Wix Pricing: Monthly Fees & Hidden Costs Explained

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Wix’s pricing plans start at $17 per month, billed annually, and go up to $159 per month, quite a big price gap. All in all, Wix has four premium pricing plans to pick from, as well as a free plan.

In recent years, Wix has pivoted sharply towards business users, with all its pricing plans but one — the $17 Light plan — now featuring online payments. This has been paired with steady increases in price.

However, these price increases haven’t stopped Wix retaining its spot as the best website builder on the market. That’s because price increases have been backed up by increased functionality, most notably the integration of powerful AI tools.

No one can beat Wix when it comes to sheer breadth of features and tools, making Wix a great value-for-money option that suits a diverse set of uses. Wix’s use cases include, to name just a few, personal projects, online stores, hotels, sports and wellness businesses and many more.

Wix’s plans cost between $17 and $159 per month, with the $29 per month Core plan being the cheapest plan for selling online.
Wix offers a forever-free plan, but it comes with visible Wix ads and no custom URL.
For a basic, ad-free website without ecommerce, the $17 per month Light plan provides the essential features and 2GB of storage.
All premium plans come with a 14-day free trial, allowing you to test the platform’s features risk-free.
Despite recent price increases, Wix remains a good value-for-money option due to its extensive, AI-powered feature set.

How Much Does Wix Cost? Pricing Plan Comparison

There are just four Wix plans: Light, Core, Business and Business Elite (plus the Enterprise option).

We’ll review each plan to help you decide which is right for you. For a quick overview, click the arrows to scroll through the table and compare all the price plans and features.

Swipe right to see more


Free plan	Light	Core	Business	Business Elite	Enterprise
Price (billed monthly) $0/month	Price (billed monthly) $24/month	Price (billed monthly) $36/month	Price (billed monthly) $43/month	Price (billed monthly) $172/month	Price (billed monthly) Variable
Price (billed annually) $0/month	Price (billed annually) ~~$17/month~~ $15.30/month with code: “TAKE10”	Price (billed annually) ~~$29/month~~ $26.10 per month with code: “TAKE10”	Price (billed annually) ~~$36/month~~ $32.40/month with code: “TAKE10″	Price (billed annually) ~~$159/month~~ $143.10/month with code: “TAKE10”	Price (billed annually) Variable
Best for Personal projects or testing out Wix	Best for Basic small business website	Best for A small online store	Best for Expanding online sellers	Best for Fast-moving online stores	Best for Competitive large retailers
Key features No online store 500MB storage URL contains “wix” Wix ads 900+ templates	Key features Start taking payments 2GB storage No Wix ads Free domain (1 year) Customer data forms	Key features 50GB storage Free domain (1 year) Sell products, video, music 1 auto backup/month Basic gift cards	Key features 100GB storage Free domain (1 year) Sales tax automation Print shipping labels Sell in 6 currencies	Key features Unlimited storage Free domain (1 year) Loyalty rewards Priority customer support Custom reports	Key features Account manager Performance tracking and site optimization Enterprise-grade security

Like most website builder companies, Wix offers a free trial of 14 days, plus a 14-day money-back guarantee on all premium plans so you can test out a price plan to see whether it’s the right fit.

We conducted a detailed review of Wix, including information on key features, competitor comparison, and pros and cons, so you can get our full verdict on this website builder.

Read on to find out more about each premium plan.

1. Wix Light: $17 per month

What is it? A basic website builder for making simple websites
Who is it for? Small business websites or micro-entrepreneurs
Why should you use it? It includes online forms for capturing visitor data
How much does it cost? $17 per month — discounts available for two or three years of prepayment

Wix’s Light plan costs $17 per month if you pay for one year upfront, otherwise, the month-to-month cost is $24. You’ll get an easy-to-use website builder, with 2GB of storage, but without any of the sales features Wix is known for. Here’s what is included with Wix Light.

Wix Light: Features

Removal of ads
A free custom domain (for a year)
Basic marketing features like automated emails and lead-generation forms (four)
24/7 customer care
Two collaborators for your website

Wix’s editor gave me a lot of creative freedom, but I think beginners to website creation would get overwhelmed by the amount of choice. Source: Expert Market

Wix Light: Who is it for?

This plan is only suitable for informational business websites or portfolios — a place where customers or clients can find your email address and some photos when they Google your name.

