Best Phone Systems for UK Small Businesses (2026 Guide)

woman on hands-free phone

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GoTo Connect Phone System is our number one phone system for UK small businesses in 2026. It combines unlimited UK and international calls to more than 50 countries, with a deep call management toolkit and multi-channel messaging, all at a mid-market price.

Given the UK’s landline network is switching off in a matter of months, switching to Voice over Internet Protocol (VoIP) is now critical.  Whether it’s GoTo or another top VoIP-enabled option, you’ll need to choose quickly to avoid disruption and last-minute costs.

Below, we’ve analysed and researched six top plans for small businesses, following an eight-pronged research assessment of each.

What are the top phone systems for small businesses in the UK?

  1. GoTo Connect Phone System Best overall phone system for small businesses
  2. Vonage Max Best for training features
  3. bOnline Unlimited Calling Best value phone system
  4. Dialpad Connect Pro Best for call management
  5. RingCentral Standard Best phone system for scalability
  6. Virtual Landline Office Complete  Best for ultra-affordable multi-user call handling

Clicking on the links above will take you to our comparison tool to find the best service for your business.

Small Business Phone Systems: Key Takeaways

  • UK (PTSN) landlines will be turned off in 2027, so moving to VoIP is now a must-do for SMEs.
  • GoTo Connect is our top pick, leading on all-round value (deep call controls and multi-channel) at a mid-market price.
  • The typical cost of a VoIP line for SMEs is £7 to £25 per user, per month.
  • bOnline is our best choice for small businesses on a budget (£9.95 per user, per month, on promo; otherwise, £13.95 per user, per month) as it offers the UK’s cheapest unlimited-minutes plan.

Expert Advice on the Best Phone Systems for UK Small Businesses

Your office broadband might boast 100mbps download speeds, but that doesn’t mean your phone system will work perfectly. VoIP cares about stability, not speed. If your jitter or latency is high, your calls will sound robotic or laggy.

Jitter measures the variation in packet arrival times. Anything over 30 milliseconds (ms) will cause audible problems.

Dialpad Pro recommends under 5ms for crisp audio, whereas RingCentral Standard tolerates up to 50ms via its jitter buffer. Latency is the delay between speaking and being heard. Over 150ms and conversations feel awkward, with people talking over each other.

Many small business owners blame the provider for poor audio when the culprit is actually their own router. If you’re running your phones over the same Wi-Fi as your office guest network, you’re asking for trouble.

My advice is to invest in a router with Quality of Service (QoS) settings, which lets you tell the router “voice packets go first, always”. It’s a one-off £150 investment that prevents every sales call from sounding unprofessional.

Richard Sutherland, info-tech lecturer and experienced call centre manager
Richard Sutherland Info-tech lecturer and experienced call centre manager

Which Phone Systems Top Our 2026 Shortlist for Small Businesses?

Below are our top picks of the small business phone systems on the market. Many of the best phone systems work with popular hardware office phones, so, as a small business, you might be able to save on replacing your hardware.

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GoTo Connect Phone System

bOnline Unlimited Calling

Dialpad Connect Pro

Virtual Landline

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4.8
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4.6
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4.5
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4.0
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Not yet rated
Pricing

£18/user/month (previous public price; GoTo no longer lists UK pricing publicly)

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£25/user/month

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£13.95 £9.95/user/month for first 6 months

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£20/user/month

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£12.99-£19.99/user/month (depending on user number)

Pricing

£9.95/user/month (min. 2 users, 12-month contract)

Domestic minutes
  • Unlimited standard calls
  • 1,000 toll-free minutes (shared across all users)
Domestic minutes

Unlimited

Domestic minutes

Unlimited

Domestic minutes

Unlimited

Domestic minutes

250 inbound minutes and 750 outbound minutes/user

Domestic minutes

Unlimited calls to UK landlines + 1,000 monthly minutes to UK mobiles (07- numbers)

International minutes

Free to 50+ countries

International minutes

Metered

International minutes

N/A

International minutes

N/A

International minutes

N/A

International minutes

Metered (international calls supported; pricing varies by destination)

Free trial
Free trial
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Free trial
Free trial
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Why you can trust Expert Market for VoIP provider advice

At Expert Market, we are dedicated to helping our readers make informed purchases that can help their businesses thrive. That’s why we conduct original and independent research into the products, services, and software that we rank and review.

We’ve conducted an unbiased, user-led product research process to evaluate the best UK VoIP providers. Here, we weighed up call management (25%), channels (20%), training (20%), price (10%), integrations (10%), hardware (5%), support (5%), and security (5%) to match real SME needs. Refer to our methodology section for a detailed breakdown of how we arrived at our final decision.

1. GoTo Connect Phone System: Best Overall Small Business Phone System

I rank GoTo Connect’s Phone System plan as my top overall option for UK small businesses because it balances strong call handling with a genuinely all-in-one comms stack (phone, chat, text messaging, and video meetings) and broad desk phone support.

