Best Phone Systems for UK Small Businesses (2025 Guide)

woman on hands-free phone

We may receive a commission from our partners if you click on a link to review or purchase a product or service. Learn More.

GoTo Connect Phone System is our number one VoIP for UK small businesses in 2025, combining unlimited UK calling, free international calls to 50+ countries and a deep call-management toolkit with multi-channel messaging, all at a mid-market price.

In 2025, we researched seven leading UK VoIP plans and scored them across eight criteria (call handling, channels, training tools, price, integrations, hardware, support, security). Typical costs run between £10 to £30 per user, per month (or just below, with bOnline’s promo from £9.95).

Read on for head-to-head comparisons with six other leading VoIP providers so you can match the right service to your budget and needs.

What are the Top Phone Systems For Small Businesses in the UK?

  1. GoTo Connect Phone System Best overall phone system for small businesses
  2. Vonage Max Best for training features
  3. bOnline Unlimited Calling Best value phone system
  4. Dialpad Pro Best for call management
  5. RingCentral Standard Best phone system for scalability
  6. NBC Cloud Voice Enterprise Best for streamlined communication
  7. Google Voice Standard Best for Google users

Clicking on them will take you to our comparison tool to find the best service for your business.

Small Business Phone Systems: Key Takeaways

  • UK landlines will go dark in 2027, so switching to a VoIP solution is now a “must-do” for every small business.
  • GoTo Connect tops our small business research thanks to its deep call-management toolkit, multi-channel messaging and generous hardware integrations, all at a mid-market price.
  • Typical VoIP costs range from £10 to £30 per user, per month, although launch promotions (e.g. bOnline at £9.95) can help trim the first-year bill.
  • Feature priorities vary: Vonage Max is great for live staff coaching; Dialpad Pro offers the strongest training features per pound of spend; RingCentral Standard scales smoothly as headcounts rise.
  • Budget-first firms can pick bOnline Unlimited Calling for the UK’s cheapest unlimited-minutes plan, while Google Voice is the natural fit for teams already inside Google Workspace.
  • Our rankings weighed eight factors: call handling, communication channels, training tools, price, integrations, hardware support, customer service and security, to reveal the best match for different business needs. Read our full methodology for more details.

Which Phone Systems Top Our 2025 Shortlist for Small Businesses?

Below are our top picks of the small business phone systems on the market. Many of the best phone systems work with popular hardware office phones, so, as a small business, you might be able to save on replacing your hardware.

Swipe right to see more
0 out of 0
Score
4.8
Score
4.6
Score
4.5
Score
4.4
Score
4.0
Score
4.0
Score
3.5
Pricing

£18/user/month (previous public price; GoTo no longer lists UK pricing publicly)

Pricing

£25/user/month

Pricing

£13.95 £9.95/user/month for first 6 months

Pricing

£20/user/month

Pricing

£12.99 to £19.99/user/month (depending on user number)

Pricing

From £17.99/user/month

Pricing

From $16 USD (£13)

Domestic minutes
  • Unlimited standard calls
  • 1,000 toll-free minutes (shared across all users)
Domestic minutes

Unlimited

Domestic minutes

Unlimited

Domestic minutes

Unlimited

Domestic minutes

250 inbound minutes and 750 outbound minutes per user

Domestic minutes

Unlimited

Domestic minutes

Unlimited

International minutes

Free to 50+ countries

International minutes

Metered

International minutes

N/A

International minutes

N/A

International minutes

N/A

International minutes

£5 – £10 additional cost (calls to 100 locations)

International minutes

Free calls to the US from any country

Free Trial
Free Trial
Free Trial
Free Trial
Free Trial
Free Trial
Free Trial
Get Quotes Get Quotes Get Quotes Get Quotes Get Quotes Get Quotes Get Quotes
Why You Can Trust Expert Market for VoIP Provider Advice

At Expert Market, we are dedicated to helping our readers make informed purchases that can help their businesses thrive. That’s why we conduct original and independent research into the products, services, and software that we rank and review.

We’ve conducted an unbiased, user-led product research process to evaluate the best UK VoIP providers. Refer to our methodology section for a detailed breakdown of how we arrived at our final decision.

1. GoTo Connect Phone System: Best Overall Small Business Phone System

I rank GoTo Connect’s Phone System plan the number one choice for small businesses because it pairs deep call handling with the broadest in-app channels I tested (chat, video, SMS, e-fax) and wide desk-phone support. Unlimited UK minutes and free calls to 50+ countries make it a strong all-rounder.

If you want to know more, check out our in-depth GoTo Connect review, or continue reading for more details.

