Whether you deal in services or products, making sales is the sometimes-difficult but ever-necessary goal of any business. With products like CRM software, you can make sure your business is primed to forge and maintain relationships with your customers, optimising your sales pipeline. Whether you're trying to bolster your marketing to attract first time buyers, manage your sales to view data and trends, or keeping in touch with existing customers, sales tools will always be able to improve your business's efficiency
For small businesses, CRM systems can help consolidate existing customer records and automate a variety of tasks and functions. Since many small businesses are pressed for time, this brings a tremendous productivity boost.
Providing examples of the successful use of a CRM strategy can be very useful in illustrating the power of the principles, processes and supporting information systems involved.
We review and rate the best sales CRMs in the UK, comparing features, pros and cons, price plans, and more. Find out which is right for you
According to our research, Salesforce Service Cloud is the best CRM for customer service. But is it right for the unique demands of your business' team?