GoTo also includes unlimited domestic minutes and limitless international calling to more than 50 countries, which can be a real cost-saver for teams calling both in the UK and overseas.

If you want to know more, check out our in-depth GoTo Connect review, or continue reading for more details.

GoTo logo
GoTo Connect Phone System
4.8
Pricing £18/user/month
Strengths

Access to all the inbound communication features your small business might need

Unlimited calling with free international calling to 50+ countries

Video conferencing, SMS and internal live chat included

Weaknesses

Only 1,000 toll-free minutes per business account

Limited number of compatible external platforms compared with other providers

Not the most comprehensive customer support

Pricing
PlanStarting price/user/month
Phone System £18
Customer Experience £25
Contact Center £65

GoTo Connect no longer advertises its pricing, so the plan pricing we display is based on previously published prices. You can also negotiate custom quotes with GoTo

Why I recommend GoTo Connect Phone System for small businesses

  • Best all-round SME comms kit in its bracket: Strong call handling plus a wider internal comms stack than most rivals here (team messaging, video meetings, screen share).
Incoming call on GoTO
When you receive a call on GoTo Connect, you'll see it pop up on your web-based window, like this. Source: Matt Reed/Expert Market
  • Hardware-friendly for phased rollouts: Broad desk phone compatibility, so you can keep shared and front-desk phones while the rest of the team moves to softphones.
goto connect supported phone models list
As you can see, there are variety of phone brands and models supported by GoTo Connect. Source: Matt Reed/Expert Market
  • Proper PBX fundamentals without the faff: Easy to get live fast when assigning numbers, setting business hours, and building a basic call flow with clear admin controls, as I found out during my testing.
dial plan creator inside GoTo
GoTo's dial plan creator is brilliant for visualising your call flows. Once created, you'll be able to see where callers are ending up in that chain, too, so you understand how effective it is for your team. Source: Matt Reed/Expert Market
  • Operations-ready routing: Auto attendant/IVR, ring groups, queues, and schedules make it especially good for trades, clinics, service desks, and small logistics teams.
  • Solid training baseline, with a ceiling: Call recording and user-level reporting are included with Phone System, so managers can take an evidence-based approach to improving their team’s calling performance.
call recording in GoTo Connect Phone System
GoTo Connect Phone System also offers AI sentiment analysis of your calls, with deep analytics suites. Source: Matt Reed/Expert Market

Where can GoTo Connect Phone System be better?

  • Quote-based pricing makes budgeting harder: GoTo no longer gives you a single plug-and-play price in the way some small-business-first providers do, so you may need a quote to compare total cost once numbers, hardware and extras are factored in.
    • Alternative: bOnline Unlimited Calling, if you want straightforward, low-cost pricing for simple UK calling.
    • Alternative: Virtual Landline Office Complete, if you want a published per-user price with a lighter, VoIP-first feature set.
  • Coaching tools sit outside the core Phone System tier: Call recording is included, but supervisor coaching features like live call monitoring, whisper and barge are tied to GoTo’s Contact Center offering, which can push costs up further for training-heavy teams.
    • Alternative: Vonage Max, if live coaching tools are a day-one requirement for sales and support training.
    • Alternative: Dialpad Pro, if your priority is AI-driven call insight and post-call summaries rather than live coaching.
  • Integrations aren’t the headline strength: GoTo covers the essentials, but if your phone system needs to sit tightly inside a CRM or wider app stack, you may find a broader out-of-the-box choice elsewhere.
    • Alternative: RingCentral Standard, for a broader integrations ecosystem and deeper UC-style tooling.
    • Alternative: Dialpad Pro, if you mainly need mainstream CRM integrations plus built-in AI.

Who should pick GoTo Connect?

Dispersed or multi-site SMEs (e.g. construction, trades, agencies) that want unlimited calling, robust call controls, and broad desk phone support without rebuilding their hardware estate.

Other teams that want reliable routing (IVR, ring groups, queues) and want something that feels comprehensive compared with basic virtual number packages (without being as heavy or complex as some enterprise cloud phone system suites).

2. Vonage Max: Best for Training Features

Vonage Max is Vonage’s top UK Business Communications tier (£25 per user, per month), built around a mobile-first setup (business mobile number + eSIM) with unlimited mobile SMS and WhatsApp readiness.

Based on our research, it’s also one of the better options if you want supervisor-style coaching without jumping straight to a full contact centre product, because Vonage supports whisper, barge and monitoring via a Call Monitoring add-on.

All other packages on this page don’t allow you to add on supervisor features and instead require you to upgrade the whole plan, so this is a superb, configurable option.

Read our Vonage review for more details, or read on below for more specifics about what Vonage’s Max plan offers.

