Written by Tatiana Lebreton Reviewed by Oliver Simpson Updated on 29 August 2025 On this page 1. Square 2. Clover 3. Toast 4. SumUp 5. Epos Now Buying Guide: How to Choose an EPOS System Our Methodology: How We Test Pub and Bar EPOS Systems Verdict Expand Our site is reader-supported – by clicking our links, we can match you with a potential supplier, and we may earn a small commission for this referral. We tested several hospitality EPOS providers and found that Square is the best EPOS system for pubs and bars. It’s affordable, with a functional free plan that includes open tabs and free QR code ordering, plus it offers a variety of compact and portable hardware options.However, larger pubs or chains, especially those with extensive menus, might prefer a system that offers them better organisational and financial oversight, such as Clover or Toast.A good bar POS system allows for quick order processing, comes with discount tools for easy happy hour setup, and preferably offers staff management tools, whether built-in or integrations. What's the Best EPOS System for Bars & Pubs? Square – Best overall EPOS system for pubs and barsClover –Best for professional and sleek hardwareToast – Best for established businesses with complex operationsSumUp –Best for small local pubsEpos Now – Best for managing a large inventoryThese are the providers we recommend based on our research. If you want help to find the right solution for your business, click on any of the links above to use our quote-finding tool and receive custom offers from top EPOS providers. Swipe right to see more 0 out of 0 backward forward Best Overall Square for Restaurants Clover Toast SumUp Epos Now Score 4.8 Score 4.5 Score 4.3 Score 4.2 Score 3.9 Pricing From £0/month Pricing Custom Pricing £80-£150/month + custom Pricing £0-£49/month Pricing From £249 (one-off fee) Pros Free software planCheap hardwareShift and tip management toolsFree online + QR ordering website Pros Portable card machines with offline functionRegisters with fingerprint loginLarge app store with free native add-ons Pros Hardware allows for fast checkoutAdvanced plans incorporate payroll and team scheduling toolsOffline mode Pros Free softwarePromotional tools and loyalty programmesInvoicing featureQR code ordering Pros Advanced floorplan managementIngredient usage trackingReal time inventory updatesMultiple third-party integrations Cons Limited table plan customisationNo cost vs profit toolsNo ingredient usage tracking Cons Expensive hardwarePricing not transparentNo automated tip sharing Cons Doesn’t work on iPadDoesn’t allow you to integrate third-party payment processorSupport is only available via phone Cons No offline functionNo built-in reservations toolsNot suitable for large establishments Cons No automated tip sharingNot the easiest system to useHigh upfront costs Best Pub and Bar EPOS Systems: Key Takeaways Square is our overall top choice for pubs and bars due to its free software plan, affordable hardware, and useful features such as bar tabs, scheduled discounts and an integrated KDS.For larger pubs or chains with extensive menus or multiple floors, Clover and Toast are strong options. Clover for its lightweight, portable EPOS devices, and Toast for its stock tracking and cost management features.SumUp is the most suitable system for smaller pubs or those just starting out, offering a free plan and low-cost hardware.When choosing a system, consider essential pub features like tab management, QR code ordering, inventory management, and employee shift scheduling integrations.Monthly software costs for a pub or bar EPOS system can range from £0 to over £150, depending on the provider and required features. 1. Square for Restaurants: Best Overall System for Pubs and BarsSquare for Restaurants is the best overall EPOS system for pubs and bars. It offers a comprehensive free software plan suitable for small bars, as well as affordable paid plans that can handle larger pubs. Plus, its ecosystem of tools, which includes online ordering and marketing, makes it easy for bars to maximise profits. Square for Restaurants 4.8 £0-£69/month Visit Square Square Review Suitable for Pubs/bars looking to grow and expand Pubs that require QR code ordering Businesses seeking a low-risk option Not suitable for Businesses that need granular cost versus profit tools Pubs that want to track ingredient usage Owners who want a training mode for staff Pricing See more See less Item typePrice EPOS software Free: £0/month; Plus: £69/month; Premium: custom Card processing fees From 1.75% Card machines £19-£169 + VAT iPad stands (iPad not included) £99 + VAT Register £599 + VAT KDS £15 + VAT/month per device Why do we recommend Square for pubs and bars?Square’s free EPOS software is highly functional, allowing small pubs and bars to do a lot for a low price. For example, on the free plan, you’ll get access to bar tabs, scheduled discounts (such as for recurring happy hours), auto gratuity and even floor plan management. For an extra £15 per month, you can integrate with Square’s KDS, which comes at no extra cost on paid plans.The free plan also allows you to create an online ordering website and give customers the possibility to order drinks and food from the table via a QR code, speeding up service and cutting down on long lines