Written by Matt Reed Reviewed by James Macey Updated on 24 July 2025 On this page Layout and Setup Key Features Pricing and Contracts Customer Support How We Reviewed Michelin Connected Fleet Verdict Expand Our site is reader-supported – by clicking our links, we can match you with a potential supplier, and we may earn a small commission for this referral. Michelin Connected Fleet (formerly Masternaut Connect) is an all-in-one telematics and fleet management platform, bundling live vehicle tracking, driver-behaviour coaching, job dispatch, maintenance analytics, and a raft of industry-specific add-ons.With more than 50,000 customers and 684,000 connected assets across 20 countries, the system offers strong credentials backed by a big name in the industry (who purchased the similarly renowned Masternaut back in 2019, before rebranding as Michelin Connected Fleet).In this review, we’ll break down how the rebranded MyConnectedFleet interface looks and feels, explore the core modules (live tracking, journeys, driver safety, maintenance, Smart Job Management), and examine Michelin’s speciality options for refrigerated, trailer and electric fleets. Michelin Connected Fleet Review (2025): Key Takeaways Michelin Connected Fleet, the re-branded Masternaut platform following Michelin’s purchase of the fleet tracking platform, blends live GPS tracking, driver coaching, and maintenance analytics.Pricing is fully quote-based; hardware, data and any add-ons are rolled into a 12 to 60-month contract.A map-first interface, audible in-cab coach and à-la-carte extras make it a strong match for mixed fleets that need specialist sensors without re-licensing every vehicle.Predictive maintenance and AI dashcam analysis still lag Verizon Connect’s top tier, and UK phone support sticks to usual business hours.Best suited to mid-size operators seeking a single stack for vans, HGVs, refrigerated units and emerging EVs. What Is Setup Like With Michelin Connected Fleet’s MyConnectedFleet Platform?Setting up Michelin Connected Fleet is pretty straightforward, as it uses an instantly intuitive layout and navigation system.Open MyConnectedFleet for the first time, and you land on Live Positions: a split-screen view that pairs a Google-powered map with a real-time vehicle list. At a glance, you can see who’s driving, idling, stopped, or hasn’t moved today, with status totals colour-coded in a slim bar across the top.Samsara and Verizon Connect, alongside many other platforms, also lead with a map-first experience, while others like Quartix prefer a blank page with its logo or a list of frequently used tools. Following the consensus is often a smart choice, and by doing so, Michelin’s platform gives you geospatial context immediately when you log in (ideal for tracking-first fleet management).Handily, the map can render 10,000 assets without choking; flip a toggle and the list morphs into a table for bulk edits or multi-select exports. Filters persist across sessions, handy if you supervise only one region. Compared with Verizon Connect, which refreshes every 30 seconds, Michelin pushes updates in near real time, so dispatchers watching driver dots get slightly snappier feedback.Intuitive three-tier navigationA vertical icon rail on the far left switches between major modules (Map, Reports, Smart Job Management, Settings). Click Map and a secondary horizontal menu appears – Live Positions, Journeys, Find Nearest, Been There, Plan a Trip – followed by context-sensitive dropdowns for filters, tags, and groups.You could say it’s a cleaner and more concise-looking hierarchy than Quartix and Teletrac Navman text with image menus, and power users will appreciate the advanced search magnifier: type any reg, driver name, or Points of Interest (POIs), and the platform autocompletes based on available results.First-day setupTo convert the default demo feel into a working fleet hub, you’ll want to:Import drivers: replacing registration numbers with names unlocks Timesheets, Driver League Tables, and in-cab ID.Build a group hierarchy: regional or depot-level groups keep permissions tight and reports relevant.Add key Locations/POIs: depots, customer sites, and LEZ zones, enrich alerts and “Been There” analytics.Create starter alerts: speeding, out-of-hours movement, or fridge-door openings arrive by email/SMS within seconds; Samsara charges extra for some of these, Michelin doesn’t.Subscribe to core reports: daily Timesheets and weekly Fuel reports drop into your inbox in PDF or Excel, comparable to Teletrac’s scheduling but with simpler toggles.None of these steps requires a support ticket, as every screen has a “Create” or “Import CSV” button in the top-right corner, and tooltips walk you through the required columns.Next up, we’ll explore how those navigation basics unlock deeper tools, from Smart Job Management to predictive Vehicle Maintenance, and how the platform’s feature set stacks up against heavyweights like Verizon Connect and Samsara. What Are