SureCam Review (2026): Dash Cam Features and Pricing Compared

SureCam DashCam testing van

In this SureCam review, I break down what it offers UK fleets in practical terms: the top dash cam options (front-facing, dual-facing, front-and-rear and multi-camera setups), the core software workflow (alerts, trips, video requests, reporting and device health), and how its driver coaching tools work in real life.

We tested SureCam’s platform, plus got an in-person hardware walkthrough in a fully equipped van at our headquarters, and have focused on the details that matter when buying a fleet dash cam: how quickly you can access footage, how much admin the system creates (or removes) and how else it is built for safety evidence compared with major alternatives such as Samsara and Geotab.

SureCam Dash Cam Review

Before we dive into the specifics around SureCam’s hardware and software features, here’s a summary of my thoughts on the SureCam proposition as a whole for UK fleets.

auxiliary camera on side of the van
SureCam
Pricing From £25/vehicle/month
Strengths

Nudge-first coaching cuts manager workload

Quick video and map (live or past) evidence for claims/coaching

Solid hardware range (front, dual, front+rear, Vantage multi-cam, IR for low light)

Useful essentials included (trips, custom reports, data scheduling, device health)

Weaknesses

Not a full fleet management platform, so you won’t get dispatch/job workflows, routing tools or deep vehicle/engine diagnostics you’d see from an operations cloud like Samsara

Some features depend on package/provisioning (e.g. LiveCheck/AI sets)

Best advertised pricing pushes longer contracts, so costs may rise if you want a short agreement

Pricing
UK PackagesUK Pricing
SureCam Forward View From £25/vehicle/month (minimum 3 vehicles)
SureCam Forward & Driver View From £27/vehicle/month (minimum 3 vehicles)
SureCam Vantage (Up to Six Views) From £35/vehicle/month (minimum 3 vehicles)

Our SureCam Platform Test Summary

I tested SureCam’s web platform and spent a hardware trial period with a fully-equipped van. My overall takeaway is that it’s a dash cam-first safety platform that’s genuinely practical day to day, especially if your priorities are incident clarity, claims protection and keeping coaching admin low.

The standout for me is SureCam’s nudge-first approach. Instead of turning into an endless queue of clips to review (a trap plenty of fleet systems fall into), it corrects behaviour in the moment with in-cab prompts, so only serious or persistent issues escalate into manager-facing incident alerts.

That small design choice means you spend more time running your business and less time policing minor moments.

The rest of the platform supports that same ‘reduce admin, get evidence fast’ philosophy. The navigation is simple, built around quick workflows: open an event, view the footage, check map context, then coach or close.

Trips are easy to scan and come with useful metrics (like duration, speed, idling) and a driving score, while fast-building custom reports are there when you need a deeper dive.

Hardware-wise, it’s a sensible range for UK fleets: front-facing, dual-facing, front-and-rear, and more configurable auxiliary/multi-camera setups. Low-light/IR support is there too (especially for driver-facing/in-cab), and the overall system feels built for real-world roads.

The main caveat is that SureCam isn’t a full fleet management platform. You won’t get dispatch workflows, job routing, deep vehicle diagnostics, or a broader-brush features set you’d associate with giants like Samsara.

However, those platforms typically come with a bigger commitment and a bigger bill, unlike SureCam, which is deliberately narrower in focus (on video safety, evidence and actionable tracking insights) and therefore cost.

In that dash cam-first, safety-first, evidence-first lane, then, I think it’s a strong buy.

It’s priced more accessibly than all-in-one telematics suites, is easier to use than more configurable solutions, and the nudge system keeps admin far lower than non-filtering platforms or standalone SD-card dash cams that require physical retrieval.

Matt Reed - Senior Writer at Expert Market
Matt Reed Senior Logistics Expert at Expert Market

What Hardware Does SureCam Offer?

SureCam’s hardware offering is built around connected fleet dash cams. In practice, that means you’re choosing a camera configuration (single, dual, front/rear or multi-camera), installing it either via a hardwire kit or OBD-II, and then using SureCam’s platform to pull down event footage, continuous footage and (optionally) live checking of the cameras themselves.