at the bar.Upgrading is also relatively cheap, with Square’s £69 per month Plus plan cheaper than competitor Toast’s starting plan. You’ll get access to extra features such as the ability to reopen closed bills (a must on busy Sundays), customise your floor plan and split checks.You’ll also get access to Square’s full suite of reporting features, which includes reports by shifts, time of day, section (tables versus bar, for example) and menu item.Here are the options we were presented with when editing orders on Square. As you can see, there's a fair bit of choice. Source: Expert MarketSquare also has an array of add-on products that you can access regardless of whether you’re on the free or paid version of the EPOS software. The one we recommend most to pubs and bars is Square Shifts.It’s free for up to five employees, and beyond that costs just £3 per month, per employee. With this, you can schedule and track shifts breaks and overtime, access labour costs reports, and even automate tip pooling.If you already own an iPad, you don’t need to invest in much hardware and can get the Square Reader for £19. We do, however, recommend that pubs and bars purchase the £99 iPad stand (2nd gen), with a built-in card reader and a swivel stand to allow customer-facing transactions or Square’s £149-£169 handheld EPOS devices and card machines. These lightweight options give you the most flexibility to take orders on the go or from anywhere at the bar.Our experience testing SquareWe found Square generally very easy to use. The backend was quite intuitive, and we had no trouble creating menus or listing items. We also appreciated the search function, which helped us find tools quickly.However, we did run into a few glitches. For example, the table plan didn’t appear in the backend, and we found the process of cancelling orders and adding staff accounts overly complicated.When it comes to hardware, we tested the £149 Square Terminal and its portable EPOS device and card machine. While it was easy to access inventory and process payments from the device, we did have issues with the physical design. The card machine was quite wide, so it wasn’t easy to hold in one hand, making it better suited to serving customers at the bar rather than table service.Luckily, Square has released a new handheld POS device, the £169 Square Handheld, which is designed for table service.We tested the Square Terminal, Square's handheld POS device. Although it was easy to use, it was a little wide, making it difficult to hold in one hand. Source: Expert MarketWhere could Square improve?Square is missing a few tools that are vital for large pubs and chains, such as ingredient tracking or cost versus profit management. If those are the tools you need, we recommend Toast or Epos Now instead.Square also doesn’t have a training mode for staff, which can slow down onboarding new recruits. Square’s software is quite easy to use, so this isn’t a huge issue, but, if a training mode is a must for your business, competitors Clover, SumUp and Toast all offer it. ▶ Read more: Square also has a system designed for retail stores. You can find more about our recommendations and our ranking of the best EPOS systems for retail. 2. Clover: Best for Professional and Sleek HardwareClover is a great option for large pubs that serve food, since it has some of the best hardware on the market, from full countertop systems with a fingerprint login system, to portable devices with built-in receipt printers. All its devices have a sleek, modern appearance that can elevate the look of your establishment. Clover 4.5 Pricing Custom Get Free Quotes Suitable for Medium to large establishments Businesses that want top of the range hardware Owners or managers who want to deep dive into their analytics Not suitable for Small pubs or bars with simple needs Businesses who want clear pricing Businesses who want automated tip sharing tools Pricing See more See less EPOS kit (software and hardware)Transaction fees Custom (based on transaction volume, revenue, and your specific needs) From 1.49% + custom Why do we recommend Clover for pubs and bars?Clover offers tailored EPOS solutions for a variety of hospitality businesses, including pubs and bars.You can take orders from the bar, table, in the crowd, or even outside, with its Clover Flex device, a portable card machine that syncs with the main EPOS system and from which you can access Clover’s full EPOS dashboard. Clover’s main countertop solution, the Clover Station Pro comes with a fingerprint login, enabling easy access to staff during busy times, and speeding up order taking.We like the Clover Flex a lot. It wasn't too heavy to hold and we could access the full software dashboard directly from it. Source: Expert MarketYour ability to take orders from anywhere is enhanced by the fact that Clover works offline, so even orders logged in the furthest corner of your pub’s garden will get logged.When it comes to software features, Clover is especially suited to large, busy bars. Its tools include live table status tracking, transferable bar tabs, and bill splitting.Also included at no extra cost is QR code ordering, a must for busy pubs looking to reduce lines. Marketing features such as scheduled discounts, which you can display and promote on customer-facing screens, can