Michelin Connected Fleet’s Key Features?In this feature assessment, we’ll be looking at the current MyConnectedFleet interface, rather than Masternaut Connect, which is no longer available. Albeit, the tools look and play out pretty similarly and could be considered more of a renaming than an entire restructuring.As fleet management systems go, Michelin Connected Fleet offers an appealing set of features that should satisfy most mid-sized fleet operations. It has all the core features we’d expect to see, including vehicle tracking, maintenance alerts, and driver behaviour tools, alongside job management, which isn’t a given with all fleet management software. Better still, there are speciality add-ons for those that need them, such as for temperature monitoring, electric vehicles, and HGVs.Let’s dive into how all these features play out.Live Positions mapAs we said above, when you log in, you see the Live Positions page. It wastes no pixels, with the Google base map dominating the right-hand pane while a vertically scrolling list of assets hugs the left.Each vehicle row shows reg, driver name, current street, and a coloured icon whose shape changes with vehicle type and whose colour reflects status (green = moving, yellow = idling, red = stopped). Samsara’s icons are monochrome, while Verizon Connect makes you hover for vehicle class, but Michelin does both at once, meaning dispatchers may parse large fleets more quickly.On Michelin Connected Fleet's live map view, you have all your assets displayed in a clear manner. Source: MichelinAbove the map, a slim status bar tallies totals for Driving, Idling, Stopped and “Not Today”, updating every few seconds. Quartix also colour-codes speeds, but Michelin’s aggregated counts act as a fleet health bar: one glance tells you whether a night shift has rolled out on time or if half the vans are still on the forecourt.Finding a single asset is just as brisk. Type a reg, driver or POI into the omnipresent search box and the list filters in real time; select a row and the map auto-centres on that vehicle, trailing a short breadcrumb tail so you know which way it’s heading. Teletrac Navman TN360 offers a similar “follow” mode, but buries it in a settings cog.Fleet managers who prefer spreadsheet views can flip a MAP/TABLE slider and swap the GIS pane for a sortable grid of live data (odometer, fuel %, EV battery %, fridge temperature if you run Cold Chain sensors).The Live Positions module can easily switch into a table view, if the array of on-map assets is too overwhelming. Source: MichelinJourneys and route replayClick the Journeys tab, and MyConnectedFleet pivots from live tracking to a clean, trip-by-trip replay of past routes:Top filters let you pick a vehicle or driver, a date range, and, handily, a Show Stops dropdown that toggles how many halt markers appear.A vertical timeline on the left lists every leg of the day in order, with distance, drive-time and idle-time totals. Tap any line and the map centres on that segment.On the right, the map redraws the route with small black arrows pointing the direction of travel and numbered grey circles marking each stop. It’s less colour-heavy than Quartix’s speed-graded arrows but easier on the eye when you’re scanning a dense urban run.Playback icons in the upper-right corner (for steps, play, pause, and fast-forward) animate the journey, letting you ride along in quasi-real-time, just like RAM Tracking and some other replay tools.If you need time-on-site context, you can hit Show Timesheet, and a pop-up summary displays total drive, idle and stopped minutes for the selected day without leaving the page.Compared with Quartix’s route-replay, you lose the speed graph, but you gain the numbered-stop timeline, which makes multi-drop runs easier to audit. Verizon Connect Reveal still edges Michelin for deeper analytics at a glance, since its replay overlays fuel burn and predictive maintenance flags, but Michelin’s Journeys view feels faster to load and simpler for day-to-day proof-of-service checks since it keeps the tabled trips in view at all times, unlike our favourite fleet management software.Replaying routes, from the perspective of either the driver or the vehicle, is achieved on a similar display to the live position map, but just one tab over. Source: MichelinDriver behaviour and safety toolsMichelin’s heritage as a tyre company shows in the emphasis it places on smooth, economical driving. The Driver Behaviour features it offers revolve around two pillars: an in-cab coaching device that nips bad habits in the bud, and cloud-side scorecards that surface long-term trends.In-cab Coach: Instant feedback on four key eventsA matchbox-sized light-bar mounts on the dash and monitors acceleration, braking, speeding, and idling, where:Amber flash + single beep = harsh but recoverable event.Red flash + continuous tone = extreme manoeuvre (think slammed brakes or significant speeding).Present an RFID key-fob (or Tacho card) to the coach