Vonage logo
Vonage Max
4.6
Pricing £25/user/month
Strengths

Ability to have training tools like call whisper and barge, and SMS, at a comparatively low price point

Customisable dashboards and wallboards give you real-time visibility of KPI progress

Displays a local number when reaching out to customers, improving response rate

Weaknesses

Higher cost compared with other providers

Training tools (monitoring, barge, whisper) are another add-on cost to consider

Pricing
PlanStarting price/user/month
Express £10
Core £15
Max £25

Why I recommend Vonage Max for small businesses

  • If your team works across phones (not just laptops), Max is unusually practical: It bundles a business mobile number and VBC Mobile Connect eSIM, so staff can run calls and texts through a dedicated work line without carrying extra hardware.
vonage call recording on demand
You can go into Vonage's call recording tab to listen to all the latest recordings on your account. Source: Vonage
  • Clear upgrade path for people management: If you’re training new starters or monitoring call handling, Vonage’s Call Monitoring add-on enables the classic coaching stack (monitor, whisper, barge and takeover), which is still rare to find outside higher-cost contact centre plans.
  • Vonage positions a wide variety of CRM integrations: It offers Salesforce, HubSpot and Microsoft Teams compatibility from its Core plan upwards, so Max buyers aren’t stuck on an island.
Vonage app marketplace website for third-party integrations
Third-party integrations are available on Vonage's app marketplace. Source: Vonage website via Expert Market

Where can Vonage Max be better?

  • SMS is mobile-only (and doesn’t sync to the desktop/web experience): If you need shared/team texting, this can feel like a half-step.
    • Alternative: Pick a system where messaging is designed as a shared workspace feature (or use a dedicated SMS platform alongside your VoIP).
  • Video meetings are relatively limited for all-hands calls: Vonage Meetings supports video conferencing up to 25 (audio conferencing can go higher), which can be tight once you’re beyond a micro team.
    • Alternative: Choose a plan whose built-in video is designed for larger internal meetings.
vonage meetings join a meeting pop-up
Vonage Meetings is integrated into the interface, with calendars for calls and meeting IDs for relevant users to join. Source: Vonage
  • Price sensitivity: At £25 per month, this is the most expensive plan we recommend to small businesses in terms of base price, so the ability to add-on great coaching tools (which are likely to be at least an extra £5 per month themselves) can be a premium if you don’t use them every day.
    • Alternative: The likes of bOnline and Virtual Landline are far more cost-friendly, depending on your specific needs.

Larger business? Read our guide to the best call centre phone systems.


Who should pick Vonage Max?

Call centres, support desks and growing sales teams that will use whisper/barge and monitoring every week. If coaching and quality assurance are how you drive outcomes, Vonage earns its keep.

Small teams with field-based or mobile-first staff who want a proper business number (and eSIM) would also benefit from picking Vonage over other options.

3. bOnline Unlimited Calling: Best Value Phone System

bOnline is the cheapest way to get unlimited UK minutes without ditching core features, like queues, IVR, transcription and recording. It’s great for budgets and helpdesks. Just note the Yealink-first hardware approach and paid CRM and helpdesk add-ons.

Read our full bOnline review for a deeper dive into what features it offers.

bOnline logo
bOnline Unlimited Calling
4.5
Pricing From £9.95/user/month
Strengths

Great value upfront monthly costs

Extensive calling and communication tools

Impressive range of positive customer reviews

Weaknesses

CRM and helpdesk integrations cost an extra £5 per month

Not compatible with all phone brands

Pricing
PlanStarting price/user/monthInbound communication featuresOutbound communication features
Starter £7 Call routing, call forwarding, music on hold 100 minutes of outbound calls per month, high definition (HD) voice, extension dialling
Unlimited Calling £9.95-£13.95 1-1 HD video meetings, on-demand call recording, call monitoring, call queues Unlimited UK minutes per user, 1-1 onboarding
Unlimited Calling Plus £15.50 Same as Unlimited Calling plan Same as Unlimited Calling + included VoIP desk phone

Why I recommend bOnline Unlimited Calling for small businesses

  • Cheapest unlimited-calling VoIP plan I tested for UK SMEs: It offers £9.95 to £13.95 per user, per month, for bOnline Unlimited Calling (new customers pay £9.95 for six months), while still covering core phone-system basics (queues, IVR, recording and transcription).
  • Simple enough to learn in minutes: In testing, adding and finding contacts was genuinely frictionless (Contacts → My Contacts → add icon), as well as the ability to bulk import them, and the interface stays clean because bOnline is deliberately stripped back.
bonline web app bulk import contacts section
bOnline's bulk import feature is handy, so long as you format your contacts correctly. Source: Matt Reed/Expert Market
  • Clear separation between “caller” and “manager” workflows: Because the desktop app is basically a calling tool, it can work well in teams where most users just need to make or receive calls, while managers handle configuration on the browser app.
bonline call flow
Inside the web version of bOnline you can configure call flows, as shown here in a simple manner, or dive into its advanced call menu for further configuration. Source: Matt Reed/Expert Market
  • A good phone-first system on a tight budget: If your priority is unlimited minutes plus solid call handling (rather than fancy collaboration features), bOnline gets the job done without inflating monthly costs.
adding a desk phone to bonline
bOnline only has a select few desk phones that have been confirmed as compatible by the VoIP provider. Source: Matt Reed/Expert Market

Where can bOnline Unlimited Calling be better?

