs its POS system based on the iOS platform. Employees are on hand with iPhones that allow staff members to take payments from anywhere in the store, by way of Lowe’s custom app.
The advantage of equipping relevant staff members with iPhones is that, as well as acting as an extremely mobile POS system, staff can also use the phones to call, email, text, and deal with customer queries on the go.
What Point Of Sale System Does Macy's Use?
Macy’s chain of department stores uses a Radio Frequency Identification (RFID) POS system. This RFID system combines in-store touchscreens with wifi, and utilizes an interactive display to show product information. POS touch screens are provided by Verifone, whie the RFID readers are manufactured by Motorola.
This system also allows product inventory to be checked more regularly, improving store-to-door services and ensuring products can be positioned more accurately and efficiently in-store based on customer demand.
What is an RFID POS System?
An RFID enables a POS to scan electronic tags or chips as well as barcodes. These are much easier to put through the system, as they don’t need to be placed directly under the scanner like with a barcode. It’s perfect for large stores with a high footfall, like Macy’s.
With RFID technology, several items can be scanned at once. In theory, all the items a customer is going to be purchasing could be placed in a bag and then placed on the POS, which will be able to recognize all the items without having to take them out and scan them all separately.
Macy’s RFID system also integrates with handheld POS terminals, which also speeds up the checkout process as customers have more places to pay.
Another benefit for Macy’s since it switched to an RFID system is that this increased the speed at which it could conduct product inventories. The readers put in place are more than twenty times faster than the previous system used, and work at a high accuracy rate of 95%.
What Point Of Sale System Does Target Use?
Target utilizes its own in-house POS system, which has been developed by its IT department, Target Technology Services. Each store has its own servers capable of running about 30 registers, and these are supported by a third party IT services provider whose technicians are trained in Target store procedures. Target stores do not employ full-time IT staff.
Over the last few years, Target has significantly upgraded its IT infrastructure. Each store now operates with two servers, which run the company’s custom POS system. Having two servers per store means Target can run up to 30 cash registers, as well as inventory, stock control, and pharmacy databases.
Target runs most of its POS software on Microsoft, although its pharmacy runs on Linux. The entire POS process is extremely smooth and works in tandem with the Inventory Management software, which means that Target is able to understand the demand for every product it sells, right up to the second.
Target was also the leader in adopting electronic signature pads, which has only helped to speed up the purchasing process. Though in the past Target has opted to use IBM, VeriFone, and Hypercom hardware for electronic signature pads, today it uses a customized version of the Hypercom Optimum L4150.
A whistle stop tour of how top retail chains make their POS systems work for them is great, but finding out which POS system works best for you and your budget is even better. We are here to set you on the right track towards transforming your business.
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