Freshsales vs Salesforce: Prices and Features Comparison

freshsales vs salesforce

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When you get a glimpse of their services, Freshsales and Salesforce seem almost identical. But our extensive research shows that Freshsales is, in fact, the better CRM software, receiving an overall score of 4.5/5, while Salesforce gets 3.7/5 from our expert software researchers.

Despite the gap in their scores, these two are among the very best customer relationship management (CRM) platforms on the market. Freshsales smokes Salesforce when it comes to pricing, features, lead capture, and lead communication services. However, Salesforce wins in the customisation, scalability, and customer support categories.

Both Freshsales and Salesforce have their strengths and weaknesses – it’s now a matter of choosing which one best meets the needs of your business.

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Score
4.5
Score
3.7
Best For

Tracking communication with leads

Best For

Scalability

Price Range

Free – £49 per user, per month

Price Range

£20 – £240 per user, per month

Key Features
  • 24/5 live support
  • No social listening feature
  • Third-party integrations (7 apps only)
Key Features
  • 24/7 live support
  • Social listening (social intelligence add-on required)
  • Third-party integrations (large number of integrations available)
Free Trial/Plan
Free Trial/Plan
Try Freshsales Try Salesforce

Want to get started? Freshsales offers a 21-day free trial and a free plan, while Salesforce has a one-month free trial, but no free plan available.

We’ll lay out more comparison points between the two as you read along, but if you want to compare other CRM options right away, you can try our free quote comparison tool. Just fill in a few details about your business, and the top providers for you will be in touch with tailored, obligation-free quotes for you to compare.

Freshsales and Salesforce: overviews

freshsales logo
Freshsales
4.5
Pricing Free - £49
Quick overview

Freshsales is an affordable CRM platform that’s easy to launch, easy to use, and designed with the end user in mind. Its greatest asset is its forever free plan, which is packed with useful features to support your small business. There are three pricing tiers that are still feature-rich and affordable, earning a pricing score of 4.6/5 in our research.

Freshsales enables you to view data at each pipeline stage and make sales forecasts, and empowers you to streamline your processes so that you can focus on generating more leads and closing more sales.

There are some features that aren’t available on Freshsales' free plan, but it does come with all the useful customer support channels, such as phone, chat, and email support, receiving a score of 4.2/5 in our customer support research category. However, it only earns 3.2/5 in the lead capture category because its plans don’t come with website visitor tracking or social listening.

Salesforce Logo
Salesforce
3.7
Pricing £20 - £240
Quick overview

Salesforce is a powerful CRM hub of connected business solution apps, ensuring a smoother workflow so that your employees can concentrate on providing an exceptional customer experience. It scores a perfect 5/5 for customer support in our research because it offers 24/7 live phone support, chat, and email whenever you need to reach Salesforce for support.

Salesforce bags the highest score of 4.7/5 in our scalability research category because its highly flexible integration options, including with VoIP and social media platforms, empower you to integrate the software with your existing business processes, enabling your business to scale more quickly.

Salesforce also scores a perfect 5/5 in our data and reporting category because its plans come with lots of data visualisation tools to help you understand and analyse data, trends, and problems. Salesforce offers all of its data reporting features on every plan, including a chart builder and custom reports.

However, Salesforce receives a poor 1/5 for pricing because it’s rather expensive compared with other systems. Plus, it doesn’t have a free plan. Freshsales, on the other hand, offers more lead generation features, such as native VoIP and website live chat, and Salesforce doesn’t offer these on any of its plans.

Freshsales vs Salesforce: head to head

Freshsales wins the battle in several of our research categories. It takes the lead when it comes to pricing, scoring 4.6/5 in this category versus Salesforce’s 1/5, with Freshsales' free plan presenting a great deal.

But cost isn’t the only thing we compare. What features are offered on each platform? Can they integrate with your other existing applications? Will you need to switch to another CRM provider as your business changes in size and activity?

Our research investigates all these categories, and shows that Freshsales comes out on top again for features, lead capture ability, and lead communication. Salesforce, however, wins in customisation, scalability, and customer support.

