Best AI Website Builders in 2026: Are They Worth It?

Laptop on desk featuring a website

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Based on 300+ hours of testing across 12 platforms, Wix ranks as the best overall AI website builder, featuring a conversational AI setup, generative content tools, and 24/7 support.

Incorporating AI into website building has become the norm for most platforms, and I’ll dig into what each AI website builder has to offer in this article.

Best AI Website Builders: Key Takeaways

  • Wix is the best overall AI website builder, providing high-quality results and a host of other generative AI tools, such as a writer, image generator, and SEO assistant.
  • Squarespace’s Blueprint AI Builder works with you to generate the same professional-looking designs as Squarespace’s pre-built templates.
  • Hostinger’s AI website builder is the most affordable, with its cheapest plan starting at just $2.99 per month (for a 48-month contract).
  • AI website builders can speed up the process of creating a website, but I recommend you always edit the final result before publishing your website.
Why You Can Trust Our Reviews

We’ve spent over 300 hours testing and comparing the best AI website builders on the market. Our data collection focuses on six core areas: website functionality (25%), design features (20%), pricing (20%), help and support (15%), user experience (15%), and reputation (5%).

For more detail on our research process, head over to our methodology section.

At a Glance: Comparing the Top 5 AI Website Builders in 2026

Here’s a quick side-by-side comparison of each AI website builder:

0 out of 0
Score
Best For
Starting Price
AI Tools
Free Plan
Free Trial

Wix

Squarespace

Hostinger

Shopify

GoDaddy

4.9
4.5
4.2
4.1
4.1

Best overall

Creating stunning designs

Most affordable option

Building an online store

AI-powered brand building

$11.99/month

$2.99/month

  • AI website builder
  • Wix Harmony
  • Aria assistant
  • AI image creator and editor
  • AI writer
  • + more
  • Blueprint AI Builder
  • Beacon AI (assistant)
  • AI writer
  • AI Visibility tool
  • AI site descriptions
  • + more
  • AI website builder
  • Hostinger Horizons
  • AI image creator
  • AI assistant, Kodee
  • Hostinger Reach (email marketing)
  • + more
  • AI store setup
  • Shopify Magic
  • Shopify Sidekick
  • Agentic commerce support
  • + more
  • Airo AI Builder
  • AI social calendar
  • AI logo maker
  • + more

14-day free trial

14-day free trial

3-day free trial

Try Wix Try Squarespace Try Hostinger Try Shopify Try GoDaddy

Should you use AI website builders vs traditional website builders?

The majority of top website builders have adopted AI as the main pathway for building, such as Wix and Hostinger. AI setup reduces a lot of the obstacles faced by first-time builders, such as not knowing where to start, what features they need, which layout is best, and so on. It can also be a lot faster to launch your site!

The reality is AI website builders are the standard now. Just be wary of builders jumping on the AI bandwagon without putting in the work behind the scenes, offering glitchy experiences or poor AI-generated results. I’ve also seen builders put a lot of effort into their AI tools, while neglecting some basic standard features, so you end up with an easy-to-use website builder that lacks depth of features and scalability.

The best thing you can do is test out an AI website builder on a free basis before committing, and always review any AI-generated content or images before publishing.

Headshot of Emma Ryan, Deputy Editor
Emma Ryan Deputy Editor

1. Wix: Best Overall AI Website Builder

Wix
4.9
Pricing $17-$159/month
Suitable for

Users who want to generate a site quickly

Users who frequently require help and support

Businesses who want to integrate sales channels

Not suitable for

Users who need to change their theme/style often

Novice users who need basic website features

Small businesses who want low processing fees

Pricing
PlanPrice
Free $0/month
Light $17/month
Core $29/month
Business $36/month
Business Elite $159/month

Creating a website using Wix’s AI builder takes 30 to 60 seconds and requires you to answer around five prompts relating to the type of website you want to build and what features you need it to have.

Wix gave me suggestions for tools I might need during my testing, based on the information I provided. Other website builders, such as Hostinger and Shopify, require fewer prompts and suggestions, which can speed up the process, but you lose the personalization offered by Wix.

Screenshot of Wix's AI website builder chatbot
I liked that Wix's website builder included a "help me answer" prompt. This can help new users learn how to best use the AI chatbot. Source: Expert Market

When it comes to the quality of Wix’s AI website designs, I was generally happy with the results. Most of Wix’s AI-generated templates were modern-looking, and there was some variety in the templates, even though they were using the same prompts.

Wix also automatically populates generated templates with AI images, though I recommend replacing them with stock or custom photography if possible.

Screenshot of first draft of Wix AI website builder
I found the website designs Wix's AI builder came up with attractive, but I didn't like the inclusion of AI-generated images over stock pictures. Source: Expert Market

What are the key AI features included with Wix?