  • Hardware lock-in: Effectively Yealink-centric, meaning it’s weak if you want to reuse mixed-brand phones.
  • Missing a few controls: No voicemail screening, call flip (both available on higher-end rivals) or SMS messaging. Video is limited to one-on-one meetings.
    • Alternative: Need SMS/MMS + AI call insights? Dialpad Pro is the obvious step up.
    • Alternative: Need a low-cost multi-user system with stronger call routing/admin controls? Virtual Landline Office Complete is the tighter “phone system” alternative.
bonline desktop app for windows
The bOnline app keeps all communication history in one place for each individual but there's no SMS/MMS texting as part of that. Source: Matt Reed/Expert Market
  • No browser calling: You can’t place calls directly in the browser, so you’ll need the desktop or mobile app, which adds friction for teams that live in tabs all day.
    • Switching contexts can be annoying: Likewise, if your team members act as both admins and heavy callers, bouncing between different parts of the system can feel clunky versus platforms where everything lives in one unified workspace.
    • Alternative: Need a more complete phone, admin and collaboration suite? GoTo Connect is usually the better all-in-one pick.
  • Channels: No SMS/e-fax bundle like GoTo, while video is only one-to-one rather than team-scale (unless you buy its add-on).
bonline video calls
bOnline offers video calls inside its app, which is handy when you need a visual on something rather than just a phone call. Source: Matt Reed/Expert Market

Who should pick bOnline Unlimited Calling?

bOnline Unlimited Calling is best for very small UK businesses that want a VoIP line that’s easy to use immediately, without training, dashboards or feature sprawl.

If most users in your team just need to place and receive calls (and you don’t care about working inside a browser tab) and the occasional video meeting, bOnline’s minimalism becomes a genuine advantage, especially when you’re trying to keep ongoing costs down.

4. Dialpad Connect Pro: Best for Call Management

Dialpad Pro offered the most complete call-control toolkit in my tests (queues, routing, screening, call flip) with unlimited minutes, plus rare Microsoft 365/Teams integrations at this tier. It’s ideal for high-volume queues where control and Microsoft 365 alignment matter.

Read our detailed Dialpad review for more information.

dialpad logo
Dialpad Connect Pro
4.4
Pricing £20/user/month
Strengths

Largest extent of call management features

Solid integration with most hardware and software

Great customer support, including a user forum, knowledge base and live chat

Weaknesses

Limited training features to upskill new and existing staff

Doesn’t have an uptime guarantee at the Pro subscription level

Pricing
PlanStarting price/user/month
Standard £12
Pro £20
Enterprise Bespoke

Why I recommend Dialpad Connect Pro for small businesses

  • Fast day-one usability in my tests: Adding and finding contacts is genuinely simple (Contacts → Add in the top right), and the global search bar surfaces people instantly.
    • You can also sync Google contacts, which is a real time-saver if you’re moving quickly.
creating a new contact in dialpad
Adding a contact is straightforward, with all contacts clearly displayed under the contacts tab. Source: Matt Reed/Expert Market
  • Clean call handling once you’ve set the basics: I had to enable office-wide call recording in the admin settings first, but once that’s done, recordings are easy to locate and replay from the Recordings area.
    • The workflow is straightforward, even if it would be nice to play recordings directly inside the same contact thread.
calling interface on dialpad
When calling with Dialpad, you'll answer a call and a dynamic island will appear at the bottom of the page, with options to record, transfer and more. Source: Matt Reed/Expert Market
  • A more modern workflow than most “small business” systems: The UI feels polished, you can set a preferred default home view, and #channels make it easier to keep ops, sales and support conversations organised, especially compared with stripped-back tools that only offer calls or basic messaging.
dialpad team channels
Team channels look a lot like Slack channels (and if you can switch your business over to Dialpad to perform the same purpose, you may well save some money). Source: Matt Reed/Expert Market

Where can Dialpad Connect Pro be better?

  • Recordings aren’t surfaced inside the message thread: In my test, listening back kicked me out to call history/recordings rather than keeping the playback in the chat with that person (it works, it’s just less fluid).
    • Alternative: If you want a more tightly unified ‘one thread per customer’ feel, RingCentral tends to keep more context inside its comms flow.
call history data
To get to call recordings, I had to go into a separate section of Dialpad's backend, which could lose you valuable time in the long run. Source: Matt Reed/Expert Market
  • Live training tools are limited: Only recording and basic analytics are present (no listen, join, whisper or barge).
    • Alternative: For more live call training actions, Vonage Max and even bOnline (with monitoring) go further.
  • Channels: Video meetings cap at around 10 participants, while Dialpad lacks SMS support, too.
    • Alternative: Other plans, such as GoTo Connect Phone System, offer greater participant numbers, as well as SMS/MMS texting in the UK.
dialpad meetings
Dialpad meetings have all the tools you could imagine of a modern web-meeting room, especially on its highest tier. Source: Matt Reed/Expert Market

Who should pick Dialpad Pro?