Core dash cam configurations (front-facing, dual-facing, front and rear)

From what I saw in my hardware demonstration and product research, SureCam’s ‘standard’ starting point is a road-facing dash cam, with the option to step up to dual-facing (road and cab) or front and rear coverage, if you want more context around rear impacts, loading bays and tight manoeuvres.

dual-facing SureCam dash cam
SureCam's dual-facing dash cam is the main unit we got to see in action during testing, and captures both the road ahead and inside the cab. Source: Expert Market

SureCam positions these as fleet-grade devices designed to feed footage into the platform quickly. Individual event videos are stored for up to 60 days, while continuous video recording is available while vehicles are running, with 50 hours of storage. Live frames of what each camera sees can be added via LiveCheck (which we’ll detail in the software section).

That continuous footage is stored on the device in a rolling loop, so older footage gets overwritten, which means on-demand requests work best when you request them soon after the trip. But you have the opportunity to manage recording and audio configuration settings at setup, such as adding an option to suspend continuous recording for a set period.

You can manually clip events as they happen, too, via an in-cab button like that seen below.

manually record events
You can manually record events using this in-cab button that SureCam can provide for your vehicles, to be sure you capture an incident. Source: Expert Market

Hardware-wise, this is a broadly similar selection as you’ll see from the big telematics players. For example, Quartix sells connected dash cams that sit inside its tracking system, which is a similar proposition if you want one vendor for tracking and video.

The main tangible difference might be the emphasis given to dash cams in the software by a fleet management-first platform like Geotab, which we’ll come to later. But the hardware will be broadly similar.

Auxiliary cameras and multi-camera coverage (including exterior mounting)

An area where SureCam starts to feel more configurable is when you move beyond a simple one or two-lens setup.

In the demo vehicle I was shown, SureCam had auxiliary cameras mounted externally and internally (including wing mirrors and the rear), which is the kind of setup you choose when you’re trying to reduce blind spots or capture everything around a vehicle during site work and deliveries.

auxiliary camera on side of the van
SureCam told us that auxiliary cameras can be placed wherever the customer needs them, though typically they'll be used to capture blind spots, side impacts and loading zone activity (inside a van, for instance), as seen here. Source: Expert Market

These auxiliary cameras have a strong IP69 rating for waterproof, dustproof and weatherproof durability, meaning that they should keep working under all conditions the UK throws at them, and provide clear footage in rain, snow and extreme environments.

Internal camera inside the van
You can also place a SureCam dash cam internally, in the back of a van for instance, so that you have eyes on every part of your vehicle. Source: Expert Market

SureCam’s own installation guidance backs up the modular approach we saw in person: its dual-facing kit, for instance, can include a road-facing unit, plus an infrared secondary “ball” camera (mounted either on the windscreen or A/B pillar), as well as a combined GPS and cellular antenna, and a connector extension cable to place that secondary camera.

At the higher end, SureCam has also launched Vantage, which it describes as a multi-camera system for 360° fleet visibility, and is the full selection we saw during our demonstration. It’s aimed at complete safety and compliance use cases.

That might be a little closer in spirit to the full ecosystem approach you see from vendors like Samsara and Motive (multiple camera angles and safety tooling), rather than a basic tracking provider that happens to sell a dash cam.

SureCam Van
In total, the SureCam demonstration van we investigated had six cameras on-board, and is called the Vantage system. Source: Expert Market

Night vision and low-light capture

SureCam’s hardware offers infrared assistance for low-light conditions. The interior secondary camera is typically equipped with an infrared ring to improve night vision (with the caveat that it can affect colour accuracy in daylight), and the exterior secondary “ball” camera is also described as having an infrared ring for night vision.

That puts it in roughly the same camp as other serious fleet cameras. Motive, for instance, sells an AI-oriented dash cam product line that’s explicitly designed to pair HD footage with safety event detection and rapid access to clips for exoneration workflows, so you’re comparing implementations and platform UX more than the mere presence of night capture.

GPS, cellular connectivity and offline mode

Another detail I liked is that SureCam is practical about real-world connectivity: its LED light indicator guide explains status patterns, including when video/data is recorded and ready to send once the device reconnects, and it calls out SD card error states as well.

Essentially, when a vehicle drops out of coverage, the camera keeps recording locally and uploads clips once it reconnects, so the promises of fast access will depend on coverage, but you won’t lose the footage. This matters because a lot of fleets operate in places where signal is patchy (such as industrial estates, multi-storey car parks and rural routes).

SureCam Covers Your Faulty Devices

SureCam also states that devices are covered under warranty for the duration of the subscription, and that failed units will be replaced. This is important if you’re budgeting long-term and want to avoid surprise replacement costs on a multi-year contract.

