RAM Tracking Review and Pricing 2023: The Most Affordable Vehicle Tracking System

Our latest round of research reveals that RAM tracking is the most affordable vehicle tracking system in the market. Scoring 4.4/5 in our in-depth research, RAM offers the cheapest long-term deals, a top-notch help and support team, and excellent bundle prices.

We asked our readers which vehicle tracking benefit is most important for them and a conclusive number said that tracking, its ability to improve driver safety and behaviour, and vehicle management are their top priorities. In this article, we’ll investigate how well RAM performs in these areas, its pros and cons, pricing, standout features, and overall performance. 

In a crunch? While we stand by RAM being one of the best systems for UK businesses, it may not have certain features that are important to you. If you want to save time and paperwork, use our free quote comparison tool and we’ll connect you with providers that best meet your needs.

For over 10 years, our specialists at Expert Market have probed into the complex world of fleet management systems. Our meticulous and unbiased research has helped link ambitious businesses to the best candidates on the market.

RAM Tracking's pros and cons

✓ User-friendly dashboard

RAM excels in live/active tracking, scoring an outstanding 4.6/5 in our analysis of its tracking features. RAM’s real-time dashboard allows you to easily view: 

• A live map displaying all your drivers’ locations
• A real-time feed of data on each vehicle, including driver identification number, vehicle registration information, speed, direction, and activity status.
• Colour coded ignition status
• Timesheets that detail prior journeys
• Drivers’ daily, weekly, and monthly mileage totals.

With its real-time tracking, you can also efficiently dispatch your drivers to wherever you need them, identify where your vehicles are currently, and assign them their next job in real-time. Additionally, you can use geofencing to draw up virtual boundaries that trigger alerts to your device if one of your vehicles crosses them.

✓ Crash detection and reporting

We’ve done extensive research into the best fleet GPS tracking systems for UK businesses and found that RAM is one of a very small handful of systems that boast impact detection. With this crucial feature, RAM’s system will immediately know when there is an accident involving one of your vehicles – and it’ll alert you in real time. Note, however, that this feature is only available in RAM’s more expensive Plus package.

✓ Exemplary technical support

Boasting a 98% customer retention rate, it’s clear that RAM puts customer care at the forefront. It offers a 30-day free trial, enabling you to try the system out before paying a penny. When you do sign on the dotted line, RAM will send an accredited engineer to install your tracking devices at a time and place of your choosing, free of charge. RAM also provides unlimited free training to help you learn to use the system.

Unfortunately, RAM’s phone support is only available during office hours on weekdays, 8:30 – 17:00. If you want around-the-clock support, you’ll be quite happy with Samsara and Teletrac.

The upside? You’re bound to receive fantastic quality support from a RAM specialist, as proven by their outstanding customer service reviews. RAM also offers email support and a comprehensive online help centre with a dedicated chatbot. 

✗ No vehicle diagnosis and temperature monitoring

So far, RAM might be looking like the fleet management system you want to take home and introduce to your parents and/or your stakeholders. However, it does come with a crucial downside. RAM does not provide vehicle diagnostics, which makes it difficult for you or your fleet managers to immediately identify issues with your vehicles, unless your drivers tell you.

RAM also does not have cargo and engine temperature monitoring features, which help prevent overheating and ensure the safety of your driver and/or cargo. If these features are necessary for your business, check out Verizon and Samsara.

✗ Slightly complicated maintenance scheduling

A thorn in RAM’s side is its limited vehicle management features, seeing its score in this criteria dip to 2.7/5 in our analysis.

The prime suspect is RAM’s limited maintenance and record-keeping features. With RAM, you have to set self-reminders rather than rely on a tracking system to sync with mechanic reports – a far cry from Verizon (which scored 5/5 for vehicle management) and Samsara (again, 5/5), which both provide automatic alerts, notifications, and a comprehensive service record history feature.

RAM’s maintenance scheduling also involves you having to do your own calculations to determine when the oil needs changing and how worn your tires are. 

✗ Limited reporting capabilities

RAM is able to track the speed of drivers and identify the percentage at which drivers exceeded certain speeding limits (by set locations, at any interval). However, unlike Verizon, and Samsara, it doesn’t provide speeding notifications to fleet managers.

