Written by Matt Reed Reviewed by Tatiana Lebreton Updated on 4 September 2025 On this page Best Small Business Phone Systems: At a Glance 1. RingCentral 2. 8x8 3. Dialpad 4. Ooma 5. Google Voice Standard 6. Net2Phone Business Lite 7. GoTo Connect Phone System VoIP vs PBX Phone Systems Small Business Phone Features Explained Phone System Buying Guide Methodology Expert Verdict FAQs Expand We may receive a commission from our partners if you click on a link to review or purchase a product or service. Learn More. Based on our research, RingCentral’s $35 per user, per month Advanced plan is the best VoIP phone system for small businesses. The Advanced plan offers unlimited domestic calling and texting (CA & US), call features for training staff, and a much wider range of integrations than most competitors, including all the major CRM platforms.If RingCentral doesn’t sound like it’s for you, there are other options. For instance, Google Workspace users will find Google Voice one of the cheapest and quickest systems to set up. Meanwhile, Net2Phone’s Business Lite plan will be best for businesses with international customer or client bases since it includes unlimited international calling to 40 countries. Best Small Business Phone Systems in Canada: Key Takeaways (2025) Expect $20 to $35 per user/month for a capable SMB VoIP; RingCentral Advanced is $35/user/month with unlimited CA/US calls & texts, coaching tools, and 300+ integrations.International minutes differ hugely: Net2Phone includes 40+ countries, GoTo ~50+, while 8×8 X2 covers 14, and many rivals stick to CA/US only. Match plans to where you actually call.Integration depth also varies: RingCentral connects to hundreds of CRM/helpdesk apps and 8×8 integrates broadly, whereas Google Voice is mostly Workspace-only, and Ooma/Net2Phone limits integrations on lower tiers.If you coach or supervise agents, confirm whisper/barge/monitoring: included on RingCentral, but missing or add-on with providers like Ooma and Net2Phone.Security posture isn’t uniform: look for MFA, permissions, encryption, and compliance. Google Voice and 8×8 are strong, GoTo adds TLS/SRTP and passkeys, while Ooma lacks MFA.Speed to value can hinge on extras: number porting, 15-day trials, desktop/mobile apps; Dialpad adds AI transcripts/summaries, while Ooma’s out-of-the-box desk phones enable sub-15-minute setups. Top 7 Small Business Phone Systems RingCentral Advanced – Best for integrations8×8 X2 – Best for scalabilityDialpadPro – Best for conversational AIOoma Office Pro – Best for value for moneyGoogle Voice Standard – Best for Google usersNet2Phone Business Lite – Best for international callingGoTo Connect Phone System– Most secure systemThese are the providers we recommend based on our VoIP research. Click on any of the links above to be taken to our quote finding tool, and receive tailored quotes from top phone system providers in Canada. Loading What are the Best Small Business Phone Systems in Canada in 2025?We researched and tested numerous business phone systems, critically evaluating each one to find out whether it was suitable for a small business. This allowed us to handpick seven of the best phone systems for small businesses in Canada: Swipe right to see more 0 out of 0 backward forward Best for External Connections Best for Scalability Best Conversational AI Best for Affordability Best for Google Users Best for International Calling Best for Value for Money RingCentral Ultra 8×8 Dialpad Pro Ooma Office Pro Google Voice Standard Net2Phone Business Lite GoTo Connect Phone System Expert Rating 4.7 Expert Rating 4.6 Expert Rating 4.6 Expert Rating 4.4 Expert Rating 4.4 Expert Rating 4.3 Expert Rating 4.2 Price $35 per user, per month Price Around $30/user/month (contact for exact quote) Price $30 per user, per month Price $29.95 per user, per month Price $20 USD per user, per month Price $29.99 per user, per month Price $33/user/month Domestic Calls Unlimited calls within US and Canada Domestic Calls Unlimited Domestic Calls Unlimited Domestic Calls Unlimited Domestic Calls Unlimited Domestic Calls Unlimited Domestic Calls Unlimited International Calls Free calls to the US and Canada only International Calls Free calls from 14 to 48 countries (varies by package) International Calls Free calls to US and Canada only International Calls Free calls to US, Canada, Mexico, and Puerto Rico only International Calls Free calls to US, Canada and Puerto Rico only International Calls N/A International Calls Free international calling to 50+ countries Key Features Onboarding supportCall queueRing groupsWeb conferencingInternal live chat Key Features Onboarding supportCall queueRing groupsAnalyticsCustomizable call routingCall recording Key Features Onboarding supportCall queueRing groupsCall recordingAnalyticsCall transcripts Key Features Email and Workspace integrationsCall recordingCustomizable call routingAnalytics Key Features AnalyticsCustomisable call routingMulti-factor authenticationUser permissionsPassword rules Key Features Unlimited Calling to Canada, the US, and 40+ other countriesWeb Phone and Mobile appComplimentary phone rental (On 3 and 5 year contracts) Key Features Auto Attendant Recorded GreetingsCustomizable Dial PlansRing GroupsCall QueuesMulti-Site Compatible Get Free Quotes Get Free Quotes Get Free Quotes Get Free Quotes Compare Quotes Get Free Quotes Get Free Quotes Why Can You Trust Expert Market for Phone System Recommendations? At Expert Market, we are dedicated to helping our readers make informed purchases to make their businesses thrive. We have a decade’s worth of experience evaluating phone systems and other business products, which we use to inform our research and evaluations.We use an unbiased, user-led testing process to evaluate the best phone systems on the market. Refer to our methodology section for a more detailed breakdown of how we arrived at our top seven. 