Written by Fernanda Alvarez Piñeiro Reviewed by James Macey Updated on September 29, 2022 On this page monday.com ClickUp Smartsheet Wrike Asana Teamwork Favro Why Does Your Marketing Team Need Project Management Software? How Did We Find The Best Marketing Project Management Software? Expert Verdict FAQs Expand After putting the best project management software to the test, we’ve found that monday.com dominates the marketing arena. Compared to the rest, it shines through because its custom solution, Monday Marketing, gives you one shared workspace that is supercharged by a solid range of customizable features. This lets you visualize everything you need to know about the state of your marketing campaigns.Whether it’s analyzing mountains of customer data to optimize your marketing campaigns, or making sure that all your marketing material is landing on social media at the right time, using reliable project management software is invaluable. When you’re looking for project management software, you should aim for one that handles a variety of workflows, manages handoffs between teams, and easily integrates with other apps.Choosing the right one can be crucial, and our research has pin-pointed the seven best project management software companies in the game. Each one was analyzed to give you all the insights you need to find the provider that works for your marketing needs.Our go-to recommendation is monday.com but, if you’d rather shop around, you can use our free comparison tool. It’ll give you personalized recommendations and give you a shortcut to finding your next project management investment. Swipe right to see more 0 out of 0 backward forward monday.com ClickUp Smartsheet Wrike Asana Teamwork Favro Best for Overall project management software for marketing teams Best for Scaling marketing companies Best for Marketing spreadsheet fans Best for Smaller marketing teams Best for Digital marketing Best for Collaboration in marketing projects Best for Customer support Price billed annually $8 – $16 per month Price billed annually $5 – tailored Price billed annually $7 – $25 per month Price billed annually N/A Price billed annually $10.00 – $24.99 per month Price billed annually $5.99 – $17.99 per month Price billed annually $10.20 – $25.5 Price billed monthly $10 – $20 Price billed monthly $9 – tailored Price billed monthly $9 – $32 Price billed monthly $9.80 – $24.80 per month Price billed monthly $13.49 – tailored Price billed monthly $8.99 – $24.99 Price billed monthly $12 – $30 Key features CRM, marketing, data/reporting, finance and communication integrations*Kanban boardSub-tasksCustom fieldsForm builderDashboardsTask comments Key features CRM and communication integrationsGantt chartKanban boardSub-tasksMilestonesTask dependenciesTime-trackingPre-built and custom automations Key features CRM, data/reporting, finance, communication integrationsGantt chartKanban boardMilestonesTask dependenciesPre-built and custom automations Key features Communication integrationsKanban boardSub-tasksMilestonesPreset and custom project templatesProject message boardTask comments Key features CRM, marketing, data/reporting, communication integrationsKanban boardSub-tasksPreset and custom project templatesTask comments Key features Marketing and data/reporting integrationsGantt chartKanban boardMilestonesTask dependenciesTime-trackingDashboardsTask comments Key features Gantt chartKanban boardSub-tasksTask dependenciesBurndown chartsPreset and custom project templatesPre-built and custom automations Free Plan Free Plan Free Plan Free Plan Free Plan Free Plan Free Plan Free trial Free trial Free trial Free trial Free trial Free trial Free trial Try monday.com Try ClickUp Try Smartsheet Try Wrike Compare Try Teamwork Compare Prices ** all prices on this page are based on annual subscriptions monday.comBest Overall Project Management For Marketing Teams monday.com 4.6 Pricing $8 - tailored (paid annually) Try monday.com Compare providers Quick overview Earning a stellar overall score of 4.6/5 in our in-depth research, monday.com is the shining jewel in our project management crown because of its wide range of intuitive features. These allow cross-functional teams to align all their compasses towards the true north. With monday.com, marketing agencies looking for real-time reporting can swiftly piece together customized project dashboards to optimize their workflow and internal communications. All of this lets you easily find bottlenecks and get immediate insights into the performance of your multi-channel campaigns. An added bonus is that monday.com boasts an excellent customer satisfaction score (4.5/5) – the highest of all the providers on this list.The unfortunate part is that when it comes to customer support and pricing, monday.com trails behind the rest. Offering only email support, a knowledge base, and a community forum, our research gives monday/com a measly 2.8/5 for customer support. This can put you in a tough spot if you run into a marketing fire you need to put out. monday.com also isn’t the most affordable, ranking at 3.9/5 for pricing in our research. However, if you do have more money to put down on the table, and want a solid user experience, we’d recommend investing in monday. Read more + Read less - Strengths Strong project creation and workflow features Automatic time tracking Customizable project view to easily track marketing projects Weaknesses Not many post-project features