Written by Emily Clark Sponsored by Toast Updated on September 24, 2026 On this page Why is the Guest Experience So Important For Businesses? 7 Ways to Improve the Guest Experience Using a POS System Verdict FAQs Expand This content was paid for by Toast. For information on our editorial policy, learn more here. In today’s restaurant industry, the guest experience can make or break your business. Diners aren’t just looking for good food — they expect fast, flexible service, smooth ordering and personalized touches that make them feel valued. When restaurants get this recipe right, they build loyalty, boost spend, and benefit from positive word-of-mouth.The best restaurant POS systems, like Toast POS, are key to delivering this kind of experience. They do more than handle payments: they track guest preferences, automate workflows, manage loyalty programs, and even support personalized marketing.If you’re interested in delighting diners and driving up revenue, this guide explores seven practical ways to use your POS system to elevate the guest experience. We also explain why prioritizing guest experience is so important in 2026, whether serving in-person diners or managing online orders. Explore Toast's restaurant-focused toolkit today Get a Free Demo Improving the Guest Experience With a POS: Key Takeaways Flexible payments speed up service: Modern POS systems that support contactless cards, digital wallets, and QR code payments help reduce queues and meet diners’ expectations for quick, convenient checkout.More ordering channels = more convenience: Enabling guests to order in-person, through a restaurant online, or via mobile ordering tools such as Toast Order & Pay or Toast Local helps restaurants cater to evolving dining habits.Automation reduces wait times: Features like kitchen display systems (KDS), automated order routing and real-time inventory tracking streamline operations and help restaurants serve guests faster.Compact hardware helps improves service flow: Sleek POS terminals, handheld devices and self-ordering kiosks like Toast Go™ 3, reduce front-of-house clutter and allow servers to take orders directly at the table.Customer insights power loyalty and personalization: POS platforms with built-in guest profiles and tools like Toast Loyalty can help restaurants remember preferences, send targeted promotions, and create more personalized dining experiences. Why is the Guest Experience So Important For Businesses?The guest experience matters because it can help drive loyalty and spend — satisfied diners are significantly more likely to return and recommend a restaurant to others. In fact, studies show that over 64% of diners say service quality influences where they choose to eat, making focusing on enhancing the guest experience a vital factor for long-term success.Aside from delivering exceptional face-to-face customer service, restaurants can lean on modern solutions like POS systems to improve their customer experience management (CEM).For instance, by capturing guest data, tracking preferences and automating key processes, restaurants can personalize service, anticipate guest needs and provide a better overall experience to diners. 7 Ways to Improve the Guest Experience Using a POS SystemGetting more value from your POS system starts with offering flexible payment options, expanding your ordering options, streamlining key processes, using compact POS hardware, utilizing personalisation, rewarding repeat guests, and recommending items. We explore how this can be done, in detail, next.1. Streamline payments by offering flexible optionsIn 2026, diners expect the checkout process to be fast, contactless, and flexible — whether they decide to pay by card, digital wallet or their mobile. Research from the National Restaurant Association has found that 79% of customers prefer settling the bill with contactless or mobile payments, with many opting for convenient digital wallet options, like Apple Pay or Google Pay.For restaurants, this means accepting chip and PIN or cash payments alone is no longer enough. Instead, choosing a POS system that supports multiple payment methods lets guests pay in the way that’s most convenient for them, while also reducing queues and speeding up table turnover during busy periods.Toast is an example of a POS system with an integrated payment system designed specifically for hospitality businesses. The POS accepts payments via:Chip and PIN cardsContactless tap-to-pay cardsDigital walletsText to pay linksQR codesOnline, for takeaway, delivery or mobile ordersCashBy using a POS system that offers flexible, modern payment options, you can ensure your restaurant is capable of meeting expectations across all demographics, leaving no customer shortchanged.Toast's Mobile Order & Pay system lets customers pay via their mobile. Source: Toast2. Improve convenience by expanding your ordering optionsAs an increasing number of customers trade dining in for ordering in, 40% of diners now favour placing orders through a restaurant’s own digital channel rather than a third-party app, highlighting the importance of closely managing every step of the online ordering experience.With POS systems like Toast, restaurants can offer online ordering on their own branded