GoTo logo
GoTo Connect Phone System
4.8
Pricing £18/user/month
Strengths

Access to all the inbound communication features your small business might need

Unlimited calling with free international calling to 50+ countries

Video conferencing, SMS and internal live chat included

Weaknesses

Only 1,000 toll-free minutes per business account

Limited number of compatible external platforms compared with other providers

Not the most comprehensive customer support

Pricing
PlanStarting price
Phone System £18/user/month
Connect CX £25/user/month
Contact Center £65/user/month

GoTo Connect no longer advertises its pricing, so the plan pricing we display is based on previously published prices. You can also negotiate custom quotes with GoTo

Why I rank it #1 (at a glance)

  1. Deepest all-round toolkit for SMEs: Excellent call handling and the most internal channels I tested (team messaging, video conferencing, screen share) in this price bracket. It’s the only provider that scored perfectly for communication channels, too.
  2. Hardware-friendly: Integrates with more desk-phone brands than any other provider I tested, so mixed setups and phased rollouts are easier.
  3. Strong training coverage: Recording, monitoring, and user-level analytics/reporting are all covered. Only Vonage Max goes further for live coaching.
goto connect software
GoTo Connect's software is fairly simple in structure. Source: GoTo

What GoTo Connect Phone System does best

  • Call handling, end-to-end: Virtual receptionist, queues, routing/forwarding, ring groups, voicemail transcription, screening tools, and call flip.
  • Team comms in one app: Chat + video + screen share (fewer bolt-ons to juggle).
  • Desk-phone flexibility: Broadest brand compatibility in my tests.

Where GoTo Connect Phone System can be better

  • Toll-free ceiling: The 1,000-minute account cap may be tight for heavy inbound freephone use.
  • Ecosystem breadth: Integrations aren’t as far-reaching as RingCentral Premium or Dialpad Pro.
  • Support depth: Solid, but not the most comprehensive versus RingCentral’s 24/7 model.
goto connect pricing packages
You can get three packages with GoTo which, since September 2024, are called Phone System, Connect CX and Contact Center However, these prices are no longer public as of 2025. Source: Expert Market

Head-to-head: when to pick GoTo Connect

RivalPick the rival when…Pick GoTo Connect when…
bOnline Unlimited CallingYou need the lowest monthly cost and are fine with Yealink-first hardwareYou want a richer all-in-one stack (including SMS/e-fax) and broad desk-phone compatibility
Vonage MaxLive coaching (whisper/barge) and detailed wallboards are mission-criticalYou prefer broader built-in channels and a more balanced all-round feature mix
Dialpad ProPerfect call controls and tight Microsoft 365/Teams tie-ins matter mostYou want wider in-app comms (including e-fax) and broader desk-phone support
RingCentral Standard24/7 support and 100-participant video trump everything elseYou need unlimited UK minutes and SMS at this tier (no per-user caps)
NBC Cloud Voice EnterpriseYou want simple, secure voice without third-party app dependenciesYou’ll run a hybrid stack and need CRM/helpdesk/video-chat integrations
Google Voice StandardYou live in Google Workspace and want large video meetingsYou need stronger phone-first call management and telephony depth

Who should pick GoTo Connect

Dispersed or multi-site SMEs (e.g., construction, trades, agencies) that want unlimited calling, robust call controls, and broad desk-phone support without rebuilding their hardware estate.

Get quotes from the best phone systems for your small business

2. Vonage Max: Best for Training Features

If coaching and call quality assessments drive your outcomes most, Vonage Max is the only plan here with whisper and barge, alongside monitoring, recording and robust analytics. It’s pricier, but teams that train live will get clear value from the tooling.

Read our Vonage review for more details, or read on below for more specifics about what Vonage’s Pro plan offers.

Vonage logo
Vonage Max
4.6
Pricing £25/user/month
Strengths

Superb range of training features like call whisper and barge

Customisable dashboards and wallboards give you real-time visibility of KPI progress

Displays a local number when reaching out to customers, improving response rate

Weaknesses

Security is not as robust compared with other phone system providers

Limited software integrations

High cost compared with other providers

Pricing
PlanStarting price
Express £10/user/month
Core £15/user/month
Max £25/user/month

Prices correct as of September 2025.

Why I recommend Vonage Max

  1. Standout coaching toolkit: Vonage Max is the only plan here with call whisper and barge, alongside monitoring, recording, and analytics. That’s why it scored perfectly for training in my tests.
  2. Strong call management: Caller ID, voicemail transcription/recording, blocking, virtual receptionist, queues, routing, forwarding, flipping and ring groups.
  3. Decent hardware flexibility: It works with multiple desk-phone brands, so it’s easier to slot into existing setups.
vonage pro voip software on a laptop
The Vonage interface has plenty of dropdowns for easy functionality on its desktop application. Source: Vonage

What Vonage Max does best

  • Live coaching at scale: whisper to guide staff during live calls; barge to take over when needed.
  • Operational visibility: custom dashboards/wallboards and granular analytics keep KPIs front-and-centre.
  • Day-to-day handling: robust screening + queueing/routing keeps inbound tidy.

Where Vonage Max falls short

  • Channels: No built-in video conferencing and no e-fax (RingCentral covers video at Standard; GoTo Connect covers SMS and e-fax).
  • Integrations: Covers top CRMs (e.g. Salesforce, HubSpot) but lacks video/live-chat tie-ins you get on higher RingCentral tiers.
  • Price sensitivity: At £25 per month, great coaching tools can be a premium if you don’t actually use them every day.

