There are so many reasons why investing in a POS system outweighs simply buying a cheaper (and older) cash register. Here are the top five:
1. There’s huge potential for ROI
Whether you work in retail or hospitality, data is your friend. A POS system quietly collects data each time you tap in an order or scan through an item, providing you with valuable stats on how your customers interact with your business.
You can use this data to make clever business decisions, such as when to discount certain items, order in certain stock, or even change your menu. This means you’re always one step ahead of your consumers, and always ready to make the most out of each sale.
2. They massively speed up the sales process
Typing in the price of each item, or even using a clunky older generation POS system, can massively slow down the sales process. However, modern point of sale systems have been designed to make it as smooth as possible.
There’s intuitive menus for speedy item selection, quicker and smoother card payment processing, and with some POS systems compatible with barcode scanners, you’ll be emptying those shopping baskets in no time.
3. They look great
According to British retail consultant Mary Portas, aesthetics are having an increasing influence over the consumer buying decision. If someone who’s on the fence as they walk into a nicely decorated shop or deli comes face to face with an equally eye-pleasing checkout area, they could be swayed into making a purchase.
POS systems look sleek and modern on any countertop, which lets your customers know that you’re a forward-thinking business. And don’t forget that any menu images will be great quality, too. This means you can make your menu look appetizing, and hopefully tempt customers into purchasing more.
4. They enable you to better manage your staff
Before now, you’ve probably made do with putting everyone’s names on a paper rota and sticking it up on a wall. But thanks to POS systems, you no longer have to do that. The majority of modern point of sale systems feature a sophisticated staff management application which enables you to create digital rotas.
And there’s more. Thanks to individual staff accounts, you’ll be able to track who’s making the most sales, look at working hours, and even implement bonus schemes.
5. They allow you to get closer to your customer
Building a successful business isn’t just about getting your stock, menu, or decor right. It’s about building relationships with your customers, too.
The great thing about a POS system is that it integrates with CRM (customer relationship management) software. This means you can collect contact details from your customers and use that information to send alerts on offers and menu changes.
A POS system can also track what your account holders order, which means you can set up emails that target their buying habits. This will help you to pique interest and make more sales.