website and app. They can also use Toast Local to allow customers to order food directly from their restaurant with no third-party delivery app fees. Orders go directly into the POS, letting you manage dine-in, takeout, and delivery in one centralized platform.For a wider reach, restaurants can also appear in Toast’s takeout app, Toast Local, a marketplace where new customers can discover local restaurants. What’s more, with Order with Google, customers can find your restaurant on Google Search and Maps, view your menu, and place orders without leaving Google.Toast's EPOS system has an Online Ordering module that can be turned on and off, so you don't receive orders at very busy times. Source: Expert Market3. Reduce wait times by streamlining key processesLong wait times are one of the biggest detractors from a great guest experience. So, using a modern POS system to automate and streamline core restaurant processes is critical to keeping service moving and customers happy.For example, real‑time inventory tracking keeps stock levels updated automatically as sales occur, reducing the time staff spend manually counting and preventing delays caused by unexpected shortages.KDS integrations, on the other hand, are designed to replace paper tickets by sending orders directly to the kitchen so chefs can begin preparation sooner. And with mobile handheld hardware like Toast Go® 3, servers can take orders and process payments right at the table or directly in line, helping to speed up service during peak periods. Customer testimonial - Joseph Madara, owner of Madara's Seafood, Pennsylvania “I have 16 staff members working at a time, so I’m able to station eight people out front waiting on guests at all times. [My staff] isn’t stuck to one station. They can walk around with the guests with the handheld and sell them different items.”Toast POS combines these features into a single restaurant-focused platform — its KDS integrations, automated order routing and real-time inventory alerts are designed to allow staff to focus their attention on service rather than manual processes. By streamlining these workflows, restaurants are enabled to serve guests more efficiently.Toast's kitchen display system allows you to use screens instead of paper tickets. Source: Toast4. Keep your counter clutter-free with compact hardwareIf you’re serious about creating a professional, modern guest experience, compact POS terminals can help businesses stay organized while maintaining a streamlined, modern front-of-house.A crowded counter doesn’t just look messy — it can also create bottlenecks that slow down service. Therefore, prioritizing options with a sleek design that takes up minimal space, leaves more room for staff to move freely, reduces hold-ups, and gives guests a tidier, more welcoming experience.Beyond the terminal, handheld POS devices enable tableside ordering and payments, allowing servers to take orders and accept contactless or digital wallet payments directly at the table. This reduces trips back and forth to a fixed POS station, speeds up service and allows staff to stay present with guests for a more attentive experience.Toast’s range of hardware — including the Toast Flex® terminal and handheld Toast Go™ 3 — is designed to be spill-resistant, compact and built for busy hospitality environments.When we tested it, the setup process felt streamlined and core features were easy to identify, making it a strong choice for restaurants that want a reliable POS system capable of keeping customers happy.Toast's POS terminal, which we tested, is heat and spill resistant, so it can handle any environment and can be carried to tables or left on its stand. Source: Expert Market5. Personalize the guest experience with customer insightsGuests also expect experiences that feel tailored to them. Studies show that 90% of customers are more likely to engage with brands that provide personalized experiences, while 61% say they’re willing to spend more when businesses personalize interactions.For restaurants, this can be as simple as remembering a guest’s favorite order or offering relevant promotions — small touches that can make a big difference in building loyalty. But you don’t need to rely on memory alone. POS systems like Toast POS can play a key role in making this possible.Toast automatically creates guest profiles based on orders and visits, helping staff members recognise repeat customers. Restaurants can also use Toast’s built-in marketing tools to send personalized emails or SMS promotions, encouraging repeat customers by sending discounts to guests who haven’t visited recently.You can design email campaigns directly from the Toast POS system backend, if you opt for the marketing add-on. Source: Expert Market6. Reward repeat guests with loyalty programsBuilding a loyal customer base is a trick restaurants can’t afford to miss, with studies finding that repeat guests spend 67% more per visit than first-timers. Guests are more likely to return when they feel appreciated for their repeat business, making one of the most effective ways to encourage loyalty and boost revenue through a well-designed loyalty program.Rewards don’t have to be complicated. Simple point systems, birthday perks or exclusive offers for