Installation options (hardwire vs OBD-II)

During our hardware demo, SureCam indicated that a hardwired install is typically only around £20 more than an OBD-II install in the UK. Because of this, many UK customers opt for a hardwired approach, since it provides a more reliable, tamper-proof system, cleanly installed by a professional.

In practice, that hardwired approach includes inline fuses and wiring for ground, constant power and ignition connections.

I also like that SureCam has an Installation Verification Tool workflow if you are installing things yourself, because fleet dash cams fail in mundane ways (bad power source, poor antenna placement, wrong camera angle) and you don’t want to discover that only after a claim.

This tool walks installers through checks like confirming connectivity, confirming camera view and capturing install details to reduce the uncertainty that plagues rushed rollouts.

Verification tool
SureCam's Installation Verification Tool should mean that any issues you find can be addressed without calling support lines. Source: SureCam

Can SureCam devices record while parked?

Yes, if it has power. Devices can be configured with a shutdown delay that keeps recording after ignition-off for 10 seconds to four hours, as long as the camera remains powered from the constant power source.

Optional driver ID (who was driving which vehicle?)

SureCam supports optional driver ID integration and in my hardware demo, we saw this in action. In practical terms, drivers can present a card when starting the vehicle, so footage and trips are automatically tied back to the right person when vehicles are shared.

If a driver doesn’t sign in, trips and footage still attach to the vehicle, but you lose attribution, which is exactly what driver ID is designed to solve in pool-vehicle fleets.

Today, this is a common feature, but it’s still good to see it in action, with a smooth process where the driver is audibly alerted to the need to ‘sign in’ with their card.

Pressing Driver ID
When you turn on your vehicle with driver ID activated, you'll need to log-in by tapping the side of the of the dash cam with your key card, as our instructor, Jamie, showed us here. Source: Expert Market

What Software Features Does SureCam Offer?

I reviewed SureCam through its browser-based portal (view.surecam.com) after it provided me with demo access for testing. The platform is organised around a simple top navigation (Inbox, Live, Trips, Alerts, Reports, Health, Settings), and in practice, it feels like a video-led safety system for fleets, with tracking and reporting built in.

Before we get into it, one important practical detail is that SureCam’s feature set can vary depending on which platform features you’re provisioned for.

Live map: Quick visibility with live streaming

The Live tab gives you a real-time map view (via Google Maps) with a vehicle list on the left and map overlays for Active vehicles, Driver/vehicle info and Traffic, which is useful when you’re trying to identify where vehicles are and what’s slowing them down, without cross-checking a second mapping tool (as you might if you use a standalone dash cam instead).

live camera view on SureCam
On SureCam, clicking the live tab will simply provide a list of your vehicles on the left-hand side and a map that jumps to a vehicle's position when you select it, and updates its position based on the vehicle's movements. Source: Expert Market

Other competitors, such as Quartix, offer a similarly straightforward live map experience for UK fleets, while Samsara and Geotab can go further with richer operational layers and deeper telematics context.

For instance, while SureCam provides traffic conditions, Samsara and Geotab also offer weather details, risk context and telematics status (fuel/EV energy, device health, etc.) on the same live map view. Still, SureCam’s implementation is certainly fast to read and avoids overcomplicating things while providing the core location visibility you need most.

There’s also the option to literally see your driver and their on-road view, via the LiveCheck functionality. This is enacted by clicking on the eye icon on an individual vehicle on the Live Map, giving you live access to all the cameras in that vehicle.

This is a permission-based (i.e. not every user can stream) feature, which matters for privacy and governance in fleets where multiple supervisors share access.

SureCam live check
If you click the eye icon on a vehicle in SureCam, you can access all its dash cams live in the moment (provided the vehicle and dash cam are powered). Source: Expert Market

Trips: Journey history with score-led triage

The Trips area is designed for quick triage rather than forensic analysis. Trips are logged as discrete journeys in the platform (typically aligned to ignition cycles), so it’s easy to pull up a day’s driving without stitching routes together manually.

I could open a trip and immediately see start/end locations with timestamps, distance, duration, average and max speed, and an idling time percentage, which are the metrics most fleet managers actually act on.

trips in SureCam
SureCam's Trips tab details all the trips taken by vehicles on your account, with individual scoring and metrics for each trip, as well as a visualised route on the right-hand map. Source: Expert Market

SureCam also surfaces a trip score prominently. For instance, as seen in the image below, I saw a trip scored at 91 for the route below, which was marked down by nine points for low/harsh braking and low cornering. These scores are useful because they let you prioritise daily coaching and quick follow-ups with drivers, without needing to run a full report on their actions.

