Best Small Business Phone Systems in Canada (2026)

woman on the phone in her office surrounded by boxes to unpack and set up office

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The best Voice over Internet Protocol (VoIP) phone system for small businesses is RingCentral Advanced, based on testing 11 providers across 45 criteria.

Costing $35 per user, per month, it offers unlimited calling and texting across Canada and the US, built-in call coaching tools for staff training, and more CRM and software integrations than any other provider we tested.

If RingCentral doesn’t sound like it’s for you, there are other options. For instance, Google Voice, one of the cheapest and quickest systems to set up for Google Workspace users. Meanwhile, Net2Phone’s Business Lite plan will be best for businesses with international customer or client bases since it includes unlimited international calling to 40 countries.

Compare the best VoIP phone systems for small businesses below, including their features, pricing and industry alternatives.

Best Small Business Phone Systems: Key Takeaways

  • VoIP phone system pricing for small businesses typically ranges from $20 to $35 per user, per month. RingCentral Advanced is $35 per user, per month, with unlimited CA/US calls and texts, coaching tools and more than 300 integrations.
  • International minutes differ hugely. Net2Phone includes more than 40 countries, GoTo Connect around 50, while 8×8 X2 covers 14 and many rivals stick to CA/US only. Match plans to where you actually call.
  • Integration depth also varies. RingCentral connects to hundreds of CRM/helpdesk apps and 8×8 integrates broadly, whereas Google Voice is mostly Workspace-only, and Ooma and Net2Phone limit integrations on lower tiers.
  • If you coach or supervise agents, confirm whisper/barge/monitoring is included. These features are on RingCentral, but are missing or add-on with providers like Ooma and Net2Phone.
  • Security isn’t uniform. Look for MFA, permissions, encryption and compliance. Google Voice and 8×8 are strong, GoTo Connect adds TLS/SRTP and passkeys, while Ooma lacks MFA.
  • Speed to value can hinge on extras: number porting, 15-day trials, desktop/mobile apps and more. Dialpad adds AI transcripts/summaries, while Ooma’s out-of-the-box desk phones enable sub-15-minute setups.
How We Tested The Best VoIP Phone Systems in Canada

For this guide, I researched 11 market-leading VoIP systems available to Canadian small businesses and assessed them across eight weighted categories and 45 detailed sub-questions.

I focused on the areas that matter most to smaller teams, including:

  • Call management features (25%)
  • Training tools (20%)
  • Communication channels (15%)
  • Cost factors (10%)
  • Software integrations (10%)
  • Customer support (10%)
  • Hardware integrations (5%)
  • Security credentials (5%)

For the complete scoring breakdown, see our full methodology below.

What Are the Best Small Business Phone Systems in Canada in 2026?

The best VoIP phone system for small businesses in Canada is RingCentral Advanced, based on our research and testing, which critically evaluated 11 providers to find out which one was best suited for small businesses.

0 out of 0
Expert rating
Price
Domestic calls
International calls
Key features

RingCentral Advanced

8×8 X2

Dialpad Pro

Ooma Office Pro

Google Voice Standard

Net2Phone Business Lite

GoTo Connect Phone System

4.7
4.6
4.6
4.4
4.4
4.3
4.2

$35/user/month

Around $30/user/month (contact for exact quote)

$30/user/month

$29.95/user/month

$20 USD/user/month

$23.99 – $29.99/user/month

Custom

Unlimited calls within US and Canada

Unlimited

Unlimited

Unlimited

Unlimited

Unlimited

Unlimited

Free calls to the US and Canada only

Free calls from 14 to 48 countries (varies by package)

Free calls to US and Canada only

Free calls to US, Canada, Mexico and Puerto Rico only

Free calls to US, Canada and Puerto Rico only

N/A

Free international calling to 50+ countries

  • Onboarding support
  • Call queue
  • Ring groups
  • Web conferencing
  • Internal live chat
  • Onboarding support
  • Call queue
  • Ring groups
  • Analytics
  • Customizable call routing
  • Call recording
  • Onboarding support
  • Call queue
  • Ring groups
  • Call recording
  • Analytics
  • Call transcripts
  • Email and Workspace integrations
  • Call recording
  • Customizable call routing
  • Analytics

 

  • Analytics
  • Customisable call routing
  • Multi-factor authentication
  • User permissions
  • Password rules
  • Unlimited calling to Canada, the US and 40+ other countries
  • Web phone and mobile app
  • Complimentary phone rental (on 3 and 5 year contracts)
  • Auto attendant recorded greetings
  • Customizable dial plans
  • Ring groups
  • Call queues
  • Multi-site compatible
Why Can You Trust Expert Market for Phone System Recommendations?