1. RingCentral Advanced – Best for IntegrationsRising above the rest, RingCentral is our highest-ranked phone system for small businesses in Canada. Namely, its Advanced plan is best suited to small businesses of its three tiers, offering important features like call recording and advanced call management, like whisper coaching or call takeover (barge) for growing teams.Best of all, and its major benefit over other providers in our view, is that RingCentral Advanced allows for integrations with more third-party software than any other provider, including over 110 CRM tools like Salesforce and HubSpot. So if you are a small business that uses lots of software and wants all your data integrated and synced between them, RingCentral is the best option for you. Here’s why else it impressed us. RingCentral 4.7 Pricing $30-$45/user/month Compare quotes Read our review Strengths Free 15-day trial available Businesses with more than 100 users on the system will be offered discounted prices Integrates with a range of CRM and productivity software Weaknesses Limited storage for team messages and recording (must upgrade to Ultra) No power-dialer or auto dialer No predictive dialing Pricing See more See less PlanPrice (per user, per month) Core $30 Advanced $35 Ultra $45 What features does RingCentral Advanced offer for small businesses?500+ app integrationsConnects CRM, helpdesk, chat, and social.Auto logs calls; pops customer data.Broader catalog than 8×8, Dialpad, and any other option on the market.Advanced call handling with coaching/monitoring toolsRing groups, queues, and spam blocking with unlimited CA + US minutes.Listen, whisper, barge, takeover for coaching/monitoringSmoother triage during busy periods and real-time quality control.8×8 lacks some tools out of the box, by comparison, but does include unlimited calling to 14 countries on its lowest cost plan.RingCentral's incoming call pop-up clearly displays who's calling, and has well-labelled icons for call management. Source: Expert MarketTranscription & voicemail-to-textSearchable notes after every call.Saves wrap-up time for agents.Dialpad also leans hard on similar AI extras.Reliability & security99.9% uptime, MFA, encryption.Meets common SMB compliance needs.Comparable to 8×8 and GoTo Connect.Admin controls & analyticsCentralized roles, policies, dashboards.Track queues, users, KPIs in one place.Deepest analytics on Ultra tier. What's new for RingCentral? Autumn 2025 The latest updates from RingCentral Canada are the followingAdmin controls: set per-site default outgoing caller ID and disable users’ DND controls to standardize presence/handling.Desktop app: minimum supported macOS is now 11 (Big Sur) as of the July 2025 release.How does RingCentral Advanced compare with other VoIP providers for small businesses?RingCentral Advanced has more integrations than other small business phone plans, beating close competitor 8×8. However, 8×8 has a leg up over RingCentral when it comes to domestic calls, since its cheapest plan (previously called X2) offers unlimited calls in 14 countries, while RingCentral Advanced offers this for domestic calls and calls to the US.When it comes to scalability, we’d argue RingCentral and 8×8 are top of the pile and are pretty evenly matched between them, both providing various plans for small to large businesses depending on your needs. For instance, RingCentral’s upgraded Ultra package provides customizable analytics and reporting, improved capacity (200-person) video conferencing, and other additions that may help when your organization needs greater detail and capacity for your operations.However, RingCentral isn’t the cheapest option on this page. Overall, it’s more expensive than Dialpad and Google Voice and is the most expensive provider, just ahead of GoTo Connect’s plan.Good alternatives to RingCentral8×8: Unlimited calling in 14 countries; strong for global-leaning SMBs.Dialpad Pro: Best-in-class AI summaries/transcripts; lower entry price. 2. 8×8 – Best for Scalability8×8 offers a wide menu of subscription options that’ll allow you to scale your business as and when you need to.You have essential features like ring groups and call queues, and international calling to 14 countries offered at its base subscription plan (previously called X2), meaning your small business will easily be able to deal with large volumes of callers.And from there, you can expand your package (such as going up to 48 countries or more coaching tools) as and when you need them. That should appeal to businesses that are looking to (or already are) growing fast and want an adaptable system to cater to their needs as they change, especially if that includes operating in multiple countries. 