SureCam's Trip tab
If you hover over the Trip Score, you'll get an at-a-glance breakdown of where a driver could have improved their driving, as well as any serious incidents. Source: Expert Market

Geotab generally offers more depth if you want highly configurable trip rules and broader engine/vehicle data, and Samsara and Motive tend to go harder on operational oversight at scale, but SureCam’s Trips view makes sense for fleets that want a clean route timeline tied to safety outcomes and video evidence.

Alerts: One place to review safety events, with practical filtering

SureCam’s Alerts experience is one of the strongest parts of the software I tested because it treats alerts like an inbox you can actually work through.

Alerts can be filtered by type, and the menu structure is immediately understandable: Harsh events (harsh acceleration, harsh braking, harsh cornering, severe driving), Video requests, DMS alerts (camera obstruction, distracted driving, eating or drinking, phone usage), ADAS alerts (tailgating), and non-video speeding alerts (max, moderate and severe speeding).

In practice, SureCam splits the workload into (1) alerts that come with video, (2) alerts that are telemetry-only and (3) in-cab nudges that may never become an alert unless behaviour persists.

alerts tab filtering
This is the Alerts tab of the software, and lists all of them in from latest to oldest, though you can filter the data by notification type and date range. Source: Expert Reviews

Compared with Samsara and Motive, which often push you towards reviewing a continuous stream of AI-flagged clips, SureCam’s categorisation makes it easier to stay focused and only drill into video where it’s needed.

Quartix and Azuga can cover key safety exceptions (like speeding) well, but SureCam’s alerts feels more “video-native” because the platform is clearly built around pairing exceptions with footage and context.

Alert configuration thresholds, coaching switches and what gets video

In Settings/Alerts, SureCam lays out alert types in a table with columns for whether each alert is Enabled, whether it triggers Coaching, and what Video type is associated (for example, “Preview”), which is useful because it makes the “what happens when X occurs?” logic visible without hunting through sub-menus.

In the demo account I tested, for instance, I could see (and alter if necessary) rule-style definitions, such as alerting when a trip score drops below a threshold (70 was shown by default), triggering a max speed alert when a vehicle exceeds a set speed for a set duration (85mph for more than 15 seconds by default), and flagging severe speeding as a percentage over the posted limit (10% by default).

settings configure alerts in SureCam
You can set the thresholds for any alerts you might receive from your SureCam dash cams in the Settings section. Source: Expert Market

This is one of those areas where SureCam feels more approachable than Geotab for everyday users, because Geotab can be extremely powerful but often requires more configuration literacy to get rules behaving exactly how you want.

Samsara and Motive are also strong here, but they tend to steer you into their default AI event sets. SureCam’s grid makes it clearer what’s turned on, what triggers coaching, and what will generate video work.

Video workflows: Nudges, incident reviews and on-demand requests

SureCam’s video workflow is built around the idea that you shouldn’t have to wade through mountains of footage just because a system detected something.

In the alerts view, each event shows what triggered it, a video duration (30 or 60 seconds are the two standard options), and a thumbnail you can open, which is useful because you can quickly see which alerts are video-backed versus telemetry-only.

When I opened a DMS-style alert (in this case, an alert for ‘Eating or Drinking’ while driving), the incident view displayed multiple panes at once: a forward road view, a driver-facing view, a map panel and an additional multi-camera grid. This will depend on the setup you have, but it’s great that SureCam gives full visual context without any configuration required.

SureCam incident alerts
If you have an incident alert, it will come up in your inbox for review and look something like this drinking incident caught on our testing camera. Source: Expert Market

Some incidents, however, don’t automatically make it to your alerts inbox, since they are handled in the moment by ‘nudges’. These are essentially in-cab prompts (voice/visual) that encourage a driver to self-correct, thereby promoting safety as a situation happens, rather than requiring you to find a clip and coach at a later date when issues are forgotten.

You can see when drivers have got these nudges if you dive into specific trip details, but it won’t be brought to your attention as a full-blown incident, since the issue was resolved promptly. Better yet, there’s no automatic uploading and large-scale storage of clips, freeing up your time to coach the drivers that actually need corrective measures.