and the system logs who’s at the wheel, too, via a Driver ID system. Where team members keep the same vehicle daily, you can assign a default driver instead, saving key taps.The in-cab coaching device isn't something we've seen offered with most fleet management tools, as many providers opt for notification rather than this dashboard device (which we'd argue is safer, too). Source: MichelinBecause the above alerts trigger while the engine is still running, drivers can correct behaviour on the same trip, a nudge Samsara and Verizon replicates with AI dash-cams, though Michelin’s solution works even on camera-free vehicles. Also, Samsara and others work via notifications on their driver apps; here, there is a physical device alerting drivers safely and instantly to undesirable actions. That’s a less distracting, safer alternative in our view.League tables that motivateBack in the portal, go to Reports and then Driver League Table, and each driver receives a 0-100 score weighted by speeding, harsh events per hour, and idle percentage. Drop-downs let managers tweak thresholds for what counts as “harsh” in their operation, something Quartix can’t do without a support ticket.The Driver Leaderboard clearly displays which drivers are producing the best (and worst) performance in certain areas and overall, although the widget display isn't nearly as attractive to the eye as other platforms we've tested. Source: MichelinAdd a reward scheme and you have friendly competition that Michelin claims can cut fuel by five to eight per cent. Michelin also cites a £55 per-vehicle, per-month saving across 10k units of customer data. Notably, while a few providers offer driver safety league tables, Azuga is another that pairs this with rewards (otherwise, there’s no other software we’ve tested which has both these safety/efficiency incentives).SmarterDriver appDrivers don’t need to wait for monthly reviews: the free SmarterDriver mobile app mirrors their score, trend arrows and recent infractions. The likes of Verizon Connect’s Reveal Driver app offer the same transparency, so this isn’t a unique feature, but it’s worth highlighting as a valuable, on-the-go app for drivers to be more aware of their habits.The SmarterDriver app is available for no extra cost via the Android and Apple app stores. Source: MichelinAlerting & analyticsPair behaviour monitoring with the alert engine, and you can push an email or SMS when any driver racks up, say, five red events in a shift. The raw data also feeds into the Incident Management module (which we’ll discuss later), flagging likely crash moments and simplifying insurance issues.Vehicle MaintenanceFor preventive maintenance, Michelin Connected Fleet taps straight into the vehicle’s Controller Area Network (CAN) bus (92% of UK LCV models are supported, according to Michelin) and streams live fault codes, service counters, and fluid warnings into the Vehicle section’s dedicated Maintenance tab. The result is a dashboard that shows which vans are healthy, which throw amber warnings, and which demand immediate attention in bright orange.What you see at a glance:A colour-coded vehicle grid: yellow icons for warnings, orange for critical faults, grey for booked/ deferred jobs.Odometer or date-based service countdowns, so you spot “due in 1,500 miles” units before they hit red.Filter bar to slice the list by fault type, priority or booking status, which is ideal when the workshop can only take three vehicles tomorrow.The Maintenance & Services module inside the vehicle tab offers great summary insights into vehicle issues, as well as the chance to dive into the detail where required. Source: MichelinClicking a vehicle row and a side-panel reveals every active Diagnostic Trouble Code (DTC), when it first appeared, how long it’s persisted and who last updated the status. Change that status to “Booked” and the icon flips colour, giving the whole team an audit trail. Compared with Quartix, which offers only odometer-based reminders, Michelin’s live fault feed feels a league up in granularity.Reminders from mileage and engine hoursIf you’d rather schedule than firefight, the Reminders button lets you create:Date cycles (e.g. annual MOT on 10 May, email me 14 days before).Distance cycles, where you pick a repeat interval (10,000 mi) and the system predicts a due date from each vehicle’s average daily mileage.Engine-hour cycles for stop-start urban fleets where mileage understates wear and tear.Distance and engine-hour reminders that recalculate automatically when usage patterns change, which is handy for seasonal courier vans.Maintenance reminders are self-explanatory, offering schedules based on distance, miles driven or time since for maintenance alerts. Source: MichelinMaintenance reporting and API hooksTwo canned exports deliver the paperwork insurers love: Maintenance Fault Report (full fault history) and Maintenance Due Report (overdue + 60-day look-ahead). Both can be scheduled to land in the workshop