In this article, we’ll review GoDaddy’s SEO package, and help you decide whether it’s worth the investment…
- Generates keywords
- Relatively cheap
- 24/7 access to dashboard
- Search Engine Visibility is time-consuming
- Leaves you to your own devices
Search Engine Visibility (SEV) is GoDaddy’s built-in Search Engine Optimization (SEO) tool. Need a quick refresher on these digital marketing terms? Not to worry.
SEO is the process of improving your website’s ranking on search engines, using various non-paid methods. For example, one common SEO strategy is to include popular words or phrases that users are searching for – known as keywords – in your website content.
GoDaddy understands how important SEO can be to the success of your website. It knows that 93% of all online experiences begin with a search engine, which shows that using SEO can bring more eyes, clicks, and cash to your site or online store.
GoDaddy’s SEO package is actually formed of two different tools: Search Engine Visibility and SEO Services. But what are these tools exactly? How useful are they? How much do they cost? And is GoDaddy Search Engine Visibility worth it? We’ll answer all of these questions and more below.
What are the Features and Benefits of GoDaddy’s SEO Tools?
Below, we’ll highlight the features, pros, and cons of GoDaddy’s search engine visibility tool and SEO Services, helping you make a decision on whether they’re right for your business.
Search Engine Visibility
GoDaddy’s Search Engine Visibility is a plugin that helps you create an SEO-friendly GoDaddy website. Much like a search engine, this tool scans your website and analyzes the content – however, instead of deciding where to rank your website’s pages, it highlights where you’re winning and where could be improved in terms of SEO. Here’s what its got to offer:
✓ Generate Specific Keywords
With Search Engine Visibility, you can generate more specific keywords to help differentiate your website from your competitors’. Simply type in a word or phrase that describes your business, and the GoDaddy tool will suggest a range of unique keywords to use in your content.
✓ SEO Suggestions
After analyzing your website, GoDaddy’s Search Engine Visibility tool will suggest a few tips to help improve your website’s SEO. Some of these suggestions might include adding more specific keywords, linking to well-respected websites, improving your site’s performance by optimizing images, using headers to help Google read what each section of your content is about, and many more.
✓ Real Time Progress
GoDaddy keeps you up to date with where your website is ranking on search engines. This lets you see the benefits of the changes you’ve made, and helps you work out where your site could improve its SEO.
The Cons of Search Engine Visibility
However, in our research, we found that GoDaddy’s Search Engine Visibility tool doesn’t provide much aside from these SEO suggestions.
You’re left to your own devices when it comes to actually implementing the changes, and if you’re a tech beginner, you’ll have to research how to perform some of the suggestions because many are filled with jargon.
All in all, this tool is time consuming. And that’s time which could be better spent on building your business, creating client relationships, or pitching to investors. That’s why we’d recommend hiring an expert team to take care of your website’s SEO – they can do all the hard work for you, letting you focus on your business.
GoDaddy’s SEO Services tool is slightly different. It’s GoDaddy’s budget version of an SEO agency; a team of experts who are on hand to help improve your website’s ranking on Google and Bing.
How does it work? After you sign up with GoDaddy, you’ll receive a phone call from its team to discuss your business goals, budget and SEO ambitions. Check out the features and benefits below...
✓ Hands-off Approach
With GoDaddy’s SEO Services, you don’t need to lift a finger when it comes to improving your site’s SEO. The legwork is left to the GoDaddy team, who, as experts, will likely provide more of a positive impact than you could if you were using the Search Engine Visibility tool.
✓ 24/7 Dashboard Updates
Not only will GoDaddy’s team give you a call every 30 days with an update on how your website is performing on the SERPs (search engine results pages), but you can also access your account dashboard at any time, around the clock. This gives you eyes on how your website is doing overall, and at any moment.
The Cons of SEO Services
However, there are some pitfalls to this service. Even though you’re paying for SEO Services, it will still take a few weeks for there to be any improvement to your website’s ranking on search engines because Google takes a while to notice the changes. Also, there is no guarantee that your website’s ranking will even improve, given that it’s such a low-cost service (around $7 per month).
Hiring a professional SEO service can really help your website’s rankings. While GoDaddy’s service has some good features, it can’t match the impact that a Digital Marketing Agency could have on your website or ecommerce store’s online performance.
How Much Do GoDaddy’s SEO Tools Cost?
|GoDaddy Feature||Monthly Cost||What You’ll Get...|
|Search Engine Visibility||$6.99||Features and benefits listed above|
Good customer support
|SEO Services||Prices are bespoke||Monthly updates|
Ongoing SEO management
The GoDaddy SEO Tools costs are a mixed bag. The Search Engine Visibility feature costs $6.99 per month, billed annually. It’s worth noting that this subscription requires an annual or multi-year purchase, paid in advance.
On the other hand, the pricing for SEO Services will depend on your needs – it will cost a lot more than the Search Engine Visibility, though, because you’ll be paying a team of experts to focus on your website.
As we've mentioned, though, GoDaddy's SEO Services tool is no substitute for a dedicated digital marketing agency. If this is the level of service your business requires, fill in our short form, and we'll match you with the perfect agency for your SEO needs.
Are GoDaddy’s SEO Tools Right For My Business?
“I want to completely outsource my SEO…”
Since GoDaddy’s Search Engine Visibility requires you to action the SEO improvements yourself, you should opt for SEO Services, which can outsource your SEO tasks directly to GoDaddy. However, you’re much better off hiring a dedicated professional service to give your website the best chance possible of rising through Google’s ranks.
“I want to learn about SEO as I go…”
With the Search Engine Visibility feature, you can learn about how to improve your website’s rankings as you go along. This is because you’ll receive suggestions and tips which should help give you a better grasp of the best SEO techniques.
“I own a large business…”
We would recommend hiring a Digital Marketing agency to help with your SEO, because GoDaddy’s offerings are simply not complex enough. For a large business to rise up the SERPs even further, you’ll need a bigger team with more experience and resources than what you’ll get with GoDaddy’s SEO Services.
GoDaddy is trying to help website owners improve their site’s visibility online. The company has done this by introducing two tools: GoDaddy Search Engine Visibility, and SEO Services. The former involves receiving suggestions and tackling the SEO yourself, while the latter outsources your SEO responsibilities entirely.
But are they worth the investment? Unfortunately, we don’t think so. While you do get some helpful tips with Search Engine Visibility, there’s not much else to it, and you’re left to your own devices when it comes to actioning the suggestions. It’s time consuming, and your money would be better spent on a dedicated team of SEO experts.
GoDaddy is primarily an excellent website and ecommerce store builder, a hosting provider, and a domain registrar. Would you want to spend money on an SEO service that doesn’t specialize in SEO first and foremost? We doubt it.
SEO is very important to the success of your website. That’s why it’s a smart move to compare and seek out the very best SEO experts to help you achieve just that: online success. Sound beneficial? All you have to do is fill in our short form, and you’ll receive tailored quotes from a range of trusted Digital Marketing experts – for free!