Besides its AI website builder, Wix offers a wide range of other AI-powered tools, including its business assistant and built-in marketing suite. Here are a few standout Wix AI features:

  • Wix Harmony (Wix’s new hybrid website builder)
  • Aria (your personal AI agent, available 24/7)
  • AI portfolio creator
  • AI text and image creator
  • Logo maker
  • AI Marketing Agent
  • AI Visibility Overview (to track how your site appears in LLMs)

▶ Read more: AI and the Future of SEO

2. Squarespace: Best AI Design Support

Squarespace
4.5
Pricing $19-$99/month
Suitable for

Design-focused users

Novice users who want an easy-to-use platform

Businesses that need strong booking tools

Not suitable for

Users who prioritize site speed

Businesses that already sell in person

Users who prefer to use phone-based support

Pricing
PlanPrice
Basic $19/month
Core $29/month
Plus $49/month
Advanced $99/month

Squarespace’s Blueprint AI Builder generates customized, highly-polished websites through a guided six-step setup, which focuses on brand personality, page sections, and color schemes.

It prompts you to build your homepage by choosing sections from the options Squarespace gives you and, every time you choose one, it gives you a preview of what your website will look like with the section, which I thought was a nice touch.

Screenshot of Squarespace AI website builder's choose color palette page
Squarespace's AI website builder has more prompts on design than its competitors, asking users to choose styles and fonts. Source: Expert Market

The generated design was in line with the standard of Squarespace’s prebuilt templates, which means highly modern and polished-looking pages, with tailored and professional imagery.

That said, the stock images Squarespace’s AI builder chose had absolutely nothing to do with the topic of my website. This might have something to do with the fact that the AI prompts were so focused on design that I was never asked what the purpose of my website was.

I also wasn’t given the option of generating a new website with AI based on the same prompt, an option most competitors offer.

Screenshot of Squarespace AI generated website
Squarespace's AI website builder created a stunning website that was in line with the brand “tone” I wanted, but the content had nothing to do with my business purpose. Source: Expert Market

What are the key AI features included with Squarespace?

Along with the guided design process of Blueprint AI, Squarespace has been steadily growing its suite of AI tools. I’ve shared some of Squarespace’s key AI tools below:

  • AI Visibility (track site mentions and performance across AI search engines)
  • Beacon AI (AI-powered business assistant)
  • Brand Identity (generate copy based on your branding)
  • AI FAQ Composer
  • AI writer (for website copy, product descriptions, blog posts, and more)
How many AI credits do you get with Squarespace?

Squarespace offers up to 120 credits per month, depending on your premium website builder plan. The Basic plan includes 10 credits (one-time use), the Core plan includes 20 credits per month, the Plus plan includes 40 credits per month, and the Advanced plan includes 120 credits per month. These can be used to prompt the AI Visibility tool.

3. Hostinger: Cheapest AI Website Builder

Hostinger
4.2
Pricing $2.99-$3.99/month
Suitable for

Users looking for a cheap website builder

Novice users who need a simple-to-use builder

Businesses that need AI help writing website content

Not suitable for

Businesses that need strong booking management tools

Fast-growing businesses

Large ecommerce stores with a range of products

Pricing
PlanPrice
Premium $2.99/month (48-month billing cycle)
Business $3.99/month (48-month billing cycle)

Hostinger generates a complete website design in under 30 seconds using just two user prompts (your business name and a site description), making it the fastest setup process among the tested builders.

Once my custom theme was generated, I was taken straight to my AI-generated website design, instead of to the main backend, so I could start making tweaks right away if needed.

Screenshot of AI generated website draft in Hostinger.
I was impressed by how clean and modern Hostinger's AI-generated websites looked. Source: Expert Market

When it comes to the results, the quality of Hostinger’s AI-generated themes are visually appealing and modern. This is a massive improvement from when I tested Hostinger’s AI website builder a year ago, when the website it generated looked quite dated and was filled with odd AI imagery.

Hostinger also let me toggle between different versions of the AI website drafts, meaning I could go swap to a previous version of the site if I wanted to.

What are the key AI features included with Hostinger?

Hostinger’s AI website builder is available on both premium plans, but you can only access the full suite of built-in AI tools with the Business plan ($3.99/month). The full suite of Hostinger AI tools includes:

  • AI assistant, Kodee
  • AI text editor
  • AI image generator
  • AI blog post generator
  • AI product generator (upload images and let Hostinger generate descriptions)
  • AI logo maker
  • AI SEO assistant
Screenshot of AI written text in Hostinger
Hostinger's AI writer is capable of drafting entire sections, not just short paragraphs. Source: Expert Market

4. Shopify: Best AI Builder for Online Stores

Shopify
4.1
Pricing $29-$2,300/month
Suitable for

Users who need a platform they can scale up with

Businesses that require strong shipping features

Users who want more control over the mobile site

Not suitable for

Novice business owners with limited tech skills

Design focused users that want creative freedom

Businesses with small budgets

Pricing
PlanPrice
Basic $29/month
Grow $79/month
Advanced $299/month
Plus $2,300/month

It’s very quick to create a website using Shopify’s AI website builder, since it only requires you to answer one prompt describing what your online store sells.

To find Shopify’s AI builder, you first have to set up your Shopify store and navigate to the “Online Store” tab in your account dashboard. You’ll be given the option to create a store using Shopify’s AI website builder tool or to choose a pre-built theme.