Small service and sales teams that want a modern interface with structured messaging (#channels), quick contact handling and straightforward call recording playback, and who don’t mind doing a small amount of initial admin setup to switch on the features they need.

5. RingCentral Standard: Best for Scalability

RingCentral Standard scales neatly with 100-participant video, long audio conferences, strong hardware compatibility and 24/7 support. You’ll trade SMS and CRM integrations at this tier for reliability and meeting depth, with easy upgrades later.

Check out our in-depth RingCentral review for the full picture on all its pricing plans.

RingCentral Logo on white background
RingCentral Standard
4.0
Pricing From £12.99/user/month
Strengths

24/7 live customer support during VoIP transition

Integrated IVR and automatic call distribution

Compatibility with a wide range of desk phone brands

Weaknesses

Limited monthly calling allowance (250 inbound and 750 outbound minutes per user)

Not suitable for businesses with demanding call queuing needs

Doesn't have extensive software integrations, such as CRM or helpdesk tools (requires RingCentral Premium)

Pricing
PlanPrice/user/month (billed annually)
Essentials £7.99-£12.99
Standard £12.99-£19.99
Premium £17.99-£24.99
Ultimate £22.99-£29.99

RingCentral offers discounted pricing if you have more than one user, with discounts increasing the more users you have. The lower band of the figures above is for 100 users, and the higher band is for one user

Why I recommend RingCentral Standard for small businesses

  • It delivers the phone system essentials: RingCentral Standard is where you get the tools most small teams actually need, day-to-day, including a proper auto attendant (multi-level IVR), call routing rules and on-demand call recording.
Screenshot of incoming call on RingCentral VoIP software
RingCentral's incoming call pop-up clearly displays who's calling and has well-labelled icons for call management. Source: Expert Market
  • It’s easier to scale than most SMB-first providers: Even if you start small, RingCentral is built for growth (RingCentral’s Ultimate plan is our top-rated Cloud Phone System, for instance). You won’t have to switch platforms when you add departments, locations or more complex call flows, or even add desk phones.
RingCentral IVR designer
With RingCentral's Visual IVR Designer, users can drag, drop and customize different aspects of call routing in an easily digestible manner, like the scheduling options being applied here. Source: Expert Market
  • Call routing depth is unusually strong for the price: The IVR and routing options are more advanced than you get with many similarly priced UK small-business plans, especially if you run a service team (clinic, trades, professional services) that needs calls to land in the right place quickly.
  • Video and messaging are included (not bolted on): RingCentral Standard includes HD video meetings (up to 100 participants) and team messaging in the same app as calling, which is useful if you want one place for internal comms, rather than stitching together separate tools.
video conferencing recording and highlights
When viewing a video conference call back, you'll find key highlights and a call summary highlighted by its AI tool. Source: RingCentral
  • Strong support coverage for lean teams: 24/7 phone and chat support is included, which matters when you don’t have in-house IT and something breaks at the worst possible time.

Where can RingCentral Standard be better?

  • Inclusive minutes are capped: RingCentral Standard includes 750 pooled minutes, which is fine for many small teams, but if you’re consistently high-volume outbound, you may prefer a plan with clearer unlimited calling.
  • Call queues aren’t included at this tier: If you need a proper waiting room experience (with queue position, announcements, and more granular queue controls), you may need to step up a tier or consider an alternative that includes queues at a similar price.
  • UK SMS isn’t native: RingCentral’s UK offering still doesn’t offer texting.
    • Alternative: If your small business relies on SMS/MMS to confirm bookings, chase invoices or run quick customer updates, Dialpad Pro or GoTo Connect is usually a better fit.
  • Some top features cost more: Standard is strong, but the deeper analytics, device monitoring and higher minute pools that make RingCentral feel truly enterprise-grade are mostly on Premium/Ultimate.
ringcentral app store for ready-made integrations
RingCentral has more than 500 ready-made integrations to use. Source: RingCentral website via Expert Market

Who should pick RingCentral Standard?

RingCentral Standard is best for small UK businesses that want a proper cloud PBX, especially if you’re replacing a traditional phone line and need call routing, greetings and recording in place from day one.

It’s a strong default choice for offices, clinics, agencies and service-led teams that want to look professional on the phone, keep calls organised and grow without having to re-platform in 12 months.