boost sales.You’ll also get access to in-depth reporting, including reports by staff, shift, menu items and even discounts. Plus, Clover offers cost versus profit tracking and management, a feature missing from Square, which allows large bars to cut down on waste.Clover’s EPOS system is designed to be built to fit your unique needs, so it has a large app store that includes not just third-party integrations, but Clover’s own products too, many of which are available for free.Ones we particularly recommend to pubs and bars are Clover Happy Hour, which lets you schedule discounts on drinks for certain hours and days, and Clover Shifts, which lets you manage staff hours and cash tips. Both apps are available for free.We appreciated being able to see reports on Clover in graph and chart form, which made interpreting data easy. Source: Expert MarketOur experience testing CloverClover has remained consistently easy to use in our testing, despite offering advanced features. We particularly like Clover’s frontend, which is highly intuitive and makes great use of colour to highlight features. The drag-and-drop design of Clover’s table planner is also a nice touch for bars that change their floor plan a lot.That said, it wasn’t quite smooth sailing when it came to certain backend features. For example, we had trouble finding where to set up discounts and loyalty programmes, and real-time syncing issues disrupted the overall smoothness of the experience.When it comes to hardware, we were particularly impressed by how light the Clover Flex, Clover’s handheld EPOS device/card machine, was. Despite its size, it fitted easily in our hand and didn’t feel awkward to hold, making it great for table service.Where could Clover improve?Clover’s software only runs on Clover hardware, which means the initial cost can be fairly expensive. While Clover doesn’t advertise prices in the UK, it does in other regions, and based off those prices, we can tell you that its hardware comes at a premium. The fact that Clover’s pricing is opaque might put off some business owners. So, if you’re looking for affordable hardware and crystal-clear pricing, we’d recommend Square.Clover also doesn’t offer automated tip management, even with its Shift add-on app, so if that’s a necessity for your staff, we’d recommend choosing Square again , and getting Square’s Shift add-on, which is more comprehensive than Clover’s. ▶ Read more: Clover also made it onto our list of the best EPOS systems for restaurants. If your establishment places a big emphasis on food, it’s a page worth checking out. 3. Toast: Best For Managing Complex OperationsToast is the best option for large, established pubs with complex operations, for example, with multiple floors or an extensive menu. Its built-in inventory and profit management tools, and add-on marketing features can help busy pubs and bars stay organised. Toast 4.3 Pricing £80-£150/month + custom Get Free Quotes Suitable for Medium to large establishments Venues with large and complex inventories Businesses looking for loyalty tools Not suitable for Businesses that need an iPad-based system Small bars with simple inventories Businesses that need a knowledge forum for support Pricing See more See less PlanPrice Starter £80/month Essentials £150/month Custom Custom pricing Why do we recommend Toast for pubs and bars?Toast may be one of the most expensive EPOS systems on this list, but it’s worth it for the features you get access to.One of Toast’s most useful tools for busy pubs and bars is its Mobile Order & Pay feature. With this feature, bars can enable QR code ordering and payment for customers, reducing lines at the bar and speeding up service. However, this is a paid add-on and, as with most Toast add-ons, the cost isn’t specified.Other useful add-on tools include advanced inventory management, which features food and recipe cost management, as well as low-stock alerts. With this, large, busy establishments have all the tools they need to cut down on waste and maximise profits.Toast's Online Ordering feature can be turned on and off, so you don't receive orders at overly busy times. Source: Expert MarketOther useful add-ons include customer engagement tools, like loyalty program building (set spending and create a points system), email marketing and gift card creation, including physical gift cards, a feature SumUp is missing.When it comes to hardware, Toast offers a compact handheld POS device, allowing servers to take orders easily at tables or from anywhere around the bar. All Toast hardware is also spill and heat-resistant, so it can withstand a few accidents.On top of being heat and spill resistant, Toast's POS terminal comes with flexible screens. This can improve visibility for employees and customers alike. Source: Expert MarketOur experience testing ToastWe found Toast easy to use. The backend was particularly intuitive and easy to navigate, and the setup tutorial offered a clear step-by-step guide that helped us find our way around the platform.The only task we struggled with a little was setting up a discount on an order, which is something we had trouble with on a lot of other EPOS platforms we tested. In this case, we found Toast’s wording a little confusing, since you have to click on an “update” button to find the discount