At Expert Market, we are dedicated to helping our readers make informed purchases to make their businesses thrive. We have a decade’s worth of experience evaluating phone systems and other business products, which we use to inform our research and evaluations.

We use an unbiased, user-led testing process to evaluate the best phone systems on the market. Refer to our methodology section for a more detailed breakdown of how we arrived at our top seven.

1. RingCentral Advanced: Best for Integrations

Rising above the rest, RingCentral is our highest-ranked phone system for small businesses in Canada. Namely, its Advanced plan is the best suited to small businesses of its three tiers, offering important features like call recording and advanced call management, including whisper coaching or call takeover (barge), for growing teams.

Best of all, and its major benefit over other providers, in our view, is that RingCentral Advanced allows for integrations with more third-party software than any other provider, including over 110 CRM tools like Salesforce and HubSpot.

So, if you are a small business that uses lots of software and wants all your data integrated and synced between them, RingCentral is the best option for you. Here’s why else it impressed us.

RingCentral logo
RingCentral Advanced
4.7
Pricing $35/user/month
Strengths

Free 15-day trial available

Businesses with more than 100 users on the system will be offered discounted prices

Integrates with a range of CRM and productivity software

Weaknesses

Limited storage for team messages and recording (must upgrade to Ultra)

No power-dialler or auto dialler

No predictive dialling

Pricing
PlanPrice (per user, per month)
Core $30
Advanced $35
Ultra $45

What features does RingCentral Advanced offer for small businesses?

  • 500+ app integrations
    • Connects CRM, helpdesk, chat and social
    • Auto logs calls, pops customer data
    • Broader catalogue than 8×8, Dialpad and any other option on the market
  • Advanced call handling with coaching/monitoring tools
    • Ring groups, queues and spam blocking with unlimited CA + US minutes
    • Listen, whisper, barge and takeover for coaching/monitoring
    • Smoother triage during busy periods and real-time quality control
    • 8×8 lacks some tools out of the box, by comparison, but does include unlimited calling to 14 countries on its lowest cost plan
Screenshot of incoming call on RingCentral VoIP software
RingCentral's incoming call pop-up clearly displays who's calling and has well-labelled icons for call management. Source: Expert Market
  • Transcription and voicemail-to-text
    • Searchable notes after every call
    • Saves wrap-up time for agents
    • Dialpad also leans hard on similar AI extras
  • Reliability and security
    • 99.9% uptime, multi-factor authentication (MFA), encryption
    • Meets common SMB compliance needs
    • Comparable to 8×8 and GoTo Connect
  • Admin controls and analytics
    • Centralized roles, policies, dashboards
    • Track queues, users, KPIs in one place
    • Deepest analytics on Ultra tier

How does RingCentral Advanced compare with other VoIP providers for small businesses?

RingCentral Advanced has more integrations than other small business phone plans, beating close competitor 8×8. However, 8×8 has an advantage over RingCentral when it comes to domestic calls, since its cheapest plan (previously called X2) offers unlimited calls in 14 countries, while RingCentral Advanced only offers this for domestic calls and calls to the US.

When it comes to scalability, we’d argue RingCentral and 8×8 are top of the pile and are pretty evenly matched between them, both providing various plans for small to large businesses depending on your needs.

For instance, RingCentral’s upgraded Ultra package provides customizable analytics and reporting, improved capacity (200-person) video conferencing, and other additions that may help when your organization needs greater detail and capacity for your operations.

However, RingCentral isn’t the cheapest option on this page. Overall, it’s more expensive than Dialpad and Google Voice, and is the most expensive provider, just ahead of GoTo Connect’s plan.

Good alternatives to RingCentral

  • 8×8: Unlimited calling in 14 countries, strong for global-leaning SMBs
  • Dialpad Pro: Best-in-class AI summaries/transcripts, lower entry price

2. 8×8 X2: Best for Scalability

8×8 X2 offers a wide menu of subscription options that’ll allow you to scale your business as and when you need to.

You have essential features like ring groups and call queues, and international calling to 14 countries offered at its base subscription plan (previously called X2), meaning your small business will easily be able to deal with large volumes of callers.