Its storage size is realistic for small and local businesses uploading photos of products, audio content, menus and so on. And, by removing any Wix-branded adverts found on its free plan, it avoids amateur aesthetics that may distract from your business message.

The addition of a custom domain name is another boon for your business. Our research shows that having a unique URL should allow your company to be found via search engines much more easily. However, be wary of hidden costs: after the first year, you’ll begin paying for that custom domain name.

Because of these benefits, we feel it’s a solid option for small business web design, such as repair services, automobile services, antique stores and neighborhood services, like tree surgeries.

2. Wix Core: $29 per month

What is it? An affordable online store builder with solid sales features
Who is it for? Smaller retailers starting a small store
Why should you use it? Customers can create an account to store payment and delivery details
How much does it cost? $29 per month — discount available for two or three years prepayment

For $12 more per month, Wix Core opens up a whole range of retail opportunities compared with Wix Light. While Wix Light provides little more than a nice place to host images and collect customer emails, Wix Core allows you to set up a fully-fledged ecommerce store.

Its monthly price is rather steep at $36 per month paying monthly, or $29 per month if you pay for a year upfront. Below are Wix Core’s key upgraded features from Wix Light, plus some of the all-new features of this tier below that.

Wix Core: Upgraded features vs Wix Light

Five collaborator accounts (instead of two)
50GB storage (instead of 2GB)
50 lead-capture forms (versus 10) with 50 fields per form (versus 10)

Wix Core: New features vs Wix Light

Basic site analytics — monitor traffic and performance
Basic ecommerce tools — accept payments and subscriptions for up to 50,000 products, sell on marketplaces/social channels
Access to Wix industry-specific platform tools (Bookings, Hotel, Restaurant, Art, Tickets and Events management platforms)
Up to 25 products for dropshipping by Modalyst
10 “Back in Stock” notifications per month
Site chat to answer customer questions

Wix's AI tools can help you create a brand image from scratch, for logos to taglines. Source: Expert Market

Wix Core: Who is it for?

With Wix Core, you can sell a wide range of product types, including digital artwork, video and audio.

You can sell subscriptions affordably on the Wix Core plan, unlike Squarespace, which requires an upgrade to its $99 per month Advanced plan. While it’s bookings platform lets your clients book services, classes and more, all synced with calendar, communication and analytics tools.

Businesses in retail will enjoy its webchat feature too, since it provides a convenient customer service channel in case any questions are holding back a purchase decision.

It’s also the lowest Wix pricing tier to offer site-wide analytics, providing you with tips on how to improve traffic to your website.

Looking for an easy-to-use online shop maker?

Try Wix now

However, there are lots of limitations, making it unsuitable for more ambitious online merchants. For instance, you can’t collect product reviews, nor can you sell in multiple currencies. You also don’t get access to shipping features, like the ability to print shipping labels and manage fulfillment.

So, you’ll need to arrange your own mailing processes and keep a handle on orders without much automation from Wix’s side.

Yes. Wix introduced a significant pricing update in September 2025, reshaping both its plan structure and pricing level.

The changes retired several legacy plans: Combo, Unlimited, Pro, Business Basic and VIP. They were replaced by four simplified plans — Light, Core, Business and Business Elite, alongside a free plan and a custom Enterprise option.

Under the new structure, Wix’s premium plans now range from $17 to $159 per month when billed annually. While the entry-level price remains relatively affordable, mid-tier and ecommerce-focused plans are slightly more pricey compared with their predecessors.

Alongside price changes, Wix also realigned features across plans. Ecommerce functionality is now included on all plans above Light, while higher tiers place more emphasis on advanced selling tools, analytics, automation and Wix’s evolving AI-powered features.

3. Wix Business: $36 per month

What is it? A comprehensive platform for organizing and automating your sales process
Who should use it? Online sellers looking to scale up
Why should you use it? Order fulfillment tools such as shipping label printing
How much does it cost? $36 per month — discount available for two or three years of upfront payment

Wix has a $36 per month tier (when paid yearly) titled Business with 100GB storage. With this plan you can do the same as Core plus upgrades on several features, as well as all-new ones.