Shopify’s AI website builder differed slightly from the others I tested, since it generated three different themes for me to choose from. As with most AI website builders, I also had the option to relaunch the AI builder as many times as I liked until I was happy with the result.

Screenshot of website design options given by Shopify AI builder.
I was impressed by the diversity of the websites generated by Shopify's AI builder. Source: Expert Market

What are the key AI features included with Shopify?

Shopify’s latest bi-annual announcement had a big focus on AI and how the platform can support businesses selling across channels. Here are the key AI tools from Shopify that you need to know about:

  • Shopify Sidekick (your built-in AI assistant that can support with content, design, sales, analytics, and more)
  • Agentic Storefronts (sell your products in AI conversations, including ChatGPT and Gemini)
  • Shopify Inbox (drive sales with a built-in AI messaging app)
  • Campaign Autopilot (AI-powered marketing campaigns)
Screenshot of Shopify AI product description writer
I was impressed with Shopify's AI product description writer. All it needed were key specs to write a comprehensive description. Source: Expert Market

5. GoDaddy: Best for AI Branding

GoDaddy
4.1
Pricing $9.99-$99.99/month
Suitable for

Users who need a site created quickly

Service and appointment-focused businesses

Marketing-focused businesses

Not suitable for

Creatives looking for total control

Users who want a bundled package

Businesses on a budget (upgrade for more AI credits)

Pricing
PlanPrice
Free $0/month
Starter $9.99/month
Professional $24.99/month
Ultimate $99.99/month

GoDaddy’s Airo AI Builder focuses on end-to-end brand creation, generating a full website in minutes, as well as custom logos and social media content.

To get started, I entered a prompt about the type of website I wanted Airo to create.

GoDaddy Airo AI Builder site preview with AI chat in sidebar
I was impressed by the site Airo generated, which included a custom logo based on my prompts. Source: Expert Market

Airo followed up with addition questions about the business name, target audience, and style preferences. Once answered, GoDaddy’s Airo AI Builder takes approximately seven minutes to generate a full website draft.

You can use the sidebar chat to request new elements or edits, or you can edit directly on the preview. Each action uses AI credits to fulfill. AI credits vary across plans, from 50 credits per month on the free plan to 750 credits per month on the Ultimate plan.

GoDaddy Airo AI Builder brand information
Airo provides useful information for branding, including color palette codes and downloadable logo assets. Source: Expert Market

What are the key AI features included with GoDaddy?

In addition to the Airo AI Builder, Airo can also support with generating business logos, creating product descriptions, launching email campaigns, and more. Here are a few other standout AI tools included with GoDaddy:

  • Social media calendar
  • Digital content creator (generate images, videos, social media posts, and more)
  • AI domain search

Our Methodology: How Did We Test AI Website Builders?

We tested 12 market-leading website builders, evaluating their functionality, usability, integrations, and customer support, so we can make the most useful recommendations to US businesses.

Our testing process means these products have been scored and rated in six main categories of investigation and 33 subcategories. We then gave each category score a “relevance weighting” to ensure the product’s final score and ranking reflects the needs and requirements of Expert Market readers.

Our main testing categories for AI website builders are:

  • Website functionality (25%): The capabilities and functionalities offered by a website builder, particularly its AI tools.
  • Design features (20%): The aesthetic appeal and visual layout of a website created using an AI website builder.
  • Pricing (20%): The balance between the cost of an AI website builder and the benefits provided. We consider pricing plans, subscription models, and available features.
  • Help and support (15%): The assistance and resources available to users, including tutorials, knowledge bases, and AI chat support.
  • User experience (15%): How user-friendly and intuitive a website builder is for people with varying levels of technical expertise.
  • Reputation (5%): External customer opinion (the feedback and ratings given by real customers using the AI website builder), as well as the market position and reputation held by the platform.
Verdict: Which AI Website Builder Should You Pick?

The best AI website builder overall is Wix. It not only comes with an AI website builder but also a host of additional AI tools, such as text and image generation, so you can feel supported throughout the creation process.

Just remember, no AI website builder is perfect, and the time-saving benefits of automation can leave accuracy at the door. That’s why it’s a good idea to deliver detailed prompts and to avoid putting all of your faith in AI by editing and proofreading your website before you publish it.

Written by:
Headshot of Emma Ryan, Deputy Editor
Emma is Deputy Editor of MVF’s B2B brands, specializing in website builders, ecommerce, marketing, and vibe coding. Emma combines her wealth of knowledge and years of hands-on testing with a passion for helping small businesses and website owners navigate the highs and lows of being online. Her work has been featured in Newsweek, Digiday, TechRound, and Industry Today.
Reviewed by:
Oliver Simpson - senior researcher - headshot
After three years in operational B2B data analysis, Oliver became a business insight specialist in 2022 and now focuses full-time on understanding small business preferences and needs. He blends his quantitative skills, forged by his experience working as a law enforcement researcher, with qualitative exploration, to ensure robust and nuanced results.