8x8 4.6 Pricing Available on request Get free quotes Read our review Strengths Boasts some of the most generous customer support in the VoIP-verse Unlimited inbound and outbound minutes to 14 countries on lowest tier Offers real-time dashboards and wide range of seamless integrations Weaknesses Advanced coaching features not available for lowest tier Call analytics not available on lowest tier Onboarding support might come at extra cost Pricing See more See less Plan 8x8 no longer advertises its pricing. These figures are based on when pricing was public. Contact 8x8 for the latest pricing.Price (per user, per month billed annually) X2 C$30 X4 C$55 X6 C$125 X7 C$150 X8 C$195 Since July 2023, 8×8’s pricing hasn’t been public, but we’ve listed the figures above so you have a rough idea of what you’ll be paying. If you want an exact figure, you’ll need to contact the provider directly for a quote. What features does 8×8 offer for small businesses?Unlimited calling to 14 countriesCut international costs for Canada-based teams.Great for cross-border sales and support.Broader global reach than RingCentral’s CA/US bundle.500-participant meetingsRun large trainings or all-hands.Keep chat/polls/breakouts engaged at scale.Higher capacity than many entry plans elsewhere.The 8x8 softphone application has an easy-to-use interface for desktops that emulates traditional calling pads. Source: Expert MarketCRM & helpdesk integrationsSyncs calling with ticketing and records.Faster lookups; fewer app switches.Smaller catalog than RingCentral, but solid coverage.24/7 phone + chat supportRound-the-clock help for distributed teams.99.9% uptime SLA reduces risk.Support hours beat Ooma/Google Voice.Team messaging & file sharingCalls, chat, and video under one app.Cuts spending on separate chat tools.Dialpad leads on AI extras; 8×8 is steadier on scale.Clear upgrade pathUnlock barge/whisper and deeper analytics as you grow.Keep users in the same ecosystem.Avoid costly rip-and-replace later. What's new for 8x8? Autumn 2025 8×8’s latest updates were announced as part of its Summer 2025 highlights package:AI chat summaries now auto-detect conversation language for more accurate results (useful for French/English teams).Centralized Do Not Disturb: admins can remove DND/calendar presence options to prevent missed or misrouted calls.How does 8×8 compare with other VoIP providers for small businesses?8×8’s lowest-priced plan is missing a few call features when compared to RingCentral’s Advanced plan. There’s no call barge or call whisper, for example. But, it does come with unlimited calls to 14 different countries, while RingCentral Advanced only supports calls to Canada and the US. Still, you can call a larger array of countries without paying extra via GoTo or Net2Phone.Another downside is that 8×8 also doesn’t publish its pricing anymore, making it far less transparent than its competitors. Based on past pricing, 8×8 is generally more expensive than rivals Google Voice and Dialpad, but it does offer users a broader range of features.8×8 redeems itself when it comes to customer support and security, offering 24/7 phone support (only matched by RingCentral and Ooma), and password protection rules, user permission, and two-factor authentication on all its plans, making it unrivalled among the providers on this list.Good alternatives to 8×8RingCentral Advanced: 500+ integrations and stronger built-in call coaching.GoTo Connect Phone System: Unlimited calling to 50+ countries on Standard; powerful visual dial-plan editor. ▶ Read more: The 6 Best VoIP Providers with Prices 3. Dialpad – Best Conversational AIDialpad is best known for its innovative use of conversational AI. It can accurately transcribe your phone calls in real-time, flag whether or not the conversation features happy or frustrated customers, and automate post-call summaries. Plus, you can even enable you to create notes with tips and advice that appear on the screen when certain keywords or phrases are spoken on a call.You can also choose to turn off this feature if you’re worried about confidentiality, but it is a superb tool that other phone systems have only begun to replicate in the past year. In other words, for AI smarts, we think Dialpad is the best option on the market if any of its features discussed here are for you. Let’s dive into why else Dialpad could be for you. Dialpad Pro 4.6 Pricing $20/user/month - bespoke Get free quotes Read our review Strengths Excellent AI-powered call and reporting features Superb customer reputation Extensive messaging tools Weaknesses Not very easy to scale Limited number of pre-made integrations relative to competitors Video-call participants limited to 10 Pricing See more See less PlanPrice (per user, per month) Standard $20 Pro $30 Enterprise Tailored What features does Dialpad Pro offer for small businesses?AI that works during the callLive transcription; keyword triggers.Real-time coaching cards; summaries.Stronger AI out-of-the-box than most.Core call handling you needQueues, ring groups, and spam block.Smoother inbound triage at peak.Deep supervisor tools may need upgrades.Meetings & collaborationUp to 150 participants.Screen control for faster support.Lower cap than 8×8’s 500.Dialpad offers more advanced communication