Written by Claude Quiba Reviewed by James Macey Updated on 30 March 2023 On this page CRM costs explained CRM implementation costs CRM software cost comparison HubSpot pricing monday.com pricing Salesforce pricing Freshsales pricing Zoho CRM pricing Zendesk pricing How to keep CRM costs down FAQs Expand Our site is reader-supported – by clicking our links, we can match you with a potential supplier, and we may earn a small commission for this referral. Most providers offer free plans with basic features, but a CRM system can cost as much as £240 per user, per month, depending on your business needs.On rare occasions, you may have to pay a one-time onboarding fee upfront, this is in addition to transparent and hidden fees you may encounter. Ultimately, the cost of the CRM system will depend on its functionalities, user limit, data limit, and other minor factors, which are all highlighted in this article.We’ll go in depth with the cost of CRM software, starting with the factors determining its price and comparing seven of the most popular CRM systems in the UK. Finally, we’ll also discuss how you can save while making the most out of your system.Need more help with choosing the right CRM system for your business? Just answer our quick survey, and we’ll match you with trusted providers that will contact you with personalized, obligation-free quotes. How much does CRM software cost in 2023? HubSpot Sales Hub: £19 – £99 /user/month (+ onetime onboarding fee)monday.com: £8.50 – bespokeSalesforce: £20 – £240/user/month (annually)Freshsales: £12 – £66/user/monthZoho CRM: £12 – £55/user/monthZendesk: £15 – £149/user/monthPipedrive: £14.90 – £99.90Clicking any of the links above will allow you to compare quotes to find the best CRM software for your business. CRM costs explained: what factors affect CRM pricing?CRM providers set their price per user, per month, which will also vary depending on whether you want monthly or annual billing. From there, you can choose from subscription plans based on the features you want to include and how much data storage you need. Other than that, there are add-on features you can integrate for an additional price.Fundamentally speaking, the price of your plan depends on factors, such as:Company needs and goalsThe number of usersData storageSubscription plan based on the features you want to includeAdd-on featuresBilling cycle (monthly or annual)Time investment feesOnboarding costs Loading Ultimately, your current business needs and goals are crucial factors you’ll want to consider when choosing a CRM system. You will have to determine where you want your software to focus, whether it’s on sales, marketing, or customer service.Nevertheless, these are just the baseline of your CRM pricing. Don’t be surprised if your bill is a little higher than expected as there are transparent and hidden fees, which we’ll discuss in the next section. ▶ Read more: The Best Cheap CRM Systems How much does CRM implementation cost?Setting up your CRM system requires serious technical skills. You would need expertise from your provider to help you implement your system.Here are just some of the implementation services you need to consider:Consulting servicesData migrationContact importWorkflow export/importBuilding dashboardsAutomated workflow creationIn any case, a few of these services are already included with some plans. So, it is of utmost importance to find out what services you will need before picking a plan. Find out exactly how much CRM could cost for you Do you already use CRM software? Yes No Get tailored quotes directly from leading CRM providers - just answer a few questions about your team CRM software cost comparisonWhile it’s complex to figure out the overall price of your CRM system, computing your baseline cost will give you a ballpark figure of how much you should put into your CRM budget. This is why we’ve put together the price per user, per month for each subscription plan offered by the top seven CRM providers in the UK. Swipe right to see more 0 out of 0 backward forward HubSpot Sales Hub monday.com Salesforce Freshsales Zoho CRM Zendesk Pipedrive Best for lead conversion Best for coordinating teams Best for features / team infrastructure Best for tracking communication with leads Best for value / lead capture Best for easy data visualisations Best for data protection Price Range £19 – £99 /user/month (+ onetime onboarding fee) Price Range £8.50 – bespoke Price Range £20 – £240/user/month (annually) Price Range £12 – £66/user/month Price Range £12 – £55/user/month Price Range £15 – £149/user/month Price Range £14.90 – £99.90 Free Plan Free Plan Free Plan Free Plan Free Plan Free Plan Free Plan Try HubSpot Try monday.com Try Salesforce Try Freshsales Try Zoho CRM Try Zendesk Try Pipedrive HubSpot pricingHubSpot Sales Hub offers three pricing tiers, ranging from £19 to £99 per user, per month, and earns a 3.7/5 pricing score in our research. The Starter plan costs £19 per user, per month when you pay annually or £21 per user, per month for monthly payment—it's one of the most expensive basic plans. Nevertheless, it’s the best CRM for lead conversion in our research. You'll get a maximum of 5,000 email templates as well as website live chat to help you communicate with your leads.The Professional plan costs between £73.80 to £82 per