This article reveals the best digital marketing agencies to help turn your small business into the next big thing…
Digital marketing is a broad service. It covers a range of channels, from SEO and PPC to newsletters and social media campaigns. And naturally, there are many digital marketing agencies to choose from, too.
We know it’s hard to make a decision with so many options out there, which is why we’ve done our research to help you find the best digital marketing company for your small business. For a quick overview, check out our table below.
The Six Top Digital Marketing Agencies For Small Businesses Are:
| Digital Marketing Agency | Best For… |
|---|---|
| WebFX | Best overall agency |
| Hibu | Best for tracking performance |
| Ironpaper | Best for small tech companies |
| Digital Third Coast | Best for SEO |
| Promodo | Best for lead generation |
| Fiverr | Best value for money |
1. WebFX
Best Overall Agency
Putting its skillset to great effect, WebFX increases client revenue by a whopping 23% on average. Need more convincing? Why not – it also boasts a 91% client retention rate, as well as a long list of marketing awards. With all those impressive stats, it’s likely that WebFX could easily help you grow your small business.
How does this agency get such good results? WebFX’s team of over 225 experts have plenty of experience in all sorts of industries, and can create effective campaigns across different marketing channels like SEO, PPC, and email marketing. As a client, you’ll also benefit from free access to MarketingCloudFX, its comprehensive tracking software. Put simply, WebFX is the whole package.
Pros:
- Extremely high client retention rate
- Uses excellent tracking software
Cons:
- Not the cheapest agency around
2. Hibu
Best For Tracking Performance
Hibu can take your small business to new heights by improving your digital marketing strategies across a number of channels. It can help with your SEO, social media marketing, display adverts, content creation, and much more, while offering flexible pricing plans to suit any sized budget.
Keen to keep an eye on your performance? Hibu provides monthly reports on your campaigns, covering stats on website visitors, conversions, and the amount of new leads you’re acquiring from PPC adverts. On top of that, you have 24/7 access to its dashboard, so you can keep tabs any time you like.
Pros:
- Flexible pricing plans
- 24/7 dashboard access
Cons:
- Doesn’t provide email marketing solutions
3. Ironpaper
Best For Tech Companies
When it comes to digital marketing solutions, this agency won’t paper over any cracks in your campaigns. Labelling itself as a ‘B2B Growth Agency’, it focuses on one thing: helping technology companies grow. And growth is the fundamental metric for small businesses, right?
Ironpaper was founded in 2004, and has since become a 40+ team of experts across the states of New York and North Carolina, who specialize in clever content marketing and lead generation campaigns. Also, having won awards including ‘Best Agency in the US 2017’, Ironpaper has a solid track record to boot.
Pros:
- Proven track record
Cons:
- Better options out there for non-tech companies
4. Digital Third Coast
Best For SEO
Chicago’s leading digital marketing agency, Digital Third Coast is currently helping over 300 clients crush new targets and improve their ROI (Return on Investment) – and your small business could be its next happy client. But why pick Digital Third Coast? This agency excels in SEO and paid media marketing, helping companies build a strong online presence and stand out from the competition.
Don’t just take our word for it – Digital Third Coast has won many awards, including a ‘2018 Google Premier Partner Award’ and a ‘2017 US Search Award’. On top of that, the majority of its client testimonials claim Digital Third Coast is fun to work with, which can really make the difference between a good business relationship and a great one.
Pros:
- Provides friendly client relationships
Cons:
- Focusses on SEO
5. Promodo
Best For Lead Generation
In terms of digital marketing services, Promodo provides pretty much everything. If your small business needs an SEO saviour, a PPC pro, or an email maestro, then Promodo has the team to suit your requirements.
What’s more, as a Google Analytics Certified Partner, Promodo knows how to get your search engine marketing into gear. This agency also goes the extra mile, offering UX (User Experience) and UI (User Interface) suggestions for your website in order to improve your conversions.
On some of its latest projects, Promodo has helped increase a client’s lead generation conversions by 129%, and decreased another client’s cost per conversion by $230.
Pros:
- Offers lots of different digital marketing services
Cons:
- Doesn’t focus on a service
6. Fiverr
Best Value For Money
In terms of digital marketing services, Promodo provides pretty much everything. If your small business needs an SEO saviour, a PPC pro, or an email maestro, then Promodo has the team to suit your requirements.
What’s more, as a Google Analytics Certified Partner, Promodo knows how to get your search engine marketing into gear. This agency also goes the extra mile, offering UX (User Experience) and UI (User Interface) suggestions for your website in order to improve your conversions.
On some of its latest projects, Promodo has helped increase a client’s lead generation conversions by 129%, and decreased another client’s cost per conversion by $230.
Pros:
- Offers lots of different digital marketing services
Cons:
- Doesn’t focus on a service
Expert Verdict
Now we’ve shown you the top digital marketing agencies for small businesses, it’s time to make a decision. But first, let’s quickly recap the top six:
- WebFX – Best overall agency
- Hibu – Best for tracking performance
- Ironpaper – Best for small tech companies
- Digital Third Coast – Best for SEO
- Promodo – Best for lead generation
- Fiverr – Best value for money
Picking the right digital marketing agency is crucial to the growth of your small business. You need to be clear on which services you need, and how much you’re willing to spend. For example, working with a PPC specialised agency won’t be of much benefit if you want to increase your newsletter output, or monitor your social media campaigns.
It’s just like any business relationship – in order for it to work, you need to understand each other’s requirements and capabilities.
At Expert Market, we know it’s difficult to find the perfect agency. That’s why we’ve done all the hard work for you, and found the best digital marketing agencies in the country – all you have to do is fill in this quick form with your requirements, and you’ll receive tailored quotes from the digital marketing agencies that can cater to your unique needs.
FAQ: What are the Benefits of Digital Marketing for Small Businesses?
Digital marketing is about growth. By developing a strong digital marketing plan, you can turn your small business into the next big thing – but what are the benefits of digital marketing, exactly?
Digital marketing allows you to reach new customers online, around the globe. You can reach audiences on social media with posts, in search engine result pages with PPC and SEO, or through website advertising and content marketing. Overall, digital marketing gets your business noticed online.
Compared to traditional marketing methods, it’s quick and easy. As a small business owner, do you have the time to print out leaflets or create a television advert? We doubt it. That’s why we recommend outsourcing your digital marketing campaigns to an agency.