inbox each Monday, or piped into your garage software via REST API. Do you have a vehicle tracking provider? Save by Comparing Vehicle Tracking Quotes from Leading Suppliers Yes No Get the best offers for your businessSmart Job ManagementMichelin’s Smart Job Management module stitches together job creation, dispatch, live tracking and customer comms in a single workflow, no third-party plugin required. And it’s included as part of its core license, keeping costs predictable, compared to Verizon Connect, which has its job dispatching and scheduling as part of a Work add-on.Planning and assignmentSchedulers can import a morning’s work via CSV or push jobs through the open API, but the quickest route is the in-portal + New Job form. Pick (or create) a Job Type and the system auto-fills arrival windows, standard duration and the trigger logic that decides when a visit is marked complete.Drag-and-drop assignment is slick: drop a job onto a driver or vehicle column and it appears in the driver’s SmarterDriver app seconds later. Verizon Connect Reveal offers a comparable scheduler/timeline planner (which looks a little more appealing on the eyes), but you could argue Michelin’s feels lighter, thanks to fewer hidden menus.Planners view a live timeline: green bars show on-time arrivals, orange highlight early or late starts, and purple flags “overtime” visits that exceeded planned duration. Export the grid as CSV for invoicing or drill into any job’s audit trail (like creation, reassignment, or signature capture), which is useful when disputes arise.The Scheduler is great for busy teams to organise their work within the same telematics and fleet management software drivers are being tracked, rather than somewhere else. Source: MichelinCompared with Teletrac Navman TN360, Michelin’s module is less prescriptive (no drop-and-drag route optimiser yet) but wins on simplicity and quicker dispatch-to-delivery turnaround. The likes of Quartix offer no native dispatch, so Michelin is a clear upgrade for fleets juggling multi-drop or service workflows.Driver experience via SmarterDriverOn the handset, jobs display as a colour-coded list (green = accepted, blue = in progress, grey = complete). One tap launches the driver’s default navigation app, and Michelin bundles CoPilot for HGV-aware routing where vehicle dimensions matter. Not all vehicle tracking software does this, so if you have specific vehicle requirements, you’re less likely to turn down a tight alley with your truck on Michelin’s system.On arrival, the driver can capture sign-on-glass signatures, snap photos or step through Workflows. These are custom checklists you design in MyConnectedFleet (e.g. “Pre-inspection → photo of serial-number → client signature”). Quartix lacks built-in Proof of Delivery (POD) capture; Teletrac Navman adds it but hides checklist creation several layers deep.Using the SmarterDriver app, workers can capture customer signatures and take photos as proof of delivery or attendance. Source: MichelinAutomatic status updatesEven if a driver forgets to hit “Arrived”, telematics fills the gap. The platform flips a job from Assigned to In Progress the moment the vehicle stops within a 200 m radius of the site, and to Visited when it leaves. The buffer is generous, 12h early, 24h late, so night drops aren’t missed. You can tighten or loosen those rules per job type.For drivers who aren’t always reliable for providing managers with updates, this is a great fallback, and according to our research, this isn’t a feature available even with big names such as Verizon and Samsara.Customer ETA notificationsTick one box and Michelin emails or texts the end-customer when a job is dispatched, when the driver is X minutes away, and when it’s completed, with your own logo atop the message. Samsara does similar but charges extra SMS bundles; Michelin includes 30 texts per vehicle per month in the UK, expandable via your account manager, which is a solid amount for small teams.Speciality add-on modulesMichelin’s core telematics suite is solid on its own, but the company layers industry-specific modules on the same data backbone.Cold-chain monitoring: Connected temperature for vans, rigids and trailersPlug-and-play probes stream compartment readings every minute and flag excursions with a red thermometer icon on Live Positions. You can design multi-zone thresholds, suspend alerts once the load is signed off, and auto-email PDF temperature certificates to end customers as evidence.Samsara offers a similarly compliant workflow, as do Verizon and many others offering temperature probe add-ons, so this isn’t a unique feature, but it is good to see it covered.The Scheduler is great for busy teams to organise their work within the same telematics and fleet management software drivers are being tracked, rather than somewhere else. Source: MichelinTrailer Premium: EBS, TPMS and geofence peace of mindThe Trailer Premium kit mates a telematics control unit to an Electronic Braking