button. Square clearly labels this option on the checkout screen.Where could Toast improve?Toast is an expensive option, since most of its best tools, such as marketing, and advanced profit and inventory management tools, come as paid add-ons. It doesn’t help that, unlike Square or SumUp, Toast doesn’t advertise how much add-ons cost. Small pubs and bars with tighter budgets might prefer providers that are more transparent with prices.Additionally, Toast offers both countertop terminals and an EPOS app that works on tablets; its app is only compatible with Android tablets. If you already use iPad-based EPOS hardware and want to spare yourself the expense of replacing it, we recommend Square. Drinks and some chips could cost you but here you can… Get free quotes 4. SumUp: Best for Small Local PubsSumUp is the best EPOS system for small pubs and bars. It has a completely free software plan, its paid plan has cheaper monthly fees than all competitors and it has integrated loyalty tools. SumUp 4.2 Pricing £0-£49/month Get Free Quotes Suitable for Small pubs and bars Businesses looking for an intuitive system Owners who want built-in loyalty tools Not suitable for Large chains Businesses that need a reliable offline function Pubs that need reliable reservation tools Pricing See more See less Item typeSoftware cost EPOS software Free: £0/month; POS Plus: £19/month; POS Pro: £49/month Card processing fees From 1.69% Card machines £25-£169 + VAT Register £109 + VAT Why do we recommend SumUp for pubs and bars?Like Square, SumUp offers free EPOS software, although personally we wouldn’t recommend it to pubs and bars, since, unlike Square, we don’t think it has enough features to be a viable system. Instead, we recommend the £49 per month POS Pro plan. It’s SumUp’s most expensive pricing tier and it’s cheaper than both Square’s £69 paid plan and most competitors’ starting plans.Plus, there’s plenty included in SumUp’s paid plan that typically comes at an extra cost with competitors. One example is marketing and loyalty tools. You’ll be able to create customised loyalty programmes for regulars, and create digital gift cards and vouchers. Also included as standard with SumUp is staff shift tracking, so you can know exactly how many hours each employee has worked.When it comes to core pub and bar features, SumUp has an open tab function as well as discount scheduling for happy hour and QR code ordering. Plus, it has extremely light and compact card readers, offering your staff a lot of mobility.Pubs that are big on serving food will also appreciate SumUp’s built-in menu allergen warnings. These let you easily add allergens to menu items in the backend, which then appear in the frontend, simplifying allergy risks for staff and customers.Viewing sales history was easy to do in SumUp and we were given a breakdown of what amounts were charged to what table and by which employee. Source: Expert MarketOur experience testing SumUpThe frontend of SumUp’s EPOS system is very user-friendly, allowing for speedy service, but the backend remains hard to navigate.SumUp’s frontend has a simple, clear and responsive interface, with a minimalist design making finding features, such as table management, and order cancellation and editing, easy. We especially like the “park order” function, which allowed us to quickly adjust items mid-transaction.However, the backend consistently frustrated us, since its design was much clunkier, and we ran into a lot of slow loading when trying to access reports, bulk imports and user settings. The sidebar menu would also often cover up other navigation elements, which made completing tasks difficult.The SumUp Air is compact and lightweight but it still has room for a small PIN pad. Source: Expert MarketWhere could SumUp improve?Although SumUp has some great features, large establishments will find it a little limiting. You’ll find a larger variety of tools with competitors Clover and Lightspeed, who both have EPOS systems targeted at larger businesses.SumUp also doesn’t have any built-in reservation tools and only integrates with one third-party reservation app, simpleERB. If you’re a reservation-based business, we recommend Toast.Finally, SumUp doesn’t have an automatic offline function – it needs to be enabled, unlike the equivalent feature in Clover. This could be an issue for pubs with large gardens or ones with unreliable connectivity. 5. Epos Now: Best for Managing a Large InventoryEpos Now is the best EPOS system for pubs and bars with large inventories, such as chains, or large establishments with multiple floors. It has advanced reporting and expense management features, plus great menu and floorplan management tools. Epos Now 3.9 Pricing From £249 (one-off fee) Get Free Quotes Suitable for Establishments of all sizes, from small to large Pubs with extensive and complex inventories Business owners who want to minimise monthly overheads Not suitable for Establishments that want automated tip sharing Users who are unfamiliar with EPOS systems Business owners who want to pay nothing upfront Pricing See more See less Item typePrice EPOS software and hardware package From £249 (one-off fee) Payments, care and support subscription From £54 per month (mandatory fee) Why do we recommend Epos Now for pubs and bars?Epos Now offers dedicated pub