available Lacks a native notepad feature No recurring or private tasks Pricing See more See less monday.com PlanPrice (per user, per month paid annually) Basic $8 Standard $12 Pro $20 Enterprise Tailored Gallery See more See less Click to expand Photo: monday.com calendar How Good Is monday.com For Marketing Compared To Its Competitors?Based on our first-hand research, we certainly think so! With a wide range of customizable features that make tracking marketing campaigns a breeze, monday.com earns the highest overall score (4.6/5). It also earns a 4.5/5 average customer score, which indicates real-life monday customers are pretty happy with their experience. monday.com also takes the cake for the best usability score (4.1/5) because of its intuitive and deeply functional interface that gives you swift access to the insights you need to make your marketing strategy a success. Keep in mind that, in this category, ClickUp and Wrike are incredibly close (4/5), so they are good usability alternatives for monday.No project management software is perfect and, with a marginally above-average customer support score (2.8/5), you’ll likely be on your own when you need to solve an urgent issue. If this is a dealbreaker, we recommend looking at Favro instead, which boasts a 4.3/5 customer support score because it offers onboarding assistance and live chat. ClickUpBest For Scaling Marketing Companies ClickUp 4.6 Pricing $5 - tailored (paid annually) Try ClickUp Compare providers Quick overview If you’re a marketing firm that is looking to scale and would like to cut back on hefty costs, ClickUp is a solid option for you. Similar to monday, ClickUp earns a 4.6/5 overall in our research because its affordable plan gives you access to tons of customizable features designed for marketing teams. For instance, with ClickUp you get over 15 project views to track projects, can set up recurring tasks, use different dashboards to measure ROI and marketing team efficiencies, and you can also standardize task list templates for launch processes. This makes ClickUp easy to use, which is why it earns a 4/5 for usability in our research.However, similar to monday, ClickUp stumbles when it comes to customer support. It scores an above-average 3.8/5 in this category because you don’t have access to onboarding assistance, or a community forum. Therefore, you’re likely going to have to engineer a solution by yourself if you run into a marketing project management crisis. Read more + Read less - Strengths Put routine work on autopilot with recurring tasks and automations Extremely affordable Very fast and easy to use Weaknesses Not many post-project features available Collaboration features could be expanded Few integrations available Pricing See more See less ClickUp PlanPrice (per user, per month, paid annually) Unlimited $5 Business $12 Business Plus $19 Enterprise Tailored Gallery See more See less Click to expand Photo: ClickUp offers many ways to protect your Mac's sensitive data How Good Is ClickUp For Marketing Compared To Its Competitors?ClickUp is definitely a winner if you’re looking to scale up your marketing capacities without putting down a lot of money on the table. With ClickUp, you get the chance to heavily customize your dashboards and standardize recurring tasks, which makes the day-to-day of running multichannel marketing campaigns easier. Its usability puts it on practically equal footing with monday.com and Wrike (4.1/5 and 4/5, respectively), so if either of these platforms don’t convince you, ClickUp is a sound choice for a deeply functional and intuitive interface. ClickUp also has the best pricing score in our research, taking home a commendable 4.4/5 due to its affordable subscription plans. Only Favro comes close with a 4.3/5 in this category.However, in what seems to be a trend with project management softwares, ClickUp offers okay-ish customer support, earning a 3.8/5 in this category. Although this is significantly better than monday.com ()2.8/5 or Wrike (1.8/5), you would be better off with Favro because it earns a 4.3/5 because it offers wider customer support features. SmartsheetBest For Marketing Spreadsheet Fans Smartsheet 4.5 Pricing $7 - tailored paid annually Try Smartsheet Compare providers Quick overview If spreadsheets feel like your organizational religion, adopting Smartsheet as part of your marketing project management will fit you like a custom-made suit. Earning an overall score of 4.5/5 in our research, we believe Smartsheet is a great choice for marketing teams because it has a powerful spreadsheet-esque interface that gives you real-time reporting. This can help your marketing team forecast business tasks, identify gaps in performance, and visualize key marketing metrics. The cherry on top is that, regardless of which subscription you choose, you’ll have access to all the data visualization features available. It also offers solid collaboration features, which will make project management a true team effort.However, compared to others, like ClickUp and monday.com, Smartsheet is on the pricier end of the scale, scoring a 3.3/5 in this category. Smartsheet’s score for customer support is a dismal 2.5/5 as you can only reach its customer support via email or, alternatively, you can use a knowledge base or community forum. Read more + Read less - Strengths Excellent usability score (4.3/5) Fits like a glove for spreadsheet fans Strong range of project creation and workflow