▶ Larger business?: Read our guide to the best call centre phone systems

Head-to-head: when to pick Vonage

RivalPick the rival when…Pick Vonage Max when…
GoTo Connect Phone SystemYou want broader channels (SMS + e-fax), free calls to 50+ countries, and wider desk-phone supportLive coaching and real-time supervision are core to your workflow
bOnline Unlimited CallingYou need the lowest cost and can live without whisper/barge (and with Yealink-first hardware)You’ll actively use whisper/barge + analytics to train teams and improve QA
Dialpad ProYou want perfect call-control coverage plus strong Microsoft 365/Teams tie-insTraining trumps everything; you need whisper/barge more than deep M365 integrations
RingCentral StandardYou value 24/7 support and 100-participant video more than coaching toolsYou prioritise coaching/monitoring; you can add video via other tools
NBC Cloud Voice EnterpriseYou want simple, secure voice with unlimited minutes and minimal integrationsYou need advanced coaching and dashboards to upskill service/sales teams
Google Voice StandardYou live inside Google Workspace and want big, bundled video meetingsYou need richer training + call management than Google Voice provides

Who should pick Vonage Max?

Call centres, support desks and growing sales teams that will use whisper/barge and monitoring every week. If coaching and QA are how you drive outcomes, Vonage earns its keep.

How much do you want to pay for your VoIP system? Save by comparing prices for the right phone systems for your small business

3. bOnline Unlimited Calling: Best Value Phone System

bOnline is the cheapest way to get unlimited UK minutes without ditching core features like queues, IVR, transcription and recording. It’s great for budgets and helpdesks; just note the Yealink-first hardware approach and paid CRM/helpdesk add-ons.

Read our full bOnline review for a deeper dive into what features it offers.

bOnline logo
bOnline Unlimited Calling
4.5
Pricing From £9.95/user/month
Strengths

Great value upfront monthly costs

Extensive calling and communication tools

Impressive range of positive customer reviews

Weaknesses

CRM and Helpdesk integrations cost an extra £5 per month

Missing multi-factor authentication, compromising your operation’s security

Not compatible with all phone brands

Pricing
PlanStarting price (per user, per month)Inbound communication featuresOutbound communication features
Starter £7/user/month Call routing, call forwarding, music on hold 100 minutes of outbound calls per month, high definition (HD) voice, extension dialling
Unlimited Calling £9.95-£13.95/user/month 1-1 HD video meetings, on-demand call recording, call monitoring, call queues Unlimited UK minutes per user, 1-1 onboarding
Unlimited Calling Plus £15.50/user/month Same as Unlimited Calling plan Same as Unlimited Calling + included VoIP desk phone

Prices correct as of September 2025.

Why I recommend bOnline Unlimited Calling

  1. Cheapest unlimited-calling VoIP plan I tested for UK SMEs: £9.95 to £13.95 per user, per month, for Unlimited Calling (new customers often see £9.95 for six months).
  2. Strong essentials for the price: Queues, IVR, custom hold music, voicemail transcription, recording, monitoring and basic analytics.
  3. Simple setup if you’re happy with Yealink desk phones (and you can add CRM for +£5 per month).
bOnline custom call flow creator tree
I enjoyed using bOnline's advanced call flow creator tool, as it succinctly shows you how callers will progress when calling your company line. Source: Matt Reed/Expert Market

What bOnline does best

  • Lowest total cost for unlimited UK calling at SMB scale.
  • Call management coverage is impressive for the money (recording, queuing, IVR, voicemail transcription, custom hold music).
  • Training basics (monitoring and analytics) beat several rivals at this price point.
call recordings and call reports
In call reports, you can quickly see a summary of your calling activities over a specified time period. Source: Matt Reed/Expert Market

Where bOnline falls short

  • Hardware lock-in: Effectively Yealink-centric, meaning it’s weak if you want to reuse mixed-brand phones.
  • Missing a few controls: No voicemail screening or call flip (both available on higher-end rivals).
  • Channels: No SMS/e-fax bundle like GoTo, while video is only 1:1 rather than team-scale (unless you buy its add-on).
adding a desk phone to bonline
bOnline only has a select few desk phones that have been confirmed as compatible by the VoIP provider. Source: Matt Reed/Expert Market

Head-to-head: when to pick bOnline

RivalPick the rival when…Pick bOnline when…
GoTo Connect Phone SystemYou want broader channels (SMS + e-fax), free calls to 50+ countries, wider desk-phone support, and richer call controlsLowest monthly cost matters most and Yealink hardware is fine
RingCentral StandardYou need 24/7 support and larger video meetings; you can live with per-user minute caps (250 inbound/750 outbound) and no SMS at this tierYou want true unlimited UK minutes per user and a lower bill
Vonage MaxLive coaching is mission-critical (whisper/barge) and you’ll use wallboards/advanced analytics dailyYou’re happy with monitoring + basic analytics and want to save ~££
Dialpad ProYou need perfect call-control coverage and strong Microsoft 365/Teams tie-insBudget beats deep M365 integrations; you still want solid queues/IVR/recording
NBC Cloud Voice EnterpriseYou want a simple, secure voice caller that is still cheap.You want to maximise savings and minutes with a better all-around package.
Google Voice StandardYou live inside Google Workspace and want big, bundled video meetingsYou need cheaper unlimited UK calling and stronger phone-first tools than GV offers

Who should pick bOnline Unlimited Calling?