And from there, you can expand your package (such as going up to 48 countries or more coaching tools) as and when you need them. That should appeal to businesses that are looking to (or already are) growing fast and want an adaptable system to cater to their needs as they change, especially if that includes operating in multiple countries.

8x8 logo
8x8 X2
4.6
Pricing Available on request
Strengths

Boasts some of the most generous customer support in the VoIP-verse

Unlimited inbound and outbound minutes to 14 countries on lowest tier

Offers real-time dashboards and wide range of seamless integrations

Weaknesses

Advanced coaching features not available for lowest tier

Call analytics not available on lowest tier

Onboarding support might come at extra cost

Pricing
Plan 8x8 no longer advertises its pricing. These figures are based on when pricing was public. Contact 8x8 for the latest pricing.Price (per user, per month billed annually)
X2 Custom
X4 Custom
X6 Custom
X7 Custom
X8 Custom

What features does 8×8 X2 offer for small businesses?

  • Unlimited calling to 14 countries
    • Cut international costs for Canada-based teams
    • Great for cross-border sales and support
    • Broader global reach than RingCentral’s CA/US bundle
  • 500-participant meetings
    • Run large trainings or all-hands
    • Keep chat/polls/breakouts engaged at scale
    • Higher capacity than many entry plans elsewhere
8x8 work sms bulk messaging feature
With 8x8 Work, you can send bulk text messages to up to 50 external numbers at the same time. Source: Expert Market
  • CRM and helpdesk integrations
    • Syncs calling with ticketing and records
    • Faster lookups; fewer app switches
    • Smaller catalog than RingCentral, but solid coverage
  • 24/7 phone and chat support
    • Round-the-clock help for distributed teams
    • 99.9% uptime SLA reduces risk
    • Support hours beat Ooma/Google Voice
  • Team messaging and file sharing
    • Calls, chat and video under one app
    • Cuts spending on separate chat tools
    • Dialpad leads on AI extras, 8×8 is steadier on scale
  • Clear upgrade path
    • Unlock barge/whisper and deeper analytics as you grow
    • Keep users in the same ecosystem
    • Avoid costly rip-and-replace later
8x8 Knowledge Based chat shortcuts
8x8 Knowledge Based chat shortcuts has made it easier than ever for users to resolve queries quickly. Source: 8x8

How does 8×8 X2 compare with other VoIP plans for small businesses?

8×8’s lowest-priced plan is missing a few call features when compared with RingCentral’s Advanced plan. There’s no call barge or call whisper, for example.

But, it does come with unlimited calls to 14 different countries, while RingCentral Advanced only supports calls to Canada and the US. Still, you can call a larger array of countries without paying extra via GoTo or Net2Phone.

Another downside is that 8×8 also doesn’t publish its pricing anymore, making it far less transparent than its competitors. Based on past pricing, 8×8 is generally more expensive than rivals Google Voice and Dialpad, but it does offer users a broader range of features.

8×8 redeems itself when it comes to customer support and security, offering 24/7 phone support (only matched by RingCentral and Ooma), and password protection rules, user permission, and two-factor authentication on all its plans, making it unrivalled among the providers on this list.

Good alternatives to 8×8 X2

  • RingCentral Advanced: 500+ integrations and stronger built-in call coaching
  • GoTo Connect Phone System: Unlimited calling to 50+ countries on Standard, powerful visual dial-plan editor

3. Dialpad Pro: Best Conversational AI

Dialpad is best known for its innovative use of conversational AI. It can accurately transcribe your phone calls in real-time, flag whether or not the conversation features happy or frustrated customers, and automate post-call summaries. It can even create notes with tips and advice that appear on the screen when certain keywords or phrases are spoken on a call.

You can also choose to turn off this feature if you’re worried about confidentiality, but it is a superb tool that other phone systems have only begun to replicate in the past year. In other words, for AI smarts, we think Dialpad is the best option on the market. Let’s dive into why else Dialpad could be for you.

Read our Dialpad review to learn more about the provider and its features.

Dialpad Pro
4.6
Pricing $30/user/month
Strengths

Excellent AI-powered call and reporting features

Superb customer reputation

Extensive messaging tools

Weaknesses

Not very easy to scale

Limited number of pre-made integrations, relative to competitors

Video-call participants limited to 10

Pricing
PlanPrice (per user, per month)
Standard $20
Pro $30
Enterprise Tailored

What features does Dialpad Pro offer for small businesses?