features Weaknesses Unimpressive customer support Somewhat expensive Pricing See more See less Smartsheet PlanPrice (per user, per month, paid annually) Pro $7 Business $25 Enterprise Tailored Gallery See more See less Click to expand Photo: You can add task comments to improve collaboration with your team How Good Is Smartsheet For Marketing Compared To Its Competitors?If you’re a fan of spreadsheets, and are on the hunt for a marketing project management system that feels like a second skin, then we definitely think Smartsheet is more than good compared to its competitors. With a generous offering of task management and data visualization features, Smartsheet is a powerful solution that requires little adaptation if you’re already familiar with Excel and Google Sheets. This is why Smartsheet has a commendable 4.3/5 usability score, the highest score in this category out of all the providers we look at.However, it has a pretty average 2.5/5 score for customer support so, if you’re looking for a provider that can help you put out project management fires, you’re better off investing in Favro (4.3/5). WrikeBest For Smaller Marketing Teams Wrike 4.4 Pricing $9.80 - tailored paid annually Try Wrike Compare providers Quick overview If you’re on the market for a project management tool that is tailored for smaller marketing teams, and is filled with lots of genuinely intuitive and useful features, we’d recommend taking a look at Wrike.Scoring an overall 4.4/5 in our research, Wrike is for you if you want generous access to task management and data visualization features. Even with the Professional subscription, you can get your hands on a Gantt chart, Kanban boards, subtasks, milestones, and task dependencies. This menu of features makes it great for tracking marketing campaigns.However, keep in mind that Wrike doesn’t let you assign tasks to user groups or teams. Even though this may be a disadvantage for larger marketing teams, it’s not necessarily a handicap for smaller teams. Having said this, Wrike scores a pitiful 1.8/5 for customer support in this category in our research. Wrike will make you wait for an email reply, or push you to dig around for help in a knowledge base or a community forum if you’re in need of project management SOS. Read more + Read less - Strengths Time tracking feature to compare estimated vs actual time spent Custom task statuses for managing marketing campaigns Excellent user experiences for straightforward project management Weaknesses Pricey compared to other providers Dismal customer support No conditional automations Not able to assign task to user groups Pricing See more See less Wrike PlanPrice (per user, per month, paid annually) Team $9.80 Business $24.80 Enterprise Tailored Gallery See more See less Click to expand Photo: Wrike’s high Usability and Data Visualization scores make it one of the most user-friendly options for project management How Good Is Wrike For Marketing Compared To Its Competitors?Based on our independent research, we think Wrike is positioned pretty well against its competitors. If you’re shopping around for a project management system that gives you lots of task management and data visualization features, Wrike is for you. Because of this, Wrike scores a solid 3.9/5 for features, performing better in this category than Teamwork, Smartsheet, and Favro. We also think Wrike is pretty great because it has a commendable average customer score of 4.1/5, placing it ahead of Smartsheet, Asana, and Favro.Where we do advise caution is when it comes to Wrike’s customer support, where it ranks poorly at 1.8/5 in our research. This is far below all the other providers we look at here. If you’re on the hunt for far better customer support, we’d recommend looking at Favro or ClickUp. AsanaBest For Digital Marketing Asana 4.5 Pricing $0 - tailored paid annually Compare providers Quick overview When you’re launching and managing marketing campaigns, your job as digital marketer is made a lot easier when you can integrate lots of apps you already use for your marketing modus operandi. Asana, in particular, is a masterkey for integrations in the project management arena. Scoring a commendable overall score of 4.5/5 in our research, Asana lets you sync your project management software with CRM, marketing, data and reporting, and communication integrations. This gives you access to all the building marketing tools you need in one place.However, just like monday.com, Smartsheet, and Wrike, Asana doesn’t escape the trend of poor customer support. With an above-average 2.8/5 for customer support in our research, you miss out on 24/7 live and phone support so, if something goes wrong when you’re managing your marketing campaigns, you’ll likely have to figure it out on your own. Read more + Read less - Strengths Excellent range of integrations Sensible pricing Real-time chat and collaboration features for every task Weaknesses Not ideal for complex projects with multiple workflows Can’t convert comments into tasks Poor customer support Pricing See more See less Asana PlanPrice (per user, per month, paid annually) Basic $0 Premium $10.99 Business Plus $24.99 Enterprise Tailored Gallery See more See less Click to expand Photo: Asana offers a clean and colourful interface, along with 200+ native integrations How Good Is Asana For Marketing Compared To Its Competitors?The short answer is that if you’re looking for a project management platform that can double as