System (EBS) and (optionally) internal tyre-pressure sensors (Tyre Pressure Monitoring System – TPMS). You see brake-performance alerts, door-open status, and live tyre psi/°C inside MyConnectedFleet.Data pings every two minutes in motion, then tapers to protect the battery (three-hour heartbeat days 1-3, daily thereafter). Unlike Effitrailer, the predecessor offer, this is a self-install device.MoveElectric: EV switching and runningThe EV Transition tool crunches historical mileage to label each vehicle green (always within range), yellow (mostly) or grey (frequent over-range). Swap in different EV models, tweak electricity costs, or add buffer tolerance, and the graph recalculates on the fly, which is useful if you want to assess CO₂ and cost-per-mile data.Once electric vans hit the road, the live map adds battery %, estimated range and a “nearest charge-point” overlay filterable by speed class and availability. Low-battery alerts fire once per journey, so inboxes stay tidy.As you can see, there are charging range percentages and charge stations near to each vehicle's current position included in the Live Positions module when you have the MoveElectric add-on. Source: MichelinHGV Navigation & CoPilot tie-inAs mentioned briefly earlier, by selecting a truck in Live Positions, click the “Distance To” arrow, and a pop-up lets you punch in destination plus height, width, weight (including haz-mat flags).Press Generate Route, and CoPilot returns an HGV-legal itinerary, factoring live traffic if you include departure time.Fuel cards and spend complianceYou can upload transactions from fuel card provider systems like Keyfuels, Allstar or a generic CSV, and the portal reconciles litres to odometer and GPS location. Anything that doesn’t match falls into an “unmatched” queue to be manually corrected.Michelin’s reports can reveal fill-ups outside working hours or more than X miles from a logged journey, catching misuse without spreadsheet gymnastics.Incident management and dashcamsAn M400/M210 fleet tracking unit flags force greater than 3gs shocks while ignition is on. If the vehicle hasn’t moved 30 seconds later, MyConnectedFleet emails location, speed and a g-force graph to record that this incident has occurred.Pairing a connected camera can further evidence any claims, and means insurers can get video evidence within minutes. Drivers can also hit the light-bar’s emergency button to raise an SMS (crucially, you decide whether a recipient gets out-of-hours alerts). How Much Does Michelin Connected Fleet Cost?Like most enterprise-grade telematics platforms, Michelin Connected Fleet doesn’t publish its prices. Instead, you’ll receive a bespoke quote that folds together hardware, SIM connectivity, software licence, and any speciality add-ons (Cold Chain, Trailer Premium, dashcams, EV analytics).Contract terms: year-long entry, five-year ceilingMichelin reportedly offers contracts from 12 to 60 months. One-year terms suit trial programmes, useful if you’re dipping a toe into EVs, while three years remains the UK fleet norm and unlocks the steepest hardware subsidy. Verizon Connect normally starts at 36 months, Samsara at 12, so Michelin’s range is neither unusually tight nor particularly lax.Bundled extras worth notingSMS allowance for alerts, coming with every UK contract, amounts to 30 texts per vehicle, per month for ETA or alert notifications. Top-ups are cheap and pooled across the fleet, which is better than Verizon, which charges pay-as-you-go for SMS, while Samsara routes most comms through email links.CoPilot HGV navigation is bundled in the Transport & Logistics licence, though it’s not stated how much this would cost you.Up or down-scaling mid-termFleet sizes rarely stay static, and Michelin lets you add or remove vehicles with 30 days’ notice. Meanwhile, hardware collected mid-contract is billed until it’s returned, a policy in line with industry standards. Because add-ons ride the same data plan, spinning up a trial of Cold Chain or EV modules mid-term doesn’t trigger a separate platform fee. What Customer Support Options Does Michelin Connected Fleet Offer?Michelin runs separate support desks on either side of the Atlantic, but offers a decent array of options in both the US and UK domains. For UK customers, there are both email and phone support channels. Michelin does not publish UK opening times, however, but does imply normal office-hour coverage throughout the working week (i.e. Monday to Friday, 9am to 5pm).Calls route directly to in-house support engineers rather than an outsourced switchboard, and every request can also be logged through the Customer Service Portal (web form) for tracking.Support portal tickets are categorised by severity. For hardware failures classed as “Critical,” Michelin commits to a repair or replacement within five UK working days (three days on some enterprise agreements). While that trails Verizon Connect’s premium 3-day SLA, it outpaces Quartix’s 7-day fix promise.Knowledge