  • AI that works during the call
    • Live transcription, keyword triggers
    • Real-time coaching cards, summaries
    • Stronger AI out-of-the-box than most
  • Core call handling you need
    • Queues, ring groups and spam block
    • Smoother inbound triage at peak
    • Deep supervisor tools may need upgrades
  • Meetings and collaboration
    • Up to 150 participants
    • Screen control for faster support
    • Lower cap than 8×8’s 500
microsoft teams synced with dialpad software
Dialpad offers more advanced communication features not readily available in Teams, like SMS/MMS, AI, analytics, call recordings, global calling and more. Source: Dialpad
  • Integrations you’ll actually use
    • Pro adds Salesforce, HubSpot, Zendesk
    • One-click logging and contact sync
    • Smaller catalogue than RingCentral
  • Actionable analytics
    • Real-time dashboards for voice/SMS
    • Spot trends, coach to KPIs
    • Less customizable than RingCentral Ultra
  • Reliability and support
    • 24/7 chat + phone (Pro, Enterprise)
    • Onboarding help available (may cost)
    • Uptime comparable to peers

How does Dialpad Pro compare with other VoIP providers for small businesses?

Dialpad supports fewer ready-made integrations than RingCentral or 8×8. For example, it only supports around 16 CRM integrations, compared with RingCentral’s more than 110.

On the flipside, Dialpad offers strong customer support options, including 24/7 live chat support on its Pro and Enterprise plans. It offers more support choices than the likes of GoTo Connect, Net2Phone and Google Voice.

Lastly, Dialpad has AI-assisted tools on all of its plans, even the cheapest one, Standard, which isn’t the case for most competitors.

Good alternatives to Dialpad

  • RingCentral Advanced: More than 500 integrations and deeper coach/monitor features
  • 8×8: Unlimited calling to 14 countries and 500-participant meetings on the cheapest plan

4. Ooma Office Pro: Best Value for Money

For the affordable price of $29.95 per user, per month, you get access to Ooma’s scalable features and generous customer support. For that reason, we think it’s a solid value-for-money choice, albeit not the cheapest option of our top-rated providers (that award goes to Google Voice). Learn more about the cheapest VoIP service plans for small businesses.

Businesses that want an appealing balance between price and features, without the complexity of other systems, but paired with 24/7 support, should appreciate what Ooma has to offer. Here’s what exactly you can do for your money.

Ooma logo
Ooma Office Pro
4.4
Pricing $29.95/user/month
Strengths

Affordable price point

No contract — can use the system for as long as needed and can be easily cancelled on demand

Features specifically tailored toward small businesses that work remotely or from the office

Weaknesses

Limited integrations on Pro plan

Poor security features

Fewer call features that competitors

Pricing
PlanPrice (per user, per month)
Essentials $24.95
Pro $29.95
Pro Plus $34.95
Enterprise Custom

What features does Ooma Office Pro offer for small businesses?

  • Unlimited North America calling
    • US/Canada/Mexico minutes included
    • Predictable bills for local SMBs
    • Cheaper than most rivals
  • Virtual receptionist and ring groups
    • Route by menu, department or hours
    • Reduces missed calls, gives a “big company” feel even if you aren’t one
    • Less flexible flows than GoTo’s editor
  • Pro plan essentials
    • Call recording, voicemail transcription
    • Desktop app and video meetings
    • Queueing requires Pro Plus tier
Ooma business phone line platform showing outgoing call creation on software
Making an outgoing call in Ooma just requires you to open the keypad pop-up and type in the number you want to dial. Source: Expert Market
  • 24/7 chat and phone support
    • Help whenever issues pop up
    • Lower learning curve for newcomers
    • Support breadth rivals 8×8 and RingCentral
  • Simple admin and easy onboarding
    • Quick number setup and user adds
    • Less time in the dashboard
    • Fewer deep analytics than RingCentral/GoTo

How does Ooma Office Pro compare with other VoIP providers for small businesses?

Ooma costs less than most of its competitors, especially when it comes to its more advanced plans, while still retaining advanced features like ring groups and customizable receptionists.

For instance, the Ooma Office Pro Plus plan, its highest possible tier, is $34.95 per user, per month, which is far less than the comparable plans of the likes of GoTo and 8×8, and cheaper than most other choices, including our leading pick RingCentral.

As mentioned, Google Voice is slightly cheaper than Ooma, starting at $10 per user, per month, but it offers much less functionality.

Although its price point is very alluring, the downside is that you are compromising on external connections. With Ooma Office Pro, you miss out on CRM, helpdesk, web conferencing, external and internal live chat, analytics, API and SSO software integrations.