an army knife for integrations, then Asana is a pretty great option among its competitors. With practically all possible integrations you might need (with the exception of finance integrations), Asana outcompetes monday.com, Favro, Wrike, and Smartsheet.However, compared to ClickUp, monday.com, Smartsheet, and Wrike, Asana lags behind slightly in usability, scoring a 3.9/5 in our research. The rest on this list score at least a 4/5. This is because you can’t assign a task to multiple assignees, and you miss out on collaborative features that would let you work on the same document. TeamworkBest For Collaboration In Marketing Projects Teamwork 4.3 Pricing $10 - tailored paid annually Try Teamwork Compare providers Quick overview Successful marketing campaigns have teamwork at their core, so adopting a project management platform that has it stamped all over its name is definitely a good omen. Scoring a solid 4.3/5 overall in our research, we think Teamwork is great because all subscriptions give you lots of access to collaboration features, including resource management, a calendar, a project message board, and task comments.With its Deliver subscription (or higher), you also have access to document editing. What makes Teamwork a great option for marketing teams is its offering of task management features. With all subscriptions, you can use Gantt chart, Kanban board, milestones, task dependencies, and time tracking. This makes it a deeply functional tool to track the progress of your marketing projects, which is why we awarded Teamwork a 3.9/5 for usability in our research.However, Teamwork is pricier than others, reaching the double digits – even at its cheapest subscription. This is why it scores 3.6/5 for pricing in our research, behind others like Wrike, ClickUp, monday.com, and Smartsheet. It also doesn’t have any automation, which can be frustrating if this is a must in your project management wishlist. Read more + Read less - Strengths Great collaboration and task management features Solid customer support Good user experience Weaknesses Slightly pricier than other options we look at No automations Pricing See more See less Teamwork PlanPrice (per user, per month, paid annually) Deliver $10 Grow $18 Scale Tailored Gallery See more See less Click to expand Photo: You can add task comments to improve collaboration with your team How Good Is Teamwork For Marketing Compared To Its Competitors?If part of your marketing project management mission statement includes the word ‘teamwork’ or ‘collaboration’, then Teamwork definitely puts up a great performance against its competitors. With a great offering of collaborative and task management features, you’ll have many tools at your disposal to streamline your marketing workflows. An added bonus is that Teamwork has a 4.1/5 average customer score, meaning that users have more positive experiences than when compared with Asana, Smartsheet, and Favro.However, where Teamwork lags behind is in the pricing arena. Scoring a 3.6/5, Teamwork is a pricey option so, if you’re wanting to lower big expenses, we’d recommend looking at Wrike, Smartsheet, ClickUp, or monday.com. FavroBest For Customer Support Favro 4.3 Pricing $5.10 - 12.75 paid annually Compare providers Quick overview While most marketing project management software don’t offer good customer support, this is not the case for Favro. Scoring an impressive 4.3/5 for customer support, it soars above the average project management software. Across all of its subscriptions, you have access to onboarding assistance, live chat, email support, a knowledge base, and a community forum. The best part is that you get all of this support at a very competitive price point, paying as little as $5.10 per user, per month. This scores Favro a 4.3/5 in pricing in our research, which is the second best score for pricing in this list, only behind ClickUp.However, when you start looking for complex features, like time tracking or budget management, Favro falls behind in its offering. Favro is only great at covering the basic core management features. Because of this gap, it scores a 3.2/5 for features. If you’re on the hunt for a marketing project management software that is a great fit for complex project management, we’d recommend looking at Wrike instead. Read more + Read less - Strengths Its prices are more affordable than the rest Best customer support options Good range of project and workflow features Weaknesses Not the best collaboration offering Not many advanced features (time-tracking, budget management) Pricing See more See less Favro PlanPrice (per user, per month, paid annually) Lite $5.10 Standard $6.80 Enterprise $12.75 Gallery See more See less Click to expand How Good Is Favro For Marketing Compared To Its Competitors?If having reliable onboarding support, and a marketing project management lifeline is a top priority, we definitely think Favro is a fantastic option. With a stellar 4.3/5 customer support score in our research, it soars above the rest of the providers in this list because it gives you access to onboarding support, live chat, email support, a knowledge base, and a community forum. It also has a competitive price point, which is great for marketing teams which are looking to cut down on expenses.However, when it comes to features, Favro isn’t the best solution. It just reaches a 3.2/5 score in this category in our research. This is because it misses out on the complex task