Not so fun fact: speeding is the biggest cause of road deaths in the UK. If speed control is a priority for you, as it should be, you might want to check out our perfect scorers in the vehicle management category: Verizon and Samsara.

Provide objective evidence during traffic incidents and help drivers improve by keeping a watchful eye on their every move with RAM’s dash cams. If you want to gain complete visibility of your fleet, you can call up your RAM technicians and ask them to install a dash cam in a discrete location to ensure minimal vision loss and distraction-free driving.

RAM’s dash cams are tamper-proof and timestamped, making them ideal for monitoring your drivers, lowering insurance premiums, and improving driver safety. Additionally, RAM’s dash cams and trackers are offered at discounted bundle prices with a minimum three-year contract.

What kind of business is RAM Tracking best for?

RAM offers the most affordable vehicle tracking systems on the market. As such, we highly recommend RAM for those who are on a budget or are new to vehicle tracking and want an efficient yet user-friendly vehicle location tracking system, along with a technical support team to guide you through installation and beyond. 

However, RAM comes with limited vehicle management features. Therefore, if you’re a small fleet manager who can stay on top of your regular tune-ups and is mainly looking for an uncomplicated live tracking dashboard to easily track your core insights, then RAM is perfect for you. With RAM, you can keep tabs on your vehicles without drowning in data.

However, if you’re hungry to finetune and optimise your fleet using a veritable buffet of nitty gritty data, you should try looking at Verizon Connect (which scores 4.7/5 overall) or Samsara (also scoring 4.7/5), which both offer sophisticated reporting, but are – of course – more expensive.

How does RAM Tracking compare with other fleet management systems?

RAM Tracking's vehicle tracking features

RAM keeps things simple with its active live tracking features, earning a solid 4.6/5 in our vehicle tracking category. RAM’s basic Lite package updates every two minutes, while Core and Plus update every minute – which is pretty standard as far as refresh times go. Similar to Samsara (which scores 4.9/5 in our vehicle tracking research category), you can also set up geofencing triggers and parameters within RAM's tracking software and schedule notification pushes should a vehicle be outside the geofence.

Moreover, RAM boasts powerful alerts and notifications when it comes to driver-related activity. Simply pick a set vehicle and receive key information, such as ignition on, first ignition of the day, external power lost, and idling. 

RAM Tracking's ability to reduce fleet costs

RAM doesn’t fall behind in auto-route optimization, although you’ll have to do some manual fiddling first. Unlike other systems, like Verizon, Samsara, and Trackit 247, which automatically optimise your routes, RAM users need to manually compare historic route data (i.e. how long a journey took to complete) when plotting new journeys to understand the most efficient way to complete a job.

However, just like many other providers, RAM uses Google Earth mapping and its subsequent traffic alerts so you can get real time traffic updates. You can also gain data on your fleet’s total mileage per day, week, and month. This allows you to track how much fuel your fleet is using and if you can optimise fuel use to save more money. 

RAM Tracking's vehicle management features

RAM scores a below average 2.7/5 for vehicle management as it's one of the few systems that doesn’t offer vehicle diagnostics, along with Quartix (which scores 3/5 for vehicle management).

It offers decent anti-theft features that stand proudly against perfect scorers Verizon and Samsara. With RAM, you can get alerts if your vehicle tracker has been removed and if a vehicle has been moved outside of working hours. Definitely more secure than Quartix, which offers no theft-prevention features at all. 

However, if you’re not a fan of paperwork, you won’t love RAM’s manual maintenance features – yes, you can set specific alerts regarding fleet maintenance, but this is based on the distance undertaken by your vehicle. From this, you have to self-work out how worn your tires are and if you need to change your oil. 

The same goes with their maintenance records – you’ll have to set self-reminders rather than rely on a tracking system to sync with mechanic reports. If you don’t want to worry about tracking maintenance paperwork, you’ll want to check out Verizon and Samsara.

Does RAM Tracking have good customer reviews?

When it comes to checking a GPS tracker’s actual performance, nothing beats real customer reviews. RAM’s real-time tracking and wonderful tech team garnered rave ratings, earning an average of 4.5/5 on Trustpilot and 4.7/5 on Capterra.