and bar EPOS software which, much like TouchBistro, comes with a one-tap ordering function to speed up service.It’s a great system for large or multi-location establishments thanks to its advanced stock control features, which include ingredient tracking and real-time inventory updates. You can also generate cost versus profit reports, monitor sales in real time, and view employee performance.Floor plans can also be fully customised and edited from the frontend of the software, making it easy for staff to adapt to customers’ needs. And, like all pub and bar POS systems worth their salt, Epos Now has flexible billing features, including tab openings, bill splitting and even bill combining.On the marketing side, Epos Now lets you build a customer base and create loyalty programs and special offers, such as free food or drinks. This is a key tool to engage regulars. It also integrates with a large number of third-party apps, like Loyalzoo.On the hardware front, Epos Now offers bundles that include a spill-resistant touchscreen terminal and the Air card reader, a portable device that syncs with the main POS system.Epos Now's POS terminal is on the bulky side, so it's not a good option for businesses with limited counter space or who want to keep things minimalistic. Source: Expert MarketOur experience testing Epos NowEpos Now isn’t the easiest system to use, mainly because the more advanced a system’s features are, the less intuitive it tends to be.One example is when we tried to set up price scheduling, so prices would change depending on the time of service. It was difficult to find these functions since there were so many tabs and buttons to sift through. We had a much easier time finding this on Square.During testing, we found that the frontend was slightly easier to use than the backend, although we had no issue with basic tasks, such as creating floor plans and assigning ingredients to menu items to facilitate stock tracking. However, sifting through all the reporting and tracking options was a little overwhelming.Since Epos Now can be tricky, and it doesn’t have a training mode, it’s not a system we would recommend to restaurants that have inexperienced teams.Where could Epos Now improve?Epos Now doesn’t have an automated tip-sharing function and doesn’t have integrations that can fill in this gap. So, if your pub or bar has a tip-sharing policy, you might want to go for Square.As we’ve noted above, it’s also not the easiest system to use. Epos Now was the system we struggled with the most during testing, especially when it came to the backend. That’s something to keep in mind if you or your staff don’t have much experience using an EPOS. We’d recommend Square or SumUp if you’re looking for a simple solution. Buying Guide: How to Choose an EPOS SystemWhen choosing an EPOS system for your pub or bar, you should first define your specific needs. These will vary depending on the size of your establishment, if and how you serve food (whether you do table service, if you are a gastro pub, if you just offer a few bar snacks, and so on) and the number of locations you have.Here’s what to consider when evaluating your choices:PricingConsider the upfront costs of an EPOS system, its monthly fees, as well as what’s included in them. Is it both software and hardware, or one and not the other? Make sure to include the added cost of integration, training and transaction fees in your budgeting.Realistically plan for any projected growth as well. Choosing a system that can accommodate your expected future needs will prevent you from having to switch systems later down the line.SoftwareMake a list of must-have and nice-to-have features based on your pub or bar’s operations to get a clear picture of what kind of system you genuinely need.These could include:Inventory management: To help you keep on top of your ingredients and prevent you from running out of something unexpectedly.Inventory and ingredients management: This can help you track usage and help you plan ahead for busy times, so you never run out of your regulars’ favourite drinks.Reservation management: If you serve sit-down meals, like a roast, or are a bar that does table bookings, this feature will make managing customers easier, and is also a useful tool to gather customer data.Staff management: So you can stay on top of employee shifts, reward your best employees and identify those that need further training.Online and QR code ordering: Letting your customers order food or non-alcoholic drinks independently can free up your staff to focus on customers at the bar.Analytics and reporting: So you can learn which meals are most popular, which staff members are processing the most transactions and more.Customer loyalty programmes: Rewarding your regulars shouldn’t be overlooked since they’re the old faithfuls that keep your business running.It’s also worth being aware that if you prioritise features that help automate your workflows and prevent manual work, you may be able to reduce your labour costs.HardwareThink about the important pieces of hardware that your business needs and how many of them you need – from EPOS terminals and card machines to receipt printers, kitchen printers and cash drawers.Not all providers automatically provide you with card machines, for example. They’re sometimes