  • Budget-first SMEs and helpdesks that need unlimited UK minutes and the core call stack (queues, IVR, transcription, recording) at the lowest price, and who are happy to standardise hardware with Yealink.

4. Dialpad Pro: Best for Call Management

Dialpad Pro offers the most complete call-control toolkit in my tests (queues, routing, screening, call flip) with unlimited minutes, plus rare Microsoft 365/Teams integrations at this tier. It’s ideal for high-volume queues where control and M365 alignment matter.

Read our detailed Dialpad review for more information.

dialpad logo
Dialpad Pro
4.4
Pricing £20/user/month
Strengths

Largest extent of call management features

Solid integration with most hardware and software

Great customer support, including a user forum, knowledge base and live chat

Weaknesses

Limited training features to upskill new and existing staff

Doesn’t have an uptime guarantee at the Pro subscription level

Pricing
PlanStarting price
Standard £12/user/month
Pro £20/user/month
Enterprise Bespoke

Prices correct as of September 2025.

Why I recommend Dialpad Pro

  1. Perfect call-control coverage in my tests: Virtual receptionist, voicemail + screening, queues, routing/forwarding, call flip, and more, paired with unlimited UK minutes.
  2. Strong ecosystem play: One of the few to integrate Microsoft Teams for video; syncs calendars via Outlook/Gmail; good helpdesk tie-ins.
  3. Hardware-friendly: Broad desk-phone compatibility (second only to GoTo in my roundup).
call routing settings inside dialpad
Within Dialpad's settings you can configure your preferred call routing settings based on particular criteria. Source: Dialpad (YouTube)

What Dialpad Pro does best

  • Day-to-day control at scale: The most complete inbound/outbound feature set here, ideal for high-volume queues and complex routing.
  • AI assistance: Real-time transcription and sentiment flags help reviews and coaching prep.
  • Integrations that matter: Microsoft 365/Teams support is a standout; calendar sync via Outlook/Gmail; multiple helpdesk options.
dialpad video conferencing
We like that, unlike with RingCentral, you can add users to video conferencing meetings while on a call just by adding them, rather than sending a link. Source: Dialpad/YouTube

Where Dialpad Pro falls short

  • Training tools: Only recording and basic analytics (no listen/join/whisper/barge). Vonage Max and even bOnline (with monitoring) go further.
  • Channels: Video meetings cap at ~10 participants; lacks SMS scale compared with GoTo’s broader channels.
  • Uptime SLA: No guarantee at Pro tier.

Head-to-head: when to pick Dialpad

RivalPick the rival when…Pick Dialpad Pro when…
GoTo Connect Phone SystemYou want the broadest in-app channels (SMS + e-fax), free calls to 50+ countries, and the widest desk-phone supportYou want the most complete call-management feature set and still need strong M365/Teams ties
bOnline Unlimited CallingLowest monthly cost matters most, and Yealink-only hardware is fine; you can live without advanced controlsYou’ll benefit from pro-grade routing/queues/screening and better multi-vendor hardware support
Vonage MaxLive coaching (whisper/barge) and wallboards are mission-critical for daily QAYou prioritise call-control breadth and M365/Teams integrations over live-coaching tools
RingCentral StandardYou value 24/7 support and 100-participant video; minute caps are acceptable and SMS isn’t required at this tierYou prefer unlimited minutes and deeper call-handling knobs; you don’t need big-room video
NBC Cloud Voice EnterpriseSecurity (including MFA) and simple, secure voice are your top priorities; minimal integrations are fineYou want richer call controls and better third-party/app ecosystem options than NBC provides
Google Voice StandardYou live in Google Workspace and need large video meetings baked inYou need far stronger call management than GV offers, plus better non-Google integrations

Who should pick Dialpad Pro?

  • Customer service, sales, and support teams that live or plan to live in Microsoft 365/Teams, and need best-in-class call controls with unlimited minutes.
  • If live coaching is a weekly must-have, pick Vonage Max; if cost and unlimited minutes dominate, bOnline wins on price.

5. RingCentral Standard: Best for Scalability

RingCentral Standard scales neatly with 100-participant video, long audio conferences, strong hardware compatibility, and 24/7 support. You’ll trade SMS and CRM integrations at this tier for reliability and meeting depth, with easy upgrades later.

Check out our in-depth RingCentral review for the full picture on all its pricing plans.

RingCentral Logo on white background
RingCentral Standard
4.0
Pricing From £12.99/user/month
Suitable for

Hotels that value 24/7 live customer support during their VoIP transition

Smaller hotels or expanding chains that need integrated IVR and automatic call distribution

Hotels that require compatibility with a wide range of desk phone brands

Not suitable for

High call volume hotels given its limited monthly calling allowance (250 inbound and 750 outbound minutes per user)

Demanding call queuing needs

Extensive software integrations such as CRM or helpdesk tools (requires RingCentral Premium)

Pricing
PlanPrice (per user, per month) (billed annually)
Essentials £7.99-£12.99/user/month
Standard £12.99-£19.99/user/month
Premium £17.99-£24.99/user/month
Ultimate £22.99-£29.99/user/month

Prices correct as of September 2025. RingCentral offers discounted pricing if you have more than one user, with discounts increasing the more users you have. The lower band of the figures above is for 100 users, and the higher band is for 1 user.