features not readily available in Teams like SMS/MMS, AI, analytics, call recordings, global calling, and more - Source: DialpadIntegrations you’ll actually usePro adds Salesforce, HubSpot, Zendesk.One-click logging and contact sync.Smaller catalog than RingCentral.Actionable analyticsReal-time dashboards for voice/SMS.Spot trends; coach to KPIs.Less customizable than RC Ultra.Reliability & support24/7 chat + phone (Pro, Enterprise).Onboarding help available (may cost).Uptime comparable to peers. What's new for Dialpad? Autumn 2025 Dialpad Meetings removed the 45-minute cap and increased the participant limit from 10 to 150, and also allows participants to request screen control for faster support/collab when remote.Improved HubSpot integration: calling, SMS logging (including from workflows), auto-ticket creation, and better contact syncing. All are enabled for new customers and rolling out to existing orgs at the time of writing.How does Dialpad Pro compare with other VoIP providers for small businesses?Dialpad supports fewer ready-made integrations than RingCentral or 8×8. For example, it only supports around 16 CRM integrations compared with RingCentral’s 110+.On the flipside, Dialpad offers strong customer support options, including 24/7 live chat support on its Pro and Enterprise plans. It offers more support choices than the likes of GoTo Connect, Net2Phone, and Google Voice.Lastly, Dialpad has AI-assisted tools on all of its plans, even the cheapest one, Standard, which isn’t the case for most competitors.Good alternatives to DialpadRingCentral Advanced: 500+ integrations and deeper coach/monitor features.8×8: Unlimited calling to 14 countries and 500-participant meetings on the cheapest plan. 4. Ooma Office Pro – Best Value for MoneyFor the affordable price of $29.95 per user, per month, you get access to Ooma’s scalable features and generous customer support. For that reason, we think it’s a solid value-for-money choice, albeit not the cheapest option of our top-rated providers (that award goes to Google Voice).Businesses that want an appealing balance between price and features, without the complexity of other systems, but paired with 24/7 support, should appreciate what Ooma has to offer. Here’s what exactly you can do for your money. Ooma Office Pro 4.4 Pricing $24.95-$34.95/user/month Get free quotes Read our review Strengths Affordable price point No contract – can use the system for as long as needed and can be easily canceled on demand Features specifically tailored toward small businesses that work remotely or from the office Weaknesses Limited integrations on Pro plan Poor security features Fewer call features that competitors Pricing See more See less PlanPrice (per user, per month) Essentials $24.95 Pro $29.95 Pro Plus $34.95 What features does Ooma Office Pro offer for small businesses?Unlimited North America callingUS/Canada/Mexico minutes included.Predictable bills for local SMBs.Cheaper than most rivals.Virtual receptionist & ring groupsRoute by menu, department, or hours.Reduces missed calls; gives a “big company” feel even if you aren’t one.Less flexible flows than GoTo’s editor.Pro plan essentialsCall recording, voicemail transcription.Desktop app + video meetings.Queueing requires Pro Plus tier.Making an outgoing call in Ooma just requires you to open up the keypad pop-up and type in the number you want to dial - Source: Expert Market24/7 chat + phone supportHelp whenever issues pop up.Lower learning curve for newcomers.Support breadth rivals 8×8/RingCentral.Simple admin & easy onboardingQuick number setup and user adds.Less time in the dashboard.Fewer deep analytics than RingCentral/GoTo. What's new for Ooma? Autumn 2025 AirDial remote management upgrades: New Remote Device Management (RDM) tools add Single Sign-On (SSO) via your Identity Provider, bulk device activation (CSV), time-limited RDM access for contractors, number-porting status, and mobile-optimized admin. That’s useful for multi-site deployments.How does Ooma Office Pro compare to other VoIP providers for small businesses?Ooma costs less than most of its competitors, especially when it comes to its more advanced plans, while still retaining advanced features like ring groups and customizable receptionists.For instance, the Ooma Office Pro Plus plan, its highest possible tier, is $34.95/month per user, which is far less than comparable plans on the likes of GoTo and 8×8, and cheaper than most other choices, including our leading pick RingCentral. As mentioned, Google Voice is slightly cheaper than Ooma, starting at $10 per user, per month, but it offers much less functionality.Although its price point is very alluring, the downside is that you are compromising on external connections. With Ooma Office Pro, you miss out on CRM, Helpdesk, Web Conferencing, External and Internal live chat, analytics, API, and SSO software integrations. Therefore, if you’re looking for a Swiss army knife for external connections, we’d recommend looking at RingCentral instead.When it comes to security features, Ooma Office Pro isn’t particularly solid either. It doesn’t offer multi-factor authentication, password rules, or user permissions. Good alternatives to OomaRingCentral Advanced: Deeper integrations and coaching tools if you outgrow Ooma’s feature