If you need specific clips of any part of a route, such as of a nudge-related event, you can obtain dash cam footage via the Video Preview Request workflow. It shows a rapid frame-by-frame view (up to 20 minutes at roughly one image per second), to help you pinpoint the exact moment you need.

You simply choose a start time and preview length, or select visually by clicking a specific section of the route, and then request a clip. Once you’ve found it, you can request a proper clip into your inbox and SureCam also pulls in a few seconds before the moment you selected, so you don’t lose the lead-up context, too.

It’s a bit annoying that the nudge isn’t automatically suggested or shown on the route when I go to select the section of the route I want to download. But, since this is only a nudge and not an incident, I can understand why, and the request workflow is still a practical way to get any footage (nudge or not) that you want to evidence without having to download an entire journey.

Video requests on the SureCam platform
When making a video request for something that wasn't marked as incident, you'll need to find that spot on a map view, or based on the timing suggested by the nudge recording. Source: Expert Market

Overall, SureCam’s nudge-first approach isn’t unique in the market: Samsara, for example, offers In-Cab Nudges that audibly prompt drivers to self-correct and only escalate to the Safety Inbox once behaviour repeats and hits a configured threshold.

Geotab (formerly Verizon Connect), Motive and Lytx also support real-time in-cab alerts and coaching prompts designed to correct behaviour in the moment.

But it’s pleasing to see such a feature from a dash cam-first company (rather than a fleet-management-focused one) like SureCam, unlike standalone options such as the WheelWitness HD Pro, which only has audible alerts for system status issues like SD card storage.

SureCam in-cab camera
This is a straight-on view of the SureCam driver-facing camera, which records all nudges and incidents, attached to the windshield of our demo testing van. Source: Expert Market

Reports: Templated safety/trip reporting with scheduling and exports

Elsewhere, the Reports tab combines ready-made templates with controls that make reports easy to operationalise: I could save a report, download it or schedule it for recurring delivery.

The report builder groups templates into categories like Trips (trip summary/details, daily stops, curfew listing/summary), Safety (alerts, harsh driving, safety scores, speeding detail/summary), Geofence (geofence details, historic scan) and Admin (users, vehicles, alert log, health), with some areas marked as coming soon.

surecam report options
When you go to build report in SureCam, there were the following options on our platform at the time of review. Source: Expert Market

In the Speeding Detail report I tested, for example, you can set a speeding tolerance (a percentage) and then output a table that includes the time, recorded speed, posted speed limit and a full address, which is useful because it turns “speeding” into something you can actually coach and evidence in a consistent way.

Geotab can typically go further with custom reporting and data fusion, but SureCam’s reports are set up for fast, repeatable fleet routines, and the scheduling is built into the workflow rather than feeling like a separate automation product.

surecam speeding report
We select the Speeding report in SureCam, and it updates in real-time based on what parameters you put in place (e.g. selected drivers, speeding threshold, etc.). Source: Expert Market

Scheduling also supports sending to external users and choosing CSV or PDF, which is practical if you need to share outcomes with insurers, senior management, or an outsourced transport function, without giving everyone full platform access.

scheduling a report in SureCam
Should you want a weekly report to drop into your email inbox every Monday so you can review the past week's activities, you can configure it in SureCam's report settings. Source: Expert Reviews

Health: Device status, connection issues and firmware visibility

The Health area of the web-app is focused on making camera reliability visible, with filters for Offline, Connection lost, and SD card, and table fields like firmware and last connected time.

This matters because dash cams only protect you when they’re recording and checking in reliably and a quiet failure (like a storage issue) is one of the most common reasons fleets discover gaps in evidence after an incident.

Samsara tends to be particularly strong for large-scale device health management, but SureCam’s health view is clear enough that a smaller fleet can keep on top of issues without needing a dedicated telematics admin.

Additional settings and configurations

At the end of the software workflow, it’s worth noting the admin layer. In SureCam View, you can manage vehicle details (including renaming vehicles so they display clearly on the live map).

Depending on what your account is provisioned for (and which portal you’re using), this broader Settings/Admin area is also where you can create geofences, add saved locations, apply tags to vehicles, and manage users, roles and permissions (i.e. who can do what in the platform).

Geofences inside SureCam
You can create geofences inside the settings module, with this one being centred around our London offices. Source: Expert Market

What Integrations Does SureCam Cater To?

SureCam’s integration options essentially boil down to sending video and trip data into other fleet telematics, safety, insurance and management platforms that fleet businesses use.