Why I recommend RingCentral Standard

  1. Scales cleanly as teams grow: Strong core stack with broad desk-phone compatibility (second only to GoTo in my tests).
  2. Comms depth for meetings: Video up to 100 participants, on-demand recording, and unlimited audio conferencing (up to 24 hours).
  3. Reliable support: 24/7 live support (phone, email, chat) that outpaced most rivals.
Screenshot of incoming call on RingCentral VoIP software
RingCentral's incoming call pop-up clearly displays who's calling, and has well-labelled icons for call management. Source: Expert Market

What RingCentral Standard does best

  • Hybrid collaboration: Integrates with Slack, Microsoft 365 and Google Workspace at Standard.
  • Meetings at SME scale: Easy big-room video and long audio conferences.
  • Hardware flexibility: Wide desk-phone support, solid iOS/Android apps.
RingCentral's calendar tool
RingCentral's integrated calendar tools make it easy to keep tabs on meetings and calls within the calling platform you are using. Source: Expert Market

Where RingCentral Standard falls short

  • No SMS at Standard: You’ll need a higher tier or a different provider for built-in SMS.
  • Integrations gap: No CRM/helpdesk/calendar app integrations at this tier (available on Premium/Ultimate).
  • Training tools are thin: Essentially call recording only (no whisper/barge until the Premium tier).

Head-to-head: when to pick RingCentral

RivalPick the rival when…Pick RingCentral Standard when…
GoTo Connect Phone SystemYou want unlimited UK minutes, built-in SMS/e-fax, and the broadest desk-phone supportYou value 24/7 support and larger video meetings; minute caps are acceptable
bOnline Unlimited CallingLowest monthly cost and true unlimited UK minutes matter most (Yealink-first is fine)You’ll trade a higher bill for stronger meetings and support
Vonage MaxLive coaching (whisper/barge) and wallboards are mission-critical for daily QAYou don’t need coaching tools but want robust meetings + 24/7 support
Dialpad ProYou need the most complete call-control toolkit and tight Microsoft 365/Teams tie-insYou prefer bigger meetings and stronger support over maxed-out call controls
NBC Cloud Voice EnterpriseSecurity posture (including MFA) and simple, secure voice trump ecosystem breadthYou want wider hardware support and better meetings/help resources
Google Voice StandardYou live in Google Workspace and want large, bundled video plus Google-native storageYou want 24/7 support and broader phone hardware options

Who should pick RingCentral Standard?

  • Growing SMEs (agencies, consultancies, multi-site teams) that want reliable meetings, broad hardware reuse, and round-the-clock support, and can live with per-user minute caps and no SMS/CRM at this tier.
  • If you need CRM/helpdesk integrations or coaching tools later , the Premium upgrade path is straightforward (and saves you from changing systems later on).

6. NBC Cloud Voice Enterprise: Best for Secure and Streamlined Communication

NBC focuses on secure, straightforward telephony: unlimited minutes, solid call handling, MFA and clear admin controls. It’s a good fit if you don’t need CRM/helpdesk integrations or coaching tools and just want a dependable voice calling system with sensible governance.

Read our NBC Cloud Voice review for more information.

National Business Communications NBC Cloud VoIP solutions logo
NBC Cloud Voice Enterprise
4.0
Pricing From £17.99/user/month
Suitable for

Hotels that need unlimited inbound and outbound calling minutes

Hotels with high guest inquiry volumes

Small to mid-sized hotels after cost-effective pricing

Not suitable for

Reliance on third-party integrations (no CRM, helpdesk or live chat tools included)

Comprehensive training tools given its lack of call monitoring, barge, and whisper functions

Extensive desk phone hardware setups since it integrates with fewer desk phone brands compared with competitors

Pricing
PlanStarting price
Cloud Voice Call Centre Basic From £9.99/user/month (minimum 25 users)
Cloud Voice Enterprise From £17.99/user/month
Cloud Voice Complete Mobility From £24.99/user/month

Prices correct as of September 2025.

Why I recommend NBC Cloud Voice Enterprise

  1. Strong call management for the basics: forwarding, ring groups, queues, flipping, voicemail transcription — comfortably covers day-to-day SME needs.
  2. Security first: MFA required, admin roles/permissions, third-party compliance certifications.
  3. Simple comms mix: Voice, team messaging and video for 10+ participants included.
NBC Cloud Voice software on desktop, laptop, tablet and mobile
NBC Cloud Voice VoIP software can be used on desktop, laptop, tablet and mobile devices. Source: NBC

What NBC Cloud Voice does best

  • Reliable call handling without excess complexity (close to bOnline on breadth; shy of Dialpad’s perfect score).
  • Security posture that’s robust for SMEs (including MFA).
  • Low-friction rollout for small teams that want voice and basic collaboration.
nbc pricing plans
NBC helpfully lists its pricing plans on its website, unlike some providers such as 8x8. Source: Expert Market via NBC website.

Where NBC Cloud Voice falls short

  • Integrations: No CRM, helpdesk, external video/chat, or calendar integrations. That’s far behind GoTo, RingCentral (higher tiers), and Dialpad.
  • Training tools: No whisper/barge/monitoring; you get recording and basic usage data only.
  • Caller intelligence: No caller ID or voicemail screening, which hurts spam reduction and repeat-caller recognition.