set.Google Voice Standard: Lowest entry price and strong security for Google Workspace teams. Get quotes from the best phone systems for your small business Get free quotes Answer a few questions – it only takes a minute 5. Google Voice Standard – Best for Google UsersGoogle Voice is a top player for clients who are already big fans of Google in their workspace. Using Google AI within multiple aspects of its operation, from blocking spam to transcribing voicemails, Google Voice is known for its robust security features and its seamless integration with all other things Google.Companies already embedded in the Google ecosystem will appreciate how seamlessly it integrates with other Google tools, as well as how cost-effective it is to purchase as an add-on for Workspace compared to other VoIP systems. But if you aren’t a Google customer, we’d suggest looking elsewhere as its calling features are a little lacking. Here’s what it can offer you. Google Voice Business Standard 4.4 Pricing From $10 USD/user/month Get free quotes Strengths Easy setup for Google Workspace users Top-rated security features Cheapest provider on the market Weaknesses Difficult to integrate with other non-Google systems Customer support is quite restricted compared to other providers Limited range of call features Pricing See more See less PlanPrice (per user, per month) Starter $10 USD Standard $20 USD Premier $30 USD What features does Google Voice Standard offer for small businesses?Works natively with Google WorkspaceSingle sign-on and Admin Console control.Contacts, Calendar, and Meet play nicely.Fastest setup for teams already on Google.Security you can trustMFA, granular permissions, encryption from a world-leading source.Compliance posture is updated regularly.Among the strongest at this price tier.Spam blocking & transcriptionAuto-filters junk; fewer agent distractions.Voicemail transcribed for quick scan.Comparable to RingCentral/Dialpad basics.Google Workspace users should already know the integration potential between different Google apps possible with Google Voice. Source: Expert MarketFlexible device routingForward to web, mobile, or desk endpoints.Choose which devices ring, and when.Handy for solo founders and hybrid teams.Reliable operations99.9% uptime target for peace of mind.24/7 phone support on Standard/Premier.Smoothest help path for Google-first orgs. What's new for Google Voice? Autumn 2025 Three-way calling plus a refreshed in-call UI was rolled out to Voice Starter/Standard/Premier and SIP Link tiers over recent months.How does Google Voice Standard compare to other VoIP providers for small businesses?We found that Google Voice has the most limited call features of all the systems we tested. It doesn’t offer caller ID, power dialing, or call queues, to name a few. If you’re willing to pay more, you’ll get access to better features for a still reasonable price with Ooma. For a full suite of features, we recommend RingCentral or 8×8, if you have the budget for them.It’s also not a strong contender for businesses that use a lot of third-party software that needs to integrate with their chosen VoIP phone system. Google Voice doesn’t integrate with any non-Google products, unlike the extensive options via 8×8 and RingCentral in particular. But if you’re already happy with all the Google products that businesses use, the setup will be fairly straightforward and painless.On the brighter side, and as mentioned, Google Voice excels in its security offerings, including encryption and multi-factor authentication. Only 8×8 rivals Google Voice when it comes to security features.Good alternatives to Google VoiceOoma Office Pro: Budget-friendly with ring groups and a virtual receptionist; easier path beyond Google-only apps.RingCentral Advanced: 500+ integrations and deeper call coaching/analytics when you outgrow Voice. ▶ Read more: The 10 Best Conference Phones Canada 6. Net2Phone Business Lite – Best for International CallingMost systems charge extra fees for international calls, but Net2Phone stands out because it comes with unlimited calling to more than 40 countries. This means speaking to clients and teams across the world is completely free, allowing you to maintain and expand your international reach. Better yet, Net2Phone can also give you virtual phone numbers and dial tones in over 50 countries.That’s the highest availability of calling locations we’ve seen for Canadian businesses per dollar spent. So, if you’d like to establish a presence in places like Europe or Asia for little money, your contact options are easily taken care of. Let’s dive into what else Net2Phone does well and could improve on. Net2Phone Canada 4.3 Pricing $29.99 - 49.99 Get free quotes Strengths Net2Phone will supply you with free upgraded desk phones when you switch to the system The company provides free, 24/7 customer support via phone or email The system is very user friendly, and includes a simple management console that makes it easy to make changes to your system Weaknesses Doesn’t come with audio conferencing or team messaging Very limited software integrations compared to competitors Doesn’t offer call flip, barge, or whisper and is limited in management features Pricing See more See less PlanPrice (per user, per month) Business Lite $29.99 /user/month