IONOS Website Builder Pricing (2025): How Much Does It Cost?

IONOS website builder pricing ranges from £10 (Starter) to £30 (Pro) per month before VAT but, for most small businesses in 2025, the sweet spot is the IONOS Plus plan: its £1-a-month first-year deal packs in bookings, analytics and 50GB of storage without Pro-level fees.

Below you’ll find a rapid, plan-by-plan breakdown, detailing features, recent price rises and key alternatives, so you can decide which IONOS package fits your website builder needs.

IONOS Pricing Summary (2025)

IONOS’s Pricing Plans: Features and Costs Broken Down

Let’s go through what each plan could offer you as a website builder, highlighting who we think each option is best suited to, what upgrades you get with each plan, and any non-IONOS alternatives that might be similarly effective.

Starter: £10 per month (£6 per month for first 6 months)

We’re starting this pricing guide with IONOS’s entry-level plan, Starter, available for only £10 per month in 2025. That’s a £1 increase on its 2024 price. If you’re a first-time IONOS user, you can sign up for £6 per month for the first six months.

Who does Starter suit?

First-time site owners who just need to get online fast using its essential tools, quick theme selection and content insertion to get set up.

What do you get with Starter?

• Core kit: Free domain (one year); 10GB webspace; 10 pages, SSL; 2GB email; AI Website Builder; 17,000 stock images; marketingRadar competitor feed (to monitor your presence on social media, review websites and online directories); personal consultant; 24/7 support.

What do you miss out on compared with other IONOS plans?

There’s no booking calendar, no analytics, no AI copy/image tools and it has fixed section layouts on its templates.

Comparable alternative

If you want to unlock a comprehensive SEO tool and a more fluid website editing experience, Squarespace offers this in its basic plan, Personal, available for £12 per month. It’s costlier than IONOS, but it has more features you can take advantage of.

Plus: £16 per month (£1 per month for first 12 months)

IONOS’s mid-tier Plus plan edges up £1 on last year’s fee to £16 per month, but the 94% introductory discount keeps the first-year cost tiny. It takes everything in Starter and layers on flexibility, analytics and bookings.

Who does Plus suit?

Growing businesses that need to take appointments and watch traffic trends without paying ‘Pro’ money.

What do you get with Plus?

• Direct upgrades over Starter: +40GB storage, +190 pages, analytics, bookings, and a suite of AI creation tools.

Core kit: Free domain (one year); 50GB webspace, 200 pages; 12GB email; SiteAnalytics dashboard (with essential metrics on performance, like visitor stays on your page, browser type, location and dwell type); built-in booking calendar; AI text, image and SEO generators; translator widget; fully draggable sections and custom HTML; Marketing Radar; personal consultant; 24/7 support.

What do you miss out on compared with other IONOS plans?

You’ll have to live without unlimited storage, 50GB ActiveSync mail, SiteAnalytics Plus PDF reports, and the rankingCoach SEO tutor – those live in Pro.

Comparable alternative

Wix Core (£15 per month) includes bookings and 50GB storage but lacks IONOS’s personal consultant and email inbox.

Pro: £30 per month (£17 per month for first 6 months)

The top package climbs £5 year-on-year (the largest increase amongst its pricing plans), yet adds a new six-month discount, bringing advanced reporting and SEO coaching within reach of SMEs that are scaling fast.

Who does Pro suit?

Established outfits that publish lots of content, juggle email on multiple devices and need hands-on SEO guidance.

What do you get with Pro?

• Direct upgrade over Plus: Lifts all limits on pages/storage, triples email space, unlocks exportable analytics and adds a structured SEO coach.

Core kit: Everything in Plus plus unlimited storage and pages; professional email with 50GB inbox and ActiveSync; SiteAnalytics Plus with PDF export (generates and exports PDFs of website performance); rankingCoach Standard step-by-step SEO guides to improve ranking; all AI creation tools; booking calendar; marketingRadar; consultant support.

What do you miss out on compared with other IONOS plans?

Nothing, since this is the fully loaded tier (unless you wanted ecommerce features, which we’ll come to shortly).

Comparable alternative

Squarespace Business (£23 per month) gives unlimited pages and basic SEO tips, but its email hosting and advanced analytics cost extra as add-ons.

Does IONOS have a free plan?