Head-to-head: when to pick NBC Cloud Voice

RivalPick the rival when…Pick NBC Cloud Voice Enterprise when…
GoTo Connect Phone SystemYou want broader channels (SMS + e-fax), free calls to 50+ countries, and rich integrationsYou prefer a secure, pared-back voice suite with unlimited minutes
bOnline Unlimited CallingLowest price and unlimited UK minutes matter most; you’re happy to standardise on Yealink and now want MFA includedYou want a similarly simple setup but with NBC’s security certifications and a provider-agnostic stance on support
Dialpad ProYou need the most complete call-control toolkit and Microsoft 365/Teams tie-insYou don’t need deep integrations; you want solid voice and security without extras
RingCentral StandardYou want bigger meetings (up to 100) and 24/7 support; you can live with minute capsYou want unlimited minutes and a straightforward voice-first deployment
Vonage MaxLive coaching (whisper/barge) and wallboards are mission-critical for QA/trainingCoaching isn’t required; you prioritise straightforward voice and security
Google Voice StandardYou live inside Google Workspace and want large, bundled video + storageYou prefer a phone-first setup with a simple security/governance story

Who should pick NBC Cloud Voice Enterprise?

  • Security-conscious SMEs that want unlimited minutes and robust baseline call handling without maintaining a big app ecosystem.
  • Not ideal if you rely on CRM/helpdesk integrations, caller ID/screening or coaching tools (whisper/barge/monitoring).

7. Google Voice Standard: Best Small Business Phone System for Google Users

For teams already on Google Workspace, Google Voice snaps into Meet, Calendar, Drive and Admin for simple provisioning and big-room video. It’s light, secure, and familiar, though call-management depth and coaching tools are limited compared with phone-first rivals.

For more information, check out our Google Voice review or continue reading here for insights on what else it can offer your small business.

google voice
Google Voice Standard
3.5
Pricing From $16 USD (£13)/user/month
Strengths

Fantastic for Google users

Top-rated security features

Cheaper than a lot of competitors

Weaknesses

Difficult to integrate with other non-Google systems

Customer support is quite restricted compared with other providers

Limited range of available features

Pricing
PlanStarting price
Starter $10 USD (£8)/user/month
Standard $16 USD (£13)/user/month
Premier $24 USD (£20)/user/month

Prices correct as of September 2025. Google Voice prices are only listed in USD, but you can purchase your subscription in the UK.

Why I recommend Google Voice Standard

  1. Google-native stack: Tight integration with Google Workspace (Meet, Calendar, Drive, Gmail, Admin), so setup and user management are straightforward.
  2. Security you’d expect from Google: MFA, encryption, compliance controls, passkeys/sign-in alerts/device monitoring.
  3. Big-room meetings via Meet: Chat and video meetings (up to ~150 participants, with hand raise, breakout rooms, polls, Q&A); recordings save to Drive (storage depends on your Workspace plan).
Google Voice voicemail
In Google Voice, you'll get a transcript of voicemail messages sent to your profile. Source: Expert Market

What Google Voice does best

  • One login, one admin: Provisioning, number assignment, and policies through the Workspace Admin you already use.
  • Clean call basics: Auto-attendant, ring groups, voicemail transcription, caller ID/screening.
  • Recording and storage: Meet recordings land in Drive with pooled storage per user (varies by Workspace tier).
Google voice integration options with Workspace
Google Workspace users should already know the integration potential between different Google apps possible with Google Voice. Source: Expert Market

Where Google Voice falls short

  • Call management depth: Lacks call queues, advanced routing controls, call flip, and custom hold music that you’ll find on GoTo/Dialpad.
  • Training tools: Only recording and basic analytics (no whisper/barge/monitoring).
  • Channels: No e-fax and no SMS for UK business use (practical limitation vs GoTo’s broader in-app channels).

Head-to-head: when to pick Google Voice

RivalPick the rival when…Pick Google Voice Standard when…
GoTo Connect Phone SystemYou want deeper call controls + broader channels (incl. SMS & e-fax) and free calling to 50+ countriesYour team already lives in Workspace and you value Google-native admin + Meet
bOnline Unlimited CallingLowest price with unlimited UK minutes is the top priorityYou’ll trade a higher total cost for Google-native workflows and storage
RingCentral StandardYou need 24/7 support and straightforward large meetings (up to 100) with phone-first featuresYou prefer Meet’s feature set and Workspace integration over phone-first depth
Dialpad ProYou need the most complete call-management toolkit and M365/Teams integrationsCall control can be simpler; Workspace alignment matters more
Vonage MaxLive coaching (whisper/barge) and wallboards are mission-criticalCoaching isn’t needed; Meet + Drive + Admin centralisation win
NBC Cloud Voice EnterpriseYou want secure, phone-first voice with unlimited minutes and minimal ecosystem needsYou want Google security plus Meet/Drive workflows already in place

Who should pick Google Voice Standard?