6. Virtual Landline Office Complete: Best Ultra-Affordable Multi-User Call Handling

Virtual Landline’s Office Complete plan is a no-frills, small-business VoIP option built around the stuff that actually matters, day-to-day: a proper multi-user phone system, predictable UK calling costs and straightforward admin controls.

On Virtual Landline’s plan comparison page, Virtual Landline Office Complete is priced at £9.95 per user, per month, and includes call recording, unique numbers for every user, plus multi-language IVR and a multi-level auto-attendant.

virtual landline logo
Virtual Landline Office Complete
Pricing £9.95/user/month
Strengths

Very simple setup for essentials (users, numbers, timeframes, queues)

Flexible call flows (auto attendant + dialpad menus, ring groups/queues, routing rules) with effective call recording and voicemail to email

Useful scheduling controls (business hours + bank-holiday/holiday timeframes)

Weaknesses

No voicemail transcription (and no built-in AI layers)

IVR/auto attendant isn’t very visual vs more modern builders on bigger platforms

Contact records are basic (e.g. no email field), which can be limiting for CRM-style workflows

Pricing
PlanStarting price/user/month
Office Lite £6.95
Office Complete £9.95
Call Centre £14.95

Why I recommend Virtual Landline Office Complete for small businesses

  • It’s genuinely budget-friendly for multi-user teams: Virtual Landline Office Complete costs £9.95 per user, per month, but still includes the essentials small teams rely on, day to day, such as auto attendant/IVR, call queues, working hours, voicemail management and call recording.
    • Plus, with unlimited calls to UK landlines and 1,000 monthly minutes to UK mobiles, there is predictable pricing for small teams that should keep costs stable if you’re trying to avoid nasty surprises as call volume ramps up.
call incoming virtual landline
When you receive a call via Virtual Landline, it'll pop-up like this on the web app, or you'll get a notification by your operating system (like that in the bottom right-hand corner) if you have the app installed. Source: Matt Reed/Expert Market
  • It’s simple to use (even if it’s not flashy): In testing, adding and searching contacts took seconds from the Contacts tab. Call recording also worked reliably once enabled, and the system keeps the workflow straightforward rather than burying it behind AI layers or extra menus.
creating a contact
Creating a contact in Virtual Landline couldn't be simpler. Source: Matt Reed/Expert Market
  • Auto attendant and routing without any complexity: You can build a classic press 1/2/3 call menu using text-to-speech, upload or record prompts, then route callers to extensions or queues.
    • A nice extra: timeout controls can make it easier for callers to dial an extension cleanly, without the IVR misreading it as a menu choice.
auto attendant set up in Virtual Landline
Virtual Landline's auto-attendant might not be as visually appealing as other systems, but it still does the job in a simple way that small teams working to a budget should appreciate. Source: Matt Reed/Expert Market
  • Scheduling is practical: The portal supports timeframes so calls can route in-hours versus out-of-hours differently, and you can also build holiday/bank holiday logic so closures don’t require manual changes every time.
  • Recording and voicemail are easy to retrieve: Once recording is enabled, recordings sit in call history and playback is painless.
    • Voicemail handling is also straightforward, including separate greetings for in-hours versus out-of-hours, and voicemail delivery via email attachment.
call history panel in virtual landline
In your call history, on the web version of Virtual Landline, you'll be able to see call details, and listen to call recordings (if enabled) and voicemails. Source: Matt Reed/Expert Market
  • The admin controls feel built for real offices: The web portal clearly separates office managers from basic users, so the people responsible for the phone system can control hours, routing and call flows, without staff accidentally changing something business-critical.

Where can Virtual Landline Office Complete be better?

  • Contacts are very basic: You can’t store extra fields like an email address, which may annoy teams that want their phone book to double as a mini CRM.
  • No voicemail transcription: There’s currently no voicemail-to-text transcription, which limits speed for teams handling lots of messages.
    • Alternative: Need AI summaries/transcription and searchable insights? Dialpad Connect Pro is the more software-driven option.
  • It’s not a “communications suite”: Ultimately, this is a phone system first, rather than something which can expand into other comms areas (as with the likes of Dialpad Connect, RingCentral, and GoTo Connect), so if you expect rich team chat, deep integrations or AI summaries everywhere, you’ll feel the ceiling quickly.
    • Alternative: Need a broader all-in-one comms platform (meetings, messaging, admin polish)? GoTo Connect is often our favourite “suite” pick for small teams.
    • Alternative: Need heavier training and monitoring tools for coaching? A plan like Vonage Max is typically more appropriate than an entry-level system.
virtual landline voicemail to email
While not a fully-fledged comms suite, Virtual Landline has handy features, such as voicemail-to-email, which worked effectively, sending the recording attached to the email so I could listen directly in a browser or on my phone after just a couple of minutes. Source: Matt Reed/Expert Market

Who should pick Virtual Landline Office Complete?

Virtual Landline Office Complete makes the most sense for small UK teams that want a proper multi-user phone system on a tight monthly budget, but still need the fundamentals done right: auto-attendant/IVR, queues, working-hours routing, and call recording.