Freshsales' scoreSalesforce's scoreWinner?
Pricing4.6/51/5Freshsales' paid plans are affordable, and it has a free plan
Scalability3.9/54.7/5Salesforce is highly scalable, has more customisation options, and has a large number of third-party integrations
Lead capture3.2/52/5Freshsales offers a website chatbot on its Pro and Enterprise plans
Features4/53.5/5Freshsales offers more lead capture and lead communication features such as website live chat and website chatbot
Customer Support4.2/55/5Salesforce offers 24/7 live phone support, a community forum, a knowledge base, and email and chat support
Lead communication3.5/52/5Freshsales has website live chat, native VoIP, and instant messaging apps which aren’t on any Salesforce plans
Customisation3.6/54.3/5Salesforce has more customisable features, including sales forecasts

Best value: Freshsales

CRM system pricing is a key factor when it comes to choosing your CRM software, and our in-depth research sees Freshsales score a solid 4.6/5 for pricing against Salesforce’s 1/5. This section will give you a better understanding of how their price plans match up against one another. Let’s take a look at what both have to offer:

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Tier

Freshsales Free

Tier

Salesforce Essentials

Tier

Freshsales Growth

Tier

Salesforce Professional

Tier

Freshsales Pro

Tier

Salesforce Enterprise

Tier

Freshsales Enterprise

Tier

Salesforce Unlimited

Price

£0

Price

£20 per user, per month

Price

£7 per user, per month

Price

£60 per user, per month

Price

£29 per user, per month

Price

£120 per user, per month

Price

£49 per user, per month

Price

£240 per user, per month

Try Freshsales Try Salesforce Try Freshsales Try Salesforce Try Freshsales Try Salesforce Try Freshsales Try Salesforce

A free plan already lures potential customers into betting on this software. While Freshsales offers this, Salesforce doesn’t. However, both offer a free trial period. Salesforce, on the other hand, offers a top-tier package that offers a wider range of features than Freshsales' most expensive plan.

Freshsales’ Growth plan provides more lead communication features, such as website live chat, native VoIP, and instant messaging apps, which aren’t included in any of Salesforce’s plans. If digital engagement is a huge part of your business process, then Freshsales’ Growth plan knocks Salesforce out in this round.

However, the integrations round looks promising for both contenders, because both Freshsales’ Pro and Salesforce’s Professional plans come with an API feature, which is great because it allows you to create custom automations and integrations. However, Salesforce’s Professional plan charges an additional £15 per user, per month to cover it, while Freshsales’ Pro plan comes with the API feature for free.

Both Freshsales’ Pro and Salesforce’s Enterprise plans score a tie when it comes to data reporting, with both offering extensive data features on all of their plans. However, Salesforce’s Enterprise plan doesn’t enable you to make sales forecasts, while Freshsales’ Pro plan does – an important feature that enables you to predict business outcomes.

Finally, Salesforce wins the customer support round as Salesforce’s Enterprise plan offers 24/7 live support, which isn’t available on Freshsales’ Enterprise plan.

Freshsales vs Salesforce: Which has the best free plan?

Freshsales' highly functional, forever free plan is a great tool to help you launch your sales journey, and this is what sets Freshsales apart from Salesforce. While Salesforce doesn’t offer a free plan, it has a 30-day free trial period, which is enough time for you to give this CRM software a test run.

freshsales logo
Our software experts rate Freshsales as great value for money

Find out whether it's right for you with its free CRM package

Best for scalability: Salesforce

Salesforce is the champion when it comes to scalability. It offers vast options for integration on all of its plans, including social media integrations, third-party sales engagement integrations, and VoIP integrations. Salesforce also has customisable data reporting and business process features, such as with custom dashboards and custom automation builders, which will enable you to adapt how you work as your business grows.

These integrations and customisation options aren’t available on Freshsales’ free plan, though you do get access to them on its paid plans. However, its integration options are more limited than Salesforce's, which means that you get to integrate a few third-party lead generation applications which may limit your software scalability at the same time.