Business Select $39.99 /user/month Business Premier $49.99 /user/month What features does Net2Phone Business Lite offer for small businesses?Unlimited calling to 40+ countriesSlash costs for global clients and teams.Includes US, Mexico, major EU and APAC hubs.Wider international bundle than most entry plans.Virtual numbers in 50+ countriesEstablish local presence where you sell.Improve pickup rates with local caller IDs.Handier for expansion than Google Voice/Ooma.Softphone-first flexibilityTake calls on desktop and mobile apps.No mandatory desk hardware to get started.Great fit for remote and field teams.Core call routingRing groups and call queues on Business Lite.Handle peak volumes without extra tools.Fewer management features than RingCentral/8×8.Support, onboarding, and uptimePhone, email, and chat support channels.Onboarding help is included to speed up setup.International presence with 10 countries around the world, and has specific solutions based on the region you are located in Canada.Uptime guarantee with interruption credits.Switching perksFree upgraded desk phones when you switch.Lower upfront costs for new deployments.Good incentive vs like-for-like rivals.You can easily access the call recording section within Net2Software's interface and playback any calls you've saved - Source: Net2Software What's new for Net2Phone? Autumn 2025 AI Agent launched: A customizable virtual agent that handles sales, support, and admin tasks across phone, chat, and web. It can answer inquiries, schedule appointments, provide account/order updates, and process returns.Always-on, multilingual: It supports English, Spanish, and Portuguese, available 24/7 to reduce staffing pressure and improve customer experience.How does Net2Phone compare to other VoIP providers for small businesses?Net2Phone is generally cheaper than top competitors RingCentral, 8×8, and offers great value for money with unlimited calling to over 40 countries. For international calling, it’s the best behind GoTo, and beating 8×8’s 14 international countries by a mile. Since it’s cheaper than GoTo, it might well be a better value choice for international operations, too.On the other hand, Net2Phone has very limited integrations, second worst after Google Voice. With the Business Lite plan, you’ll only be able to integrate with its Chrome Extension and will have to use the open API to integrate anything else. If you need plenty of ready-made third-party integrations, we recommend RingCentral, and failing that, 8×8.Good alternatives to Net2PhoneGoTo Connect Phone System: Unlimited calling to 50+ countries and a powerful visual dial-plan editor.8×8: 14-country unlimited bundle plus 500-participant meetings, plus stronger supervisor tools on higher tiers. 7. GoTo Connect Phone System – Most Secure SystemGoTo Connect is a safe option if you’re looking to get value for your money, promising a seamless onboarding process, using which you can get your cloud phone system working within a day.Granted, it’s not the cheapest option – in fact, it is the second most expensive – but you get a lot of calling features for your money that are likely to be a crucial factor for your small business operations. Let’s discuss exactly what it can offer your team. GoTo Connect Phone System 4.2 Pricing $33 per user, per month Get free quotes Read our review Strengths Excellent data protection and security measures Access to all the inbound communication features your small business might need Free international calling to 50+ countries and unlimited domestic inbound and outbound minutes Video conferencing and internal live chat included Weaknesses Analytics and workspace integrations unavailable Limited number of compatible external platforms compared to other providers Not the most comprehensive customer support Pricing See more See less PlanPrice (per user, per month) Phone System CAD$33 Connect CX CAD$46 Contact Center CAD$103 What features does GoTo Connect Phone System offer for small businesses?Unlimited calling to 50+ countries (Standard)Huge reach for sales/support across regions.Cuts international per-minute costs to zero.Broader bundle than 8×8’s 14-country allowance, despite being GoTo’s cheapest tier.Visual dial-plan editorDrag-and-drop IVR, ring groups, and schedules.Test and iterate call flows in minutes.Easier “see it” builder than menu-based tools.Auto attendants, ring groups, and queuesRoute callers by skill, hours, or menu choice.Reduce hold times during peak periods.Basic plan caps these; Standard unlocks more.GoTo Connect's software is fairly similar in structure to bOnline. Source: GoToAdmin analytics & dashboardsMonitor queues, agents, and call quality.Spot bottlenecks and fix routing fast.Less granular than RingCentral Ultra.Security and trust featuresTLS/SRTP encryption; roles & permissions.STIR/SHAKEN “verified caller” indicator What's new for GoTo Connect? Autumn 2025 AI Receptionist upgrade: Admins can now add a custom greeting and set a default language/voice accent for the AI Receptionist.Verified calls: Desktop and mobile apps now flag non-spoofed numbers with a green checkmark using the STIR/SHAKEN protocol. This currently applies to calls to the US only, but signals GoTo’s push for safer, authenticated calling.How does GoTo Connect compare to other VoIP