  • Teams already on Google Workspace who want a lightweight, secure, admin-friendly phone layer with Meet/Drive cohesion.
  • Not ideal if you need advanced call management, coaching tools, or SMS/e-fax. In those cases, GoTo or Dialpad will fit better, and Vonage Max if coaching is core.

How Much Does a Small Business Phone System Cost in 2025?

A VoIP system for small businesses typically costs between £10 per user, per month, and £30 per user, per month. The average price per user, per month, is £20. Most providers offer a cheaper monthly price when billed annually, but if you choose to pay monthly, while costing you a little extra, it will give you more flexibility.

Pricing can change based on the number of employees you have. Typically, the more employees you have, the lower the per-user cost. You might also face additional fees for the number of phone lines you require, or for other perks like an international virtual number.

VoIP providers tend to charge in tiers, with lower tiers having a lower cost. For small businesses, these lower tiers include the main features of a VoIP system, such as business phone lines, messaging features, and a virtual receptionist. However, as your business scales and you want to access advanced features, you can choose a higher tier that’s in line with your affordability.

Want to learn more about softphones?

Still confused about what a softphone is? Read our full-length guide to get a low-down on how they work, the different types and why they are needed.

How Can I Switch Phone System Providers?

Once you’ve read the reviews on this page or our best business VoIP provider guide, and chosen your new provider (check out our free price comparison tool if you’re still undecided), you’re ready to start the process.

How do I switch from a landline to VoIP?

  1. Buy new hardware: If you’re switching from a traditional landline system to a VoIP system, you may need to invest in some new hardware. VoIP systems can run on a laptop, desktop computer, tablet or smartphone. If you’re switching from another VoIP system, you may not need new hardware, but it’s best to check this with your new provider.
  2. Take steps to keep your number: If you want to keep your number, you can do this via number porting, which is offered by all of the providers we recommend. This is carried out by your new provider so you’ll need to let them know.
  3. Set up and integrate: Part of setting up your new VoIP system will involve integrating the new software with your new hardware phones, and integrating it with any third-party software your business uses, such as CRM or Helpdesk.
  4. Train your staff: Your staff will most likely need training on how to use the new phone system, so allocate time for this. Choosing a VoIP provider with training tools and a vast knowledge centre can help speed this process along.

During the initial set-up and transition, there can be a downtime of around one working day, so try to arrange to carry this out on a day that will be the least disruptive to your business.

You can find a more detailed breakdown in our guide to switching to VoIP from a landline.

How long does it take to switch phone systems?

The time it takes to switch phone systems varies, but for a small business with minimal hardware, the total timeline could be as little as one-to-three weeks from order to being up and running on a completely new VoIP phone system.

However, various factors can affect how long it takes to switch phone systems. For example, you may have to wait for any new phones, adapters and routers to arrive, which varies depending on the delivery company.

The setup itself shouldn’t take more than a couple of hours, but again, the more hardware phones you have, the longer it will take. Additionally, if you want to keep your existing phone numbers, you’ll need to port them to the new system, which can take seven-to-10 days.

Larger, more complex systems might take longer, but generally, VoIP allows for quick setup since it works with your existing internet connectivity.

Which VoIP Features Matter Most for UK SMEs?

If your small business has never used a VoIP phone system before, you might be wondering what common features are for this type of phone system. We’ve put together a list of features most providers should offer:

  • Virtual receptionist: This is an automated function that will help direct callers. This feature helps streamline calls and uses up less manpower.
  • Call queue: This places callers into a virtual queue so they aren’t left calling for ages. Once an agent is available, the caller will be put through.
  • Call conferencing: Your team can dial in from anywhere with call conferencing, streamlining external and internal communications.
  • Call recording: Ensure you comply with regulations and prevent any misunderstandings. Plus, these can be used to assess agent performance and training.
  • Software integrations: Your system should be able to integrate with software such as a CRM system. This makes it much easier to collect customer data and provide better customer service.
  • Analytics and reporting: For small businesses, having these features makes it easy to understand trends and patterns, and make informed decisions without needing to use a lot of resources on carrying out research.

How to Choose the Right Phone System for Your Small Business

When choosing a VoIP phone system for your small business, there are a couple of key features that can help you make your decision less complex. You can consider:

  • Money: As is the case for a lot of things in business, money can be an inevitable pain point. Therefore, it’s important to prioritise options that charge low up-front monthly fees, offer inclusive domestic minutes, provide multiple communication channels (so you don’t have to pay extra to get these from other providers), and provide solid customer support, so you can avoid losing money during potential phone downtime.
  • Compatibility with your hardware and software infrastructure: When you’re entering the VoIP-verse, choosing a provider with integrations is key. Look out for ready-made integrations for features such as CRM, workspace, email, web conferencing, internal messaging, and external messaging platforms. Similarly, if you don’t need to purchase new desk phones, then it will be easier to get to business right away.
  • Scalability: As a business, you can be burdened by extra costs in the long term if you outgrow an important software system, forcing you to upgrade to a different provider. Therefore, you’ll need a VoIP system that can grow as fast as your business. Key indicators for this include providers that let you onboard an unlimited number of users, come with call queues, ring groups, a good array of management features, and features that allow you to run your operation remotely, such as internal messaging and video conferencing. Security will also be key here as this shields your business from risks as you expand.