Therefore, if you’re looking for a Swiss army knife for external connections, we’d recommend looking at RingCentral instead.

Ooma Office Pro also lacks MFA, password rules and granular user permissions, resulting in a lower security score, compared with 8×8.

Good alternatives to Ooma

  • RingCentral: Deeper integrations and coaching tools if you outgrow Ooma’s feature set
  • Google Voice: Lowest entry price and strong security for Google Workspace teams

5. Google Voice Standard: Best for Google Users

Google Voice is a top player for clients who are already big fans of Google in their workspace. Using Google AI within multiple aspects of its operation, from blocking spam to transcribing voicemails, Google Voice is known for its robust security features and its seamless integration with all other things Google.

Companies already embedded in the Google ecosystem will appreciate how seamlessly it integrates with other Google tools, as well as how cost-effective it is to purchase as an add-on for Workspace compared with other VoIP systems.

But if you aren’t a Google customer, we’d suggest looking elsewhere as its calling features are a little lacking. Here’s what it can offer you.

Google Voice Standard
4.4
Pricing $20 USD/user/month
Strengths

Easy setup for Google Workspace users

Top-rated security features

Cheapest provider on the market

Weaknesses

Difficult to integrate with other non-Google systems

Customer support is quite restricted compared with other providers

Limited range of call features

Pricing
PlanPrice (per user, per month)
Starter $10 USD
Standard $20 USD
Premier $30 USD

NB: Google Voice uses USD as the currency for all of its billing, including for its base and calls. Canadian users will be charged in CAD, but the underlying price will be calculated in USD.

What features does Google Voice Standard offer for small businesses?

  • Works natively with Google Workspace
    • Single sign-on and Admin Console control
    • Contacts, Calendar and Meet play nicely
    • Fastest setup for teams already on Google
  • Security you can trust
    • MFA, granular permissions and encryption from a world-leading source
    • Compliance posture is updated regularly
    • Among the strongest at this price tier
  • Spam blocking and transcription
    • Auto-filters junk, fewer agent distractions
    • Voicemail transcribed for quick scan
    • Comparable to RingCentral/Dialpad basics
Google voice integration options with Workspace
Google Workspace users should already know the integration potential between different Google apps possible with Google Voice. Source: Expert Market
  • Flexible device routing
    • Forward to web, mobile or desk endpoints
    • Choose which devices ring and when
    • Handy for solo founders and hybrid teams
  • Reliable operations
    • 99.9% uptime target for peace of mind
    • 24/7 phone support on Standard/Premier
    • Smoothest help path for Google-first orgs

How does Google Voice Standard compare with other VoIP providers for small businesses?

Google Voice has the most limited call features among VoIP systems we tested, lacking call queues, power dialing and advanced routing. If you’re willing to pay more, you’ll get access to better features for a still reasonable price with Ooma. For a full suite of features, we recommend RingCentral or 8×8, if you have the budget for them.

It’s also not a strong contender for businesses that use a lot of third-party software that needs to integrate with their chosen VoIP phone system. Google Voice doesn’t integrate with any non-Google products, unlike the extensive options via 8×8 and RingCentral in particular.

But if you’re already happy with all the Google products that businesses use, the setup will be fairly straightforward and painless.

On the brighter side, and as mentioned, Google Voice excels in its security offerings, including encryption and MFA. Only 8×8 rivals Google Voice when it comes to security features.

Good alternatives to Google Voice

  • Ooma Office: Budget-friendly with ring groups and a virtual receptionist, easier path beyond Google-only apps
  • RingCentral: More than 500 integrations and deeper call coaching/analytics when you outgrow Voice

6. Net2Phone Business Lite: Best for International Calling

Unlimited international calling to more than 40 countries makes Net2Phone one of the best VoIP systems for global small businesses. This means speaking to clients and teams across the world is completely free, allowing you to maintain and expand your international reach. Better yet, Net2Phone can also give you virtual phone numbers and dial tones in over 50 countries.

That’s the highest availability of calling locations we’ve seen for Canadian businesses per dollar spent. So, if you’d like to establish a presence in places like Europe or Asia for little money, your contact options are easily taken care of. Let’s dive into what else Net2Phone does well and could improve on.

Net2Phone logo
Net2Phone - Business Lite
4.3
Pricing $23.99 – $29.99/user/month
Best suited for

Net2Phone is the best virtual phone provider for international businesses, offering free international calling to over 40 countries across all five plans. You also get unlimited domestic calls on all plans.