user, per month, featuring fully editable forms and 300 custom automation builders to help you design your CRM system. Hubspot’s top offering, the Enterprise plan, will cost you £99 per user, per month. This includes a unique predictive lead scoring feature, that automates lead scores to help you identify the best leads.The catch is, HubSpot requires a one-time onboarding fee for its pricier plans. Specifically, you'll have to pay £308 upfront to subscribe to the Professional plan, while it will cost you £2,460 for the Enterprise plan.While HubSpot Sell is on the higher end of our pricing spectrum, it offers the most feature-packed free plan, and is certainly one of the best free CRM systems. For no cost, you'll get lead capture tools, such as website visitor tracking and a website chatbot, which monday.com, which has the cheapest paid plans available, does not even offer. You'll also gain access to 164 integrations, which is a massive difference to monday.com's eight integrations across all its plans.Add-on featuresSoftware trainingSetup support Swipe right to see more 0 out of 0 backward forward HubSpot Free HubSpot Starter HubSpot Professional HubSpot Enterprise Price Range Free Price Range £19/user/month (annually)£21/user/month Price Range £73.80/user/month (annually)£82/user/month + one-time onboarding fee: £308 Price Range Key Features Unlimited users5-document limitWebsite chatbotWebformsCustomisable sales planMaximum of 5 email templatesCustom permissions164 integrations Key Features All features on free planUnlimited users (min. 2 users)5000-document limitMax 5,000 email templatesTeam KPIs for revenue goals Key Features All features on starter planUnlimited users (min. 5 users)25 custom dashboards300 custom automation builders100 separate team inboxes Key Features Unlimited users (min. 10 users)5000-document limitPredictive lead scoringSSO50 custom dashboards1000 custom automation builder Start using HubSpot for free Try HubSpot monday.com pricingmonday.com has five pricing tiers, including its free plan. Its priced plans range from £8.50 to bespoke prices. At £8.50 to £11 per user, per month, monday.com's Basic plan earns a perfect 5/5 pricing score from our team of independent researchers. That’s almost half the price of Salesforce's Essentials plan (£20 per user, per month), which restricts users to 10, while monday.com offers unlimited users. That said, it's not surprising how scanty the storage is, with a data limit of 5BG. Limited data storage can degenerate your functionalities, as you would need to store data to analyse patterns, utilise features, and gain insights from your leads and customers. Still, monday.com enables unlimited users to access your system, view your revenue data, and create custom reports.Upgrading to the Standard plan only takes £12 to £15 per user, per month. For the small increase in cost, your data limit will increase to 20GB per user and include 250 custom automated workflows per month.Meanwhile, the Pro plan (£20-£29 per user, per month) gives you a bigger 100-gigabyte storage per user and lets you set key performance indicators (KPIs) for your team and organisation. Lastly, the Enterprise plan has a bespoke price and grants a massive 1,000GB data limit per user. It also provides onboarding support to help you setup your system.Add-on features:None Swipe right to see more 0 out of 0 backward forward Individual Basic Standard Pro Enterprise Price Range Free Price Range £8.50/user/month (annualy) £11 /user/month Price Range £12/user/month (annually) £15/user/month Price Range £20/user/month (annually)£26/user/month (annually) Price Range Bespoke price Key Features 2-user limit500mb data limitList segmentationChat supportMulti-factor authenticationCustom task typesCustom dashboardsAPI Key Features Everything on the Individual planUnlimited users5GB data limitCustom reportsView revenue data Key Features Everything on the Basic plan20GB per user data limitQuote proposal management250 automated workflows per month6 integrationsTeam dashboards Key Features Everything on the Standard plan100GB per user data limitEmail templatesChart builderMake sales forecastsTeam KPIsOrganisational KPIs Key Features Everything on the Enterprise plan1000GB per user data limitSet-up supportIndividual targets monday.com starts at just £8.50 per user, per month Try monday.com Salesforce pricingWith no free plans and plans that cost £20 to £240 per user, per month, Salesforce Sales Cloud is our most expensive plan, earning the lowest pricing score in our research (1/5). Despite this, it does offer a generous 30-day free trial across all of its plans, with the best features for customer support and scalability.Salesforce’s first plan, Essentials, costs £20 per user, per month. You'll have access to tools like list segmentation, duplicate detection, custom reports, and a chart builder so that you can customise and manage data on your system. Subscribing to the Professional plan, which costs £60 per user, per month, may require you to stretch your wallet. With this upgrade, you'll have the capacity to design your database to reflect your business processes with features like custom task types, team dashboards, and team hierarchies.The Unlimited plan is the highest-priced plan among all the plans we've compared, costing £240 per user, per month. For what