It’s also a strong fit if you prefer a calmer, simpler interface over a feature-dense unified communications platform and you’d rather pay for phone reliability than extras you won’t use.

How Much Does a Small Business Phone System Cost in 2026?

Most UK small businesses will pay £7 to £25 per user, per month, for a VoIP phone system, with around £18 per user, per month, being a realistic midpoint for a plan that includes core features (virtual receptionist, call routing, voicemail, basic reporting).

Generally, business phone lines can end up costing much more per month than those discussed on this page, but since we’re looking at small-business plans, this is the range we expect.

Costs usually shift based on:

  • Billing term: Annual billing is typically cheaper than monthly.
  • Plan tier: Entry tiers cover essentials; higher tiers add deeper analytics, more integrations and training tools.
  • Add-ons: International numbers/minutes, extra call recording controls and certain integrations can raise the total cost.

In practice, the “right price” is the one that avoids bolt-ons. A slightly higher plan can work out cheaper if it replaces separate tools for messaging, meetings or reporting.

Want to learn more about softphones?

Still confused about what a softphone is? Read our full-length guide to get a low-down on how they work, the different types and why they are needed.

How to Choose the Right Phone System for Your Small Business

When choosing a VoIP phone system for your small business, buyers usually get the best result by prioritising three things:

1) Cost clarity (not just “cheap”)

Look for clear per-user pricing, included UK minutes and the channels you actually need (voice, voicemail and basic routing, at minimum). Avoid plans that look cheap but require paid add-ons for everyday essentials.

2) Hardware fit (reuse what you can)

If you already have decent desk phones or cordless handsets, pick a provider that lets you keep them (or at least transition gradually) so you don’t pay surprise hardware costs later.

Read our three guides on GSM phonescordless office phones and desk phones for a broader picture of what you can get.

3) Everyday usability

For small teams, the best system is the one you’ll actually use: quick setup, simple admin controls and basics, like business hours, call routing and voicemail, that don’t require IT heroics.

How Can I Switch Phone System Providers?

Once you’ve read the reviews on this page or our best business VoIP provider guide, and chosen your new provider (check out our free price comparison tool, if you’re still undecided), you’re ready to start the process.

How do I switch from a landline to VoIP?

  1. Buy new hardware: If you’re switching from a traditional landline system to a VoIP system, you may need to invest in some new hardware. VoIP systems can run on a laptop, desktop computer, tablet or smartphone. If you’re switching from another VoIP system, you may not need new hardware, but it’s best to check this with your new provider.
  2. Take steps to keep your number: If you want to keep your number, you can do this via number porting, which is offered by all of the providers we recommend. This is carried out by your new provider, so you’ll need to let them know.
  3. Set up and integrate: Part of setting up your new VoIP system will involve integrating the new software with your hardware phones, and integrating it with any third-party software your business uses, such as CRM or helpdesk.
  4. Train your staff: Your staff will most likely need training on how to use the new phone system, so allocate time for this. Choosing a VoIP provider with training tools and a vast knowledge centre can help speed this process along. Read our VoIP training guide for more information.

During the initial set-up and transition, there can be a downtime of around one working day, so try to arrange to carry this out on a day that will be the least disruptive to your business. Porting numbers could take up to 15 days depending on the provider, though often is a shorter period of five to 10 working days.

You can find a more detailed breakdown in our guide to switching to VoIP from a landline.

Which VoIP Features Matter Most for UK SMEs?

If your small business has never used a VoIP phone system before, you might be wondering what common features they have. We’ve put together a list of features most providers should offer:

  • Virtual receptionist: This is an automated function that will help direct callers. This feature helps streamline calls and uses up less manpower.
  • Call queue: This places callers into a virtual queue so they aren’t left calling for ages. Once an agent is available, the caller will be put through.
  • Call conferencing: Your team can dial in from anywhere with call conferencing, streamlining external and internal communications.
  • Call recording: Ensure you comply with regulations and prevent any misunderstandings. Plus, these can be used to assess agent performance and training.
  • Software integrations: Your system should be able to integrate with software such as a CRM system. This makes it much easier to collect customer data and provide better customer service. See our VoIP integrations guide for more details.
  • Analytics and reporting: For small businesses, having these features makes it easy to understand trends and patterns, allowing you to make informed decisions without needing to use a lot of resources on research.

How We Ranked the Best Phone Systems for Small Businesses

At Expert Market, we spend time researching, testing and evaluating providers we write reviews about. This typically consists of conducting market research to narrow down the software that's really worth digging into a little more and then assessing it against a range of research criteria.

Our decision-making criteria with assessment weighting

Informed by readers and businesses we speak to regularly, as well as our own experiences using major VoIP platforms, we designed a research framework to assess each VoIP provider plan. It consists of eight overarching assessment categories, each designed to answer a specific question a buyer might have.