Wix Business: Upgraded features vs Wix Core

10 collaborator accounts (instead of five)
100GB storage (instead of 50GB on Core)
25 lead-capture forms (versus 10) and 75 fields per form (versus 50)
250 products for dropshipping by Modalyst (versus 25)
Collect and post 1,000 customer reviews by Kudobuzz (versus 0)
Unlimited “Back in Stock” notifications (versus 10 per month)
Use multiple currencies (versus none)

Screenshot of Wix Editor featuring AI writer

When editing copy on my Wix website, I could use an AI writing tool to help me generate or improve content. Source: Expert Market

Wix Business: New features vs Wix Core

Automated tax calculation for 100 transactions per month
Advanced shipping tools such as printing shipping labels and syncing with shipping apps

Wix Business: Who is it for?

All of the above means this is the plan for small business leaders who are looking to scale up and expand their product offerings for selling online. On the other hand, local businesses or micro-entrepreneurs selling trinkets or offering one-to-one services at very low volumes would do better with Wix Core.

We recommend Wix Business for merchants with their sights set on overseas sales in particular, because of the following features:

Sell in six currencies
Build multiple websites
Manage five locations from one account
10 staff accounts with custom roles for each

These features give you extra control over website permissions, meaning you can set up your staff to collaborate effectively on various websites.

One of the few limitations of this plan is that you can’t implement a loyalty program (with points, coupons, rewards, etc.). But other than that, it’s a genuinely great value option for online selling. You’ll be able to collect up to 1,000 customer reviews, which are vital for helping users to trust your site.

4. Wix Business Elite: $159 per month

What is it? A heavy-duty website builder for expanding established online stores
Who is it for? Fast-moving SMB retailers with some experience under their belt
Why should you use it? Priority customer support
How much does it cost? $159 per month — discounts available for two or three years of prepayment

If your online sales are steady, your brand is gaining popularity and you’re looking to expand, Wix Business Elite is a decent option for expansion support. At $159 per month (paying for one year upfront), it’s certainly more affordable than Shopify Advanced at $399 per month.

Wix Business Elite: Upgraded features vs Wix Business

Unlimited storage space (instead of 50GB)
15 collaborators (versus 10)
Advanced features, including marketing tools, analytics and ecommerce
Retain customers with loyalty programs to share discounts, coupons, and rewards
Collect up to 3,000 product reviews (vs 1,000)
Unlimited dropshipping products via Modalyst
Advanced marketing, analytics and ecommerce tools
Priority customer support, including VIP phone support (versus regular 24/7 support)

Screenshot of Wix social media marketing templates in backend

As you can see, all tools related to marketing, from ads, to campaigns, to discounts, are located in the same Marketing tab, making it easy to keep track of campaigns across platforms. Source: Expert Market

Wix Business Elite: Who is it for?

For these reasons, we recommend it for retailers in industries where speed is vital to successful operations. If you’re selling pricier items (perhaps with customization), your clientele is going to expect better customer service than a small-time seller on eBay.

A total of 15 collaborators should appeal to large businesses that need to delegate work amongst employees, too. Meanwhile, a boost to the number of potential product reviews and the ability to issue loyalty rewards should help improve customer trust and retention, attractive to businesses looking to improve customer numbers further.

You’re more likely to be able to provide rapid issue resolution with the phone support from Wix that you get at this tier. We have to say it’s a bit cheeky to charge so much for access to phone support, given that IONOS offers this at all levels.

Alternatively, Square Online offers impressive 24/7 phone support at its $149 per month plan, Square Premium, making it potentially more appealing for ambitious sellers concerned about monthly outgoings.

Which Wix Plan Is Right for You?

Wix Free: Best suited for personal use or for testing out Wix without commitment.
Wix Light: Best suited for small businesses or freelancers looking to build an informational website.
Wix Core: Best suited for small retailers looking to create their first online store.
Wix Business: Best suited for expanding online sellers with an existing store from a different builder, or those who have outgrown Wix Core.
Wix Business Elite: Best suited for fast-growing SMBs with experience running an online store that needs robust analytics and marketing features.
Wix Enterprise: Best suited to large businesses that want a highly customizable website and are working with web developers.

Wix Billing Cycles Explained

With Wix, you can choose to pay one of four ways: monthly, annually, once per two years or once every three years. The discounts are bigger the longer your commitment to Wix is.