How We Ranked the Best Phone Systems for Small Businesses

At Expert Market, we spend time researching, testing and evaluating providers we write reviews about. This typically consists of conducting market research to narrow down the software that's really worth digging into a little more and then assessing it against a range of research criteria.

Our Decision-Making Criteria With Assessment Weighting

Informed by readers and businesses we speak to regularly, as well as our own experiences using major VoIP platforms, we designed a research framework to assess each VoIP provider plan. It consists of eight overarching assessment categories, each designed to answer a specific question a buyer might have.

  • Which VoIP service offers the best call handling features for UK businesses?
    Call management (25%): We assessed features like call routing, queues, custom greetings, voicemail screening and spam call blocking to see how well each provider handles inbound traffic.
  • Can this platform support internal communication across remote or hybrid teams?
    Communication channels (20%): We looked at the availability of tools like video conferencing, team messaging, SMS and mobile app functionality.
  • Will this system help me onboard and train staff effectively?
    Training features (20%): We tested tools for live coaching (e.g. call whisper/barge), call recording and performance dashboards — crucial for service and sales teams.
  • Is the pricing clear and competitive for small and medium businesses?
    Pricing (10%): We reviewed subscription tiers, user discounts, setup fees, and whether unlimited minutes are included or capped.
  • Will this VoIP system work with the software we already use?
    Software integrations (10%): We checked how well each provider integrates with platforms like Salesforce, HubSpot, Zendesk, Google Workspace and Microsoft Teams.
  • Can we keep using our existing phones and hardware?
    Hardware integrations (5%): We reviewed compatibility with desk phones, speaker systems and headsets from major brands.
  • What level of customer support is available if we run into issues?
    Customer support (5%): We tested the availability of live chat, phone and email support, as well as help centres and user communities.
  • How secure is this system for business use?
    Security options (5%): We assessed features like multi-factor authentication (MFA), encryption and compliance with UK data protection laws (e.g. GDPR).
Verdict

GoTo Connect Phone System is our top choice for small businesses because of its great value, with teams getting unlimited calling minutes for £18 per user, per month.

Our close second, bOnline Unlimited Calling, is a little cheaper on the face of it, but GoTo Connect Phone System has far more included with its purchase, such as more screening tools and additional call flip functionality. It’s also the only provider plan with both SMS and e-fax functionality for a holistic communication channel package.

Still, if cost is the deciding factor, there’s no denying that bOnline’s £13.95 per user, per month, price tag (or just £9.95 per user, per month, with its current 2025 discount) is the cheapest of any unlimited calling plan we’ve seen. And it still has the core functionality you expect, besides those aspects listed above.

If you’re still not sure what VoIP phone system is right for your small business, try out our free quote-finding tool. Just answer a few questions, and we’ll match you with top providers who’ll reach out to offer you custom prices.

Written by:
Matt Reed is a Senior Communications and Logistics Expert at Expert Market. Adept at evaluating products, he focuses mainly on assessing fleet management and business communication software. Matt began his career in technology publishing with Expert Reviews, where he spent several years putting the latest audio-related products and releases through their paces, revealing his findings in transparent, in-depth articles and guides. Holding a Master’s degree in Journalism from City, University of London, Matt is no stranger to diving into challenging topics and summarising them into practical, helpful information.
Reviewed by:
Headshot of Expert Market Senior Writer Tatiana Lebtreton
Tatiana is Expert Market's resident payments and online growth expert, specialising in (E)POS and merchant accounts, as well as website builders.

Save by Comparing Telephone Phone System Prices

Save money on Telephone Systems in 3 simple steps!

1. Leave the hassle to us

Complete our short form in under a minute

2. We're completely free

Receive free quotes from leading brands

3. Save time & money

Save by comparing quotes

FAQs

What are telephone systems?
Business telephone systems help you and your team to communicate effectively with one another, while providing a professional experience to customers or clients who call your company. Nowadays, most businesses are opting for VoIP phone systems, as they’re affordable, reliable, feature-rich, and can be accessed remotely. Features like on-hold customisation, auto attendant, and find me follow me make for a smooth customer experience when someone calls your business. Meanwhile, unified communications (UC) features, such as video conferencing and instant messaging, mean many VoIP systems are not so much phone services as full team communication suites. Of course, if VoIP isn’t for you, you’ll find that there are lots of more traditional phone systems still available on the market.
Who are the top providers?
There are countless business phone system providers in the UK at the moment, but they don’t all provide the same standard of service. Our favourites include 8×8, 4Com, Enreach, GoTo, UP Telecoms, Yappl, Lily, and bOnline, as these providers all boast reliable systems with a variety of impressive features.
How do we work?
Our free quote-matching service is quick and easy to use:
  1. We’ll ask you a few questions about your business, so we can understand what you need.
  2. We’ll use your answers to match you with up to five trusted suppliers. This is why we ask for your contact details. Your details are safe with us – we are fully GDPR compliant and we’ll only ever match you with suppliers that we know can cater to your needs.
  3. Your matched suppliers will get in touch with you, so you can ask questions and receive quotes tailored directly for your needs. You’ll then be armed with all of the information you need to confidently compare, and choose from.