Strengths

Unlimited minutes to 40+ countries across all plans

99.9% uptime guarantee, proving its a reliable virtual phone number system

Weaknesses

Limited software integrations which means you're restricted to Net2Phone's features

Call queue is only available in the most expensive plan

Pricing
PlansStarting price
Business Lite $23.99 Per user, per month
Business Select $39.99 Per user, per month
Business Premier $49.99 Per user, per month
Call Centre $59.99 Per user, per month

What features does Net2Phone Business Lite offer for small businesses?

  • Unlimited calling to more than 40 countries
    • Slash costs for global clients and teams
    • Includes US, Mexico, and major EU and APAC hubs
    • Wider international bundle than most entry plans
  • Virtual numbers in over 50 countries
    • Establish local presence where you sell
    • Improve pickup rates with local caller IDs
    • Handier for expansion than Google Voice and Ooma
  • Softphone-first flexibility
    • Take calls on desktop and mobile apps
    • No mandatory desk hardware to get started
    • Great fit for remote and field teams
  • Support, onboarding and uptime
    • Phone, email and chat support channels
    • Onboarding help is included to speed up setup
    • International presence with 10 countries around the world and has specific solutions based on the region you are located within Canada
    • Uptime guarantee with interruption credits
  • Switching perks
    • Free upgraded desk phones when you switch
    • Lower upfront costs for new deployments
    • Good incentive versus like-for-like rivals
net2software call recording section of the software
You can easily access the call recording section within Net2Phone's interface and playback any calls you've saved. Source: Net2Phone

How does Net2Phone compare with other VoIP providers for small businesses?

Net2Phone is generally cheaper than top competitors, RingCentral and 8×8, and offers great value for money with unlimited calling to over 40 countries. For international calling, it’s the best behind GoTo Connect, and beats 8×8’s 14 international countries by a mile. Since it’s cheaper than GoTo Connect, it will be a better value choice for international operations, too.

On the other hand, Net2Phone has very limited integrations, the second worst after Google Voice. With the Business Lite plan, you’ll only be able to integrate with its Chrome Extension and will have to use the open API to integrate anything else. If you need plenty of ready-made third-party integrations, we recommend RingCentral and, failing that, 8×8.

Good alternatives to Net2Phone

  • GoTo Connect: Unlimited calling to over 50 countries and a powerful visual dial-plan editor
  • 8×8: 14-country unlimited bundle, plus 500-participant meetings and stronger supervisor tools on higher tiers

7. GoTo Connect Phone System: Most Secure System

GoTo Connect is a safe option if you’re looking to get value for your money, promising a seamless onboarding process, using which you can get your cloud phone system working within a day.

Granted, it’s not the cheapest option — in fact, it’s the second most expensive here — but you get a lot of calling features for your money that are likely to be a crucial factors for your small business operations. Let’s discuss exactly what it can offer your team.

GoTo logo
GoTo Connect Phone System
4.2
Pricing Custom
Strengths

Excellent data protection and security measures

Access to all the inbound communication features your small business might need

Free international calling to 50+ countries, and unlimited domestic inbound and outbound minutes

Video conferencing and internal live chat included

Weaknesses

Analytics and workspace integrations unavailable

Limited number of compatible external platforms compared with other providers

Not the most comprehensive customer support

Pricing
PlanPrice (per user, per month)
Phone System Custom
Connect CX Custom
Contact Center Custom

What features does GoTo Connect Phone System offer for small businesses?

  • Unlimited calling to over 50 countries (Standard)
    • Huge reach for sales/support across regions
    • Cuts international per-minute costs to zero
    • Broader bundle than 8×8’s 14-country allowance, despite being GoTo’s cheapest tier
  • Visual dial-plan editor
    • Drag-and-drop IVR, ring groups and schedules
    • Test and iterate call flows in minutes
    • Easier “see it” builder than menu-based tools
  • Auto attendants, ring groups and queues
    • Route callers by skill, hours or menu choice
    • Reduce hold times during peak periods
    • Basic plan caps these, Standard unlocks more
goto connect software
GoTo Connect's desktop software is fairly simple in structure. Source: GoTo
  • Admin analytics and dashboards
    • Monitor queues, agents and call quality
    • Spot bottlenecks and fix routing fast
    • Less granular than RingCentral Ultra
  • Security and trust features
    • TLS/SRTP encryption, roles and permissions
    • STIR/SHAKEN “verified caller” indicator

How does GoTo Connect Phone System compare with other VoIP providers for small businesses?