Be aware that subscriptions are on auto-renew, so you should set a reminder for when your billing period is coming to an end. Annual and biannual plans are renewed 14 days before the plan’s expiry date. You can cancel the auto-renewal in the settings of your Wix dashboard without losing access to the features of your current plan.

Is Wix Good Value for Money?

In my opinion, Wix is good value for money. With its simplified pricing structure and free basic plan, it offers a solution for many price points.

There are website builders that offer slightly better value for money, with Squarespace offering cheaper plans overall, but Squarespace is geared towards a certain type of website — namely, aesthetics-focused brands or businesses, such as fashion, wellness and photography.

Wix, on the other hand, has something for everyone. Add to this its excellent range of features and ease of use, and it’s a solid choice if affordability isn’t your number one priority.

Does Wix Have a Free Plan?

Yes, Wix has a free plan, so you can design and publish your website at no cost. Here are the limitations of the Wix free plan:

URL contains “youraccountname.wixsite.com”
Wix ads on every page
500MB of storage space
Can’t take online payments
No Google analytics

Wix also has a 14-day free trial so you can test its premium website builder free of charge. There’s a money-back guarantee for the first two weeks of any paid subscription as well.

Wix Deals and Discounts

There are several ways to save money on Wix. The first is through discount codes. Here’s a list of current discounts:

70% off for charities and non-profits: Wix partners with TechSoup to provide discounts of 70% on a two-year Wix premium plan to create and host one website. The subscription also includes a one-year domain registration voucher.
10% off with our special code: Anyone can save 10% on any yearly premium plan too, using code TAKE10 at checkout. The promotion is valid for first-time upgrades and for the first year only.

It’s also worth regularly checking the “upgrade your site” portion of the Wix backend for any active special offers.

The next way to save money with Wix is by paying for a year upfront instead of month-by-month, since Wix offers discounted pricing for customers who pay everything upfront. It offers even bigger discounts if you pay upfront for two years or three years.

The downside to this is that you need to have the funds ready, and it can make it harder to cancel your Wix subscription if you change your mind. That’s why we recommend testing Wix out using its free website builder before committing to a premium plan.

Does Wix Charge Transaction Fees?

Wix’s major value advantage is not charging any transaction fees.

However, you’ll need to pay processing fees to third-party payment gateways, or Wix Payments if you’re using Wix’s proprietary payment processing software, as is usual throughout retail. Wix will invoice you for these at the end of the month.

Here are the rates for Wix Payments:

Standard credit or debit cards: 2.9% + $0.30
Apply Pay and Google Pay: 2.9% + $0.30
American Express cards: 3.7% + $0.30
PayPal: 3.49% + $0.49
Wix Payments Point of Sale (POS): 2.6%

Wix Payments card processing fees are quite standard for ecommerce. However, you can get cheaper fees with some competitors. We go through competitors and their differences more thoroughly in our complete guide to the best online sales platforms for small businesses.

Wix Hidden Fees and Costs

Besides card processing fees for online sales, Wix has a few other “hidden fees”, so don’t forget to read the small print.

Let’s break down what you can expect to pay besides your monthly subscription:

Custom domain name: We estimate a Wix custom domain costs around $15 per year. While most Wix plans offer a free domain name upon sign-up, you’ll only have it for the first year. To qualify, it will also need to be your first Wix purchase. Thereafter, you’ll be able to renew at a certain price. The exact figure will depend on the type of domain extension, the number of years selected (between one and three years), privacy protection and local VAT laws.
Business email with Google: $4.95 monthly per user
Paid apps (integrations): Premium apps usually cost less than $10 per month, but some can run up to $20 per month.
Third-party payment processing fees: If you use providers like PayPal or Stripe, you’ll pay their standard fees — typically around 2.9% + $0.30 per transaction — on top of your Wix subscription.
Mandatory taxes: Depending on your country’s tax laws, your subscription will be subject to VAT.

Bear in mind that if you bought a subscription while it was discounted, it will renew at the regular (higher) rate.

Wix Pricing vs Other Website Builders

Wix has some direct rivals in the form of Shopify, Squarespace, and GoDaddy. Let’s have a look at their various plans and prices so you can compare them directly. All the below prices are monthly when paid for annually.