management features, like time tracking and project management. Why Does Your Marketing Team Need Project Management Software?Investing in yet another piece of software might initially sound superfluous, particularly because, as a marketing team, you already have so many tools at your disposal. However, using project management software can be incredibly useful and help you streamline your workflows.Statistics show that around 67% of projects of organizations that undervalue project management as an essential element for driving change result in failure. We also know that 11.4% of company investment is wasted due to poor project performance. Investing in project management software that fits your marketing needs is a great way to not only help avoid project failure, but help you reach your Key Performance Indicators in time and within budget.Beyond the statistics, project management software is important for marketing teams because they equip you with a wide range of tools to track and optimize your campaigns easily. For instance, project management software lets you integrate key marketing apps like:SurveyMonkeyMailchimpFacebook AdsHubSpotClearbitJotFormThey also let you visualize all of your team’s workflows in one spot, which makes identifying backlogs and gaps in your campaigns an easy task. There’s no disputing that it’s definitely very helpful to have reliable project management software in your ranks. How Did We Find The Best Marketing Project Management Software?Our team of independent researchers did a deep dive into 14 of the most used and top-rated project management suppliers on the market. After compiling all the needed information, we rated each of the competitors on the following criteria to find the best ones for marketing teams:Price: the platforms with the most competitive prices score the highestFeatures: whichever platform offers the widest range of features rank above those which have a thinner offeringUsability: our researchers have a collection of tasks they need to complete. The simplicity and time through which they can accomplish these tasks is then compared to determine which project management tool is the most usableCustomer Support: we look at the type of features the platforms offer to support their customers in case of a project management SOSCustomer Score: we aggregate customer reviews from trusted online platforms, like Trustpilot and Capterra, to assure you that our knowledge is not only robust on paper, but also in practiceAfter factoring in all of the individual scores from these categories, we calculated an overall score for each supplier to help guide your buying decisions. Expert Verdict So there you have it! Based on our in-depth research, we think the best marketing project management software you can get your hands on is monday.com. With a wide range of intuitive features, real-time reporting, and a slick interface, it scores a stellar 4.6/5 in our research.However, if you feel that monday.com isn’t for you, we’d also recommend looking at ClickUp. With its competitive price point, and a powerful set of genuinely useful features, it’s a great choice for marketing teams that aren’t looking to make hefty new investments. The great part is that it also scores a 4.6/5 in our research, alongside monday.com. Just keep in mind that it does rank lower than ClickUp in usability, pricing, and customer support, which is why it finishes second in our list.Regardless of which provider you go for, marketing project management software should be at the heart of your organizational pulse. FAQs Is project management useful for marketing? Absolutely! Having to manage campaign launches and tracking performance data is no easy feat, so having a platform where you can integrate your marketing apps and track all of your team’s workflows and progress lets you identify where you can optimize your operation. How do you keep track of marketing projects? Easy – choose project management software that fulfills your marketing needs! With tools like a Gantt chart, Kanban board, marketing integrations, and real-time reporting, you can easily assign tasks, track the progress of your campaigns, and identify bottlenecks to optimize your operation. How do you manage multiple marketing projects? All you need is project management software and stuff to do. Although we recommend monday.com as our go-to project management software for marketing teams, there’s plenty of options on the market. It’s best to find a provider that lets you create multiple teams, assign multiple tasks, track their progress, and visualize project data for multiple marketing projects at once. Written by: Fernanda Alvarez Piñeiro Fernanda is a Mexican-born Expert Market writer, specialising in providing in-depth insights about business software to help businesses of all shapes and sizes thrive. From VoIP systems to project management software, she’s passionate about helping businesses find the tools and methods that will help give them an edge over their competitors. Fernanda has ample journalistic experience, having written for a multitude of online magazines about topics ranging from Latin American politics to cryptocurrency. Reviewed by: James Macey Senior Business Software Researcher James thinks all businesses can improve if they use the right technology. At Expert Market, he utilises his 4+ years experience as a researcher to offer specialised advice on a wide range of categories from CRM to Fleet Management.