GoTo Connect’s customer support isn’t quite on par with RingCentral’s, with no 24/7 support on live chat available. So, if you are a new VoIP phone system user, then you may want to look elsewhere.

Still, its streamlined admin portal means you can easily configure call flows with a drag-and-drop dial plan editor and comb through call analytics to identify which team or agent needs improvement, too. We’d say it’s pretty intuitive in that sense, so hopefully you wouldn’t need to make use of its customer support all that often.

However, features you can access on its entry point Phone System subscription are far more advanced than those offered by most competitors’ starting plans.

For example, GoTo Connect gives you free international calling to more than 50 countries, making it a great softphone option for businesses that need this sort of offering. That’s more than any other provider on this page.

Good alternatives to GoTo Connect

  • RingCentral: Over 500 integrations and deeper call coaching/analytics
  • 8×8: 14-country unlimited calling on its cheapest tier and 500-participant meetings

How Do I Choose a Small Business Phone System?

While researching the needs of small businesses, we found that decision makers considered cost, scalability, security safeguards, remote-friendly VoIP features and compatibility with existing software infrastructure, when choosing a business phone system.

  • Cost: Look for low monthly fees, inclusive minutes and bundled features to avoid extra costs. Prioritise reliable support to  minimise downtime, and consider annual plans for better value.
  • Integrations: Choose a system that integrates with your existing tools, such as CRM, email, messaging and video conferencing platforms, to keep workflows seamless.
  • Scalability: Pick a system that can grow with your business — supporting more users, remote work, and features like call queues and ring groups, while maintaining strong security.
  • Remote work features: If your business operates on a hybrid or remote model, choose a VoIP system with mobile and desktop apps so staff can work from anywhere, plus call forwarding and device switching that allow you to move calls seamlessly between devices.
  • Security: Select a VoIP system with MFA, data encryption and user permissions to protect sensitive business communications. Look for providers that offer role-based access controls and secure call protocols, for extra security.

How We Rank VoIP Products for Canadian Small Businesses

At Expert Market, I research and compare market-leading VoIP phone systems to identify which ones deliver the best value for small business buyers. For this guide, I looked at 11 VoIP providers available in Canada, assessing them across eight core categories using an in-house ranking framework built around the needs of smaller businesses.

In total, I worked through 45 sub-questions that were most relevant to Canadian buyers. That included testing and comparing tasks such as setting up call flows, moving calls between desktop and mobile, checking messaging and video tools, reviewing call recordings and AI summaries, and assessing how easy each system is to manage, day to day.

Each category was weighted according to how important it is likely to be for the average Canadian small business:

Which VoIP system gives me the best call handling for my business?

Call management features: 25%

This received the highest weighting because strong call handling is still the core reason most small businesses invest in a VoIP system. I looked at features including virtual receptionists, voicemail, call screening, customizable hold music, call queues, ring groups, customizable call routing, local and toll-free numbers, call forwarding, and call flip.

These tools matter because they help smaller teams answer calls professionally, direct customers efficiently and avoid missing opportunities.

Does the system include the training and oversight tools I need as my team grows?

Training features: 20%

I assessed each provider’s call recording, call monitoring, analytics and reporting, call barge, and call whisper tools. Even smaller businesses increasingly want visibility into performance, customer interactions, and coaching opportunities, especially if they are managing sales or service teams.

Providers scored higher here if they gave businesses a practical way to review calls, support staff and improve consistency.

Can my team communicate with customers and colleagues across the channels we actually use?

Communication channels: 15%

I looked at whether each platform supports team messaging, video conferencing, SMS, call conferencing and e-fax.

This was important because many Canadian small businesses no longer want a phone-only system. Instead, they need a platform that supports internal collaboration as well as customer communication across multiple channels, without forcing them to pay for separate tools.

Will the pricing work for my budget now and still make sense as I scale?

Cost factors: 10%

I assessed base pricing, user limits, included inbound minutes, included outbound minutes and number porting support.

While pricing was not the highest-weighted category, it still played an important role because small businesses need predictable costs and a clear sense of what is actually included in each plan.

I also considered whether providers made it easy to keep existing business numbers and avoid unexpected usage limitations.

Will the system fit into the software my business already uses?

Software integrations: 10%

I reviewed whether each provider integrates with key business tools, including CRM platforms, helpdesk software, video conferencing tools, customer-service live chat platforms and calendars.