frequent visitors can make a significant impact.Platforms like Toast POS make it easy to implement and manage loyalty programs. With integrated guest profiles, restaurants can track points and deliver personalized rewards, designed to help repeat guests feel valued while supporting guest engagement and revenue.7. Recommend items with menu suggestionsAccording to research from JagranDost, personalized recommendations — whether it’s a side, drink or dessert — can increase sales by up to 20%, while menu suggestions also enhance the guest experience by helping diners discover items they might otherwise miss. It also improves the guest experience by helping diners make choices they may have otherwise missed.Menu suggestions help staff feel more confident when interacting with guests too, especially during busy shifts or if they’re unfamiliar with menus. When a server uses a POS system to offer a thoughtful recommendation rooted in past behaviours or menu performance, the guest experience feels more attentive and informed.POS systems, like Toast POS, support this through its Menu Upsells tool that prompts staff with relevant add‐ons at the point of sale. Toast’s intelligent suggestions can recommend pairing items or highlight high‐margin choices, designed to help restaurants support revenue while aiming to create a guided experience for guests.Toast's Menu Upsells feature offers product recommendations on the Toast Kiosk and Guest-Facing Display. Source: ToastLearn more about how AI is changing hospitality POS systems here. Verdict: Use POS to Streamline Guest Experiences Improving the guest experience starts with delivering fast, convenient, and personalized service at every touchpoint. By focusing on these aspects, restaurants can nurture stronger relationships with guests and encourage repeat visits — going beyond great food to truly keep diners coming back.As this guide explains, POS systems can be a powerful tool in streamlining service. Whether it be by offering flexible payment options, expanding ordering channels, reducing wait times through automation or using compact hardware to streamline service, restaurants can use point of sale systems to remove many of the friction points that frustrate diners.Platforms like Toast POS bring these tools together in one place, helping operators boost efficiency, personalize service and increase revenue. If you’re ready to see how it works in practice, you can request a free demo of Toast POS to explore its features and discover how it could improve your restaurant’s guest experience. ◼︎ This article has been paid for by Toast FAQs How can restaurants use POS automation without harming the guest experience? When using AI for POS functions like automated marketing, accuracy is more important than speed. To avoid making potentially costly mistakes, restaurants should carefully review automated messages before sending them out, ensure all customer data is up-to-date and test workflows consistently to ensure they operate as intended. How can restaurants reduce perceived wait times with POS systems? Instead of just trying to speed up service, restaurants can also use POS compatible kitchen display systems (KDS) to streamline order flow and manage real-time inventory. Features like automated order routing and kitchen display integration help staff stay on top of orders, keeping guests informed and improving the overall experience, without rushing the meal. How can restaurants keep POS hardware from cluttering the front of house? Choosing compact, multipurpose POS terminals and handheld devices can significantly reduce counter clutter.Modern solutions, like Toast Flex and Toast Go 3, are designed to be sleek, spill-resistant and mobile-friendly, letting staff take orders and payments tableside, while keeping the front-of-house tidy and organized. Disclaimer Statements regarding Toast’s products, features, functionality, or performance are provided for informational purposes only and should not be relied upon in making purchasing decisions. The development, release, and timing of any products, features, or functionality remain at Toast’s sole discretion and are subject to change. Written by: Emily Clark Taking Payments Editor As the Taking Payments Editor, Emily specialises in content around POS, merchant accounts, and accounting – helping SMEs understand the tools and services they need to take payments confidently and grow their businesses. She also holds an MSc in Digital Marketing and Analytics, giving her the knowledge and skills to create a diverse range of creative and technical content. With a genuine passion for helping small businesses grow, Emily is all about making complex topics accessible and creating content that can help make a difference. Sponsored by: Toast Sponsoring Partner Toast [NYSE: TOST] is a cloud-based, all-in-one digital technology platform purpose-built for the entire restaurant community. Toast provides a comprehensive platform of software as a service (SaaS) products and financial technology solutions that give restaurants everything they need to run their business across point of sale, payments, operations, digital ordering and delivery, marketing and loyalty, and team management. For more information, visit www.toasttab.com.