In practice, when I looked through SureCam’s ecosystem materials, the company frames this as an API-led partner network designed to consolidate fleet data and improve reporting (rather than a massive self-serve app store).

Geotab customers: SureCam features delivered through a Geotab-facing experience

One of the clearest examples is SureCam’s Geotab pathway. SureCam’s help centre includes Geotab-specific guides and explicitly distinguishes between users accessing SureCam through a Geotab URL versus SureCam’s own view.surecam.com environment.

In other words, you can be a user of either product initially and add integrated functionality for the other without much fuss.

geotab platform with sureCam
If you are a Geotab user, then you can easily integrate SureCam data into the platform and see statistics like this. Source: SureCam

Partner integrations via API: Combining SureCam video telematics with third-party fleet tools

SureCam also positions ecosystem integrations as API connections with industry partners, with the stated goal of data consolidation and advanced reporting across fleet systems.

In other words, instead of exporting video/telematics data manually and stitching it together yourself, SureCam’s pitch is that its video and GPS tracking data can flow into partner tools as part of a broader operational stack.

The partners that SureCam highlights lean heavily into safety and risk. For instance, it identifies partnerships like Blackout Technologies for distraction detection (pairing third-party AI with SureCam video), and partners like TMC where SureCam telematics data can be used for mileage classification between business and private trips via API integration (which is a niche but very practical back-office use case for those managing grey fleet or mixed-use vehicles).

Claims management and insurance: Integrations designed for FNOL and liability workflows

SureCam repeatedly frames insurance claims as a core integration theme, too. It says it partners with claims management companies and insurers to support faster liability decisions, first notification of loss (FNOL) and fraud reduction, which is the kind of integration value that sits outside day-to-day dispatch, but can materially reduce admin time when incidents happen.

If your priority is speeding up claims handling (rather than building a fully unified operations stack), this emphasis should land well.

Does SureCam Offer Mobile Apps?

SureCam doesn’t offer a dedicated SureCam View mobile app in the Apple App Store/Google Play. Instead, the View/View Pro experience is designed to run in a mobile browser (and can be saved to your home screen as a shortcut), which is useful for managers who need quick access away from a desktop.

However, SureCam does offer a separate driver app, called SureCam Mobile. This is built for driver coaching and self-review, with access to driving statistics (e.g. speed/braking patterns) and training videos aimed at improving behaviour over time.

driver app surecam
SureCam has an app designed for drivers themselves, recently revamped in July 2025, offering a stepped response to harsh driving and driver distraction alerts. Source: SureCam

Does SureCam Offer Help and Support?

Yes, and in my testing, SureCam’s support setup felt deliberately fleet-practical: you get a traditional help centre with step-by-step guides, direct support email addresses (including a UK-facing address) and an in-app help widget so you can look things up while you’re configuring alerts, reports or device health.

Support channels: Tickets and email (including a UK support inbox)

SureCam’s help centre spells out how to raise a troubleshooting request, either by submitting a ticket or emailing support directly, and it explicitly lists email lines, such as Support@SureCam.com and CustomerServiceUK@SureCam.com, which is useful for UK fleets that want a clear support channel when a clip isn’t appearing as expected, for instance.

This is also where SureCam’s support approach differs from some larger platforms: Samsara pushes most customers towards submitting cases from inside the logged-in product experience, which is very streamlined when you’re already in the dashboard, but less transparent if you’re trying to escalate quickly outside the platform.

In-app help: Searchable guidance while you work

A small but helpful usability detail is the embedded help widget, which supports plain-language search and returns relevant “how to” articles inside the interface, so you can troubleshoot while you’re configuring reports or checking device health.

A lot of platforms (including some big-name telematics suites) push you out to a separate support portal mid-task, in a different tab, and that context-switch is one of those friction points that subtly increases training time.

help guide in SureCam
The pop-up help guide is genuinely brilliant, and not something you see on enough web-based platforms, fleet-related or not. Source: Expert Market

Help content: A dedicated knowledge base for each SureCam platform

SureCam also runs a structured help centre (support.surecam.com) with promoted articles and platform-specific guidance if you want a deeper dive into how things work. It also runs a second routing page (help.surecam.com) that asks which platform you need help with (for example: view.surecam.com, track.surecam.com, geotab.com and vts.surecam.com).