Good integrations can save time, reduce manual work and make it easier for small teams to manage customer interactions in one place, rather than constantly switching between systems.

What help will I get if I run into problems?

Customer support: 10%

I looked at the availability and quality of each provider’s support, including user forums, knowledge bases, live chat support, email support, phone support, uptime guarantee and onboarding assistance.

Canadian small businesses will find this valuable because they often do not have dedicated IT support in-house, so responsive vendor support can make a real difference during setup, troubleshooting or service disruptions.

Can the system work with the devices my team relies on?

Hardware integrations: 5%

I assessed whether providers offer a mobile app and whether they support compatible desk phones and other hardware setups.

This category had a lower weighting because many smaller businesses are happy to run VoIP through laptops and mobiles alone, but it still matters for buyers who want more flexibility or who need a hybrid setup with physical phones in certain locations.

Will the provider help me protect customer and business data?

Security credentials: 5%

I reviewed each provider’s compliance certifications, multi-factor authentication, password controls and admin permissions.

This also carried a lower weighting than call handling or training features, but it matters because small businesses need confidence that their communications platform is secure and that user access can be managed properly as teams grow.

How we reached our final scores

After assessing each provider across these categories, I combined the weighted results to produce a final score for every system. That approach helped ensure the rankings reflected what matters most to Canadian small business buyers.

Verdict: Which VoIP System Is the Best Choice for You?

Bottom line:

  • Choose RingCentral for features and integrations
  • Choose 8×8 for scaling and international reach
  • Choose Google Voice for simplicity and low cost

The best phone systems for small businesses are RingCentral Advanced ($35 per user, per month) and 8×8 Work’s cheapest plan ($30 per user, per month). They both offer lots of internal features and external connections, and make it easy to scale up with your growing business.

However, RingCentral is marginally better value overall for money than 8×8, offering more affordable price plans.

Google Voice Standard is the most straightforward and cost-effective option, especially if you already rely on the Google ecosystem. Choose this if you want fast setup, strong security and tight Google integration, but don’t need advanced call features or third-party integrations.

FAQs

How much does a small business phone system cost in Canada?
Small business phone systems in Canada typically cost between $20 and $35 per user, per month. The exact price depends on your team size and required features. For example, entry-level plans from providers like Ooma start around $24.95, while more robust platforms like RingCentral or GoTo Connect may range from $25 to $45, depending on whether you need advanced tools like video conferencing or call recording.

Keep in mind that while most providers offer free trials, you will need a paid plan to link a custom business domain or port your existing number.

Can I use my existing business number and hardware?
Yes, most Canadian VoIP providers allow you to port your existing business number for free or a small one-time fee, ensuring no disruption to your customer contacts.

Regarding hardware, you don’t necessarily need to buy new IP phones. If you have traditional analog phones, you can use an ATA (analog telephone adapter) to connect them to your new digital service. Platforms like Net2Phone and Ooma are particularly flexible with hardware compatibility, allowing you to bridge the gap between your old equipment and a modern cloud-based system.

Do these systems support auto attendants for smaller teams?
Yes. Many Canadian small businesses use auto attendants (virtual receptionists) to sound more professional and route calls efficiently without a full-time receptionist. For instance:
  • Ooma includes a “Virtual Receptionist” that can handle basic routing and after-hours messages.
  • Meanwhile, GoTo offers a visual “Dial Plan Editor” which makes it easy for small teams to drag and drop call flows. Even if you are a team of two, an auto-attendant can provide options like “Press 1 for Sales” or “Press 2 for Support,” ensuring callers reach the right person immediately.

Some systems, like GoTo Connect, even have an AI virtual receptionist, if you don’t have appropriate staff numbers or want to handle extra calls during busy periods or outside regular working hours. These AI systems will respond to any questions a user has or to a preset range of queries.

Written by:
Matt Reed is a Senior Communications and Logistics Expert at Expert Market. Adept at evaluating products, he focuses mainly on assessing fleet management and business communication software. Matt began his career in technology publishing with Expert Reviews, where he spent several years putting the latest audio-related products and releases through their paces, revealing his findings in transparent, in-depth articles and guides. Holding a Master’s degree in Journalism from City, University of London, Matt is no stranger to diving into challenging topics and summarising them into practical, helpful information.
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Tatiana is Expert Market's resident payments and online growth expert, specialising in (E)POS and merchant accounts, as well as website builders.