  • Which VoIP service offers the best call handling features for UK businesses?
    Call management (25%): We assessed features like call routing, queues, custom greetings, voicemail screening and spam call blocking, to see how well each provider handles inbound traffic.
  • Can this platform support internal communication across remote or hybrid teams?
    Communication channels (20%): We looked at the availability of tools like video conferencing, team messaging, SMS and mobile app functionality.
  • Will this system help me onboard and train staff effectively?
    Training features (20%): We tested tools for live coaching (e.g. call whisper/barge), call recording and performance dashboards — crucial for service and sales teams.
  • Is the pricing clear and competitive for small and medium businesses?
    Pricing (10%): We reviewed subscription tiers, user discounts, setup fees and whether unlimited minutes are included or capped.
  • Will this VoIP system work with the software we already use?
    Software integrations (10%): We checked how well each provider integrates with platforms like Salesforce, HubSpot, Zendesk, Google Workspace and Microsoft Teams.
  • Can we keep using our existing phones and hardware?
    Hardware integrations (5%): We reviewed compatibility with desk phones, speaker systems and headsets from major brands.
  • What level of customer support is available if we run into issues?
    Customer support (5%): We tested the availability of live chat, phone and email support, as well as help centres and user communities.
  • How secure is this system for business use?
    Security options (5%): We assessed features like multi-factor authentication (MFA), encryption and compliance with UK data protection laws (e.g. GDPR).
Verdict

GoTo Connect Phone System is our top choice for small businesses because of its great value, with teams getting unlimited calling minutes for £18 per user, per month.

Our close second, bOnline Unlimited Calling, is a little cheaper on the face of it, but GoTo Connect Phone System has far more included with it, such as more screening tools and additional call flip functionality. It’s also the only provider plan with both SMS and e-fax functionality, for a holistic communication channel package.

Still, if cost is the deciding factor, there’s no denying that bOnline’s £13.95 per user, per month, price tag (or just £9.95 per user, per month, with bOnline’s current 2026 discount) is the cheapest of any unlimited calling plan we’ve seen. And it still has the core functionality you expect, besides those aspects listed above.

FAQs

How many lines does my small business need with a VoIP system?
With VoIP, “lines” are mostly a virtual concept, not a fixed hardware limit like the old two-line/four-line phone boxes. Instead of buying a “four-line phone system”, you’re usually choosing:
  • How many users need their own number/extension, and
  • How many simultaneous calls you might need at peak times.

A useful rule of thumb for small teams is that if you mainly take inbound calls, you can often run on one main number with a virtual receptionist and ring group/queue, then add users as needed. If multiple people regularly take calls at the same time, you’ll want enough capacity for concurrent calls.

What happens to my phone system during a power or internet outage?
VoIP depends on internet and power connections, so the safest setup is one that builds in fallback options. Most small businesses protect themselves with:
  • Mobile/desktop apps: Staff can keep answering calls on mobile data if the office internet fails.
  • Call forwarding rules: Route calls to mobiles during outages or outside hours.
  • 4G/5G backup internet: A router with mobile failover keeps desk phones online in the background.
  • Battery backup (UPS): Keeps your router/switch alive long enough to ride out short outages.

The key point: VoIP can be resilient, but you need a plan for failover, rather than assuming it behaves like the PSTN landline network did.

Can I use my existing cordless handsets with these new systems?
Often yes, but it depends on what you mean by “cordless”.
  • If you’re using DECT cordless handsets (common in small offices), you can usually keep them by using a VoIP-compatible base station (or an adapter/ATA in some setups) or by switching to VoIP DECT systems.
  • If your handsets are tied to an old analogue/PSTN base, you may need a bridge device or a replacement base to make them work on VoIP.

If keeping hardware is a priority, choose a provider with strong desk phone/cordless compatibility (or a clear BYOD approach), and plan a phased transition where needed.

Meet our Expert author

Richard Sutherland, info-tech lecturer and experienced call centre manager
Richard Sutherland

Richard Sutherland is a versatile professional with extensive experience in technology and management. He has served as a call centre manager for Samsung, led frontline teams and ensured efficient operations. Richard’s perspective and experience make him an excellent resource for owners and managers looking for products and services to improve their small business’ operations.

Written by:
Matt Reed is a Senior Communications and Logistics Expert at Expert Market. Adept at evaluating products, he focuses mainly on assessing fleet management and business communication software. Matt began his career in technology publishing with Expert Reviews, where he spent several years putting the latest audio-related products and releases through their paces, revealing his findings in transparent, in-depth articles and guides. Holding a Master’s degree in Journalism from City, University of London, Matt is no stranger to diving into challenging topics and summarising them into practical, helpful information.
Reviewed by:
Headshot of Expert Market Senior Writer Tatiana Lebtreton
Tatiana is Expert Market's resident payments and online growth expert, specialising in (E)POS and merchant accounts, as well as website builders.