it’s worth, it does offer strong features like 24/7 live support, customisable databases and reports, and high scalability. However, it’s missing some lead capture tools. If you’re looking for a system that will help you collect data from your leads, Zoho CRM is our best CRM for lead capture features.Add-on features:24/7 live phone line supportData migrationSetup support Swipe right to see more 0 out of 0 backward forward Essentials Professional Enterprise Unlimited Price Range £20/user/month (annually) Price Range £60/user/month (annually) Price Range £120/user/month Price Range £240 Key Features 10-user limit1GB file storage10GB data storage + 20MB /licence Customisable sales pipelineCustom reportsChart builderMake sales forecasts Key Features Everything on the Essentials planUnlimited users10GB + 2GB file storage/licenceAccept paymentsIndividual targets Key Features Everything on the Professional planCustom task typesTeam dashboardsTeam hierarchies Key Features Everything on the Enterprise plan24/7 live support Try Salesforce with a generous 30-day free trial Try Salesforce Freshsales pricingFreshsales is another great option for companies on a budget, with prices ranging from £12 to £66 per user, per month, which is why it scores an impressive 4.6/5 in our pricing analysis. Its free plan offers pretty neat lead communication features, such as web forms and live chat. Moving to the Growth plan is a bargain, which only costs £12 to £15 per user, per month. With this plan, you’ll get more communication tools, including email templates, instant messaging apps, and email auto responses.When you upgrade to the Pro Plan, which costs £29 to £35 per user, per month, you’ll be able to set automated workflows, team hierarchies, and organisational KPIs to help you manage your team. Subscribing to the Enterprise plan only costs £55 to £66 per user, per month, which is cheaper than most high-tier plans.Our research shows that Freshsales is the best CRM system for tracking communication with leads, earning 3.5/5, the highest score in lead communications, as well as 3.25/5 score in lead capture. It’s equipped with the best tools to connect and communicate with your leads, such as website live chat, video conferencing, email templates, and instant messaging apps.Add-on features:Quote proposal managementSetup support ▶ Read more: The Best CRM Software for Small Businesses Swipe right to see more 0 out of 0 backward forward Free Growth Pro Enterprise Price Range Free Price Range £12/user/month (annually)£15 /user/month Price Range £29/user/month (annually)£35/user/month Price Range £55/user/month (annually)£66/user/month Key Features Unlimited usersWeb formsWebsite live chatNative VOIPContact's communication historyList segmentationFree and paid coursesTask management Key Features Everything on the free planInstant messaging appsCustomisable sales pipelineLead scoring20 custom automation builderIntegrationsUser hierarchy Key Features Everything on the Growth plan Website chatbotDuplicate detection50 custom automation builderTeam hierarchiesOrganisational KPIs Key Features Everything on the Pro planCustom Objects100 custom automation builder Start using Freshsales for free Try Freshsales Zoho CRM pricingZoho CRM has the widest range of pricing tiers, offering six plans ranging from £12 to £55 per user, per month. It’s definitely one of the software that offers the best value for money, scoring 4.6/5 in our pricing score.The free plan already includes various advanced tools, like segmentation, access to each pipeline and revenue, data migration, and custom permissions. The drawback is that it has a maximum user limit of two. To increase the tools at your disposal, you can upgrade to its Standard plan, which has unlimited users and 200MB data storage for £12 to £16 per user, per month. The Professional plan even expands your data limit with 20MB data storage per user, in addition to another 10GB of data storage for organisations with less than 200 users, and 15GB for those with more than 200 users. The Enterprise plan takes it up a notch with 50MB of data per user, as well as customisation tools for your database, including custom objects, custom task types, and approval workflows.Meanwhile, the Ultimate plan has 100MB of storage per user and 24/7 live support. Finally, the Plus plan provides the biggest data storage (1 GB per user). In addition, you’ll gain access to communication tools like a website chatbot and instant messages to connect with your leads.Add-on features:Setup Support Swipe right to see more 0 out of 0 backward forward Free Standard Professional Enterprise Ultimate Plus Price Range Free Price Range £12/user/month (annually)£16/user/month Price Range £18/user/month (annually)£28/user/month Price Range £35/user/month (annually)£40/user/month Price Range £42/user/month (annually)£52/user/month Price Range Plus Key Features 2-user limit1 web form10 email templatesLead conversionCustom permissionsSSOCustom automation builderAPITask managementTeam communication Key Features Everything on the Free planUnlimited users200MB data limit per orgMax. of 5 webformsMaxi. of 100 email templatesLead Twitter + FB profile Key Features Everything on the Standard plan20MB data limit per user10GB data limit per orgQuote proposal managementTeam KPIsIndividual targets Key Features