If ever you are looking for a reliable transportation service, Uber is one of the first names that come up. Operating around the world, this is one start-up that you should never ignore. Take a closer look at their success and the systems they use that helped them achieve it.
Uber has become a household name in recent years. Started by Garrett Camp and Travis Kalanick, Uber was born in 2008 as a result of the frustration finding a cab in Paris on a snowy evening.
What started as a clever app has now grown into transportation service that is changing the logistics of cities around the world. Not only that - Uber is providing jobs to many people worldwide.
The core of their success lies in using the right systems and management tools. For Uber, customer relationship management is very important, as they work with customers constantly and rely on their Uber CRM systems and strategies to manage it all.
Growing a Business with CRM
Using CRM software is something that businesses may be familiar with, but its potential remains almost limitless. Smaller businesses should especially implement a CRM system so that they can have the right platform to grow and manage their business from the start.
This will give them the foundation they need to maximize their returns and leave no opportunity unexplored.
Uber mainly uses Salesforce CRM software for their business model, along with other tools such Sendgrid and Experian Cheetahmail for their email marketing campaigns.
They know how important it is to serve their customers, keep track of every transaction and interaction, and use every piece of information to create new possible business opportunities. That’s why companies like Uber are so successful when it comes to customer management.
Understandably, Uber has to handle a high volume of transactions while making sure that information is always kept both accurate and confidential. With the way their CRM system is organized, Uber are more than prepared to cope with such data.
They have shown just how important it is for businesses to follow suit, having changed their industry forever.
Choosing the Right CRM
If you want to follow the same business model as Uber, you should start with choosing the right CRM vendor. Major companies like Uber, Airbnb and LinkedIn all have something in common – a reliable, scalable CRM system.
Not only do these systems give the companies the opportunity to have all their information in one place, they can also leverage the platform to uncover new business opportunities and maximize revenue.
Whether it’s Salesforce, SugarCRM or any other popular platform, the key is to have it successfully implemented and customized for your business.
You may not have the exact same Uber business model but you may still have the same ambitions and goals – things your chosen CRM can help you achieve.
ConclusionLike Uber, your company may have to manage transactions, retain sensitive and confidential customer details, and accurate records of everything happening around you. If that’s true – make sure you use the right CRM.
You can focus on building your sales pipeline, improve customer communications, or have your sale team follow every possible lead that may already exist within your system.
Think about the benefits of CRM software: it’s scalable, handles all your information in one location, gives you an instant overview of important information, and facilitates important customer interactions. So, like Uber, you can keep track of literally every important aspect of your business.
A CRM system can also work perfectly in conjunction with other systems like an ERM, which can be implemented as you grow.
Either way, you’ll reduce operating costs and allow your staff to have the tools available to fulfil your goals. But it all starts with a CRM. Think Uber and what that level of success can do for your business.