replaced with a tablet or terminal that can take payments. However, if you need your staff to do table service, you’ll need an EPOS provider that can supply you with mobile card readers.If you have existing hardware and want to save yourself from having to buy everything new, find an EPOS system that’s compatible with your existing equipment. Most EPOS providers appreciate that you might be switching to them from another supplier and that you won’t necessarily want a complete overhaul of all your hardware.Add-ons and integrationsYou should also pay attention to the software that your chosen EPOS system can integrate with.If you already use software, such as accounting software, make sure the EPOS system you choose has a ready-made integration for it, as this will help you streamline operations.It’s also a good idea to check what other add-ons or apps are available via an EPOS system. Some providers offer advanced marketing or reporting features as add-ons, usually for an extra fee – but, if these seem particularly valuable to your business, they could be worth the extra spend. Ask the expertsWe asked Daniel Fragkos, an operations manager for a restaurant chain with over 10 years’ experience working in the front and back office, for insights on what makes a good EPOS system.What features are missing from your current EPOS system that you wish were present?“Our EPOS system doesn’t have graphs [for data report visualisation]. It feels very numerical sometimes, and it could save me loads of time if I could look at a pie chart rather than focusing on individual numbers.“Newer EPOS systems usually have this feature included and have an easy interface. Our current EPOS system requires training for new users, whereas newer [more intuitive ones] don’t, since they’re quite straightforward.”What EPOS features improve user and customer experience the most?“From a user experience standpoint, digitalisation helps things run smoother. For example, we are currently using printed paper tickets to send orders to the kitchen, which increases the chances of things going wrong. If we had digital tickets on a screen, we could easily update the ticket if the table moves seats and the new information would appear on the kitchen screen and food runner screen.” Our Methodology: How We Test Pub and Bar EPOS SystemsThe Expert Market team has tested and assessed 11 different EPOS systems to bring you this list, along with the other POS reviews you can find on our site. We've spent over 160 hours researching these EPOS platforms and over 20 hours testing them.During that time, we used our learnings to evaluate how each EPOS system fared in six core areas that are important to businesses. These areas (explained in greater detail below) were broken down into around 12 subcategories each. Scores in each of these subcategories were subsequently amalgamated to arrive at an impartial, overall ranking for each provider.Here’s what we looked at:EPOS software: The breadth of features included in the EPOS software and how valuable they are to the average business, including inventory management, marketing and customer engagement tools, and refund management.Hardware/equipment: The variety of equipment available to purchase or rent, with special importance given to key items, such as physical terminals, customer displays and accessories.Ease-of-use: How easy each system is to use, based on feedback from several average users who were assigned basic tasks to complete on each system, such as item creation, accessing reports or applying a discount.Help and support: How effective and reachable the customer support teams are, with bonus points given to EPOS systems with help centers and training modes.Costs: The price of the system, how it compares to competitors and whether it's good value for money.User experience: Whether everyday users know and like the system, whether they’d recommend it, and what they say about it in online reviews.The score of each of these areas was combined to create an overall score for each of the different types of EPOS systems. Verdict Combining low costs and advanced tools like QR code ordering and hour-by-hour reports, Square tops our ranking for the best EPOS systems for pubs and bars.It does fall a little short when it comes to stock and profit management but, luckily, Clover and Toast are there to pick up the slack, although they cost a fair bit more than Square.If you’re still unsure what the right EPOS system is for your business, you can use our quick and free quote tool. Just tell us a little about your business, and we’ll match you with the providers most suited to your needs. They’ll be in touch with tailored, obligation-free quotes. Written by: Tatiana Lebreton Senior Grow Online & Business Software Expert Tatiana is Expert Market's resident payments and online growth expert, specialising in (E)POS and merchant accounts, as well as website builders. Reviewed by: Oliver Simpson Senior Research Executive After three years in operational B2B data analysis, Oliver became a business insight specialist in 2022 and now focuses full-time on understanding small business preferences and needs. He blends his quantitative skills, forged by his experience working as a law enforcement researcher, with qualitative exploration, to ensure robust and nuanced results.