That split is important practically, since SureCam customers can end up using slightly different portals depending on their package or integration path, though in our testing, we only used the view URL, as discussed earlier.

How Much Does SureCam Cost?

SureCam, unlike many fleet industry providers, offers public-facing pricing instead of requiring you to get a quote based on your requirements. That means it’s fairly simple to assess its costs for UK fleets. Let’s dive into it.

SureCam pricing starts from £25 per vehicle, per month (minimum fleet size: 3+)

SureCam publishes three headline packages on its UK pricing page, each priced per vehicle, per month, with a stated minimum fleet size of three or more vehicles: SureCam Forward View (from £25), Forward & Driver View (from £27), and SureCam Vantage (from £35, supporting “up to six views”).

That entry point is useful context for UK buyers because we’d say it puts SureCam in the ‘mid-market’ video telematics bracket: it’s not a cheap GPS tracker add-on, but it also isn’t automatically in the highest-cost enterprise tier you often see with broader IoT/telematics/fleet management suites.

SureCam pricing in the UK
On SureCam's website you can see plainly what it offers, depending on your configuration, though you can also contact them if you want a specific setup that differs from these three options. Source: Expert Market

Contract length affects price (and SureCam pushes a 36-month agreement)

SureCam’s pricing page explicitly frames the best rates around a 36-month agreement, which suggests the “from” prices are aligned with a longer commitment rather than a short rolling contract. Still, shorter agreements are available should you prefer – they are just likely to be more expensive than described.

What’s included in SureCam’s monthly price?

SureCam is unusually explicit about what you’re paying for. Its monthly fee covers camera hardware, cloud video storage, GPS tracking, software access and ongoing customer support. It also clearly states to businesses looking to buy that you don’t purchase the cameras separately because the device cost is included in the plan.

In procurement terms, this makes SureCam easier to budget than platforms where hardware, connectivity, and video retention can be priced as separate line items.

Package differences: What you’re paying extra for and how it compares with other platform pricing

The jump from Forward View (£25) to Forward & Driver View (£27) is relatively small, and SureCam positions that tier as adding an AI insights dashboard, advanced speeding alerts, advanced scheduled reports, AI in-cab alerts and AI-enhanced driver safety scores on top of the core “View” feature set.

Then Vantage (£35) is the step up for multi-camera coverage (up to six views), with expandable 360° views and optional compatibility for AI DMS (driver monitoring) and ADAS features.

That’s the same general pricing logic you’ll see with the likes of Samsara, Geotab, and Motive, too, but the difference is that SureCam tells you the starting point and what’s bundled, unlike those platforms, which require a quote before you can confirm costs are suitable for your team.

Speaking of which, if you’d like to learn the costs you can expect for a variety of integrated dash cam solutions, tap into our free quote-finding service for more information.

What Alternatives Are There to SureCam?

SureCam sits in a slightly hybrid position: it’s a dash cam-led platform, but with enough GPS tracking and reporting to cover a lot of day-to-day fleet visibility. If you’re comparing it to the wider market, I think it helps to split alternatives into two camps: (1) dash cam-first video safety platforms and (2) full fleet telematics systems that also offer cameras.

VisionTrack (video safety and AI camera specialist)

VisionTrack is a strong match if you want a video-first safety platform that leans heavily into AI camera detections and compliance-style use cases.

On VisionTrack’s AI camera stack, the headline is automated detection of risky moments like mobile phone use, plus road-risk detections such as lane departure and pedestrian detection, with in-cab notifications so the driver gets feedback in the moment, not just in a weekly coaching session.

Lytx Surfsight (video telematics specialist)

Lytx’s Surfsight is a good alternative if you want a video safety platform that’s built around AI and machine vision detections, and you like the idea of extending visibility beyond a simple front/driver pair.

Surfsight’s auxiliary camera setup is unusually explicit: additional cameras can provide live video and recordings through the portal, and each auxiliary cam has local storage (Lytx states 64GB per camera, storing around 100 hours).

Samsara (full telematics platform with advanced camera controls)

Samsara is a better fit than SureCam if you want cameras as part of a broader operational stack (vehicle data, compliance, maintenance, etc.) and you want deeper control over camera privacy and streaming governance.

For example, Samsara offers detailed dash cam controls like configurable live streaming behaviour and camera direction/audio settings, plus policy tools such as Privacy Mode that can disable specific recordings while keeping AI event detection running (useful for GDPR-sensitive workflows). Its latest dashcam is the dual-facing Samsara CM34 device.