providers for small businesses?GoTo Connect’s customer support isn’t quite on par with RingCentral’s, with no 24/7 support on live chat available. So if you are a new VoIP phone system user, then you may want to look elsewhere.Still, its streamlined admin portal means you can easily configure call flows with a drag-and-drop dial plan editor and comb through call analytics to identify which team or agent needs improvement, too. We’d say it’s pretty intuitive in that sense, so hopefully you wouldn’t need to make use of its customer support all that often.However, features you can access on its entry point Phone System subscription are far more advanced than those offered by most competitors starting plans. For example, GoTo Connect gives you free international calling to 50+ countries, making it a great softphone option for businesses that need this sort of offering. That’s more than any other provider on this page.Good alternatives to GoTo ConnectRingCentral Advanced: 500+ integrations and deeper call coaching/analytics.8×8: 14-country unlimited calling on cheapest tier and 500-participant meetings. VoIP vs PBX for Canadian small businesses: which should you choose?A traditional PBX system uses a landline to make and receive calls, while a VoIP system uses the Internet.What are VoIP phone systems?VoIP phone systems transmit audio over the internet.Most VoIP phone systems come with an app that your team can download onto a device of their choice, including a cell phone. This makes them a great option for remote workers, who can use either their laptop or cell devices to make calls and access the system’s features, rather than being tethered to a desk phone. This means you won’t need to purchase extra hardware for your team, which is great if you’re on a budget. If you do want separate hardware, know that IP phones are VoIP-compatible desk phones.If you’re worried about call quality, don’t be. As long as you invest in a strong and stable internet connection, VoIP call quality will be better than on a landline.What are PBX phone systems?A PBX phone system turns your traditional phone system into a multi-line system, giving you the option to add extensions that lead to each phone. Once a call comes in, the PBX auto attendant directs the caller to the right extension number, freeing up the phone line for another call to come in.The features of a landline PBX phone system are basic when compared to those available with VoIP – which is one of the reasons why we recommend VoIP instead. What Small Business Phone System Features are Most Important?Below are the five most important features need to help your small business scale, run smoothly, and allow for easy communication:1. Effortless call transfer and routingRunning a small business often means juggling multiple tasks. A user-friendly call transfer option is invaluable, enabling you or your office manager to transfer calls with a simple click. Make sure your chosen phone system offers this feature without the need for an IT team’s assistance.2. Cloud-based flexibility and mobile compatibilityGo for a cloud-based phone system for small businesses that is compatible with mobile devices. This will allow your team to make and receive calls from anywhere with mobile and desktop apps. Also, automatic software updates make management a breeze, empowering you to add new users or hires without external help.3. Seamless mobile call forwardingFor those on the move, a reliable call-forwarding service is essential. Look for VoIP providers that allow easy setup of forwarding to cell phone numbers or colleagues’ lines. Missed calls can be automatically directed to other team members or departments, ensuring crucial calls are never missed, even when someone is out of the office.3. Keep your existing business numberMaintaining continuity is vital for establishing a reputable brand image. Choose a phone system that allows smooth porting of your existing business number, so your customers and suppliers won’t need to update their contact lists, saving them time and reducing hassle for your business.5. Customisable caller IDWith this feature, you can display a preferred caller ID when contacting prospective clients or customers. How to choose a small business phone system (costs, integrations, scaling)While researching the needs of small businesses, we found that decision makers considered cost, scalability, and compatibility with existing software infrastructure when choosing a business phone system. Below we explore these factors in more detail:Cost: As is the case for many small businesses, cost is at the forefront of most decisions. Therefore, it’s important to prioritize options that charge low up-front monthly fees, offer inclusive domestic minutes, provide multiple communication channels (so you don’t have to pay extra to get these from other providers), and provide solid customer support, so you can avoid losing money during a potential phone downtime. Signing up for an annual contract also tends to be cheaper than paying monthly.Compatibility with your software infrastructure: Whether you’re migrating to VoIP or between providers, you’ll want a provider that offers numerous integrations, allowing you to continue using the software you already use to run your small business. Ensure the platform