Key Features Everything on the Enterprise plan100MB data limit/user10GB data limit for orgs w/ <200 users 30GB data limit for orgs w/ >200 users Key Features Everything on the Ultimate plan1GB data limit per user5GB organisational data limit Website chatbotInstant messaging apps Start using Zoho CRM for free Try Zoho CRM Zendesk pricingZendesk may provide affordable plans, ranging from £15 to £120 per user, per month, but it doesn’t offer a free plan, which pulls its pricing score down to 2.8/5 in our analysis.The Team plan has prices between £15 to £10 per user, per month, which includes features that help you organise your database, like customisable sales pipeline, list segmentation, and duplicate detection. You can then get the Growth plan from £39 to £49 per user, per month, where you can explore various communication tools to track your leads, including web forms and email templates. Whereas the Professional plan, at £79 to £99 per user, per month, allows you to build your database following your business processes. Finally, Zendesk plan has the Enterprise plan, which at £120 to £149 per user, per month provides 250GB per user, the largest data storage offered across all plans.Zendesk doesn’t have a free plan unlike most CRM providers. However, it does have a 30-day trial, which you can cancel any time, so you can test whether the system is right for you. If you want a CRM plan that won’t cost you anything, we recommend HubSpot’s free plan for offering a plethora of valuable tools and features for marketing, email, customer service, and data management.Add-on features:None Swipe right to see more 0 out of 0 backward forward Team Growth Professional Enterprise Price Range £15/user/month (annually)£19/user/month Price Range £39/user/month (annually)£49/user/month Price Range £79/user/month (annually)£99/user/month Price Range £120/user/month (annually)£149/user/month Key Features Unlimited users2GB per userNative VOIPInstant messaging AppsCustomisable sales pipelineContact's communication historyView revenue data Key Features Everything on the Team plan5GB per userWebformsEmail templatesAdd products to dealsView data on each sales repView data on each pipeline stage Key Features Everything on the Growth plan10GB per userLead scoringCustom permissionsCustom automation builderTeam hierarchiesOrganisational KPIS Key Features Everything on the Professional plan25GB per user Zendesk starts at just £15 per user, per month Try Zendesk Find out exactly how much CRM could cost for you Do you already use CRM software? Yes No Get tailored quotes directly from leading CRM providers - just answer a few questions about your team How to keep CRM costs to a minimumWith a per user pricing model, with the additional transparent hidden costs, it's easy for your CRM budget to get out of control.Here are some helpful tips:Start with a free planDetermine your goals for your CRMChoose an cloud version instead of installing an on-site hardwareConduct quarterly evaluationsIf you want to save time choosing the best CRM system for your business, our free quote comparison tool can cut your research time and provide you with access to same-day quotes. Simply answer a few questions, and the leading CRM providers will contact you with bespoke, obligation-free quotes. FAQs How is CRM cost calculated? To calculate your CRM cost, add your monthly cost (based on the subscription plan, add-on features, and the number of users) and implementation price.Along with that, factor in your time investment. Learning and implementation can take up time. Calculate the time users allot to the system each month at an hourly rate.Once you collect and add up all the data, you will have a realistic monthly cost. Is CRM cost-effective? In several respects, your CRM software can reduce your business’ overhead cost:Optimise marketing expensesReduce lead generation costSave on sales expensesLess customer support maintenanceBring down production costEliminate paper costs and waste Is CRM software ever free? As discussed above, the majority of CRM providers offer free plans, so businesses can get a grasp of the functions and features. It’s also a good way for businesses to test the CRM system without being tied down by contracts and fees. What is the best affordable CRM? HubSpot gives the best value for your money with free plans that includes a variety of advanced features. If you want to know more, check out our list of the best cheap CRM systems. What are the three types of CRM? CRM systems have three classifications: sales, marketing, and customer service. So you’ll have to choose a system according to the business aspect you want to focus on. Written by: Claude Quiba Content Writer If you want insights into the best phone systems for your business, Claude Quiba will give you the lowdown on the latest in the industry. She’s also a dreamer, a writer, and an autism advocate. Talk to her about art, coffee, or anything under the sun. But mostly, she’s your go-to person when it comes to finding the best solutions for your team. Reviewed by: James Macey Senior Business Software Researcher James thinks all businesses can improve if they use the right technology. At Expert Market, he utilises his 4+ years experience as a researcher to offer specialised advice on a wide range of categories from CRM to Fleet Management.