FreshsalesSalesforce
Score3.9/54.7/5
Key features
  • Custom task types
  • Custom dashboards
  • Custom automation builder
  • First-party integrations
  • Third-party integrations
  • VoIP and social media integrations
  • API on paid plans
  • Custom dashboards
  • Custom objects
  • Custom automation builder
  • Large number of third-party sales engagement apps
  • First-party integrations
  • Social media and VoIP integrations
  • API on all but the Essentials plan
Our software experts found Salesforce to be the most scalable CRM

Find out whether Salesforce is the right CRM system for your growing team

Best for lead capture: Freshsales

Freshsales has more lead capture features on its Pro and Enterprise plans than Salesforce offers on its higher tier plans. In addition to website visitor tracking and web forms on all of Freshsales' plans, you can set up website chatbots when you upgrade to the Pro and Enterprise plans, a feature that isn't offered on any of Salesforce’s plans.

These lead capture features give you the opportunity to track prospects and convert these leads into loyal customers. Website chatbots are especially helpful for sales teams, because they help you to monitor purchase patterns and consumer behaviour.

FreshsalesSalesforce
Score3.2/52/5
Key features
  • Website visitor tracking
  • Web forms
  • Website chatbot
  • Website visitor tracking
  • Web forms

Best lead communication features: Freshsales

Freshsales offers more lead communication features, such as website live chat. This is an excellent way for sales reps to connect with leads immediately, with a quicker response time giving you a higher chance of converting leads into paying customers. Salesforce, however, doesn’t offer this feature.

As well as this, Freshsales' paid plans offer features that can help you engage with customers across multiple channels, like instant messaging apps, which Salesforce doesn’t offer. And lastly, native VoIP is included on all of Freshsales' plans, meaning you may not need to purchase a separate software package for business communication, as you can use it to make and receive calls. Meanwhile, Salesforce doesn’t offer this feature on any of its plans.

FreshsalesSalesforce
Score3.5/52/5
Key features
  • Email templates
  • Website live chat
  • Instant messaging apps
  • Native VoIP
  • Auto response
  • Email templates
  • Auto response
  • Video conferencing tools (only on the Unlimited plan)

Best for user support: Salesforce

Salesforce offers a wide range of user support channels, including 24/7 live phone support, but this is only available as an add-on with its Professional and Enterprise plans. Salesforce's Unlimited plan, however, comes with all the necessary support channels, such as email, live chat, and 24/7 phone support.

Freshsales, on the other hand, offers all the customer support channels, even on its free plan – but unlike Salesforce, none of these channels are open 24/7. Freshsales offers 24/5 email, phone, and chat support instead, with no support available at weekends. Be wary if you operate over weekends, as you won't have customer support to assist you if something goes wrong with your system, which could impact the relationships you're building with your customers.

FreshsalesSalesforce
Score4.2/55/5
Key features24/5 support24/7 live support

Alternatives to Freshsales and Salesforce

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Zoho CRM

Hubspot

Pipedrive

Salesmate

monday.com

Microsoft Dynamic 365 Sales

Sugar Sell

Zendesk Sell

Keap

Price Range

£0 – £52 per user, per month

Price Range

£0 – £99 per user, per month

Price Range

£14 – £99 per user, per month

Price Range

$12 – bespoke per user, per month

(USD pricing only)

Price Range

£0 – Bespoke per user, per month

Price Range

£39 – £108.34 per user, per month

Price Range

£39 per user, per month

Price Range

£19 – £120 per user, per month

Price Range

$149 – $199 per user, per month

(USD pricing only)

Key Features

Basic modules

Tasks, calls, events

Advanced filters

Multiple pipelines

Scoring rules

Key Features

ABM tools and automation

Playbooks product library

Forecasting

Key Features

Lead, deal, calendar and pipeline management

Simple data import and easy customisation

24/7 support and 300+ integrations

Key Features

Contacts, companies, deals

Email sync, tracking & templates

Multiple pipeline management

Standard dashboard and reports

Workflow management

Key Features

Up to 3 boards

Unlimited docs

200+ templates

Over 20 column types

Up to 2 team members

Key Features

Sales execution

Microsoft 365 integration

Reporting and analysis

Customisation and extensibility

Key Features

Account management

Contact management

Lead management

Opportunity management

Quote management

Key Features

Customisable sales pipeline

Task and appointment setting

Document storage—2GB/user

Key Features

Email marketing

Sales & marketing automation

Dedicated phone line (US & Canada)