Unfortunately, IONOS doesn’t offer a free trial or plan. You’ll have to pay upfront to use its services and start building a website.

If you’re looking for a free website builder, we recommend choosing the top scorer in our website builder research, Wix. Unlike other website builders, you can start creating your website with Wix without necessarily upgrading to its Premium plan.

However, it’s worth noting that Wix’s free plan only unlocks its basic features, so you won’t have a free domain or SEO analysis tool, which IONOS offers in its Starter plan.

Does IONOS Have Any Ecommerce or Web Shop Plans?

Yes, IONOS supports users wanting to create both a website and a web shop for ecommerce selling simultaneously.

It has four pricing plans for ecommerce: Starter, Plus, Pro, and Expert.

How much are the IONOS ecommerce pricing plans?

IONOS’s ecommerce packages range between £20 and £92 per month, outside of discount periods. At the time of writing, it offers discounted prices between £1 and £42 per month for your first six months.

Everything is priced per month, excludes VAT and all plans share these same core perks: no extra transaction fees, 24/7 support, expert tips by email and a 30-day money-back guarantee.

Here is where the IONOS ecommerce plans differ from one another:

These plans and their features are listed in full on their ecommerce pricing plan page, so you can see exactly what you are getting into.

Can I bundle its website builder with its ecommerce plan?

Yes, on its website builder plan page, IONOS has dropdowns so you can quickly select between its shop and non-shop options and compare pricing, too.

It’s worth clarifying that bundling or selecting an ecommerce package outright via its ecommerce page amounts to the same thing: they cost the same and include the same website builder features, as website builder tools are automatically bundled with ecommerce packages.

IONOS Costs: Billing Cycles, Ongoing Costs and Hidden Fees

IONOS subscription fees are billed monthly, except for domain names. You can choose either a monthly rolling contract or a 12-month contract.

• If you opt for the latter, you can enjoy the marked-down prices we mentioned earlier and get a 30-day money-back guarantee.
• If you opt for a monthly rolling contract, you can cancel your subscription at any time, but you’ll miss out on the introductory offers.

Renewal prices, on the other hand, vary depending on your package and needs. But in short, you’ll save more if you opt for a 12-month contract with IONOS.

Any other hidden fees?

It’s also worth noting that IONOS’s prices are exclusive of 20% VAT, so you’ll have to add that on top of your monthly subscription fees.

How Does IONOS’s Pricing Compare To Other Website Builders?

IONOS isn’t the only website builder out there, as I’m sure you are well aware. Here’s the top five picks according to our research methodology for you to consider as more-than-worthy alternatives to IONOS.

How IONOS stacks up against the big names

• Price-per-feature sweet spot: At £10-£30 per month, IONOS undercuts Squarespace’s £12-£35 and blows past Wix’s flagship £22 Core tier, once each intro deal expires. Hostinger is cheaper up-front (£2.99 on a four-year contract) but jumps to £11.99+ after renewal and lacks built-in email.
• Selling online: Shopify is purpose-built for ecommerce, but starts higher (from £19 per month and up to 2% extra in transaction fees). IONOS’s £20 Ecommerce Starter lets you list 500 products with 0% fees and bundles its site-building perks.
• AI and design tools: Hostinger leans heavily on its AI builder, yet IONOS Plus and Pro now match it with AI text, image and SEO generators, plus its 17,000 royalty-free photos. Squarespace still wins on polished templates, but its cheapest plan lacks email hosting, which IONOS includes throughout.
• Ease for beginners: GoDaddy is the quickest “fill-in-the-blanks” builder, but its £12.99 base tier hides many essentials behind add-ons. IONOS Starter offers a similar guided setup with a free domain and consultant support at a lower headline price.
• Running costs: Most of the five rivals listed above waive their own transaction fees, except for Squarespace and Shopify. IONOS joins Wix, Hostinger and GoDaddy at 0%, keeping ongoing costs predictable.

What’s the bottom line?

If budget and built-in business tools matter more than a drag-and-drop playground of design flourishes, Plus hits the best compromise of IONOS’s packages.

It’s cheaper than Squarespace and Wix long-term, richer in features than Hostinger or GoDaddy (offering tools that are add-ons with both, such as a permanent business email, competitor insights, a baked-in booking engine, AI SEO copywriting and a named consultant), while it’s far less costly than Shopify for small stores.