base & self-helpThe online support library hosts 200+ articles ranging from “Low-Emission Zone reports” to “CoPilot licence management.” Articles are date-stamped and searchable inside MyConnectedFleet, so frontline staff can copy links to drivers or depot managers.The knowledge base has plenty of articles updated in the last 12 months, as the time of writing. Source: Expert Market via Michelin website.Deployment and trainingNew customers receive a deployment coordinator who books installs and runs a two-hour remote onboarding. Refresher webinars are scheduled monthly and remain free of charge, useful when you roll out new modules like Cold Chain or Trailer Premium.How does Michelin Connected Fleet’s customer support compare to other fleet platforms?Michelin Connected Fleet isn’t out of the ordinary for its support options and extent, in either a positive or negative sense.The likes of Verizon Connect Reveal offer 24/7 phone cover, but charge extra for many refresher courses and advanced SLAs. Meanwhile, Quartix limits live phone help to weekday business hours, like Michelin Connected Fleet, and relies heavily on email forms. How We Review Fleet Management Solutions Like Michelin Connected FleetWe regularly research and test market-leading fleet management and vehicle tracking systems to evaluate their functionality, usability, accuracy and aesthetics so we can make the most useful recommendations to UK businesses.Here's what we considered:Price: The cost associated with using the vehicle tracking software, including upfront costs, subscription fees, hardware costs (if applicable) and any additional charges for advanced features or add-ons.Tracking: The core functionality of the vehicle tracking software, which involves monitoring and tracking the location and movements of vehicles in real-time, such as GPS tracking, route optimisation, and geofencing.Driver management: The features and tools provided by the vehicle tracking software to manage and monitor driver activities. This can include driver behaviour monitoring, driver performance reports and driver identification.Vehicle management: The functionalities that allow for the efficient management and maintenance of vehicles, such as vehicle health monitoring and maintenance scheduling.Product features: The additional functionalities and capabilities offered by the vehicle tracking software beyond basic tracking and management, such as real-time alerts and notifications or driver routing and dispatching.Support: The resources, assistance, and guidance provided by the vehicle tracking software company to users, including phone support, email or chat support, and online forums. Verdict Michelin Connected Fleet is a rich, map‑first telematics suite that rolls live GPS tracking, in‑cab driver coaching, maintenance diagnostics, job dispatch and specialist add‑ons (including cold‑chain monitoring and EV analytics) into a single platform on 12 to 60‑month terms.According to our research, the MyConnectedFleet interface updates almost in real time and comfortably renders thousands of assets without slowdown, while the coach and driver league tables supply actionable, morale‑boosting feedback.Its modular extras and à‑la‑carte hardware mean Michelin should shine for mid‑size operators running a mix of vans, HGVs, reefers and emerging EVs who need industry‑specific sensors without re‑licensing every vehicle.Larger fleets will find most essentials covered, yet Verizon Connect and Samsara still edge ahead on predictive maintenance AI, round‑the‑clock phone support and deeper camera workflows. Conversely, small businesses needing only bare‑bones tracking may secure a lower monthly outlay with providers such as Quartix.Ultimately, your choice is likely to come down to the bespoke quote. Michelin keeps its pricing private, folding hardware, data and SMS bundles into a single fee. To benchmark Michelin against other leading systems, request tailored quotes via our short quote comparison form and weigh the numbers side by side. Written by: Matt Reed Senior Communications and Logistics Expert Matt Reed is a Senior Communications and Logistics Expert at Expert Market. Adept at evaluating products, he focuses mainly on assessing fleet management and business communication software. Matt began his career in technology publishing with Expert Reviews, where he spent several years putting the latest audio-related products and releases through their paces, revealing his findings in transparent, in-depth articles and guides. Holding a Master’s degree in Journalism from City, University of London, Matt is no stranger to diving into challenging topics and summarising them into practical, helpful information. Reviewed by: James Macey Senior Business Software Researcher James draws on more than four years experience as a researcher to offer specialized advice on a wide range of categories from CRM to fleet management. He believes all businesses can grow if they use the right tools and services.