SureCam tends to be stronger if your primary goal is a dash cam-first system that’s quick for ops teams. For instance, SureCam supports self-service video requests inside its own platform, and it has an explicit “record while ignition is off” option via a configurable shutdown delay (up to four hours, assuming constant power).

Samsara’s parked/extended recording policies can be more expansive depending on configuration, but it’s also typically embedded in a larger telematics implementation.

iphone showing samsara CM34 dashcam setup via samsara mobile application
To fully setup a Samsara CM34 dash cam, you'll need a smartphone with Samsara Fleet app installed and follow the instructions shown in this video. Source: Samsara

Geotab (telematics-first with camera partner ecosystem)

Geotab is a strong alternative if you want the camera layer to sit inside a wider telematics engine, but you don’t want to be locked into a single camera vendor.

Geotab is very explicit that it can integrate with existing dash cam solutions and surface camera data inside MyGeotab, alongside broader fleet metrics, with additional options selected via the Geotab Marketplace. And that includes SureCam.

Compared with SureCam, the trade-off is usually simplicity versus ecosystem choice. SureCam is more a system that does video plus basic tracking, whereas Geotab unifies everything else fleet-related in a central telematics platform, including options like in-cab coaching via GO TALK, which SureCam doesn’t currently offer.

Quartix (UK fleet tracking with connected dash cam options)

Quartix is worth a look if you want a UK-trusted fleet tracking platform with connected dash cams that sit directly inside the tracking system. Quartix positions its connected dash cams around incident capture, collision response and coaching, all surfaced within the same Quartix environment.

It’s also specific about certain camera attributes on its connected dash cam range, such as offering an optional driver-facing camera with infrared illumination for night driving.

SureCam’s main edge, based on my test account and its hardware positioning, is how far it leans into being a single video-first ecosystem (including multi-camera propositions like Vantage).

Quartix can be excellent if you already prefer its tracking UI and want to add video on top, whereas SureCam is often the cleaner choice if the camera layer is your centre of gravity, so to speak.

Who is SureCam Best Suited To?

Who is SureCam best suited to?Who should look elsewhere?
UK service and delivery fleets that want a dash cam-first system for fast video evidence, without paying for a full telematics “operations cloud”Large fleets that want dispatch, routing, deep vehicle diagnostics and broader workflow automation in one platform (where suites like Samsara/Geotab are typically stronger)
Fleets with frequent claims, complaints or incident disputes, where multi-view video review and clear alert categorisation speed up “what happened?” decisionsFleets that need the richest telematics context (engine/vehicle data, maintenance insights, advanced operational overlays) tied into the live map and reporting layer
Teams trying to keep coaching admin low, because SureCam’s nudge-first approach encourages drivers to self-correct before issues become manager-facing incident alertsVery price-sensitive fleets that are tracking-led and only want cameras as an add-on, where a UK tracking-first provider may be more economical
Fleets that want “enough tracking” (live map, trips, speeding/behaviour reporting) to make video actionable, without needing a full fleet management stackBusinesses that want the widest, most automated AI video pipeline and prefer a system that pushes a high volume of AI-flagged clips into an inbox by default
Verdict: Is SureCam right for your business?

I came away from my SureCam testing thinking it’s best understood as a dash cam-first safety platform that’s still practical enough for day-to-day fleet oversight.

The view.surecam.com portal is built around the workflows fleets need in the moment, such as reviewing safety alerts, requesting specific clips when you need evidence, and keeping an eye on device health, rather than trying to become a full fleet tracking platform.

Its biggest advantage is that it stays usable at scale, given its nudge-first coaching model helps prevent your alerts queue from turning into a full-time clip-review job, while the platform still gives you the essentials (live map, trips and reports) to put incidents into context.

If you want a focused, reasonably priced dash cam platform for safety and claims work, SureCam is a strong shortlist option, just don’t expect the dispatch and deep telematics features you’d get from a broader fleet management system.

Written by:
Matt Reed is a Senior Communications and Logistics Expert at Expert Market. Adept at evaluating products, he focuses mainly on assessing fleet management and business communication software. Matt began his career in technology publishing with Expert Reviews, where he spent several years putting the latest audio-related products and releases through their paces, revealing his findings in transparent, in-depth articles and guides. Holding a Master’s degree in Journalism from City, University of London, Matt is no stranger to diving into challenging topics and summarising them into practical, helpful information.