	Wix	Shopify	Squarespace	GoDaddy
Entry level	Light: $17	Basic: $29	Basic: $16	Basic: $11
	Personal sites Basic features	Online store 2 staff accounts	Mobile-optimized websites Send invoices for free	Simple sites Remove branding
Mid level	Core: $29	Shopify: $79	Core: $23	Standard: $15
	Small stores More features	Growing business More staff accounts	Sell content and memberships Web analytics	SEO tools Social & email marketing
High level	Business: $39	Advanced: $299	Basic: $39	Premium: $17
	Established business Advanced features	Large businesses Advanced reports	0% transaction fees Merchandising tools	Advanced scheduling Social media integration
Enterprise	Business Elite: $159	Plus: Starts at $2000	Advanced: $99	Ecommerce: $30
	Large scale needs	High-volume merchants	Advanced selling	Multi-channel online selling

Prices accurate as of January 2026

Is Wix good value vs competitors?

From our research, Squarespace is the only website builder that offers the use of its online sales platform without a monthly subscription fee — in other words, via a free plan. As you can see above, it generally has cheaper prices compared with Wix too, making a strong case to be the best option for those on a limited budget, whether you plan to build an online store or not.

While it may be slightly cheaper (and a little easier to use), Squarespace doesn’t provide nearly as much AI-powered support for website building, nor does it have quite the same catalog of templates (Wix has over 900 to Squarespace’s circa 160).

Wix also has a much larger integrations library, so you’re much less likely to be restricted by the limits of the native software. So, while you may pay a few extra dollars with Wix compared with Squarespace, you get a lot more bang for your buck.

If pricing is your only priority, however, GoDaddy is a low-cost website builder that shares a lot of the same core functionalities with Wix and Squarespace. Just make sure to try out its Ecommerce package (there’s a free trial) rather than any others if you’re intent on building an online store, as this is the only one with selling functionality baked in.

In general, all four options are competitively priced, however. Ultimately, the exact balance of features to monthly cost will depend on your specific business needs. To help decide whether Wix is for you, we’ve put together a more detailed comparison table of the four providers’ lowest-price ecommerce plans without onsite adverts.

You can directly compare their features by clicking the left and right arrows:

Swipe right to see more

Wix	Shopify	GoDaddy	Squarespace

Wix Core	Basic Shopify	Basic	Core
Price per month $29/month	Price per month $29 per month	Price per month $9.99 per month	Price per month $23 per month
Transaction fees None	Transaction fees 2.0% (not applicable if using Shopify Payments)	Transaction fees 2.5% + 0¢	Transaction fees 3%
Unlimited products	Unlimited products	Unlimited products	Unlimited products
Abandoned cart recovery	Abandoned cart recovery	Abandoned cart recovery	Abandoned cart recovery
Sell on Facebook and Instagram	Sell on Facebook and Instagram	Sell on Facebook and Instagram	Sell on Facebook and Instagram
Sell on marketplaces	Sell on marketplaces	Sell on marketplaces	Sell on marketplaces
Print shipping labels	Print shipping labels	Print shipping labels	Print shipping labels
Sell in local currencies	Sell in local currencies Three markets only	Sell in local currencies	Sell in local currencies
Try Now	Try Now	Try GoDaddy	Try Now

Our Verdict

Wix offers a healthy balance between attractive design options, time-saving AI tools and basic online selling options.

In our view, the convenience of shipping label printing, local currency pricing and automated sales tax make the $39-a-month Wix Business plan the best of Wix’s ecommerce packages. These sales features enable you to build a solid workflow and be better organized.

Remember, Wix Business is specifically aimed at online sellers only. If you’re looking to build a business landing page, an artist’s portfolio, a community forum or any other kind of website, then you should go for the Wix Light plan.

At just $17 per month, Wix’s Light plan lets you build a website with hosting included and no Wix ads. You can always upgrade to any other Wix tier from there.

As mentioned, Wix isn’t the only option either. There are plenty of other ecommerce platforms for small businesses or large businesses, all with different benefits and limitations depending on your operations. Dive into those pages for a deeper comparison of our favorite ecommerce platforms.

Frequently Asked Questions

How long does it take to build a website with Wix?

Using Wix’s user-friendly templates and drag-and-drop editor, you can typically build a website in just a few hours, especially when utilizing Wix’s Artificial Design Intelligence to speed up the process. However, as you may expect, the more customization you desire, the longer it will take, so your mileage may vary.

Wix Pricing: Costs and Hidden Fees In 2026