Automated lead capture

Lead & client management (CRM)

Free Trial/Plan
Free Trial/Plan
Free Trial/Plan
Free Trial/Plan
Free Trial/Plan
Free Trial/Plan
Free Trial/Plan
Free Trial/Plan
Free Trial/Plan

Our research shows that Zoho CRM is the best of the 11 CRM software providers our researchers analysed, earning the highest overall score of 4.7/5. In addition to offering a free plan and free trial, Zoho's cheapest paid plan only costs £12 per user, per month, and comes packed with lead capture, lead conversion, and contact database features, including website visitor tracking, contact social media profiles, and lead scoring.

Zoho CRM is the best CRM for sales, customer service, and marketing businesses of all sizes. It gets a perfect score in several of our research categories, including user support, data reporting, and lead capture because even on its free plan it offers an excellent range of features, including website visitor tracking for lead engagement, revenue data for tracking business earnings, and email and chat for support. Freshsales also offers the features found on Zoho CRM’s free plan, but you need to upgrade to Freshsales' paid plans to access them.

Salesforce, however, offers as many data visualisation tools as Zoho CRM, enabling you to process and understand complicated data much more easily. These include custom reports and chart builders.

zoho crm logo
Our software experts rated Zoho CRM as the best CRM system overall

We recommend it to both established sales teams and small businesses. Why not try its free plan?

Verdict

While each has their obvious strengths, our extensive research shows that Freshsales is the better choice for pricing, features, lead capture, and lead communication categories. It nets a brilliant 4.5/5 overall score from our software experts, while Salesforce earns a lower overall score of 3.7/5.

Freshsales is one of the best cheap CRM systems, and its greatest asset is its forever free plan, which comes with great features to support your low-cost business. However, Freshsales receives a lower score for lead capture than Salesforce because it only provides web forms for lead generation, compared to Salesforce's web forms and website chatbots.

Meanwhile, Salesforce offers a highly scalable platform with lots of customisation options and deep integrations to choose from, making it a better choice for scaling businesses. However, due to its expensive plans with limited lead generation features, Salesforce doesn't give as much value for money as Freshsales.

In the end, the top choice overall is Zoho CRM, which offers low cost plans with powerful features and scores 4.7/5 overall in our in-depth research. So if you don't think Freshsales or Salesforce is right for you, we'd recommend taking a look at Zoho CRM.

Still a bit stuck? To help you choose the right CRM, try our free-quote finding tool. All you need to do is fill in some details about your business, and we'll match you up with the best CRM providers for your needs. They'll then be in touch with obligation-free quotes that have been tailored to your business. It's a quick and easy way to compare the best options for your team.

Freshsales vs. Salesforce FAQs

How is Freshworks different from Salesforce?
Freshworks is a Software-as-a-Service (SaaS) platform with a wide array of products ranging from Freshsales, its sales CRM system, to recruitment tools and helpdesk software. It's designed to provide you with simple business solutions that are focused on delivering an improved customer and employee experience.

Salesforce, on the other hand, focuses on all kinds of customer relationship management. Its highly customisable and easily integrable system enables your business to scale and grow.

Who is Salesforce’s biggest competitor?
Microsoft Dynamics 365 CRM is the most similar platform to Salesforce, as both integrate extensively with a large number of applications. MS Dynamics fully integrates with Microsoft Office products, including OneDrive, Excel, and Outlook. Meanwhile, Salesforce can be integrated with other widely-used applications, such as Outlook, Gmail, and more third-party integrations. Both offer a wide range of data visualisation tools to help you explore and analyse business trends easier. However, Salesforce offers friendlier prices compared to MS Dynamics’ expensive plans.
Written by:
Dudez Ignacio body shot image
Dudez Perez-Ignacio is a Content Writer for Expert Market, specialising in writing about phone systems and helping readers learn about innovative communication technology trends and insights, prioritizing value to help drive business growth. Researching and writing about this every day means Dudez is fluent in the complex vocabulary of business phone systems.
Reviewed by:
James thinks all businesses can improve if they use the right technology. At Expert Market, he utilises his 4+ years experience as a researcher to offer specialised advice on a wide range of categories from CRM to Fleet Management.