you choose offers ready-made integrations with CRM, workspace software, email, web conferencing, internal messaging, and external messaging platforms.Scalability: A small business can be burdened by long-term additional costs, like outgrowing an important software system. You’ll need a VoIP system that can grow alongside your small business can. Key indicators for this will be providers that let you onboard an unlimited number of users, offer call queues, ring groups, a good array of management features, and features that allow you to run your operation remotely. Security is also a key point as it can help shield your business from risks during expansion. How We Rank VoIP Products and Services for Small BusinessesWe've researched 10 market-leading VoIP phone systems, evaluating them in terms of functionality, usability, cost, and security options, so we can make the most useful recommendations to Canadian businesses.Using our in-house research framework and ranking process, we evaluated each VoIP system across seven core categories of interest, each weighted differently, and then combined the results to come up with a final score.Our main testing categories for VoIP products and services are:Cost: The pricing structure associated with the VoIP service, such as monthly subscription fees, call rates, setup fees, hardware costs, and any additional charges for add-on features or services.Call features: The functionalities and capabilities offered by the VoIP service, including basic features such as call forwarding and voicemail, as well as advanced features like auto-attendant and conference calling.External connections: The VoIP service's ability to connect and integrate with external systems or devices, such as compatibility with existing phone systems or integration with mobile devices.Customer support: The assistance and resources provided by the VoIP service provider to customers, including technical support, online resources, and access to customer support representatives.Security options: The measures and features implemented by the VoIP service to ensure the confidentiality, integrity, and protection of voice communications and data.Scalability: The ability of the VoIP service to accommodate the growth and changing needs of an organization, e.g. capacity to handle a growing number of users or support multiple locations.Reputation: External customer opinion; the feedback and ratings given by customers who have used a particular VoIP product – the market position and reputation a VoIP software holds. Verdict: the right fit for your team size and call patterns The best phone systems for small businesses are RingCentral Advanced ($35 per user, per month) and 8×8 Work’s cheapest plan ($30 per user, per month). They both offer lots of internal features and external connections, and make it easy to scale up with your growing business. However, RingCentral is marginally better value overall for money than 8×8, offering more affordable price plans.If you need help finding a provider, use our free quotes tool. Simply answer a few questions about the needs of your small business and you’ll be matched with the correct phone system providers. They’ll be in touch with obligation-free quotes and answers to any questions you may have. FAQs How do I set up a small business phone system? There are four steps that you’ll need to follow to have a fully operational VoIP phone system:Choose a provider that works for you and suits the needs of your small business. Activate your account based on the specific instructions you’re given.Set up IP phones: If you choose to use IP desk phones, you’ll next need to set these up. It’s as easy as attaching your handset to the base of your IP phone using the cord provided. Plug your ethernet cable into your phone’s WAN port, and the other end into your router. Keep in mind that you don’t need a desk phone if you are installing a VoIP system – you can still access the platform via smartphones, tablets, and computers.Transfer your existing toll-free number: If you have an existing toll-free phone number, you can port this over to your new business phone system.Customize your phone system: Every business is different, so there will be features that you’ll prioritize above others. As an administrator, you can change and set up business phone system settings and assign users and extensions based on their job descriptions. Written by: Matt Reed Senior Communications and Logistics Expert Matt Reed is a Senior Communications and Logistics Expert at Expert Market. Adept at evaluating products, he focuses mainly on assessing fleet management and business communication software. Matt began his career in technology publishing with Expert Reviews, where he spent several years putting the latest audio-related products and releases through their paces, revealing his findings in transparent, in-depth articles and guides. Holding a Master’s degree in Journalism from City, University of London, Matt is no stranger to diving into challenging topics and summarising them into practical, helpful information. Reviewed by: Tatiana Lebreton Senior Grow Online & Business Software Expert Tatiana is Expert Market's resident payments and online growth expert, specialising in (E)POS and merchant accounts, as well as website builders.